Digital Day 2016 Overview of findings. Fieldwork: Feb-April Date

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Ilene Curtis
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1 1 Digital Day 2016 Overview of findings Fieldwork: Feb-April 2016 Date

2 Figure Media and communications activity, by time of day No media/comms (awake) Average time spent per day 6h 55m Sleep Average time spent per day 8h 18m Any media and comms activity Any media and comms activity Average time spent per day Average 8h time 40mspent per day 8h 45m 6am 9am 12pm 3pm 6pm 9pm 12am Midday Midnight 3am Adult diary: Chart shows the proportion of activity attributed to media & comms activity (D), sleep (C) and non-media & comms for each time slot across a week.

3 Figure Average daily media and communications time, by age group 13h 11m Total time spent Multi-tasking 10h 52m 10h 41m 10h 48m 10h 42m 11h 0m 9h 33m Actual time spent 8h 45m 8h 56m 8h 28m 8h 36m 8h 40m 9h 15m 8h 41m Adults *The total average (inc. simultaneous activity) is calculated by summing together the duration (B2) for each activity, dividing by the weighted base of respondents, and then by 7 days. The actual average net time spent is then deducted in order to gauge multi-tasking time. i.e. time spent doing more than one activity at the same time., (129), (189), (282), (299), (259), 65+ (354)

4 Figure Changes in daily media and communications time since 2014, by age Adults Change in total time spent (mins) Change in actual time spent (mins), (129), (189), (282), (299), (259), 65+ (354)

5 Figure Changes in time spent on specific activities since 2014, by age Age Change Activities driving changes in total media and communications time mins Other websites or apps and Other activities (both -14 mins) Live TV has decreased by 42 mins, but on-demand viewing has increased by 43 mins mins Texting (-31 mins) and phone calls (-13 mins) Live TV has decreased by 37 mins, but this is partly compensated by a 20 mins increase for on-demand mins Live TV (-36 mins) mins Live radio (+23 mins) and recorded TV (+17 mins) mins Live TV (+36 mins), although ing has decreased by 11 mins., (129), (189), (259), 65+ (354)

age group 65+ 5 1 1 55-64 4 21% 1 20% 45-54 3 2 20% 1

Adults 16+ 39% 19% 19% 19% Watched Listened

Chart shows the proportion of all media and comms time

6 Figure Proportion of time attributed to activity types, by age group % 1 20% % % 2 20% % % % Adults % 19% 19% 19% Watched Listened Communicated Played Read/Browsed/Used Adult diary: Chart shows the proportion of all media and comms time (B2) attributed to each activity type by age group., (129), (189), (282), (299), (259), 65+ (354)

Playing 29% 16% 20% 3 Communicating 1 4 3 Listening 6 10% 1 Watching 9 All media and comms 3 1 1 2

7 Figure Proportion of time attributed to devices, by activity type Reading/browsing/using 1 9% 50% 2 Playing 29% 16% 20% 3 Communicating Listening 6 10% 1 Watching 9 All media and comms TV set (inc. connected devices) Other Radio Landline Mobile Tablet Computer device Print Adult diary: Chart shows the proportion of all time spent on activity types (B2) attributed to each device 7

8 Figure 1.7 Live TV Recorded TV On-demand Other video Radio Other audio Calls Messaging Social networking Games Print Internet media Non-internet 8 Proportion of time attributed to activities, by age % 16% 10% % 19% 9% % 20% % 1 6% 10% 10% % 11% 6% 9% 9% 9% % 10% 6% 11% 16% 9% 6% Adults % Adult diary: Chart shows the proportion of all media and comms time (B2) attributed to activities by age group. Note: Messaging includes texting (SMS), Instant Messaging (IMS) and Photo/video messaging (MMS/Snapchat). Calls includes both phone calls and video calls (VoIP), (129), (189), (282), (299), (259), 65+ (354)

9 Figure Proportion of media and communications, by time of day Other non-internet media Other internet media Print media Games Text comms Voice comms Other audio Radio on another device Radio on a radio set Other video TV or films on another device TV or films on a TV set 6am 9am 12pm 3pm 6pm 9pm 12am Midday Midnight 3am Adult diary: Chart shows the proportion of all media and comms activity attributed to each grouped activity for each time slot across a week. Note: the base of media and comms activity varies by time, and so relatively low activity during late night time periods should be treated with caution

10 Figure Weekly reach of grouped activities, by time of day 100% Any media and comms 90% 80% 70% 60% 50% 40% 30% 20% 10% TV or films on a TV set TV or films on another device Other video Radio on a radio set Radio on another device Other audio Voice comms Text comms Games Print media Other internet media Other non-internet media 0% 6am 9am 12pm 3pm 6pm 9pm 12am Midday Midnight 3am Adult diary: Chart shows the proportion of adults who recorded each grouped activity (D) at each time slot across a week.

11 Figure Weekly reach of devices, by time of day 100% 90% % in brackets shows peak reach Grey area shows reach of any device/print TV set* (91%) 80% 70% 60% 50% 40% 30% Radio (3) Mobile (41%) Computer (46%) 20% 10% Landline (16%) Print (16%) Tablet (1) 0% 6am 9am 12pm 3pm 6pm 9pm 12am 3am Midday Midnight Adult diary: Chart shows the proportion of adults who recorded using each device (E) at each time slot across a week. * TV set includes all connected devices (games consoles, set top boxes, DVD/Blu-ray player and streaming media players)

12 Figure Weekly reach of media and communications activities Live TV Phone calls Live radio ing Texting Other websites or apps Recorded TV Newspapers (print or digital) Social networking Books (print or digital) Instant Messaging Free On-Demand Video games Online shopping/ticketing Personal digital audio DVD/Bluray Other online news Magazines (print or digital) Paid On-Demand CD/Vinyl Online video clips Photo or video messaging Streamed music Sports news /updates Video calls On-Demand Radio Music videos Other activities 21% 19% 16% % % 26% 2 4pp 7pp 6pp 50% 49% 46% 4 15pp 4 40% 3 8pp 5pp 46% 6 61% 61% 5pp 8 76% 70% 7pp 8pp 91% 3pp WATCHED COMMUNICATED READ/BROWSED/USED LISTENED PLAYED Arrows indicate significant changes since 2014 (99% level) 99% % 40% Adult diary: Chart shows the proportion of adults who recorded each activity (D) at any point across their diary week., 2014 (1644)

13 Figure Average time spent on activities per day (excluding zeros) Live TV Live Radio Recorded TV Video games Paid On-Demand ing Other websites or apps Instant messaging Social networking Streamed music Books (print or digital) Personal digital audio DVD/Bluray Free On-Demand Music videos Newspapers (print or digital) Short online video Phone calls CD/Vinyl Sports news/updates On-Demand Radio Texting Video calls Other online news Magazines (print or digital) Online shopping/ticketing Photo or video messaging Other activities 1h 12m 1h 9m 1h 2m 19 mins 1h 0m 0h 55m 0h 48m 0h 45m 0h 44m 0h 44m 0h 39m 0h 37m 0h 37m 0h 31m 0h 31m 0h 29m 0h 27m 0h 26m 0h 25m 0h 24m 0h 21m 13 mins 0h 16m 0h 14m 0h 13m 0h 12m 0h 9m 1h 16m 1h 54m 12 mins 2h 55m 14 mins Arrows indicate any changes of 10 mins or more since 2014 Adult diary: Chart shows the mean number of minutes recorded per day for each activity (D) among those who did each one at any point across their diary week i.e. excludes zeros (1644)

14 Figure Media and communications activities cited as most important Media activities Communication Live TV = 1, 65+ = 46% Phone calls 39% = 1, 65+ = 70% Recorded TV Live Radio 1 11% Texting 21% Books (print or digital) 10% ing 1 Other websites or apps Video games Paid On-Demand Instant messaging Social networking = 36%, 65+ = Personal digital audio Video calls Newspapers (print or digital) Other activities Free On-Demand Follow up survey: A2A.Which of the following media activities is most important to you personally? A2B. Which of the following communication activities is most important to you personally? Only responses above 1% are charted

15 Figure Proportion of solus vs. simultaneous minutes, by age Simultaneous 19% 3 21% 21% 1 1 9% Solus 81% 6 79% 79% % Adults Note: Multitasking is calculated where there is a 1+ minute overlap of devices recorded on the diary. So if one activity finishes at 12:00 and another starts at 12:00 this is not counted as multitasking.

16 Figure Proportion of solus vs. simultaneous minutes, by grouped activities Simultaneous 1 21% 2 31% % Solus 8 79% 76% 69% 66% 66% % Note: Multitasking is calculated where there is a 1+ minute overlap of activities recorded on the diary. So if one activity finishes at 12:00 and another starts at 12:00 this is not counted as multitasking.

Figure 1.16 17 Proportion of stacking vs.

17 Figure Proportion of stacking vs. meshing minutes, by activity types Stacking % Meshing 16% % Any Media and comms Watching Listening Communicating Playing Reading/browsing/using Note: Multitasking is calculated where there is a 1+ minute overlap of activities recorded on the diary. So if one activity finishes at 12:00 and another starts at 12:00 this is not counted as multitasking. Where this occurred respondents were asked for certain activities if they were related or not (Question M on adult diary)

Figure 1.1. Communications industry revenue telecoms, TV, radio, post. billion 80. Annual change. 5 year CAGR. Total 0.9% -0.4%

Figure 1.1. Communications industry revenue telecoms, TV, radio, post. billion 80. Annual change. 5 year CAGR. Total 0.9% -0.4% Key Market Trends 1 Figure 1.1 Communications industry revenue telecoms, TV, radio, post billion 80 Annual change 5 year CAGR 60 40 57.6 57.1 57.3 56.5 56.1 56.5 1.1 4.1 1.2 4.1 1.2 4.2 1.2 4.2 1.2 4.3