Technologies and Standards for IPTV. Paresh Shah Director, Sales Engineering
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1 Technologies and Standards for IPTV Paresh Shah Director, Sales Engineering
2 IPTV Introduction IPTV Standards Requirements Global IPTV standards Coordination Key Benefits
3 What is IPTV? An emerging technology that enables the delivery of broadcast quality TV and ondemand entertainment services over IP networks
4 IPTV Components: Encoders IPTV Components: Streaming Big stakes. Big integration? Servers Middleware Set-Top-Box CAS/DRM Real-time Encoding of broadcast TV VOD Server & Storage EPG Server Application Server Media Management Browser & Controller Decoder EPG Client Digital Rights Management Definition of IPTV by ITU-T s IPTV Focus Group: IPTV is defined as multimedia services such as television/video/ audio/text/graphics/data delivered over IP based networks managed to provide the required level of QoS/QoE, security, interactivity and reliability. QoS: Quality of Service QoE: Quality of Experience
5 NGN IPTV NGI IPTV Tripleplay Video rental Karaoke Broadcast TV Video On Demand Video Conf Advertisement Virtual Channel Education Value Added Service Time-shifted TV Video Phone VOIP HDTV Stock Trading Gaming and Portal Video IM VOD Shopping Personal Library Video Phone Time-shifted TV Game Next Killer App. Voice Live TV Web Browser High-speed Internet Telephone T V P C Telephone Service
6 IPTV Introduction IPTV Standards Requirements Global IPTV standards Coordination Key Benefits
7 Overall Configuration of IP-TV Standards IP-TV Services Additional Services Service Control/AAA Service/User Profile Program Program Consumer Program Security IPR Platform Program Program Program Service Provider Platform IP Program Program Program Program Platform (Broadcasting) (Fixed/Wireless) (Mobile) Media Processing Codec Control Common Platform QoS Broadcasting/ Multicasting/ Unicasting etc. Traffic control Security Transport Capability (Broadband etc.) Source: ITU-T
8 IP TV related SDO AAF ATIS IIF ATSC CableLabs DLNA DVB IETF IPDR.org ISMA ISO/IEC MPEG ITU-T TV-Anytime Others Gap Analysis Find missing issues Global Consensus Regulatory Framework Global Standards Source: ITU-T
9 Related IPTV Standards Activities DSL Forum Digital Video Broadcasting Project (DVB) European Telecommunications Standards Institute (ETSI) International Telecommunication Union (ITU) Internet Streaming Media Alliance (ISMA) Digital Living Network Alliance (DLNA) Consumer Electronics Association (CEA) ipdr.org
10 Key Areas In Need Of Standardization Interoperability Prevents user lock-in when purchasing a device or service Device to Service Provider, Device to Content Provider, Service Provider to Service Provider, Service Provider to Content Provider, and Vendor to Vendor Authentication/Authorization Allow interop Privacy Protect users CA/DRM (Conditional Access/Digital Rights Management)
11 Potential Regulatory Issues Advertising Targeted advertising and advertisement-less content delivery to allow next-generation business models TimeShifted TV Legal framework to support content storage, redistribution and super-distribution (e.g. access from multiple devices) Privacy Protect privacy of user content (with consideration for lawful intercept) Piracy Provide a framework for detection and prosecution Alternate models: watermarking, crawling, etc.
12 Potential Regulatory Issues Multimedia Communications Triple play: voice, video and data regulations Content Classification Larger scale production
13 Elements of IPTV, such as coding, are standardised [Fleury, 2005] reports a lack of holistic IPTV standardisation framework [Tadayoni and Sigurdsson, 2005] Empirical study indicates that operators see IPTV standardisation as a barrier Standardisation bodies such as IETF and ITU-T are working on IPTV standardisation Most current implementations are based on proprietary solutions
14 Global Standards A Regional Standard nor Regional Standards Regional Standards = Common Global Sense + Regional Specific Source: ITU-T
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