Shifting value with Operators Profile

Transcription

1 October 18th, 2017 Shifting value with Operators Profile A real-life use case Jean-Charles JC Verdié

2 Netgem

3 Diamond Cloud Platform Scalable and Flexible Virtual Architecture Content and Advertisement enablers TV (Broadcast, IPTV, OTT) Video (VoD, nvod, npvr, ) Audio (Streaming, Radios, Podcasting) Analytics and audience report Entertainment Intelligence Multi-sources metadata and content rules for personalised user experiences Multiscreen continuity

4 Abstract Selling an applicative platform for operators has some areas of inefficiency: cost of hardware adherence cost of evolution of stock middleware cost of customer customisation cost of specific applications How OpApp can help reducing these issues for Netgem to reach more customers who will benefit from our Diamond Cloud Platform?

5 Existing architecture Privileged Application 3rd party HTML5 or HbbTV App Cloud Gaming Netflix Amazon Prime Videos REST API JS Library (Legacy) Netgem HTML5 Javascript API HbbTV Mediasource Netgem Browser Chromium Browser Middleware Layer CAS/DRM DVB Engine Video Players PVR OpenGLES Hardware Abstraction Layer Security Components Broadcom Nexus

6 The issue(s) #1 Privileged Application 3rd party HTML5 or HbbTV App Cloud Gaming Netflix Amazon Amazon Prime Videos Each new platform implies: REST API Port and adapt middleware and Video Player The entire stack relies on hardware JS Library Netgem Any abstraction layer simply makes HTML5 it easier to perform HbbTV evolution (Legacy) separately Netgem Browser Javascript API Chromium Browser Mediasource An operator with a selected hardware is unlikely to switch to another one as the full stack relies on some targeted platforms. Middleware Layer CAS/DRM DVB Engine Video Players PVR OpenGLES Hardware Abstraction Layer Security Components Broadcom Nexus

7 The issue(s) #2 The middleware is adapted, optimised 3rd to party the HTML5 hardware, or HbbTV and delivers App services to the application layer Privileged Application Cloud Gaming Netflix Amazon Prime Videos Videos Strong interdependencies REST API JS Library (Legacy) Netgem Browser Netgem HTML5 Javascript API Long time to market: middleware qualifications cycles are long and expensive since it s absolutely necessary to avoid any field issue Chromium Browser HbbTV Mediasource Middleware Layer CAS/DRM DVB Engine Video Players PVR OpenGLES Hardware Abstraction Layer Security Components Broadcom Nexus

8 The issue(s) Specific Application 3rd party HTML5 or HbbTV App Cloud Gaming Netflix #3 Amazon Prime Videos REST API JS Library (Legacy) Customised UI for each customer Netgem Javascript API HTML5 HbbTV Mediasource Look and feel Netgem Browser Chromium Browser Specific user experience Middleware Layer Custom applications CAS/DRM DVB Engine Video Players PVR OpenGLES Applications for specific content, Hardware Abstraction Layer Security Components Broadcom Nexus

9 The issue(s) Specific Application 3rd party HTML5 or HbbTV App Cloud Gaming Netflix #4 Amazon Prime Videos REST API JS Library (Legacy) Netgem Browser Netgem Each operator ends up with a custom stack Stock update generates X new deployments, HTML5 Middleware Layer Javascript API Chromium Browser HbbTV Mediasource CAS/DRM DVB Engine Video Players PVR OpenGLES Hardware Abstraction Layer Security Components Broadcom Nexus

10 Operator specific App Architecture Privileged Application 3rd party HTML5 or HbbTV App Cloud Gaming Netflix Amazon Prime Videos Javascript API JS Library Netgem (OpApp HTML5 HbbTV extensions) Mediasource Chromium Browser Middleware Layer CAS/DRM DVB Engine Video Players PVR OpenGLES Hardware Abstraction Layer Security Components Broadcom Nexus

11 Why now? Performance issues are behind us: Diamond Middleware used canvas and custom-js with hardware backing accelerations Chromium-based UI couldn t reach the same level of performance. Problem solved. Time & Materials Our Javascript code needed to be upgraded.. We ll follow a standard instead There is a real business demand now.

12 Application workflow 1 Standard Diamond UI 1 Operator Specific Application

13 Application workflow 1 2 Standard Diamond UI Privileged Operator replaces part of the standard UI 2 Privileged Operator App 1 Operator Specific Application

14 Application workflow 1 2 Vanilla Diamond Customised

15 Application workflow Privileged Operator replaces part Standard Diamond UI of the standard UI Standard Op App adds features Detects running app to adjust 3 2 Standard Operator App Privileged Operator App 1 Operator Specific Application

16 Application workflow 3 Unknown Operator Context Diamond platform

17 Application workflow Privileged Operator replaces Standard part Op App adds features, Standard Diamond UI of the standard UICan adjust to running apps HbbTV Application is launched from broadcast channel Casual HbbTV BC App Standard Operator App Privileged Operator App 1 Operator Specific Application

18 Logically defined channel instead of splitting OTT and Broadcast Voxtok music

19 Shifting the value proposition Diamond Cloud Platform value made available to any operator or manufacturer with limited (if any) effort Speeds up the capability to deploy Diamond Cloud Platform to new hardware targets Increase Operator visibility in the platform Capability for an operator to switch to different hardware Capability for a manufacturer to reach markets previously captive

20 Thank you