e-business on demand Competitive Technical Briefing Enterprise Portals

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1 e-business on demand Competitive Technical Briefing Enterprise Portals

2 Portal in the Enterprise Did you kw that you can also use the portal to enable your employees to access business function without the cost of expensive desktop applications? Show me IBM Friendly Finance CTS6-03 Enterprise Portals.ppt 2

3 What Should an Enterprise Portal Do? Enable Users......from Any Device.....to Use Portals as the Integration Point......to Work with Business Functions and Data Employees Commercial and External Feeds Customers Portlets Structured and Unstructured Data Suppliers People and Partners Partners Portal Server Applications A personal dashboard into the business! CTS6-03 Enterprise Portals.ppt 3

4 Using WebSphere Portal Server to Deploy All Kinds of Applications Business-to-Employee Business-to-Business Business-to-Consumer Collaboration Document management Portal-wide Search Productivity Portlets Company/Industry news Enterprise Applications Human Resources Travel Expense tools e-learning Etc. Account management Inventory management Order management Organization contacts Project collaboration Procurement etc. Company information Contact information Product/service information Place order (w/ WebSphere Commerce Portal) Customer self-service etc. WebSphere Portal Server CTS6-03 Enterprise Portals.ppt 4

5 Friendly Finance: Enabling a Rich User Experience We need to make sure that the user experience we provide to our customers is superior. WebSphere Portal Server can help you achieve this Friendly Finance IBM CTS6-03 Enterprise Portals.ppt 5

6 Using Themes and Skins to Customize Look and Feel Business to Employees Lotus Domi ERP/CRM Lotus SAP Domi WebSphere Portal Server WebSphere Application Server Business to Customers Themes and skins change: Look and Feel Navigation Portlets and Images CTS6-03 Enterprise Portals.ppt 6

7 Customization Page and Portlet customization allows the user to customize content and presentation according to their needs and preferences Portlet selection Layout Formatting Configuration CTS6-03 Enterprise Portals.ppt 7

8 Personalized Content Rules-based Personalization allows the business to customize content for delivery to customers based on rule classifications and actions Juan's page(gold) Heidi's page(silver) for AccountType Platinum select CD Program select Personal Financial Consulting select Mutual Fund Club select Venture Capital Club select Cruise Club Account Type classifiers: Platinum: has over $50,000 in savings Gold: has between $10,000-50,000 in savings Silver: has less than $10,000 in savings Herman's page(platinum) CTS6-03 Enterprise Portals.ppt 8

9 Use a Cell Phone to Access Portal Content HTML browser WebSphere Portal Server HTML HTML Markup Markup Aggregators Multi-Device Enabled Portlet WML WML Markup WML enabled cell phone Single portlet can emit multiple markup formats (e.g. HTML, WML, chtml, etc.) Aggregator modules consolidate individual portlet markups for delivery to device for rendering Cell phones require wireless gateway for complete solution (e.g. WebSphere Everyplace Access) CTS6-03 Enterprise Portals.ppt 9

10 Voice Access to Portal Content Web Browser Markup HTML HTTP Server Portlet PSTN VoIP Gateway WebSphere Voice Server Voice XML voice DTMF (touchtone) voice (synthesized or recorded) Speech Recognition Engine grammar dictionary Text -to- Speech Engine words words VoiceXML Browsers VoiceXML <?xml version="1.0"?> <vxml version="1.0"> <form> <field name="stock quote"> <prompt> Welcome to Friendly Finance. Which application do you want, Mortgage rates, analyst report or stock quote? </prompt> <grammar> Mortgage rates Analyst report Stock quote </grammar> </field> </form> </vxml> CTS6-03 Enterprise Portals.ppt 10

11 Multilanguage Enablement browser setting on demand portal portlet configuration CTS6-03 Enterprise Portals.ppt 11

12 Enabling Language Translation WebSphere Portal Server CHOICE Machine Translation Human Translation WebSphere Translation Server configuration English/ Japanese (bi-dir) English/ Brazil Port English/ French (bi-dir) English/ Korean English/ Italian (bi-dir) English/ T. Chinese (bi-dir) English/ German (bi-dir) English/ S. Chinese (bi-dir) English/ Spanish (bi-dir) Resource Bundles fr_fr Resource Bundles de_de Site Admin Translation Services Gateway French German Professional Translators ($0.20 per word) Lower accuracy, lower cost Highest accuracy, higher cost CTS6-03 Enterprise Portals.ppt 12

13 DEMO: User Experience: Friendly Finance Online Mortgage Application Customer Herman Themes & skins Customize portal page Access mortgage information via browser Access mortgage rates via mobile phone Use language translation See personalized offers CTS6-03 Enterprise Portals.ppt 13

14 Friendly Finance: Call Center Support We need to support our call center employees too in case customers call with questions No problem Friendly Finance IBM CTS6-03 Enterprise Portals.ppt 14

15 Call Center Support Requirements Customer Call Center Representative Customer Account Information CICS SAP What are my current account balances? Mortgage Rate Comparison Business Partner Website How do your rates compare against the competition? CTS6-03 Enterprise Portals.ppt 15

16 Ways to Obtain and Build Portlets Out-of-the-box portlets Portlet catalog (400+ portlets) WebSphere Studio (portlet tool kit) WebSphere Portlet Application Integrator (WPAI) CTS6-03 Enterprise Portals.ppt 16

17 WebSphere Portal Servers Makes it Easy Access to Enterprise Applications Develop customized portlets for accessing selected HR/CRM/ERP systems Works with customized systems PeopleSoft 7.5 PeopleSoft 8 Std J2EE/CA Connector Siebel 2000 Use Application Integrator (WPAI) for Custom-Made Access to HR/CRM/ERP Application SAP 4.6c Domi CTS6-03 Enterprise Portals.ppt 17

18 WebSphere Portal Servers Makes it Easy to Access Legacy Applications Host-On- Demand (emulation) Host-On- Demand Portlet 3270/5250 Application Green screen in a portlet New Web App Host Portlet Application Transformation Server (HATS) 3270/5250 (presentation integration) WAS Add a rich user interface on existing 3270/5250 applications Application CTS6-03 Enterprise Portals.ppt 18

19 Web Clipper Adapts Existing Web Content Visually clip a portion of a web page Clip text between specified tags Authentication may be specified Clipped content is dynamic, t snap-shot CTS6-03 Enterprise Portals.ppt 19

20 DEMO: Creating the Support Page for Call Center Employees Portal Administrator Create SAP access portlet with Portlet Builder tool CICS access portlet with Host On Demand Create rate comparison portlet with Web Clipper tool CTS6-03 Enterprise Portals.ppt 20

21 Friendly Finance Enterprise Portal in Action Customers Same portal infrastructure Call Center Employees Mobile Employees Employee Collaboration CTS6-03 Enterprise Portals.ppt 21

22 WebSphere Portal Server: Freedom-of-Choice SMB/Departmental Enterprise Choose Best Fit WPS Express WPS Express Plus WPS Enable WPS Extend Basic portal function, including development tools Basic collaboration (Plus) Simplified install/administration Windows and Linux only (up to 4-way) Basic portal function, including development tools Basic collaboration Rules-based personalization Web content management Site and Portal/Portlet analysis (Extend) Extended search (Extend) Multi-platform support Cluster/failover support Choose Preferred Platform WebSphere Portal Server Windows Linux AIX Solaris OS/400 zlinux zos CTS6-03 Enterprise Portals.ppt 22

23 WebSphere Portal Express Offers Lower Cost Solution for Small/Medium Businesses or Departmental Portals 60 PS CALs DB CALs OS CALs PS DB OS WPS LINUX WPS Windows SPS Windows Linux cheaper Thousands Windows and Linux cheaper CPU 2 CPU 3 CPU 4 CPU CTS6-03 Enterprise Portals.ppt 23

24 IBM Employee Portal is a Great Example e-learning Customized links to favorite apps Personalized Content Personalized Employee Services Virtual Teaming People Finding Messaging & Calendar emeetings Awareness Document Library CTS6-03 Enterprise Portals.ppt 24

25 IBM s Employee Portal has Saved $6.2B in the Past 4 Years! % of classes moved online, saving $350m 2000, 90% of employees did their benefits on line, saving over $1 million Health and pension benefits information online saves over $1 million in mailing costs Over 40 million customer self-service transactions, through w3/ibm.com, saved over $700 million Worldwide enterprise directory ( Blue Pages ) connects people across the world, saving approx.$10 million News online, saved in excess of $2 million HR process reengineering to leverage the web reduced costs by 40% and increased satisfaction to 92% These benefits do t measure: - Cost savings of e-meetings and instant messaging - Revenue creation by finding experts CTS6-03 Enterprise Portals.ppt 25

26 WebSphere Portal Advantages Portal Features IBM WebSphere Portal Microsoft SharePoint Portal BEA WebLogic Portal Oracle Portal SAP Portal J2EE Application Server support (IBM WAS) (BEA WLS) (Oracle 9iAS) future LDAP directory included Human collaboration services built-in limited (3 rd party) limited Personal productivity portlets Multi-device enablement Inter-portlet communication (Click-to-Action) limited (Drag and Relate) Remote Portlet Web Services Custom read/write access to Enterprise Information Systems limited (proprietary) Built-in content management limited limited Extended/federated search limited Built-in rule-based personalization limited Recommendation engine Single Sign-On (3 rd party) Integration with 3rd party content management providers Site analysis Commerce services (via WCS) future (via Oracle Commerce) CTS6-03 Enterprise Portals.ppt 26

27 Enterprise Portals and Beyond Thank you CTS6-03 Enterprise Portals.ppt 27

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