Executive Summary. Performance Report for: The web should be fast. Top 5 Priority Issues. How does this affect me?

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Maximilian Jordan
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The web should be fast. Executive Summary Performance Report for: https://wpengine.

70% JS HIGH Enable Keep-Alive F (45) AVG SCORE: 96% SERVER HIGH Serve resources from a consistent URL D (63) AVG SCORE: 88% CONTENT HIGH How does this affect me?

As if you didn't need more incentive, Google has announced that they are using page speed in their ranking algorithm.

YSlow to grade your site's performance and provide actionable recommendations to fix these issues. About the Developer GTmetrix is developed by the good folks at GT.

1 The web should be fast. Executive Summary Performance Report for: Report generated: Test Server Region: Using: Fri, Jul 27, 2018, 8:42 PM Vancouver, Canada Chrome (Android, Galaxy Nexus) , PageSpeed 1.15-gt1, YSlow PageSpeed Score (41%) YSlow Score (54%) Fully Loaded Time 35.1s Total Page Size 1.33MB Requests 220 Top 5 Priority Issues Minimize redirects F (0) AVG SCORE: 89% CONTENT HIGH Leverage browser caching F (0) AVG SCORE: 59% SERVER HIGH Defer parsing of JavaScript F (29) AVG SCORE: 70% JS HIGH Enable Keep-Alive F (45) AVG SCORE: 96% SERVER HIGH Serve resources from a consistent URL D (63) AVG SCORE: 88% CONTENT HIGH How does this affect me? Studies show that users leave a site if it hasn't loaded in 4 seconds; keep your users happy and engaged by providing a fast performing website. As if you didn't need more incentive, Google has announced that they are using page speed in their ranking algorithm. About GTmetrix We can help you develop a faster, more efficient, and all-around improved website experience for your users. We use Google PageSpeed and Yahoo! YSlow to grade your site's performance and provide actionable recommendations to fix these issues. About the Developer GTmetrix is developed by the good folks at GT.net, a Vancouver-based performance hosting company with over 22 years experience in web technology. What do these grades mean? This report is an analysis of your site with Google and Yahoo!'s metrics for how to best develop a site for optimized speed. The grades you see represent how well the scanned URL adheres to those rules. Lower grades (C or lower) mean that the page can stand to be faster using better practices and optimizing your settings. What's in this report? This report covers basic to technical analyses on your page. It is categorized under many headings: Executive: Overall score information and Priority Issues History: Graphed history of past performance Waterfall: Graph of your site's loading timeline Technical: In-depth PageSpeed & YSlow information These will provide you with a snapshot of your performance. Analyze your site at Page 1 of 12

History History Page load times 60s 40s 20s 0s Jul 27 08:30PM

27 08:40PM Jul 27 08:42PM Time to First Byte Onload Time Fully

43MB 275 250 977KB 225 488KB 200 175 Jul 27 08:30PM 27 08:40PM

YSlow scores 60% 50% 40% Jul 27 08:30PM 27 08:40PM Jul 27

2 History History Page load times 60s 40s 20s 0s Jul 27 08:30PM Jul 27 08:32PM Jul 27 08:34PM Jul 27 08:36PM Jul 27 08:38PM Jul 27 08:40PM Jul 27 08:42PM Time to First Byte Onload Time Fully Loaded Page sizes and request counts 1.43MB KB KB Jul 27 08:30PM Jul 27 08:32PM Jul 27 08:34PM Jul 27 08:36PM Jul 27 08:38PM Jul 27 08:40PM Jul 27 08:42PM Requests HTML Size Total Page Size PageSpeed and YSlow scores 60% 50% 40% Jul 27 08:30PM Jul 27 08:32PM Jul 27 08:34PM Jul 27 08:36PM Jul 27 08:38PM Jul 27 08:40PM Jul 27 08:42PM PageSpeed Score YSlow Score Analyze your site at Page 2 of 12

3 Waterfall Chart Waterfall Chart The waterfall chart displays the loading behaviour of your site in your selected browser. It can be used to discover simple issues such as 404's or more complex issues such as external resources blocking page rendering. WordPress Hosting, Perfected. WP Engine GET wpengine.com 200 wpengine.com27.6 KB GET autoptimize_ab7c454bd15d492aeedbf0fb3fdfcc71.css 200 wpengine.com47.2 KB 243.6ms GET css?family=open+sans:300,300i,400,400i,700,700i,800,800i 200 fonts.googleapis.com 940 B 400.6ms GET font-awesome.min.css?ver= OK maxcdn.bootstrapcdn.com 6.9 KB GET jquery.js?ver= wpengine.com26.4 KB GET jquery-migrate.js?ver= wpengine.com 6.9 KB GET WPE-THUMB-DeliveringSlamDunkWordPressExperience-126x78.jpg 200 wpengine.com 3.5 KB 161.7ms GET WPE-THUMB-UltimateGuideToWordPressPlugins-126x78.jpg 200 wpengine.com 4.1 KB 178.4ms GET WPE-THUMB-15CommonWordPressMistakes-126x78.jpg 200 wpengine.com 4.2 KB 196.9ms GET WPE-IMAGE-WPEAcquireStudioPress-126x78.jpg 200 wpengine.com13.1 KB 177.3ms GET silverlake-thumb.jpg 200 wpengine.com 3.2 KB GET WPE-THUMB-LatestNews-WPEngineUnveilsFirstWordPressDigitalExperience-126x78.jpg 200 wpengine.com 5 KB 252.7ms GET logo-poof.jpg 200 wpengine.com103.2 KB GET OPTIMIZED-bold-statements-iphone-make-room-michelle-obama.png 200 wpengine.com45.4 KB 309.7ms GET placeholder.png200 wpengine.com 68 B GET -decode.min.js 200 wpengine.com 1.2 KB GET autoptimize_466034d9c6653a81e76112d6580d384e.js 200 wpengine.com128.1 KB 325ms GET gtm.js?id=gtm-mpl24k 200 googletagmanager.com 40.8 KB GET plans 200 wpengine.com29.4 KB GET mem8yags126mizpba-ufvz0bf8pkag.woff2 200 fonts.gstatic.com 8.7 KB GET hamburger-white.svg 200 wpengine.com 242 B GET mem5yags126mizpba-un7rgouuhpkkstjw.woff2 200 fonts.gstatic.com 8.6 KB GET mem5yags126mizpba-un8rsouuhpkkstjw.woff2 200 fonts.gstatic.com 8.7 KB GET WPE-IMAGE-CustomerStory-Jobvite.jpg 200 wpengine.com22.1 KB GET WPE-IMAGE-CustomerStory-AMD.jpg 200 wpengine.com21.4 KB GET WPE-IMAGE-CustomerStory-WebbyAwards.jpg 200 wpengine.com145.2 KB GET WPE-IMAGE-CustomerStory-ClickHereLabs.jpg 200 wpengine.com33.7 KB GET shutterstock_ x279.jpg 200 s3-torquehhvm-wpengine.netdna-ssl.com 34.2 KB GET shutterstock_ x279.jpg 200 s3-torquehhvm-wpengine.netdna-ssl.com 43.1 KB GET BlodFeatured-1200x x279.jpg s3-torquehhvm-wpengine.netdna-ssl.com 36.7 KB GET shutterstock_ x279.jpg 200 s3-torquehhvm-wpengine.netdna-ssl.com 42.2 KB GET fontawesome-webfont.woff2?v= OK maxcdn.bootstrapcdn.com 75.4 KB GET analytics.js GET roundtrip.js 200 google-analytics.com 14 KB 200 OK s.adroll.com 9.2 KB GET conversion_async.js 200 googleadservices.com 6.7 KB GET insight.min.js GET fbevents.js GET js GET uwt.js 200 OK sjs.bizographics.com 4 KB 200 connect.facebook.net 4.6 KB 200 js.hs-analytics.net 25 KB 200 static.ads-twitter.com 1.9 KB GET 64.js?p= 301 g2crowd.com 0 GET aquant.js?a=p-jztjfpntskpuy 200 OK secure.quantserve.com 5.3 KB GET spx?dxver=4.0.0&shaid=20242&tdr=&plh= 200 OK dx.steelhousemedia.com 1.8 KB 869.6ms GET spx?dxver=4.0.0&shaid=20241&tdr=&plh= 200 OK dx.steelhousemedia.com 1.3 KB 880ms GET spx?dxver=4.0.0&shaid=11592&tdr=&plh= 200 OK dx.steelhousemedia.com 1.5 KB 852ms GET loader.js 200 gstatic.com 283 B GET 02de8088.min.js200 scripts.demandbase.com 14.3 KB GET sl.js 200 scout-cdn.salesloft.com 2.2 KB GET scevent.min.js 200 sc-static.net 4.7 KB GET 64.js?p= 200 tracking.g2crowd.com 38 B 732.1ms 298ms 157.9ms 165.1ms 301.4ms 235.7ms 156.1ms 149.2ms GET js?id=gtm-mspm3vg&cid= google-analytics.com 14.9 KB GET ?random= &cv=9&fst= &num=1&guid=ON&resp=GooglemKTybQhCsO&u_h=640&u_w=360&u_ah=640&u_aw= googleads.g.doubleclick.net 942 B 130.9ms GET TAHWBEST55E5TJYIHVPHVJ?_s=42a07867f1c12931cb59cb96bab28ad5 200 OK d.adroll.com 34 B 13.76s 501ms 72.4ms 14.3ms 67.4ms 63.2ms 59.5ms 64.2ms 117ms 112.9ms 163.3ms 212.4ms 200.8ms 204.6ms 131.7ms 469.1ms 424.6ms 525.1ms 738.3ms 485.1ms 745.5ms 608.1ms 764.7ms 614.5ms 502.6ms 312.5ms 597.3ms 379.3ms 53.2ms 282.5ms 17.7s Analyze your site at Page 3 of 12

4 Waterfall Chart GET ?v=2.8.23&r=stable 200 connect.facebook.net 16.2 KB GET i GET impl-1_29.js 200 OK scout.salesloft.com 48 B 200 gstatic.com 9.4 KB GET rules-p-jztjfpntskpuy.js 200 rules.quantcount.com 827 B GET ip.json?referrer=&page= 200 api.company-target.com 273 B Hosting, Perfected. WP Engine &key=8b4b10ca2b d10f ms GET pixel?type=js&id= &page= 302 d.company-target.com 0 GET pixel?type=js&id= &page= 302 d.company-target.com 0 GET demandbase GET gif 303 See Other match.prod.bidr.io Found id.rlcdn.com 0 GET adsct?p_id=twitter&p_user_id=0&txn_id=nvgsl&events=[["pageview",null]]&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0 200 t.co 65 B 353.5ms GET st?fdx=1&shaid=11592&plh= 200 OK px.steelhousemedia.com 818 B GET st?fdx=1&shaid=20241&plh= 200 OK px.steelhousemedia.com 818 B GET ?random= &cv=9&fst= &num=1&guid=ON&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=32&u_his=2&u_tz= 200 google.com 42 B 115.2ms GET ?random= &cv=9&fst= &num=1&guid=ON&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=32&u_his=2&u_tz= 200 google.ca 42 B 150ms GET tr?id= &ev=pageview&dl= 195ms GET wcm?cl=vmxfclwp9neqpmopzqm&fb= &callback=_callbacks 1usc4n6es 200 googleadservices.com 83 B GET 5CW3DDC2HFD6PG3HGA4GUM?pv= &cookie=&adroll_s_ref=&keyw=&arrfrr= 302 Moved d.adroll.com Temporarily ms GET wpe_social.png,image:width.1200,image:height.628 OK pixel.quantserve.com 35 B GET pixel?type=js&id= &page= 200 d.company-target.com 283 B GET pixel?type=js&id= &page= 200 d.company-target.com 283 B GET us?type=landed&hitid= &rand= &monitorresolution=360x640&viewportresolution=360x511&pagetitle=wordpress 200 OK scout.salesloft.com 42 B 91.2ms Hosting, Perfected GET js?id=gtm-tdvpk43&t=gtm10&cid= google-analytics.com 17.1 KB GET collect?v=1&_v=j68&a= &t=event&ni=1&_s=1&dl= 302 google-analytics.com 417 B 30.7ms Hosting, Perfected. WP Engine & GET collect?v=1&_v=j68&a= &t=pageview&_s=1&dl= 200 google-analytics.com 35 B 21.8ms Hosting, Perfected. WP Engine &s GET demandbase?_bee_ppp=1 303 See Other match.prod.bidr.io 0 GET gif?redirect=1 302 Found id.rlcdn.com 0 GET i? 200 tr.snapchat.com702 B GET O52ALOLRLRBPBEREO22RZS.js 200 OK s.adroll.com 4.2 KB GET collect?v=1&aip=1&t=dc&_r=3&tid=ua &cid= &jid= &_gid= &gjid= &_v= 302 stats.g.doubleclick.net 364 B 223.8ms GET log?vendor=choca&user_id=aactek62t5qaace5zk8mig 200 OK segments.company-target.com 26 B GET wtk?vendor=liveramp&lrid=xc1297oo7sv7qc0ktqw9o67oouuznuc86q56ygzgh5t0nmc7a 200 OK segments.company-target.com 26 B GET tr?id= &ev=microdata&dl= ms GET wcm?cl=vmxfclwp9neqpmopzqm&fb= &use_ssct=1&callback=_callbacks 2qgyinr3l 200 google.ca 63 B 120.1ms GET gs GET sendrolling.js 200 OK ww.steelhousemedia.com 144 B 200 OK s.adroll.com 2 KB GET ?v=2.8.23&r=stable 200 connect.facebook.net 16.2 KB 302 Moved d.adroll.com Temporarily 167 B 302 Moved d.adroll.com Temporarily 139 B 302 Moved d.adroll.com Temporarily 124 B 302 Moved d.adroll.com Temporarily 96 B 302 Moved d.adroll.com Temporarily 220 B 302 Moved d.adroll.com Temporarily 111 B 302 Moved d.adroll.com Temporarily 102 B GET 5CW3DDC2HFD6PG3HGA4GUM?pv= &ev=t=top&f=0 200 OK d.adroll.com 42 B 302 Moved d.adroll.com Temporarily 248 B 302 Moved d.adroll.com Temporarily 96 B 302 Moved d.adroll.com Temporarily 113 B 302 Moved d.adroll.com Temporarily 86 B 302 Moved d.adroll.com Temporarily 87 B &google_nid=adroll 302 Moved d.adroll.com Temporarily 118 B GET ga-audiences?v=1&aip=1&t=sr&_r=4&tid=ua &cid= &jid= &_v=j68&z= google.com ms GET collect?v=1&_v=j68&a= &t=event&ni=1&_s=1&dl= 200 google-analytics.com 35 B 28.7ms Hosting, Perfected. WP Engine & GET collect?t=dc&aip=1&_r=3&v=1&_v=j68&tid=ua &cid= &jid= &gjid= &_gid= stats.g.doubleclick.net 366 B 30.5ms GET sync?uid=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u&_origin=1&gdpr=0&gdpr_consent=boola_ooola_oa2abbenakwaaaaxyacaayaiia 302 pixel.advertising.com ms GET rum?cm_dsp_id=105&external_user_id=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u&expiration= Moved dsum-sec.casalemedia.com Temporarily 333 B 340.5ms GET tap.php?v=194538&nid=3644&put=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u&expires= Temporary pixel.rubiconproject.com Redirect ms GET pixel?user_id=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u 200 sync.outbrain.com18 B GET rtb-h?taboola_hm=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u 204 trc.taboola.com 9 B GET Pug?vcode=bz0yJnR5cGU9MSZqcz0xJmNvZGU9MzMwNiZ0bD01MjU2MDA&piggybackCookie=N2QwNjhiMWI2NGQxNjU1OGI1ZGY1MjA3YTdjZDQyN2U&gdpr=0& 200 OK simage2.pubmatic.com 1 B 473.6ms GET ga-audiences?v=1&aip=1&t=sr&_r=4&tid=ua &cid= &jid= &_v=j68&z= &slf_rd=1&random= google.ca 42 B 170.9ms 36.9ms 449.8ms 51.8ms 161.8ms 246ms 248.2ms 350ms 371.8ms 412.6ms 412.1ms 57.8ms 149.7ms 476.6ms 479.6ms 72.7ms 25.4ms 26.7ms 168.4ms 25.7ms 407.8ms 277.3ms 451.5ms 25.5ms 74.3ms 30.2ms 155.9ms 171.8ms 172.7ms 175.6ms 172.5ms 764.6ms 792.8ms 857.8ms 859.2ms 861.1ms 1.11s 1.14s 1.49s 751.6ms 485.7ms Analyze your site at Page 4 of 12

5 Waterfall Chart GET ga-audiences?v=1&aip=1&t=sr&_r=4&tid=ua &cid= &jid= &_v=j68&z= google.com ms GET scevent.min.js 304 sc-static.net 11.8 KB GET st?fdx=1&shaid=20241&plh= 200 OK px.steelhousemedia.com 641 B 348.2ms GET st?fdx=1&shaid=11592&plh= 200 OK px.steelhousemedia.com 1.9 KB 394.9ms GET tr?id= &ev=pageview&dl= 86.3ms GET ga-audiences?v=1&aip=1&t=sr&_r=4&tid=ua &cid= &jid= &_v=j68&z= &slf_rd=1&random= google.ca 42 B 25.6ms GET sync?uid=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u&_origin=1&gdpr=0&gdpr_consent=boola_ooola_oa2abbenakwaaaaxyacaayaiia&verify= 204 pixel.advertising.com0 73.1ms GET rum?cm_dsp_id=105&external_user_id=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u&expiration= &c=1 200 OK dsum-sec.casalemedia.com 43 B 45.4ms GET tap.php?cookie_redirect=1&v=194538&nid=3644&put=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u&expires= OK pixel.rubiconproject.com 42 B 36.9ms GET xuid?mid=4714&xuid=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u&dongle=c85e 302 Foundeb2.3lift.com 0 GET s?pnid=100&cb= GET s?pnid=110&cb= GET pixel?id= &t=2&piggyback= 200 OK ads.yahoo.com ms GET sync?dsp_id=44&user_id=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u 302 Moved x.bidswitch.net Temporarily 0 GET pxj?bidder=172&seg=802787&action=setuid('n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u') 302 Found ib.adnxs.com 0 GET s?pnid=120&cb= GET s?pnid=130&cb= GET s?pnid=140&cb= GET s?pnid=141&cb= GET s?pnid=150&cb= GET st?fdx=1&shaid=20242&plh= 200 OK px.steelhousemedia.com 760 B 350.7ms GET generic?ttd_pid=steelhouse&ttd_tpi=1&ttd_puid=1bbc9e7a-87d5-48c9-ac c3b10a2&gdpr=&gdpr_consent= 302 match.adsrvr.org305 B 271.4ms GET px?_pid=14367&_psign=58058d51c159ecf7c043e8034b368ab7&_puuid=1bbc9e7a-87d5-48c9-ac c3b10a2&_redirect=&_rand= Foundp.adsymptotic.com ms GET fbevents.js GET fbevents.js 200 connect.facebook.net 42.3 KB 200 connect.facebook.net 42.3 KB GET px?_pid=14367&_psign=58058d51c159ecf7c043e8034b368ab7&_puuid=1bbc9e7a-87d5-48c9-ac c3b10a2&_redirect=&_rand= Foundp.adsymptotic.com ms GET evnt?adv=hjtkaqj&ct=0:l3nxaf6&fmt=3 302 insight.adsrvr.org 0 GET gif?partner_uid=7d068b1b64d16558b5df5207a7cd427e 307 idsync.rlcdn.com 0 GET sd?id= &val=7d068b1b64d16558b5df5207a7cd427e 302 us-u.openx.net 0 GET match?rurl= 302 Foundsnap.adsrvr.org 0 GET gif?credir= 302 Foundso.rlcdn.com 0 GET pixel?google_sc&google_nid=artb&google_hm=fqalg2trzvi131ihp81cfg&google_ula= cm.g.doubleclick.net 246 B GET sync?dsp_id=44&user_id=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u 200 OK x.bidswitch.net 43 B GET bounce?/pxj?bidder=172&seg=802787&action=setuid('n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u') 200 OK ib.adnxs.com 43 B 77.5ms GET generic?ttd_pid=steelhouse&ttd_tpi=1&ttd_puid=1bbc9e7a-87d5-48c9-ac c3b10a2&gdpr=&gdpr_consent= 302 match.adsrvr.org277 B 49.4ms GET x.skimresources.com 302 Foundx.skimresources.com0 GET getdata.xgi?chpcm=advtid&dt=br&pkey=etcb25etcbj76&ru= 302 r.dlx.addthis.com ms GET push?partner_id=2884&partner_url= 302 pixel.tapad.com 0 GET push?partner_id=2884&partner_url= 302 pixel.tapad.com 0 GET ds.png?p=0773c148-3d05-11e8-b13c-0242ac110002&segment=8d3d740a053de81183a00242ac110002&rurl= 302 sync.graph.bluecava.com ms GET xuid?ld=1&mid=4714&xuid=n2qwnjhimwi2ngqxnju1ogi1zgy1mja3ytdjzdqyn2u&dongle=c85e&gdpr=0&cmp_cs= 200 OK eb2.3lift.com 37 B 202.9ms GET px?_pid=14367&_psign=58058d51c159ecf7c043e8034b368ab7&_puuid=1bbc9e7a-87d5-48c9-ac c3b10a2&_redirect=&_rand= & 200 OK p.adsymptotic.com43 B 189.1ms GET px?_pid=14367&_psign=58058d51c159ecf7c043e8034b368ab7&_puuid=1bbc9e7a-87d5-48c9-ac c3b10a2&_redirect=&_rand= OK p.adsymptotic.com43 B 393.6ms GET evnt?adv=7sjk948&ct=0:t64l066&fmt=3 302 insight.adsrvr.org 0 GET generic?ttd_pid=aam 302 Foundpm.demdex.net 0 GET ?v=2.8.23&r=stable 200 connect.facebook.net 16.2 KB GET ?v=2.8.23&r=stable 200 connect.facebook.net 16.2 KB GET px?_pid=14367&_psign=58058d51c159ecf7c043e8034b368ab7&_puuid=1bbc9e7a-87d5-48c9-ac c3b10a2&_redirect=&_rand= & 200 OK p.adsymptotic.com43 B 359.5ms GET in?google_ula= ,0 200 OK d.adroll.com 42 B GET getuid? 302 Found ib.adnxs.com ms GET sd?cc=1&id= &val=7d068b1b64d16558b5df5207a7cd427e 200 us-u.openx.net 43 B GET sync?pid=5324&_=2 307 pippio.com 0 GET p?pnid=110&pcid= 200 tr.snapchat.com 68 B GET p?pnid=120&pcid=& 200 tr.snapchat.com 68 B GET appnexus?ttd=1&anid= &ttd_tdid=312af36c-9a8d-463f-b94d-87b46a496d9d 302 match.adsrvr.org279 B GET tr?id= &ev=viewcontent&dl= 25.5ms GET check?partner_id=2884&partner_url= 302 pixel.tapad.com ms 576ms 96.4ms 85.1ms 346.3ms 350.6ms 102.4ms 174.1ms 210.4ms 213.9ms 210.3ms 0ms 0ms 174.6ms 670ms 636.7ms 844.8ms 503.1ms 356.6ms 70ms 538ms 727.5ms 738.4ms 247.8ms GET tdsync?tdid=312af36c-9a8d-463f-b94d-87b46a496d9d&shguid=1bbc9e7a-87d5-48c9-ac c3b10a2 200 OK px.steelhousemedia.com ms 688ms 432.2ms 398.2ms 282ms 232.8ms 399.9ms 208.3ms 202.4ms 81.8ms 30.5ms Analyze your site at Page 5 of 12

6 Waterfall Chart GET check?partner_id=2884&partner_url= 302 pixel.tapad.com 0 GET p?pnid=100&pcid=ae3d994bd6cba6a38df8776a7195c9a0fb89bc6c75d09a21c9b923776b7790d4 200 tr.snapchat.com ms 127.4ms GET pixel?google_nid=thetradedesk&google_cm&google_sc&ttd_tdid=312af36c-9a8d-463f-b94d-87b46a496d9d 302 cm.g.doubleclick.net 357 B 50.1ms GET demconf.jpg?et:ibs data:dpid=903&dpuuid=312af36c-9a8d-463f-b94d-87b46a496d9d&redir= 302 Foundpm.demdex.net ms GET p.png?p=0773c148-3d05-11e8-b13c-0242ac110002&rid=59cf67cc-7be4-472a-b6c2-7fb115694fb2&did=59cf67cc-7be4-472a-b6c2-7fb115694fb2&rurl=https 302 hparg.bluecava.com 95 B 209.5ms GET o?pnid=130& 200 tr.snapchat.com 68 B 88.1ms GET tr?id= &ev=viewcontent&dl= 16.7ms GET tr?id= &ev=pageview&dl= 20.7ms GET px?_pid=13553&_psign=9e62e5c043ecadc9479a0ccac401dd7d 302 Foundp.adsymptotic.com ms GET google?g_uuid=&ttd_tdid=312af36c-9a8d-463f-b94d-87b46a496d9d&google_gid=caesee1it_gpml-tqzkqxsxyir4&google_cver=1 302 match.adsrvr.org281 B 21.3ms GET generic?ttd_pid=tapad&ttd_tpi=1&ttd_puid=761145f e8-8d30-0a580a4c0004, 302 match.adsrvr.org547 B 19.5ms GET generic?ttd_pid=tapad&ttd_tpi=1&ttd_puid=761145f e8-8d30-0a580a4c0004, 302 match.adsrvr.org547 B 459.4ms GET generic?ttd_pid=aam 302 match.adsrvr.org189 B 40ms GET p?pnid=150&pcid= 200 tr.snapchat.com 68 B 112.3ms GET rum?cm_dsp_id=39&external_user_id=312af36c-9a8d-463f-b94d-87b46a496d9d&expiration= OK dsum-sec.casalemedia.com 43 B 113.9ms GET receive?partner_id=1830&partner_device_id=312af36c-9a8d-463f-b94d-87b46a496d9d&ttd_puid=761145f e8-8d30-0a580a4c0004, 302 pixel.tapad.com ms GET ibs:dpid=903&dpuuid=312af36c-9a8d-463f-b94d-87b46a496d9d 200 OK dpm.demdex.net42 B 50.5ms GET 20931?id=62a77e6b7e28c96bf5a2069d2933cebb&redir= 302 Moved tags.bluekai.com Temporarily ms GET p?pnid=140&pcid=761145f e8-8d30-0a580a4c tr.snapchat.com ms GET receive?partner_id=1830&partner_device_id=312af36c-9a8d-463f-b94d-87b46a496d9d&ttd_puid=761145f e8-8d30-0a580a4c0004, 302 pixel.tapad.com ms GET 20932?dt=0&r= &sig= &bkca=KJy5pzWvQp9xOBYFuRIufB3AmUiyiaOb2C00tqEBxx6SG4lf3MY7hy0ErBcQMRZSE/HqLJoKPy2uVySnsYnHjR 302 Moved stags.bluekai.com Temporarily ms GET p?pnid=141&pcid=761145f e8-8d30-0a580a4c tr.snapchat.com 0 GET px?_pid=10479&_psign=1e962a13c2bbb17776ade edb3&_puuid=rz/kj99f9998za+q 200 OK p.adsymptotic.com43 B 79.8ms 87.5ms GET us?type=tick&hitid= &rand= &monitorresolution=360x640&viewportresolution=360x511&pagetitle=wordpress 200 OK scout.salesloft.com 42 B 254.1ms Hosting, Perfected. WP GET tr?id= &ev=microdata&dl= 42.7ms GET tr?id= &ev=microdata&dl= 51.9ms POST p 200 tr.snapchat.com ms GET us?type=tick&hitid= &rand= &monitorresolution=360x640&viewportresolution=360x511&pagetitle=wordpress 200 OK scout.salesloft.com 42 B 85.4ms Hosting, Perfected. GET 5CW3DDC2HFD6PG3HGA4GUM?pv= &ev=t=top&f= OK d.adroll.com 42 B 34.9ms GET collect?v=1&_v=j68&a= &t=event&_s=2&dl= 200 google-analytics.com 35 B Hosting, Perfected. 25.7ms WP Engine &sd=3 GET WPE-LOGO-Unbounce-187x83-1.jpg 200 wpengine.com 6.8 KB GET WPE-LOGO-Yoast-187x83.jpg 200 wpengine.com 6.3 KB GET WPE-LOGO-Freightos-187x83.jpg 200 wpengine.com 3.1 KB GET WPE-LOGO-Asana-187x83.jpg 200 wpengine.com 2.6 KB 23.6ms 22ms 53.8ms 69.5ms GET EngineeringCom.png 200 wpengine.com 3.5 KB 72.3ms GET allan.png 200 wpengine.com 3.9 KB 80.1ms GET TrendMicro.png200 wpengine.com 3.2 KB 82.7ms GET Telus.png 200 wpengine.com 962 B 87.3ms GET Rogers.png 200 wpengine.com 2.5 KB 73.2ms GET Parallax.png 200 wpengine.com 2.5 KB 86.7ms GET collect?time= &pid=7196&url= 302 px.ads.linkedin.com 20 B 528.2ms GET js 200 js.hs-scripts.com309 B 118ms GET ptq.gif?k=1&sd=360x640&cd=32-bit&cs=utf-8&ln=en-us&bfp= &v=1.1&a=298401&ct=standard-page&rcu= 200 track.hubspot.com45 B 540.9ms GET adsct?p_id=twitter&p_user_id=0&txn_id=nvgsl&events=[["pageview",null]]&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=tw 200 analytics.twitter.com 57 B 278.3ms GET collect?time= &pid=7196&url= 302 px.ads.linkedin.com 20 B 135.1ms GET cropped-apple-touch-icon-512x x192.png 200 wpengine.com 1.9 KB GET cropped-apple-touch-icon-512x x180.png 200 wpengine.com 2.8 KB 19.6ms 21.5ms GET li_sync?redirect= 302 linkedin.com 20 B 537.3ms GET collect?time= &pid=7196&url= 200 px.ads.linkedin.com 20 B 135.3ms GET us?type=tick&hitid= &rand= &monitorresolution=360x640&viewportresolution=360x511&pagetitle=wordpress 200 OK scout.salesloft.com 42 B Hosting, 79.7msPerfected. 220 Requests 1.3 MB 35.14s (onload: 33.28s) Analyze your site at Page 6 of 12

Page Load Timings Page Load Timings RUM Speed Index: 16,289 Redirect 0ms Connect 129ms Backend 0.5s TTFB 0.7s DOM int. 15.7s First paint 16.3s Contentful paint 16.3s DOM loaded 17.3s (22ms) Onload 33.

com to www.example.com) Redirect to a secure URL (eg.

7 Page Load Timings Page Load Timings RUM Speed Index: 16,289 Redirect 0ms Connect 129ms Backend 0.5s TTFB 0.7s DOM int. 15.7s First paint 16.3s Contentful paint 16.3s DOM loaded 17.3s (22ms) Onload 33.0s (231ms) Redirect duration This is the time spent redirecting URLs before the final HTML page is loaded. Common redirects include: Redirect from a non-www to www (eg. example.com to Redirect to a secure URL (eg. to Redirect to set cookies Redirect to a mobile version of the site Some sites may even perform a chain of multiple redirects (eg. non-www to www, then to a secure URL). This timing is the total of all this time that's spent redirecting, or 0 if no redirects occurred. In the Waterfall Chart, Redirect duration consists of the time from the beginning of the test until just before we start the request of the final HTML page (when we receive the first 200 OK response). During this time, the browser screen is blank! Ensure that this duration is kept to short by minimizing your redirects. Connection duration Once any redirects have completed, Connection duration is measured. This is the time spent connecting to the server to make the request to the page. Technically speaking, this duration is a combination of the blocked time, DNS time, connect time and sending time of the request (rather than just connect time). We've combined those components into a single Connection duration to simplify things (as most of these times are usually small). In the Waterfall Chart, Connection duration consists of everything up to and including the "Sending" time in the final HTML page request (the first 200 OK response). During this time, the browser screen is still blank! Various causes could contribute to this, including a slow/problematic connection between the test server and site or slow response times from the site. Backend duration Once the connection is complete and the request is made, the server needs to generate a response for the page. The time it takes to generate the response is known as the Backend duration. In the Waterfall Chart, Backend duration consists of purple waiting time in the page request. There are a number of reasons why Backend duration could be slow. We cover this is our "Why is my page slow" article. Time to First Byte (TTFB) Analyze your site at Page 7 of 12

8 Page Load Timings Time to First Byte (TTFB) is the total amount of time spent to receive the first byte of the response once it has been requested. It is the sum of "Redirect duration" + "Connection duration" + "Backend duration". This metric is one of the key indicators of web performance. In the Waterfall Chart, it is calculated at the start of the test until just before receiving on the page request and represented by the orange line. Some ways to improve the TTFB include: optimizing application code, implementing caching, finetuning your web server configuration, or upgrading server hardware. DOM interactive time DOM interactive time is the point at which the browser has finished loading and parsing HTML, and the DOM (Document Object Model) has been built. The DOM is how the browser internally structures the HTML so that it can render it. DOM interactive time isn't marked in the Waterfall Chart as it's usually very close in timing to DOM content loaded. First paint time indicate a fast loading page. First paint time is the first point at which the browser does any sort of rendering on the page. Depending on the structure of the page, this first paint could just be displaying the background colour (including white), or it could be a majority of the page being rendered. In the Waterfall Chart, it is represented by the green line. This timing is of significance because until this point, the browser will have only shown a blank page and this change gives the user an indication that the page is loading. However, we don't know how much of the page was rendered with this paint, so having a early first paint doesn't necessarily If the browser does not perform a paint (ie. the html results in an blank page), then the paint timings may be missing. First contentful paint time First Contentful Paint is triggered when any content is painted - i.e. something defined in the DOM (Document Object Model). This could be text, an image or canvas render. This timing aims to be more representative of your user's experience, as it flags when actual content has been loaded in the page, and not just any change - but it may often be the same time as First Paint. Because the focus is on content, the idea is that this metric gives you an idea of when your user receives consumable information (text, visuals, etc) - much more useful for performance assessment than when a background has changed or a style has been applied. If the browser does not perform a paint (ie. the html results in an blank page), then the paint timings may be missing. DOM content loaded time DOM content loaded time (DOM loaded or DOM ready for short) is the point at which the DOM is ready (ie. DOM interactive) and there are no stylesheets blocking JavaScript execution. If there are no stylesheets blocking JavaScript execution and there is no parser blocking JavaScript, then this will be the same as DOM interactive time. In the Waterfall Chart, it is represented by the blue line. The time in brackets is the time spent executing JavaScript triggered by the DOM content loaded event. Many JavaScript frameworks use this event as a starting point to begin execution of their code. Analyze your site at Page 8 of 12

9 Page Load Timings Since this event is often used by JavaScript as the starting point and delays in this event mean delays in rendering, it's important to make sure that style and script order is optimized and that parsing of JavaScript is deferred. Onload time Onload time occurs when the processing of the page is complete and all the resources on the page (images, CSS, etc.) have finished downloading. This is also the same time that DOM complete occurs and the JavaScript window.onload event fires. Note that there may be JavaScript that initiates subsequent requests for more resources, hence the reason why Fully loaded timing is preferred. In the Waterfall Chart, it is represented by the red line. The time in brackets is the time spent executing JavaScript triggered by the Onload event. Note that Onload time was the previous default for when to stop the test prior to Feburary 8th, Analyze your site at Page 9 of 12

10 PageSpeed Recommendations PageSpeed Recommendations RECOMMENDATION GRADE RELATIVE TYPE PRIORITY Minimize redirects F (0) AVG SCORE: 89% CONTENT HIGH Leverage browser caching F (0) AVG SCORE: 59% SERVER HIGH Defer parsing of JavaScript F (29) AVG SCORE: 70% JS HIGH Enable Keep-Alive F (45) AVG SCORE: 96% SERVER HIGH Serve resources from a consistent URL D (63) AVG SCORE: 88% CONTENT HIGH Serve scaled images C (70) AVG SCORE: 73% IMAGES HIGH Specify a cache validator C (72) AVG SCORE: 94% SERVER HIGH Optimize the order of styles and scripts B (83) AVG SCORE: 94% CSS/JS HIGH Optimize images A (91) AVG SCORE: 70% IMAGES HIGH Minimize request size A (92) AVG SCORE: 96% CONTENT HIGH Minify JavaScript A (95) AVG SCORE: 88% JS HIGH Specify image dimensions A (95) AVG SCORE: 98% IMAGES MEDIUM Minify HTML A (99) AVG SCORE: 98% CONTENT LOW Minify CSS A (99) AVG SCORE: 95% CSS HIGH Enable gzip compression A (99) AVG SCORE: 85% SERVER HIGH Remove query strings from static resources A (93) AVG SCORE: 88% CONTENT LOW Specify a Vary: Accept-Encoding header A (93) AVG SCORE: 96% SERVER LOW Avoid bad requests A (100) AVG SCORE: 98% CONTENT HIGH Avoid landing page redirects A (100) AVG SCORE: 98% SERVER HIGH Inline small CSS A (100) AVG SCORE: 96% CSS HIGH Inline small JavaScript A (100) AVG SCORE: 94% JS HIGH Put CSS in the document head A (100) AVG SCORE: 100% CSS HIGH Combine images using CSS sprites A (100) AVG SCORE: 90% IMAGES HIGH Avoid A (100) AVG SCORE: 98% CSS MEDIUM Prefer asynchronous resources A (100) AVG SCORE: 100% JS MEDIUM Specify a character set early A (100) AVG SCORE: 100% CONTENT MEDIUM Avoid a character set in the meta tag A (100) AVG SCORE: 100% CONTENT LOW Analyze your site at Page 10 of 12

11 PageSpeed Recommendations Avoid Plugins A (100) AVG SCORE: 100% CONTENT LOW Analyze your site at Page 11 of 12

12 YSlow Recommendations YSlow Recommendations RECOMMENDATION GRADE RELATIVE TYPE PRIORITY Add Expires headers F (0) AVG SCORE: 26% SERVER HIGH Make fewer HTTP requests F (0) AVG SCORE: 32% CONTENT HIGH Use a Content Delivery Network (CDN) F (0) AVG SCORE: 21% SERVER MEDIUM Avoid URL redirects F (0) AVG SCORE: 88% CONTENT MEDIUM Use cookie-free domains F (0) AVG SCORE: 50% COOKIE LOW Reduce DNS lookups F (0) AVG SCORE: 69% CONTENT LOW Compress components with gzip B (89) AVG SCORE: 86% SERVER HIGH Minify JavaScript and CSS A (90) AVG SCORE: 71% CSS/JS MEDIUM Reduce the number of DOM elements B (89) AVG SCORE: 92% CONTENT LOW Make AJAX cacheable A (100) AVG SCORE: 100% JS MEDIUM Remove duplicate JavaScript and CSS A (100) AVG SCORE: 100% CSS/JS MEDIUM Avoid AlphaImageLoader filter A (100) AVG SCORE: 99% CSS MEDIUM Avoid HTTP 404 (Not Found) error A (100) AVG SCORE: 98% CONTENT MEDIUM Use GET for AJAX requests A (100) AVG SCORE: 100% JS LOW Avoid CSS expressions A (100) AVG SCORE: 99% CSS LOW Reduce cookie size A (100) AVG SCORE: 100% COOKIE LOW Make favicon small and cacheable A (100) AVG SCORE: 100% IMAGES LOW Configure entity tags (ETags) A (100) AVG SCORE: 91% SERVER LOW Make JavaScript and CSS external (n/a) CSS/JS MEDIUM Analyze your site at Page 12 of 12

Executive Summary. Performance Report for: The web should be fast. Top 5 Priority Issues. How does this affect me?

Executive Summary. Performance Report for: The web should be fast. Top 5 Priority Issues. How does this affect me? The web should be fast. Executive Summary Performance Report for: https://www.siteground.com/ Report generated: Test Server Region: Using: Fri, Jul 27, 2018, 5:46 PM -0500 Vancouver, Canada Chrome (Android,