Create Open Data with Google Analytics. Open Data Day 2019

Transcription

1 Create Open Data with Google Analytics Open Data Day /2/2019

2 Introduction 2

3 Grow with Google Edmonton is experiencing transformative growth, and we believe the tools and resources Grow with Google offers will help citizens throughout the area develop new skills and grow their businesses

4 Outline 1. Analyze data with Google Analytics 2. Visualize data with Data Studio 3. Export data with Google Sheets Add-On 4. Automate with Google Apps Script 4

5 1. Analyze Data with Google Analytics 5

6 Google Analytics Demo Account 6

7 Google Analytics Reports 7

8 Example Report: Device Category Audience > Mobile > Overview 8

9 Edit GA Report Example: Change date range 9

10 Visualize GA Report Select dimension(s) > Plot Rows 10

11 Edit GA Report Example: Add Secondary dimension 11

12 Export GA Report 12

13 2. Visualize Data with Data Studio 13

14 Data Studio 14

15 Authorize Google Analytics 15

16 Connect to Google Analytics Demo Account > Google Merch. Store > Master View 16

17 Create Data Studio Report 17

18 Customize Report: Add Chart 18

19 Example Chart: Device Category DATA Time Dimension = Month of Year Breakdown Dimension = Device Category Metric = Sessions 19

20 Edit DS Report Example: Add date range 20

21 Filter Chart Add Filter > Create Filter > Save 21

22 View DS Report 22

23 Download DS Report 23

24 3. Export Data with Google Sheets Add-On 24

25 Get Google Sheets Add-Ons 25

26 Select Google Analytics Add-On 26

27 Create New Report Add-ons > Google Analytics > Create new report 27

28 Create Report Account = Demo Account Property = Google Merch. Store View = Master View Metrics = Users, Sessions Dimensions = Device Category, Browser, Operating System 28

29 Configuration Options Start Date = End Date = Order = -ga:users Spreadsheet URL = copy the url of the current spreadsheet 29

30 Configuration Options: Filters 30

31 Configuration Options: Filters Example: ga:devicecategory ==desktop 31

32 Run Report(s) Add-ons > Google Analytics > Run reports 32

33 Schedule Reports Add-ons > Google Analytics > Schedule reports 33

34 Schedule Reports Settings 34

35 Export Reports File > Download as 35

36 4. Automate with Google Apps Script 36

37 Connect Apps to Drive New > More > Connect more apps 37

38 Find Google Apps Script Filter or search Apps > Connect 38

39 Create GAS Project New > More > Google Apps Script 39

40 Create GAS Project in Sheets Tools > Script editor 40

41 Write Script to Create Chart 41

42 Debug & Run Script Save script Select function Click bug icon to debug Click the play icon to run 42

43 Copy & Edit Script File 43

44 Edit Script File 44

45 Create Custom Menu 45

46 Add Trigger 46

47 Edit Trigger Settings Run function = onopen Event source = From spreadsheet Event type = On open 47

48 Wrap-Up 48

49 Resources Google Apps Help Analytics: Sheets: Scripts Tutorials GAS: Codecademy JavaScript: W3schools JavaScript: 49

50 Thank You! Sam Hamilton Web Services Librarian Edmonton Public Library Open Data Team 50