Delivering Windows-based Client-Server Applications Anywhere, On Demand with Presentation Server 4.5

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1 Delivering Windows-based Client-Server Applications Anywhere, On Demand with Presentation Server 4.5 Conrad Lee Enterprise Sales Engineer Hong Kong & Taiwan

2 Delivering Windows Applications (IT Infrastructure Ops Line-of-Sight) Citrix NetScaler Deliver Web Apps Users Citrix EdgeSight Monitor Real-Time User Experience Citrix WANScaler Accelerate Apps to Branch Offices Citrix Access Gateway Enable Secure App Access Citrix Presentation Server Deliver Windows Apps Citrix Desktop Server Deliver Windows Desktops Apps 2

3 Agenda Value of Presentation Server What s new in Presentation Server 4.5 Application Streaming Others new features 3

4 Application Delivery Infrastructure Communicating Citrix Product Strategy

5 Application Delivery Infrastructure: The Six Strategic Components 1 Directly in front of Web Apps where 90% of new app dev is happening today User Directly on the end point with full visibility into the end user experience 6 The front door of the branch where 55% of enterprise employees access their apps 5 The gateway through which users gain secure access to all of their applications Directly in front of Windows Apps where 90% of existing line-of business apps are deployed today Directly in front of Desktops and Desktop Apps deployed in the datacenter for delivery over the network Apps Practices in these six key areas are strategic plays 5

6 Application Delivery Infrastructure: Windows Apps Line-of-Sight User Apps Citrix EdgeSight Monitor End User Experience Citrix WANScaler Accelerate Apps to Branch Users Citrix Access Gateway Enable Secure Application Access Citrix Presentation Server Deliver Windows Applications 6

7 Traditional Windows-based Application Deployment Always reactive, difficult to be proactive 2 Secure 1 Install & Manage Ext WAN LAN Users 3 Repeat Security 4 Buy Bandwidth Access 5 Guess & Blame Windows Apps 7

8 Better Approach: Application Delivery 3 Deliver 1 Install & Manage 4 Monitor 5 Optimize 2 Secure Ext WAN LAN Users Windows Apps Smooth Roaming Smart Access 8

9 Presentation Server 4.5

10 Presentation Server 4.5 Key Message Presentation Server 4.5 is an end-to-end application delivery system for all Windows applications, both client/server and desktop Lowest Total Cost of Ownership Highest Security Best Performance & Scalability 10

11 Presentation Server Key Benefits Lowest-cost Windows application delivery Strongest protection for applications and intellectual property Outstanding application performance over any network Flexible architecture ensures rapid application delivery to all users Continuous application availability and reliability Best end user experience Presentation Server is used by more than 180,000 customers worldwide 11

12 Traditional Windows Deployment 16-bit/32-bit Client components Desktop apps Server component Web apps Custom apps Web Browser Data Center Desktop Costly to manage and support Difficult to secure Limited in accessibility 12

13 Two Steps to Application Delivery Presentation Server First, centralize applications in the data center Easy to manage and support Secure and control applications Deploy and update easily Presentation Server Then, choose best delivery method Virtualize or stream based on user, applications & network Users Data Center 13

14 Application Delivery Virtualization Client component Web browser Desktop apps Server component Web apps Custom apps Data Center Application Servers Presentation Server environment Desktop Centralize and host in data center Easier to install, manage and support Secure Apps and data are protected 14

15 Any Device, Any Network, Any Location Screen updates sent to client device Application executes entirely on server Mouse clicks and keystrokes sent to server Accessible from any device or client operating system High performance over any connection from any location 15

16 Application Streaming Application Profile Streamed Application Data Center Isolation Environment Application Hub Desktop, Notebook Desktop apps are streamed to the desktop Applications execute locally Applications are portable Perfect for laptops 16

17 Analysts concur This latest release of Presentation Server with both application virtualization and streaming technologies provides even more flexibility for enterprise Windows customers with large application portfolios. John Humphreys, program director of IDC 17

18 Presentation Server 4.5: New Technologies Application Streaming Isolation 2.0 Application Hub SpeedScreen Progressive Display Health Assistant Application Performance Monitoring SmartAccess Single Sign-on 18

19 Application Streaming Instant Application Delivery to desktops Centrally manage all Windows-based desktop applications Streams applications into an isolated environment on the desktop Use them anywhere, anytime even when disconnected Automatically updates and repairs applications Eliminates application conflicts and regression testing Ideal for applications that need local CPU resources or peripherals Presentation Server dynamically selects the best delivery method virtualization or streaming Application Streaming for Desktops add-on licenses available 19

20 20

21 Isolation 2.0 Broader application compatibility Improves system and application compatibility Isolates and protects applications from conflicts Provides ability to configure degree of isolation Eliminates regression testing Next-generation isolation technology Increases performance of isolated applications Extends compatibility to more Windows-based applications Provides core technology for Application Streaming, Application Isolation Environments, and Application Hub 21

22 Application Hub Simplifies application inventory management Provides central repository for application profiles Rapidly provision applications to Presentation Server or directly to end users devices Uses the same profile to virtualize or stream 22

23 Application Performance Monitoring Powered by Citrix EdgeSight Ensures the best end user experience Proactively identifies poorly performing applications Helps IT pinpoint root-cause of bottlenecks Monitors and records historical application performance Assists in improving capacity planning Reduces support costs Collects run-time application crash data Measures impacts of changes to production environment Assists in tuning custom-built applications 23

24 Real-time Alerts Console Enhanced Alerts View Overview shows environment health Configurable segmentation by Alert type Group or Department Device / User Interactive display allows zoom or scrolling of date/time range Click through to view alert details and obtain diagnostic data 24

25 SmartAccess Powered by Citrix Access Gateway Improves access experience while maintaining security Users can securely access applications from anywhere Provides optional full VPN access to authorized users Flexible and extensible end-point analysis Manages access at the application level Policy-based sense and respond Controls access to applications based on user, device, or network Restricts application actions, such as print, save and cut/paste Select the appliance to fit the environment Appliances purchased separately for maximum flexibility Complete range to match needed performance and scalability 25

26 SmartAccess Advanced End-point Sensing Granular Access Rights Which User Action Rights Control View Only Print Edit Save Access Scenario 26

27 Single Sign-on Powered by Citrix Password Manager Improves application security Centralizes password management to securely store credentials Automatically changes passwords to make it easy for end users Enforces password policies by generating strong passwords Reduces help desk calls Simplifies application access with automated logons Provides self-service password reset 27

28 Ease of Managing Passwords Strong Authentication Time saving single logon Self Service Password KEVIN Single Sign-On 9X1CA523U 28

29 Health Assistant System resiliency and availability Enhances server reliability and ensures consistent access experience Makes it easier to identify and address server issues early Includes default health checks for Citrix and Microsoft services Triggers automated server recovery actions Integrates with load balancing to direct users to healthy servers Interoperates with standard system management tools 29

30 SpeedScreen Progressive Display Up to 20X faster graphics performance Accelerates graphics performance over the network Ensures great user experience with graphics-intensive applications Protects valuable intellectual property in the data center Dramatically reduces cost of delivering graphics applications Lowers bandwidth requirements by 95% Delivers to any client device 30

31 Progressive display example 31

32 x64 Platform Support Increasing server scalability and utilization Increases user density per server up to 500 users per server Dramatically reduces implementation costs Lowers costs of expansion Reduces recurring data center costs Bridges transition to x64 platform 32

33 Windows Vista Support Presentation Server client simplifies adoption Eliminates application dependencies on client-side OS Removes application compatibility issues Enables users to upgrade to Vista and still use their current applications Citrix is committed to enabling customers to leverage the latest Microsoft products 33

34 Comparison of New Features by Edition Advanced Edition Enterprise Edition Platinum Edition Application Virtualization Enhancements 100+ new and upgraded features SpeedScreen Progressive Display x64 support Application Streaming Application Hub Isolation 2.0 Health Assistant Performance Monitoring SmartAccess Single Sign-On 34

35 Presentation Server 4.5 Platinum Edition End-to-end system for delivering Windows Applications Citrix WANScaler Accelerate Apps to Branch Users User Apps Application Performance Monitoring Powered by Citrix EdgeSight SmartAccess Powered by Citrix Access Gateway Single Sign-on Powered by Citrix Password Manager Application Virtualization and Application Streaming 35

36 Extend Presentation Server Add-on licenses extend specific features to additional users Add-on License Advanced Edition Enterprise Edition Platinum Edition Application Streaming for Desktops Single Sign-on - Powered by Citrix Password Manager Application Performance Monitoring - Powered by Citrix EdgeSight Universal SSL VPN - Powered by Citrix Access Gateway 36 36

37 Subscription Advantage Benefits For customers with active Subscription Advantage Access Suite No Charge Migration Presentation Server Platinum Edition Step-Up No Charge Migration Presentation Server Platinum Edition Presentation Server Standard Edition No Charge Migration* Presentation Server Advanced Edition * Eligibility requirements may vary by region; talk to a local representative for details 37

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