Web 2.0 Applications in Corporate
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1 Web Web Applications in in Corporate Prof. Dr. Martin Michelson 1
2 From: 2
3 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 3
4 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 4
5 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 5
6 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 6
7 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 7
8 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 8
9 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 9
10 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 10
11 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 11
12 Terms Web 2.0 (Web 3 4..) Communities, Social Networks Weblogs Wikis Feeds Social Software Enterpise 2.0 Knowledge Management 2.0 Semantic Web.. Podcasts Mashups VoIP, Instant Messaging Social booksmarks, Folksonomies (tagging) 12
13 Opportunities of new Web applications for enterprises Interaction with customers Customer added value New business possibilites (niche markets) Corporate communication Corporate knowledge sharing 13
14 Web applications in corp. communication and knowledge sharing Traditional approach Content Management Central administration Central quality control Top - down Defined structure Defined metadata Few interaction No broad contribution Actual / future approach Blogs, Wikis User generated content User driven quality control Bottom - up User build structure Tagging (Folksonomy) Interaction Contribution of many (?) Social Software for enterprises will become the biggest success story, related to new workplace technologies (Gartner, 2006) 14
15 Weblogs Single sequent contributions Interaction, comment-functions Easy editing and publishing Defined structure and rules depending on Blog-Owner Feeds, automatic annoucement of new contributions Linking to other Blogs or WebSites Multimedia (Audio- / Video-Blog) 15
16 Relevance of Weblogs for enterprises Monitor public blogs Publish own blogs as PR instrument Build an internal blog for corporate communication From: 16
17 Wikis What is a wiki? A free expandable collection of interlinked web pages, a hypertext system for storing and modifying information, easily editable (Leuf/Cunningham 2001: The wiki way, 2001) A page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. Wikis are often used to create colaborative websites and to power community websites. Wikis are used in business to provide intranets and Knowledge Management systems (wikipedia.org) A new form of groupware and content management system in general low structure 17
18 Wikipedia 18
19 Wikipedia - Structure 19
20 Corporate Wikis Main differences to public Wikis: No encyclopedia idea Defined structure Handling is obliged to clear rules and bound to closed user-group Users, authors, editors are not anonymous Users have different accession rights Wikis such as the popular Wikipedia online encyclopedia should become commonplace in at least 50 percent of enterprises worldwide within the next four years. (Gartner, 2005) 20
21 Areas of application Knowledge tool: Publish own knowledge disclosure of tacit knowledge Documentation tool: Creating, editing, organizing and storage of all kinds of documents which could be of interest to one or several users (descriptions, reports, projects, s) Finding contacts: Overview on experts inside and outside the enterprise / finding of contacts Discussion Forum Reduction of traffic with attachments 21
22 Wikis in Enterprises 22
23 Wiki Software Dokuwiki Free (Open Source) Script language PHP Social Text Commercial Script language Perl MediaWiki Free (Open Source) Wikipedia Script language PHP available in > 100 languages Confluence Commercial Script language Java Script TWIKI Free (Open Source) Script language Perl ZWIKI Free (Open Source) Script language Python and many more. 23
24 Example: Frankfurt Airport 24
25 Wiki in our faculty: Student papers 25
26 Further development: Web X. Possibilities: Multimedia Software as service model, constantly updated (perpetual beta) Further interactive Web-Services with User add value (commercial platforms with user interaction (like now ebay, amazon, expedia Online Prediction Markets Mobile Web (UMTS, GPRS) and mobile web devices with enhanced functions Semantic Web.. 26
27 Semantic Relations Object Person University Professor Student Darmstadt Univ. Undergrad. Master Media Faculty Carlos Gonzales Information Engin. 27
28 Muchas gracias! Discusión Comentarios Preguntas 28
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