16th Embarcadero Developers Camp. Opening Session. Jason Vokes. Senior Director Technologies & Marketing International

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1 16th Embarcadero Developers Camp Opening Session Jason Vokes Senior Director Technologies & Marketing International

2 Agenda Introduction Product Update Launches and activities Summary

3 1 Introduction

4 Tools Portfolio

5 Industry Awards For over 25 years, Embarcadero products have received awards for product innovation and excellence here are just a few:

6 2 Product Update

7 Delphi

8 RAD Studio Family Embarcadero RAD Studio 2010 Architect, Enterprise, Professional Delphi 2010/C++Builder Architect, Enterprise, Professional Delphi Prism 2010 Enterprise Professional = + +

9 Expert series - Webinars, Videos, White Papers RESTful Web Services with Delphi and RAD Studio 2010 Learn the Secrets of Rapid Visual C++ Application Development Build.NET and Cross-Platform Mono Applications with Delphi Prism Build multi-tier applications using DataSnap Get started with Windows 7 development in three easy steps

10 In-Action for Japan

11 Promos Delphi 2010 Handbook Marco Cantu Free for registered users 20 Value Chapter 1: A Better IDE Chapter 2: The Debugger Chapter 3: Extended RTTI and Attributes Chapter 4: More and the Compiler and the RTL Chapter 5: The VCL and Windows 7 Chapter 6: Touch and Gestures Chapter 7: Database Access and DataSnap Chapter 8: REST Web Services

12 Delphi 2010 Highlights All-Access InstantOn for zero-install deployment Touch and Gesturing Direct2D and Windows 7 API IDE Insight Data Visualizers in Debugger Delphi and C++ Code Formatter Firebird support SOAP 1.2 DataSnap with HTTP, tunneling, filters, REST and Web Broker hosting New Generation RTTI Delphi Prism AOP

13 What s Next?

14 Launches 3 and activities

15 ToolCloud Five Reasons to Upgrade from Delphi, C++Builder, RAD Studio Access multiple product versions without buying separate licenses Complete control over your team s licenses Named and concurrent user flexibility InstantOn availability Fill your ToolBox with Embarcadero All-Access

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17 Embarcadero ToolCloud Centralized Management and Provisioning of Tools Makes All-Access ToolBox available to end users Delivers IONs, installs, licenses - directly to the All-Access ToolBox Automatically retrieves product updates from Embarcadero over the internet On-Demand Software Delivery & InstantOn Zero installation required just click and run Centralize & simplify deployment of tools and licenses Streamed from a private ToolCloud or run locally No impact to locked-down areas of the operating system = no conflicts with other applications Self-contained & inherently built to avoid conflicts with other apps No shared dll s, no writing to system areas of the registry Runs Multiple Versions Run multiple versions of software side by side no conflict, with rewind & fast-forward functionality and provides access to older versions of tools

18 Embarcadero ToolBox End-User client serves as a launch point for Embarcadero tools Runs in standalone or connected mode, tied to the ToolCloud Accesses multiple versions of software

19 End user Control & Visibility into Software Versions

20 Embarcadero All-Access The Architect s/dba s/developer s Toolbox Complete Coverage: No matter what technology you work with, you ll have instant access to tools for multiple platforms and technologies Be the expert: Wider array of tools at your disposal to fix the problem at hand Do your job faster: Get the tool you want, when you need it without the usual hassles it takes to get a new tool onto your desktop Save the company money: All-inone licensing that can easily save more than 3x over point tools.

21 Launches ToolCloud Press Release

22 Launches ToolCloud Press Release Press Coverage

23 4 Summary

24 Summary Embarcadero is largest independent tool vendor ToolCloud has landed All-Access, converting customers, large and small Strong RAD Studio (Delphi) version Supporting latest platforms and technologies

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