2015 ADATA Technology Co., Ltd. 2015/11

Transcription

1 2015 ADATA Technology Co., Ltd. 2015/11

2 Company Introduction Competitive Advantages Product Portfolios 2

3 COMPANY INTRODUCTION 3

4 About ADATA Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company! World s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation Total revenue: US$961 million (2014) Market capitalization: US$429 million Team members: approx. 1,200 employees worldwide More than 500 patents owned 4

5 History of Continuous Growth and Achievement ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange) ADATA named one of the world s most effective rebrands in the 8th annual REBRAND 100 Global Awards, 2012 ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies, June 2010 ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands ADATA 5

6 ADATA Wins Taiwan Excellence Gold Award ADATA s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015 ADATA also received the Taiwan Excellence - Achievement Award in ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company s founding 6

7 ADATA Wins National Industrial Innovation Award ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015 ADATA is the first memory company to win this prestigious award Accolade was based on the "rebranding" theme as well as ADATA s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices 7

8 Award-Winning Innovations & Designs Computex Taipei Design & Innovation Award Computex Taipei Best Choice Award Good Design Korea CES Best of Innovations Award CES Innovations Design and Engineering Awards Golden Pin Design Award Retail No. 1 at Flash Drive No. 3 for Taiwan Info Tech 100 Top 20 Taiwan Global Brands 8

9 Culture of Continuous Improvement as a Team ADATA entered into the Best Companies to Work for 2014 listing Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities QCC Quality Control Circle H ADATA Quality Handbook CIP Continuous Improvement Process 2014-present 6 Sigma 9

10 ADATA Logo and Motto Agile responsive to market and customers Swift leading innovation and productivity Exploring seeking and exploring all possibilities Lively diverse and stylish product design ADATA team spirit We perform with agility and swiftness to enrich all of life s precious moments 10

11 ADATA Global Promotion Channels Distributors Worldwide Promotion Incentive Programs Distributor Rebates Market Expansion Dealers Global Exhibitions Media Exposure End User Experience Sales Promotions Dealer Seminars Brand Packaging POSM Social media platforms 11

12 World Class Customer Care Warranty All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty. Five-year warranty for SX930 SSD and SX1000L / SR1010 server SSDs. Other products have a three-year warranty. ADATA responds quickly to Returned Materials Authorization (RMA) requests, ensuring that each issue is handled with professionalism and technical competence. Customer Satisfaction Our customers are our first priority. We place a high emphasis on outstanding customer service, and act quickly on customer feedback to improve our operations and procedures. Website Contact Form Website Contact Us (By ) Contact Us (By Phone) Online Service Status Customer Service Interface Channels Live Chat Online Customer Service Social media customer interaction Authorized Service Center Direct Retail Store 12

13 Milestones & Achievements 2004 ADATA 2nd memory company publicly listed nd largest vendor of memory modules in the world (DRAMeXchange) - No. 1 USB drive brand (GfK Research) 2001 ADATA founded 2009 Mexico, Korea, and Russia branch offices opened 2005 Ranked 3 rd in Taiwan s Info Tech Top 100 companies 2007 Ranked 14 th Taiwan Brand by Interbrand 2011 Won if Design Award (N004 USB drive) and opened ADATA flagship store in Taiwan 2010 Launched new corporate image (Hummingbird logo and slogan) 2013 HE720 received Computex d&i, if Design, and Taiwan Excellence awards ADATA SSDs reach no. 1 share in Japan (BCN, Jan 2012) - Launched DashDrive Air wireless product ADATA won National Industrial Innovation Award - DDR4 XPG Z1 Won Taiwan Excellence Gold Award - ADATA received Apple MFi manufacturing license nd largest vendor of memory modules in the world (DRAMeXchange) - CE700 received Computex d&i award - DDR4 XPG Z1 received Good Design award 13

14 Revenue Breakdown by Product Type 14

15 COMPETITIVE ADVANTAGES 15

16 Strategic Advantages ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service. Quality Supply and Logistics ISO 9001 ISO OHSAS RoHS and WEEE Valued Brand Strategic partnerships Offices worldwide Technology Leadership Top 100 tech company Recognized globally Strong product development Extensive patent portfolio Automated production lines 16

17 Strategic Partners Integral relationships to enhance consistency and information flow Technology integration for innovative and quality products Enhanced customer satisfaction through consistent supply Enhanced quality of products and customer service Reduced costs in logistics, warehousing and manufacturing 17

18 Quality & Environmental Certifications It is our commitment to provide finest quality and service for complete customer satisfaction. Industry Certifications and Partnerships ISO 9001 ISO OHSAS QC B2B Green Partner RoHS WEEE TUV UL FCC/CE 18

19 Manufacturing Facilities Suzhou, China New Taipei, Taiwan Established: January, 2004 Product Lines: DRAM Modules, USB Flash Drives, Memory Cards, External Hard Drives, Solid State Drives, LED Lighting Established: May, 2001 Product Lines: DRAM Modules, USB Flash Drives, Memory Cards, External Hard Drives, Solid State Drives, LED Lighting SMT Suzhou, China New Taipei, Taiwan 12 Lines 6 Lines Module / Monthly Suzhou, China New Taipei, Taiwan 2.5M 1.5M Flash / Monthly Suzhou, China New Taipei, Taiwan 3.5M 1.6M 19

20 Manufacturing Facilities (Suzhou, China) Segment Completion date Land space (m 2 ) Floor space (m 2 ) 1-Complete Q ,380m 2 57,460m 2 2-Complete Q ,357m 2 26,121m 2 3-Ongoing Q ,480m 2 35,130m 2 Total 44,217m 2 118,711m2 44,217m 2 land space (m 2 ) + 82,843m 2 green space (m 2 ) = 127,060m 2 20

21 Grade AA Enterprise Highest Honor in China Company Location Enterprise Grade ADATA Suzhou AA Transcend Shanghai A Kingston Shanghai A ADATA Suzhou distinguished itself with state-of-the-art facilities and earned the AA-grade qualification, the highest honor in China. There are more than 2,000 enterprises in Suzhou Industrial Park, 95% are foreign investments from Europe, the USA, Japan, and Taiwan, and only 14 of them were granted AA grading. The honor of AA grading shows that ADATA s logistics management and secure trading processes are well recognized by government agencies. Ultra-Efficient Automated Production Lines 21

22 Global Service & Worldwide Presence 22

23 PRODUCT PORTFOLIOS 23

24 PRODUCT LINES We are dedicated to the design, manufacturing, and sales of consumer, commercial, and enterprise product lines that make ADATA a complete memory, storage, and LED lighting solutions provider. Apple Series Products External Hard Drives USB Flash Drives Mobile Accessories Memory Cards Gaming Series Products Solid State Drives DRAM Modules LED Lighting Products Industrial & Enterprise Products 24

25 Share Your Apple Save and share the sweetest slices of your iphone/ipad and Mac lifestyle! ADATA makes it happen. Apple Series: Exclusive for iphone/ipad & Mac! External Hard Drives Lightning OTG Flash Drives Lightning Cables 25

26 APPLE SERIES PRODUCTS ADATA storage, connectivity, and mobility products designed exclusively for ipod, iphone, ipad, and Mac devices. For Mac For iphone/ipad/ipod 26

27 EXTERNAL HARD DRIVE HD710A Dustproof and waterproof (IP68) Shockproof (MIL-STD-810F) Rugged rubber case Wrap-around cable storage Blue LED power/data indicator Device interface: USB 3.0 Capacity: 1TB, 2TB Dimensions: 132 x 99 x 22mm (5.2 x 3.9 x 0.8in) Weight: 220g (7.8oz) 27

28 STORAGE EXPANSION i-memory Storage Expansion Card Durable sync MLC Flash Easy storage expansion High speed data transfer Compact design matches MacBook Air 13 COB process: waterproof and shock-resistant Interface: SDXC Capacity: 64GB 256GB Dimensions: 23 x 24 x 5mm (0.9 x 0.9 x 0.2in) 28

29 LIGHTNING FLASH DRIVE i-memory UE710 Data mobility for ios High speed data transfer Easy backup and storage Free app supports 4K video Slider design prevents cap loss Device interface: USB 3.0 Capacity: 32GB 128GB Dimensions: 61 x 33 x 10mm (2.4 x 0.8 x 0.4in) Weight: 16g (0.56oz) 29

30 TYPE-C OTG FLASH DRIVE UC350 New Type C reversible connector for OTGsupporting smartphones and tablets Allows for easy data exchange between mobile devices and PC Metal housing with strap mount Device interface: USB 3.1 Gen 1 Type-C + Type-A Capacity: 16GB 64GB Dimensions: 29 x 19 x 8mm (1.2 x 0.7 x 0.3in) Weight: 5g (0.18oz) 30

31 LIGHTNING CARD READER Read & Write The first Lightning card reader with support for read/write MFi-certified Built-in SD and microsd card slots Free app Easy capacity Multimedia playback System requirements: ios 7.0 or later Dimensions: 132 x 39 x 8mm (5.2 x 1.5 x 0.3in) Weight: 10g (0.35oz) 31

32 LIGHTNING CABLE Sync & Charge Multiple colors match your style Fast charging up to 2.4A High efficiency data transfer Apple MFi-certified Cable tie included Extra durable with tinned copper Multi-layered build stops harmful EMI 2-in-1 version includes Lightning and microusb ports for improved convenience Length: 100cm 32

33 Apple Series Packaging i-memory UE710 Lightning Flash Drive UC350 Type-C OTG Flash Drive i-memory Storage Expansion Card HD710A External HDD 33

34 Apple Series Packaging Lightning Cable 34

35 Life Is An Adventure When you go beyond your limits, go rugged. We back you all the way. Shoot, share, and store with ADATA. Ruggedized Series: Your Partner on the Adventure! External Hard Drives USB Flash Drives Dustproof Shockproof Waterproof 35

36 EXTERNAL HARD DRIVES Outstanding designs and consumer features enrich this product line. Elite Durable Choice Classic Premium functionality and speed for business professionals Extra-rugged designs for added protection both inside and outdoors Stylish looks add a touch of flair to personal storage Affordable and dependable data access 36

37 USB FLASH DRIVES We exceed consumer expectations with userfocused designs, competitive pricing, and superb performance. Elite Durable Choice Classic Premium functionality and speed for business professionals Extra-rugged designs for added protection both inside and outdoors Stylish looks add a touch of flair to personal storage Affordable and dependable data access 37

38 No Limits To Your Memories When you need to charge up and save all your precious memories, ADATA is right there on the road with you. Mobile Series: Sharing the Journey of Life! Power Banks USB OTG Flash Drives Memory Cards Smartphone Tablet PC Laptop Camera Video Recorder 38

39 MOBILE ACCESSORIES The ADATA mobile accessory family implements the latest technologies to provide outstanding convenience and functionality to users of smartphones and tablets. Power Banks USB OTG Flash Drive 39

40 MEMORY CARDS ADATA Flash memory cards are the ideal storage solution for digital cameras, mobile phones, game consoles, PDAs and many other digital devices. SDXC/SDHC XPG Premier Pro Premier microsdxc/sdhc Premier Pro Premier microreader 40

41 Unleash Your Speed Demon When you crave screaming performance and thrillseeking speed, ADATA pushes you to the limit. Gaming Series: Making Your Best - Better! DRAM Modules Solid State Drives 41

42 GAMING SERIES PRODUCTS Xtreme Performance Gear (XPG) is an ADATA brand that offers the highest-performing components for PC DIY enthusiasts, overclockers, and dedicated gamers. Solid State Drives DRAM Modules 42

43 2.5 SATA SSD XPG SX930 JMicron controller 5 year warranty Optimized performance for gamers and enthusiasts R/W performance up to 560/460 MB/s 4K random R/W up to 75K/72K IOPS TRIM command and NCQ support Interface: 2.5 SATA 6Gb/s Capacity: 120GB 480GB Dimensions: x x 7mm Weight: 68g 3D Gaming Workstation 43

44 DRAM Module XPG Z1 XPG Z1 DDR4 overclocking memory is designed as the ultimate upgrade for overclockers, enthusiasts, and gamers thanks to its remarkable performance and power efficiency. Even with speeds of up to 2800MHz and a transfer bandwidth reaching up to 22GB/s, the XPG Z1 consumes 20% less power when compared to DDR3. DDR4 3333/3300/3200/3000/2800/2666/2400/2133 Kits: 4GBx2, 4GBx4, 8GBx2, 8GBx4 44

45 Gaming Series Packaging XPG SX930 SSD XPG Z1 DDR4 Memory Modules 45

46 SOLID STATE DRIVES Leading SSD solutions with outstanding performance. Premier Pro 2.5 SATA 6Gb/s M.2 6Gb/s msata 6Gb/s 2.5 SATA 6Gb/s Premier 46

47 DRAM MODULES Your total memory solution provider. All products in strict compliance with environmental safety standards. Premier Desktop Notebook Apple SO-DIMM ECC U-DIMM Server R-DIMM ECC SO-DIMM 47

48 LED LIGHTING PRODUCTS ADATA provides LED solutions to replace traditional lighting fixtures in both indoor and outdoor spaces. LED lighting products offer significant energy savings and a superior lighting environment. LED Bulb LED T8 Tube LED Desk Lamp 48

49 INDUSTRIAL & ENTERPRISE PRODUCTS With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions. DRAM Module 2.5 SATA SSD Half-Slim SSD msata SSD DOM Memory Card Micro SSD emmc/eusb 49

50 Partner with ADATA ADATA s strengths are evident in the company s remarkably swift growth and globally-recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe. By working with us, you and your organization reap the benefits of cooperating with a friendly and dynamic company one that places as much emphasis on people and relationships as it does on business and commerce. 50

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