2016 ADATA Technology Co., Ltd. 2016/09

Transcription

1 2016 ADATA Technology Co., Ltd. 2016/09

2 Company Introduction Competitive Advantages Product Portfolios 2

3 COMPANY INTRODUCTION 3

4 About ADATA Founded May 4, 2001 Founder, chairman, and chief executive: Simon Chen Date of listing on Taipei Exchange/GreTai (code 3260): October 8, 2004 Record-breaking speed from founding to becoming a listed company! World s second largest module manufacturer (DRAMeXchange July, 2014) Sales surpassed US$1 billion in first five years of operation Market capitalization: US$323 million (Taipei Exchange July 2016) Team members: approx. 1,200 employees worldwide More than 500 patents owned 4

5 History of Continuous Growth and Achievement ADATA ranked no. 2 DRAM module manufacturer in 2014 (DRAMeXchange) ADATA named one of the world s most effective rebrands in the 8th annual REBRAND 100 Global Awards, 2012 ADATA ranked no. 3 in the Top 100 Info Tech listing of all Taiwan-based companies, June 2010 ADATA earned the highest revenue in 2013 among all Taiwan-based memory module companies and brands ADATA 5

6 ADATA Wins Taiwan Excellence Gold Award ADATA s XPG DDR4 Z1 DRAM Module received the 23rd annual Taiwan Excellence - Gold Award in 2015 ADATA also received the Taiwan Excellence - Achievement Award in ADATA was the only company to receive the award, having won over 50 other Taiwan Excellence awards in recognition of outstanding success and innovation since the company s founding 6

7 ADATA Wins National Industrial Innovation Award ADATA received the 4th National Industrial Innovation Award in the Excellent Innovation Company or Organization category in 2015 ADATA is the first memory company to win this prestigious award Accolade was based on the "rebranding" theme as well as ADATA s complete corporate identity. The award considers five innovation attributes: product, technology, organization, processes, and marketing practices 7

8 Award-Winning Innovations & Designs Computex Taipei Design & Innovation Award Computex Taipei Best Choice Award Good Design Korea CES Best of Innovations Award CES Innovations Design and Engineering Awards Golden Pin Design Award Retail No. 1 in Flash drives No. 3 in Taiwan Info Tech 100 Top 20 Taiwan Global Brands 8

9 Culture of Continuous Improvement as a Team ADATA received TÜ V Rheinland certification in 2016, part of our global commitment to quality and safety ADATA received EICC (Electronic Industry Citizenship Coalition) certification in 2015 ADATA entered into the Best Companies to Work for 2014 listing Improvement initiatives, cross-functional coordination, and integration enhanced through persistent quality assurance and improvement activities 2016-Present CIP (Process) Six Sigma Continuous Improvement Process CIP (Automation) Continuous Improvement Process QCC Quality Control Circle 9

10 ADATA Logo and Motto Agile responsive to market and customers Swift leading innovation and productivity Exploring seeking and exploring all possibilities Lively diverse and stylish product design ADATA team spirit We perform with agility and swiftness to enrich all of life s precious moments 10

11 ADATA Global Promotion Channels Distributors Worldwide Promotion Incentive Programs Distributor Rebates Market Expansion Dealers Global Exhibitions Media Exposure End User Experience Sales Promotions Dealer Seminars Brand Packaging POSM Social Media Platforms 11

12 World Class Customer Care Warranty All DRAM modules, USB Flash drives, and memory cards have a lifetime warranty Five-year warranty for SX930 SSD and SX1000L /SR1010 server SSDs Other products have a three-year warranty ADATA responds quickly to Returned Materials Authorization (RMA) requests, ensuring that each issue is handled with professionalism and technical competence Customer Satisfaction Our customers are our first priority. We place a high emphasis on outstanding customer service, and act quickly on customer feedback to improve our operations and procedures Website Contact Form Website Contact Us (By ) Contact Us (By Phone) Online Service Status Customer Service Interface Channels Live Chat Online Customer Service Social Media Customer Interaction Authorized Service Center Direct Retail Store 12

13 Milestones & Achievements 2004 ADATA 2nd memory company publicly listed 2009 Mexico, Korea, and Russia branch offices opened nd largest vendor of memory modules in the world (DRAMeXchange) - No. 1 USB drive brand (GfK Research) 2001 ADATA founded 2005 Ranked 3 rd in Taiwan s Info Tech Top 100 companies 2013 HE720 received Computex d&i, if Design, and Taiwan Excellence awards 2011 Won if Design Award (N004 USB drive) and opened ADATA flagship store in Taiwan 2007 Ranked 14 th Taiwan Brand by Interbrand 2010 Launched new corporate image (Hummingbird logo and slogan) ADATA won National Industrial Innovation Award - DDR4 XPG Z1 won Taiwan Excellence Gold Award - ADATA received Apple MFi manufacturing license - Expanded gaming and e- sports business ADATA SSDs reach no. 1 share in Japan (BCN, Jan 2012) - Launched DashDrive Air wireless product Greatly increased development of global e-commerce business - Delivering VR Ready - enabling products nd largest vendor of memory modules in the world (DRAMeXchange) - CE700 received Computex d&i award - DDR4 XPG Z1 received Good Design award 13

14 Revenue Breakdown by Product Type Others 7% Solid State Drives 28% DRAM Modules 34% Memory Cards 10% External Hard Drives 11% USB Flash Drives 10% 14

15 COMPETITIVE ADVANTAGES 15

16 Strategic Advantages ADATA maintains integral relationships with leading industry partners in order to ensure business consistency and timely flow of information. This technology integration results in a steady stream of innovative products, enhanced customer satisfaction, and superior quality in both products and customer service Quality Supply and Logistics ISO 9001 ISO OHSAS RoHS and WEEE Valued Brand Strategic partnerships Offices worldwide Technology Leadership Top 100 tech company Recognized globally Strong product development Extensive patent portfolio Automated production lines 16

17 Strategic Partners Integral relationships to enhance consistency and information flow Technology integration for innovative and quality products Enhanced customer satisfaction through consistent supply Enhanced quality of products and customer service Reduced costs in logistics, warehousing and manufacturing 17

18 Quality & Environmental Certifications It is our commitment to provide finest quality and service for complete customer satisfaction Industry Certifications and Partnerships ISO 9001 ISO OHSAS QC B2B Green Partner RoHS WEEE TUV UL FCC/CE 18

19 Manufacturing Facilities Suzhou, China New Taipei, Taiwan Established: January, 2004 Product Lines: DRAM Modules, External Hard Drives, Solid State Drives, LED Lighting Established: May, 2001 Product Lines: DRAM Modules, USB Flash Drives, Memory Cards, External Hard Drives, Solid State Drives, LED Lighting Module / Monthly Suzhou, China New Taipei, Taiwan 2.0 M 1.0 M SSD / Monthly Suzhou, China New Taipei, Taiwan 800 K 200 K Flash / Monthly Suzhou, China New Taipei, Taiwan 1.0 M 2.5 M 19

20 Automated Production Product Line SMT Testing Packaging Module V V V Flash V V V IC Testing V SSD V V V Flash Auto Function Test Module PCBA Auto Receiver SSD SMT Line IC Auto-testing Module ATE Auto Label Application Machine 20

21 AEO Certification Highest Customs Honor in China Company Location Enterprise Grade Certificate No. ADATA Suzhou Full AEO approval AEOCN AEO (Authorized Economic Operator) certification means an enterprise meets the most demanding security, management, and compliance standards as set by customs authorities AEO status benefits ADATA and our customers: ADATA: fast, priority customs clearance and low inspection rate Customers: buyers enjoy priority clearance and low inspection rate December 2015: ADATA Suzhou awarded highest AEO certification by China Customs. Our facility is located in Suzhou Industrial Park, which has over 4,000 enterprises, with 95% international, mostly from Taiwan, the US, the EU, and Japan. Only 16 achieved our AEO level, showing ADATA logistics, management, and security excellence Ultra-efficient automated production and assembly SMT Line IC Auto Testing Flash Drive Auto Testing Module ATE SSD Auto Testing 21

22 Global Service & Worldwide Presence 22

23 PRODUCT PORTFOLIOS 23

24 PRODUCT LINES We are dedicated to the design, manufacturing, and sales of consumer, commercial, and enterprise product lines that make ADATA a complete memory and storage solutions provider Gaming Series Products External Hard Drives External SSD Solid State Drives DRAM Modules Apple Series Products Mobile Accessories USB Flash Drives Memory Cards Industrial & Enterprise Products 24

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26 APPLE SERIES PRODUCTS ADATA storage, connectivity, and mobility products designed exclusively for ipod, iphone, ipad, and Mac devices For Mac For iphone/ipad/ipod 26

27 LIGHTNING FLASH DRIVE i-memory AI mm ultra-thin and compact flash drive USB 3.1 speed races up to 150MB/s read One-touch backup for photos, videos, and contacts Support recording 4K video directly to AI920 Complete sensitive file protection with password encryption Water and dust resistance Support subtitle playback Device interface: USB 3.1 Gen 1 Capacity: 32GB 128GB Dimensions: 37.8 x 16.9 x 6.9mm (1.48 x 0.66 x 0.27in) Weight: 16g (0.56oz) 27

28 LIGHTNING CARD READER Read & Write The first Lightning card reader with support for read/write MFi-certified Equipped with SD and Micro SD card slots for read & write transfer Free app Supports 4K video playback and backup Supports memory card capacity up to 256GB System requirements: ios 7.0 or later Dimensions: 132 x 39 x 8mm (5.2 x 1.5 x 0.3in) Weight: 10g (0.35oz) 28

29 LIGHTNING CABLE Sync & Charge Multiple colors match different styles Fast charging up to 2.4A High efficiency data transfer Apple MFi-certified Cable tie included Extra durable tinned copper wiring Multi-layered build stops harmful EMI 2-in-1 version includes Lightning and Micro USB ports for improved convenience Length: 100cm 29

30 Apple Series Packaging i-memory UE710 Lightning Flash Drive i-memory Storage Expansion Card UC350 Type-C OTG Flash Drive Lightning Card Reader HD710A External HDD 30

31 Apple Series Packaging Lightning Cable 31

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33 GAMING SERIES PRODUCTS Xtreme Performance Gear (XPG) is an ADATA brand that offers the highest-performing components for PC DIY enthusiasts, overclockers, and dedicated gamers DRAM Modules Solid State Drives 33

34 DRAM Module XPG Dazzle XPG Dazzle LED DDR4 memory has been created for gamers, overclockers, and case modders that want a bright and flashy look for their gaming PCs. In addition to all the power, speed, and quality of XPG DDR4, Dazzle delivers a unique look thanks to an embedded LED in the heatsink. It is the ultimate means to literally lighting up one s gaming experiences DDR4 3000/2800/2666/2400/2133 Kits: 4GBx2, 4GBx4, 8GBx2, 8GBx4 34

35 DRAM Module XPG Z1 XPG Z1 DDR4 overclocking memory is designed as the ultimate upgrade for overclockers, enthusiasts, and gamers thanks to its remarkable performance and power efficiency. Even with speeds of up to 3333MHz and a transfer bandwidth reaching up to 22GB/s, XPG Z1 consumes 20% less power when compared to DDR3 DDR4 3333/3300/3200/3000/2800/2666/2400/2133 Kits: 4GBx2, 4GBx4, 8GBx2, 8GBx4 35

36 M PCIe SSD XPG SX8000 R/W speed up to 2400/1000MB/s NVMe 1.2 standard qualified High-quality 3D NAND MLC flash Supports LDPC ECC engine Supports SLC caching and DRAM cache buffer for quicker computing Supports Raid Engine and Data Shaping 5-year warranty Interface: M PCIe Gen3x4 Capacity: 128GB 1TB Dimensions: 22 x 80 x 3.5mm Weight: 7g 3D Gaming Ultrabook Notebook 36

37 Gaming Series Packaging XPG Dazzle DDR4 Memory Modules XPG Z1 DDR4 Memory Modules XPG SX930 SSD 37

38 SOLID STATE DRIVES Leading SSD solutions with outstanding performance Ultimate 2.5 SATA 6Gb/s Premier Pro 2.5 SATA 6Gb/s M.2 SATA 6Gb/s msata 6Gb/s Premier 2.5 SATA 6Gb/s M.2 SATA 6Gb/s 3D NAND Flash 38

39 DRAM MODULES Your total memory solution provider. All products in strict compliance with environmental safety standards Premier Desktop Notebook Apple SO-DIMM ECC U-DIMM Server R-DIMM VLP R-DIMM ECC SO-DIMM ECC U-DIMM 39

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41 EXTERNAL HARD DRIVES Outstanding designs and consumer features enrich this product line Metallic Premium functionality and speed for business professionals Durable Extra-rugged designs for added protection both inside and outdoors Classic Affordable and dependable data access 41

42 EXTERNAL SSD Solid state speed, efficiency, and durability made portable. Value to premium, every model made to the highest standards. USB Type-C Premier USB 3.1 Gen 2 USB

43 USB FLASH DRIVES We exceed consumer expectations with userfocused designs, competitive pricing, and superb performance Elite Durable Choice Classic Premium functionality and speed for business professionals Extra-rugged designs for added protection both inside and outdoors Stylish looks add a touch of flair to personal storage Affordable and dependable data access 43

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45 MOBILE ACCESSORIES The ADATA mobile accessory family implements the latest technologies to provide outstanding convenience and functionality to users of smartphones and tablets Power Banks USB OTG Flash Drives Micro USB Cables 45

46 MEMORY CARDS ADATA Flash memory cards are the ideal storage solution for digital cameras, mobile phones, game consoles, tablets, and many other digital devices SDXC/SDHC XPG Premier Pro Premier microsdxc/sdhc XPG Premier Pro Premier microreader 46

47 INDUSTRIAL & ENTERPRISE PRODUCTS With an unwavering dedication to top quality and industry-leading specifications, ADATA offers a complete range of enterprise and industrial memory solutions. DRAM Module 2.5 SATA SSD M.2 SSD msata SSD DOM Memory Card Half-Slim SSD Micro SSD/ emmc/eusb 47

48 Partner with ADATA ADATA s strengths are evident in the company s remarkably swift growth and globally-recognized brand. Through dedication to quality and the development of new and innovative products, ADATA is poised for continued success across the globe. By working with us, you and your organization reap the benefits of cooperating with a friendly and dynamic company one that places as much emphasis on people and relationships as it does on business and commerce 48

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