BCA (6 th Semester) Teaching Schedule

Transcription

1 BCA (6 th Semester) Teaching Schedule : DSE8 Introduction to Optimization Objective: To imbibe the concepts of SEO in context of website development, and apply its techniques to improve search visibility. Course Outcomes: Upon completion of the course, the student shall be able to CO1: Describe about search engine and ranking factors of website. CO2: Apply URL rewriting and outline the importance of keyword research. CO3: Demonstrate search engine optimization techniques to identify duplicate content over web pages. CO4: Develop SEO friendly website which containing HTML or JavaScript. CO5: Illustrate benefits of White Hat SEO techniques namely web feeds, social bookmarking, sitemap and link baits. CO6: Analyze and evaluate the concept of Black Hat SEO techniques namely keyword stuffing, doorway pages, link farm, hidden text and cloaking. CO7: Comprehend foreign language optimization tips and measures for spamming. Unit Sub Unit No. of Lectur e(s) Topics Reference Chapter/Additional Reading Teaching Methodology to be used Evaluation Parameters Unit 1 : Optimization Basics Optimization: Introduction and SEO and Site architecture On-page and Offpage Optimization Search Query and its types : Narrow, Broad, Local, Global Layout of Search Engine Result Page EE#1 - Page no. 1-2 CD#1 - Page no. 4-5 JS#4-Page no EE#1 - Page no. 6-8 EE#1 - Page no. 6-8 EE#2 - Page no Chalk & Open Textbook study Ms.Trupti Patel Page 1

2 Unit 2 :Web Search Process Evaluating content on a web page EE#2 - Page no Working mechanism of : Crawling, Indexing, Retrieving and Ranking EE#2 - Page no and video /38 Quiz Ranking Factors: Visible On-Page Factors, Invisible On-Page Factors, Time Based Factors and External Factors CD#2 - Page no Link Equity, Google PageRank CD #2 - Page no Potential Search Engine Penalties CD#2 - Page no Chalk & Unit 3: URL Rewriting Types of URL: Dynamic, Static, Numeric Rewritten and Keyword-Rich CD #3 - Page no URL Rewriting: Introduction, importance and Implementation CD #3 - Page no Chalk & Unit Test Redirection using 301 and 302 CD#4 - Page no Keyword Research: Introduction and EE#2 - Page no And demonstration Ms.Trupti Patel Page 2

3 Unit 4:-Friendly Content Management Causes and Effect of Duplicate Content CD#5 - Page no Open book Methods to exclude Duplicate Content: Robot meta tag and robot.txt CD#5 - Page no Open Textbook study Friendly JavaScript CD#6 - Page no Classroom discussion Friendly HTML CD#6 - Page no Unit 5: SEO Techniques White Hat SEO and Black Hat SEO: Introduction and CD #07 Page no , Black Hat SEO Technique: Keyword Stuffing, Doorway Pages, Hidden Text or Links, Link Farms, Cloaking CD #08 Page no and video Unit Test White Hat SEO Technique: Web Feed, Social Bookmarking, Traditional and Sitemaps, Link Bait CD #07 Page no ,194 Unit 6: SEO About Geo- Targeting and SEO CD #11 Page no Classroom discussion CD #12 - Page no. Ms.Trupti Patel Page 3

4 Optimization Tips Internal Spamming CD #12 - Page no. 305 References : Text Book: 1. Cristian Darie, Jaimie Sirovich, Professional Optimization with ASP.NET A Developer s Guide to SEO, Wrox-Wiley[CD]. 2. Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola, The Art of SEO: Mastering[EE] Reference Books: 1. Kristopher Jones, Jim Boykin, Optimization, Wiley 3. Jerri L. Ledford SEO [KS] 2. Jaimie Sirovich, Cristian Darie. Professional Optimization With PHP, Wrox-Wiley.[JP] 3. Jennifer Grappone, Gradiva Couzin, Optimization An Hour a Day, Sybex.[JG] 4.John I. Jerkovic,SEO Warrior,SPD[JS] Course objectives and Course outcomes mapping: To imbibe the concepts of SEO in context of website development CO1, CO4 Apply SEO techniques to improve search visibility C02, C03, C05, C06, and C07 Course units and Course outcome mapping: Unit Unit Course Outcome No. CO1 CO2 CO3 CO4 CO5 CO6 CO7 1 Optimization Basics 2 Web Search Process 3 URL Rewriting 4 -Friendly Content Management 5 SEO Techniques 6 SEO Programme Outcomes: PO1: Ability to understand the concepts of key areas in computer science. PO2: Ability to design and develop system, component or process as well as test and maintain it so as to provide promising solutions to industry and society. PO3: Effective communication and presentation skill. PO4: Ability to understand professional and ethical responsibility. PO5: Recognition of the need for life-long learning. Ms.Trupti Patel Page 4

5 Programme Outcomes and Course Outcomes mapping: Programme Course Outcomes Outcome CO1 CO2 CO3 CO4 CO5 CO6 CO7 PO1 PO2 PO3 PO4 PO5 Modes of Transaction (Delivery): Unit No Topic Detail Teaching Approach PO mapped : Narrow, Broad, Local, Global Open textbook study (Students shall be given questions and they have to find the answers from the book) PO4, PO White Hat SEO and Black Hat SEO: Introduction and Analyze website(group of five students shall analyze the website assigned by course teacher) PO2,PO5 Activities/Practicum: The following activities shall be carried out by the students: How to become SEO Practitioner? Analyze website and prepare documentation suggesting SEO improvements. The following activities shall be carried out by the teacher: Demonstration of SEO Tools namely Keyword Discovery tool and Adwords tool. Learner Activities to be done PO mapped For slow learners After completion of every unit, a bowl containing chits with question(s) for all the topics from PO1 Ms.Trupti Patel Page 5

6 For advanced learners For all that unit is given by teacher. The student selected by teacher shall pick a chit of his choice from bowl and discuss answer for the question(s) available in chit in classroom. Prepare a list of popular tools currently used for SEO. Students shall demonstrate that after completion of topic. Implementation of Sitemap using Sitemap Generator PO3,PO2 PO2 Concept map: It is a hierarchical / tree based representation of all topics covered under the course. This gives direct / indirect relationship /association among topics as well as subtopics. Optimization Optimization Basics Web Search Process URL Rewriting Friendly Content Management SEO SEO Techniques Ms.Trupti Patel Page 6

7 Unit-1: Optimization Basics Optimization Basics Introduction & Layout of Search Engine Result Page SEO & Site Architecture On-page and Offpage Optimization Search Query & types Global Informational Navigational Transactional Broad Narrow Local Unit-2: Web Search Process Web Search Process Evaluating content on a web page Working mechanism of Potential Search Engine Penalties Link Equity, Google PageRank Ranking Factors Crawling Retriving & Ranking Indexing Ms.Trupti Patel Page 7

8 Unit-3: URL Rewriting URL Rewriting Keyword Research : Introduction & Types of URL Redirection using 301 and 302 Keyword-rich URL URL Rewriting: Introduction, & Implementation Static Numeric Rewritten Dynamic Unit-4: -Friendly Content Management -Friendly Content Management Causes and Effect of Duplicate Content Friendly HTML Methods to exclude Duplicate Content Caching Friendly JavaScript Robots Meta Tag Robots.txt Ms.Trupti Patel Page 8

9 Unit-5: SEO Techniques SEO Techniques White Hat SEO and Black Hat SEO: Introduction and Black Hat SEO Techniques White Hat SEO Techniques Keyword Stuffing Doorway Pages Link Farms Cloaking Link Bait Hidden Text or Links Web Feed Social Bookmarking Traditional and Sitemaps Unit-6: SEO SEO Geo-Targeting and SEO Optimization Tips Spamming Ms.Trupti Patel Page 9