FOUNDATIONAL SEO Search Engine Optimization. Adam Napolitan

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Candice Harrell
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1 FOUNDATIONAL SEO Search Engine Optimization Adam Napolitan

2 Technical SEO

3 Content SEO

4 Amplification SEO Don t forget UGC

5 SEM Search Engine Marketing

8 How does? it work What is the primary function of search

9 PageRank

10 Quality Control Integrity Authority

13 4 Stages of Search

14 How Google Works Crawl

15 Crawling Page #0012 Page #0137

16 How Google Works Crawl Index

17 Indexing Page #2054 Words Found 1 Student 2 Health 3 and 4 Counseling 5 Services

18 How Google Works Crawl Index Analyze

19 Freshness Diversity Content Length Domain Age Page Quality Site Quality Page Authority Site Authority Keyword Location Keyword Proximity Keyword Density Backlinks Social Signals Syndication Spelling Author Reputation Reading Level Content Quality Strong Text 1000 s of Signals Document Structure Responsive Design Bookmarks Government/Education

20 How Google Works Crawl Results Index Analyze

21 Student Health Student W# W# Health Page # Page #54 Page # Page #2054 Page # Page #4051

22 How Google Works Crawl Results Index Analyze

23 Quality Popularity Quality Content Code Quality Speed Uptime Optimal Content Backlinks Internal Links Social Shares

24 Negative Impact to Rankings Duplicate Content Spam Links Broken Links Downtime HTML Errors Keyword Stuffing URL Length Slow Pageloads

25 What do you think is the most common SEO mistake?

26 404

27 I was hired

28 Be Careful with Hidden Content

29 Intro to Web Spam Spam Flags

30 External links in your <nav>

31 too few links Large site

32 Too many external Links

33 Other Flags Thin content No contact info Site link diversity low Domain name length Heavy anchor text Domain name with numerals OR -

34 10 On Page SEO Tips TOP

35 Keywords 1A word that is important Importance & Front Loading

37 Front Load Top Three Paragraphs watch for first <p> Use Frequently & Use Early

38 TF-IDF Term Frequency Inverse Document Frequency

39 Headlines URL Title <title> 2Headings <H1>, <H2> Breadcrumbs

40 Keywords in URL

41 3 Include Description Tags keywords Be strategic 150 characters

42 Description Tags <meta name="description" content="wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life....a state of complete physical, mental, and social wellbeing, and not merely the absence of disease or infirmity.">

43 Social Platform Meta Tags Open Graph (OG) Twitter Card

44 Subheads Use Keywords Paragraphs

45 5 600 Length word count expert content < 300 be careful

46 6 Use Links keywords No click here (same<p>) Avoid universals

47 Example

51 7 Helps Bullets the reader Include keywords Ordered list is best

52 Bold & Italic 8Use Keywords in <strong> <em>

53 Example of using bullets and bold

55 9 5+ Media Use Video (with captions) Images Alt Text < 125 chars Use keywords (File Name & alt)

56 0 Add Synonyms diversity below halfway point If longer, at a third

57 Head Term VS. Long Tail Wellness Ways I can improve my emotional wellness?

58 Long Tail Ways I can improve my emotional wellness? Head Term

59 contextual search modifier/limiter head term best schools in northern california contextual search modifier/limiter head term best beaches in north shore kauai contextual search head term contextual search modifier/limiter how much sugar should you eat in a day

60 Tools

61 answerthepublic.com

64 Reddit Quora

65 Free Tools SEO Centro Meta Tag Analyzer MozBar Chrome plugin SEO PowerSuite

66 Other Tools ahrefs SEMrush

67 Wordpress Plugins Yoast (drupal) Redirection Secondary Title YARPP

69 Getting Started

70 Pick 3-5 Keywords Plan for Subheads, lists, bold Prepare Images & Video(s) Coordinate with Partners

71 Don t waste First <p> headings: <h*> Avoid 404 s, web spam flags hidden content Develop good infrastructure Be intentional about creating new sites

72 Let s Talk Connect With Me On: Subscribe: adamnapolitan.com Adam Napolitan adamnapolitan.com

SEO Factors Influencing National Search Results

SEO Factors Influencing National Search Results 1. Domain Age Domain Factors 2. Keyword Appears in Top Level Domain: Doesn t give the boost that it used to, but having your keyword in the domain still