So You Wanna Effec.vely Use Social Marke.ng
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1 So You Wanna Effec.vely Use Social Marke.ng
2 Network: Password:
3 Tradi.onal Marke.ng Paid ads: Newspaper/TV/Radio Mailout/E- NewsleEers Posters Postcards Publicity
4 New Marke.ng Principles Word of Mouth is always your #1 form of marketing. Marketing is creating relationships based on trust. Targeted to a specific niche. Social Networking makes it easy for people to become ambassadors for you. They can spread your message to a large amount of people with a minimum of effort.
5 New Media Marke.ng Transparency: allows your audience access behind the scenes Collaboration and cooperation: creates a dialogue with your audience Meet your audience where they are (Facebook, YouTube, Twitter, Balances the personal and the professional
6 How can you ignore this? Facebook: 750 Million worldwide (almost 30% of which are in the age group) Twitter: 300 Million world wide (currently experiencing more than 100% growth every month, but with a high rate of recidivism) YouTube: 1 Billion views per day "It's not about age, it's about personality"
7 The Plan: NiEy- GriEy Social Media is an investment of.me (how much?) Start with the medium that you feel most comfortable with, move on to the next when have mastered that one Choose someone to be your voice Repurpose, repurpose, repurpose All roads lead back to a central loca.on Own your name
8 Social Marke.ng choices The BIG 5 Some of the others Facebook Page TwiEer YouTube Service Provider 2.0 Website Foursquare Google+ Blogs
9 E- NewsleEers Does list management for you Creates HTML, across pla_orm s Embeds graphics, links and fonts Makes it easy for people to sign up Tracks opens and click- throughs Complies with privacy legisla.on
10 E- NewsleEer Choices MailChimp IContact Constant Contact Ver.cal Response
11 Facebook Personal, Group, Page Page: available off FB, includes metrics New like feature brings FB to the web Vanity URL: offline marke.ng
12 Facebook Best Prac.ces Create a FB page Populate the page: Info Photos Events Review tab Pages to pages Invite friends to like your page Post regularly Linked to website
13 YouTube Interviews Slide shows (photos) Behind- the- scenes Tes.monials Reviews
14 YouTube Best Prac.ces Get a YouTube channel: youtube.com/ yourname Fill out informa.on, choose colours Have YouTube address on collateral, etc Share link on FB/TwiEer Embed in blog / newsleeers
15 TwiEer TwiEer is micro- blogging: 140 characters. Hardest to understand, easiest to use, poten.ally most effec.ve The most personal pla_orm Establish parameters for your community before you start Facebook is about keeping up with the friends you have, TwiEer is about finding the friends you didn t know you needed. TwiEer is constantly changing and growing
16 TwiEer noise sample of 2000 tweets
17 Personal Links Direct Indirect Fun Re- Tweets Ask/Help tweets TwitPics Types of Tweets
18 TwiEer directs your tweet to a par.cular person, but it viewable to everyone D: direct message, private to that person only #: Hashtag: indicates a par.cular subject, makes it easy to follow
19 TwiEer Best Prac.ces Fill out all informa.on, create an interes.ng profile and have a photo/logo Check in 3.mes/day for 5 minutes, respond to DMs Create a custom background Decide who you want to follow Check out who your friends are following Lists / Hootsuite
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