Tools of Engagement: Make Training Presentations Part of a Conversation

Transcription

1 Tools of Engagement: Make Training Presentations Part of a #ToolsEngage Copyright 2010 Tom Bunzel All Rights Reserved

2 The Essence of Social Media: Value not Vanity The key to the Groundswell : Everyone counts Presenters no longer broadcast Audiences expect to participate know and connect with you in an ongoing conversation Learn a set of tools that keep you connected and engaged

3 Harnessing the Twitter Backchannel Creating a Buzz with # Hashtags Electronic commentary and chatter during and even in opposition to a presentation Need to be aware and harness the energy Survive the experience adequate preparation Respond to the audience s needs master the phenomenon Engage with the backchannel use it for your own purposes Monitor and even display the Backchannel during the presentation

4 Transcript: wthashtag.com

5 Train Staff Two Scenarios: Law Firm Recruit New Associates 1. Prepare staff for topics using a blog engage in conversation 2. Stay connected online and with home PC s, smart phones/pdas a) Send to Facebook Page for Legal Staff b) Create a hashtag for firm to filter updates on Twitter engage staff with questions and issues c) Show firm social activities in Whrrl engage on personal level 3. Invite to webinar about litigation issues use social tools to promote via Facebook page 4. Post PowerPoint with narration on AuthorStream/YouTube blog to prepare for webinar (with hashtag on Twitter) 5. Cover training topic in Webinar using PowerPoint and Word docs annotate with conference tools 6. Monitor backchannel on Twitter using hashtag 7. Archive webinar and use social tools to reach staff members who missed the event 8. Continue with Steps 1 & 2 1. Locate prospects through Linked In, Twitter and Facebook Engage in conversation 2. Stay connected online and with smart phones/pdas a) Send to Facebook Page b) Create a hashtag for firm to filter updates on Twitter engage prospects c) Show firm activities in Whrrl glamorous locations 3. Invite to webinar about the firm use social tools to promote via Facebook page 4. Post PowerPoint with narration on AuthorStream/YouTube blog to promote webinar (with hashtag on Twitter) 5. Present exciting interactive webinar 6. Monitor backchannel on Twitter using hashtag 7. Archive webinar and use social tools to inform prospects who missed the event 8. Continue with Step 2

6 Painless PowerPoint Ask Questions from Slides Use analogies and metaphors Use visuals to connect emotionally Pose problems that evoke understanding Refer and relate to ongoing conversation online in blogs, social networks and Let audience participate in discussion and solutions

7 Using Hosted Video in Blogs and Presentations The groundwork for the Groundswell Create a channel in YouTube Embed the code in your blog Blog your brains out

8 Embed Code from YouTube to Put Video into a Blog Post

9 Strategies & Technologies For Posting Your Training Presentations Online YouTube (or Vimeo), a central video repository AuthorStream, a web-hosting site specifically for PowerPoint presentations, hosting a presentation with embedded narration. Camtasia, a screen capture program capable of recording a live PowerPoint presentation with narration (and optional video of the presenter) and saving it various digital video formats that are web-friendly. GoToTraining, a web conferencing solution created specifically for training professionals that lets you show a PowerPoint during an online event, and archive a digital video version for hosting online.

10 Got Movie? Upload to YouTube AVI MOV WMV

11 Access Your Channel (Account)

12 Fill in Form

13 Locate and Upload

14 PowerPoint Alternatives (Some Are In the Cloud ) Prezi, SlideRocket SlideShare (ipad app) and AuthorStream Whrrl (Location based) You and your story in a blog

15 AuthorSTREAM Accepts Embedded PowerPoint Narration

16 DO NOT LINK Narration

17 Present and Narrate

18 Check Narration in SlideSorter

19 Upload to AuthorSTREAM

20 Fill In Search Data (Meta Tags)

21 Check Confirmation Screen

22 Use URL and Embed Links Online

23 Play in AuthorSTREAM or Send to YouTube

24 Converted Video in a YouTube Channel

25 Camtasia Captures PowerPoint with Narration or Your Entire Screen

26 Pre-Set or Custom Output Options

27 Console for Screen Capture

28 Add-In Directly in PowerPoint

29 Push Record Deliver Presentation

30 Esc Out Open in Editor

31 Tweak Narration, Add Effects

32 Set Zooms and Transitions

33 Output in a Format for YouTube or DVD

34 Record a Web Conference Citrix: GotoMeeting GoToWebinar GoToTraining

35 Pre-Set Recording Options (Local or Online Archive)

36 Pay Attention to Audience View

37 Make Sure SOMEONE Monitors Recording

38 GoToTraining Comprehensive Registration and Delivery Tools

39 Use a Central Administration Center

40 Maintain a Library of Content

41 Present and Record Save and Distribute (Archive)

42 Getting the Most out of Web Conferences and Webinars Be creative and have fun Use chat, Q&A and polling to foster participation Emphasize visuals to maintain attention Develop games, exercises and participation prior, during and subsequent to webinar

43 Leveraging LinkedIn for Research and Referrals LinkedIn is a business resource connect to contact list in Outlook Use Search to identify key contacts and potential audience Ask questions to dig deeper, meet and connect and build buzz and reputation

44 Friending Facebook for Events Get a web page for an event have your friends comment and Like and link Use the page for registration describe event or webinar

45 Create a Page for Your Organization A central area where you can communicate about the latest events and interact with students or colleagues

46 Populate the Page Promote; tell people Post updates Add information

47 Giving Your Anecdotes and Stories a Whrrl Personalize your presentation or training Localize by checking in Upload pictures from portable devices to create a story and connection

48 Distributing Your Content Effectively Sharing, Tags Mashability and Bookmarks Everything points and connects everywhere else Host once, display everywhere Everyone is a critic comments are key How people tag and bookmark affect your brand and reputation

49 ShareThis: Get Users to Distribute Your Content

50 Share This is a Program for Mashing

51 Additional Resources TechSmith Camtasia YouTube SlideShare Citrix Online SlideRocket AuthorStream Send6.com hosting large files (video)

52 Thank You Download: Tom Bunzel: tbunzel.blogspot.com (tech and more) ning_how.htm Tools of Engagement on Amazon