WEBSITE MANAGER. User Guide and Reference Manual. (For Coldwell Banker Commercial Professionals)

Transcription

1 WEBSITE MANAGER User Guide and Reference Manual (For Coldwell Banker Commercial Professionals)

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3 TABLE OF CONTENTS Chapter 1: Introduction to Website Manager... 5 Chapter 2: Getting Started with Website Manager... 7 Chapter 3: Managing Your Homepage Chapter 4: Managing Your About Us Page Chapter 5: Managing Your News Page Chapter 6: Managing Your Market Data Chapter 7: Preview & Publish Your Site Chapter 8: Change the Status of Your Site Chapter 9: Redirecting Your Domain Chapter 10: Resources & Reporting Appendix A: Reports The Visitors Overview The Traffic Sources Overview The Map Overlay The Content Overview The Dashboard...58 Appendix B: Domain Redirect: If your company has not previously had a local website Appendix C: Domain Redirect: If your company already has a local web domain through GoDaddy.com Appendix D: Domain Redirect: If your company has a local website through a web hosting company Website Manager Page 3

4 Blank Pages are inserted for double-sided printing Website Manager Page 4

5 CHAPTER 1: INTRODUCTION TO WEBSITE MANAGER The CBC Website Manager allows you, as a Coldwell Banker Commercial affiliate company or NRT metro, to create your own local CBC website with the same look and feel of cbcworldwide.com, but with your own local flavor, free of charge to you. You can easily feature the services, market data, listings and background photos that are specific to your market. The Website Manager offers a customizable, sophisticated, yet easy-to-use platform, leveraging the award winning aspects of cbcworldwide.com, and provides a unified look to each of our companies throughout the CBC organization. One Look, One Voice The CBC Website Manager tool delivers a way for each CBC affiliate and NRT metro to unify under the national CBCWorldwide platform. This ensures that a clear message is communicated to your clients about the commercial real estate services you provide, while providing a high impact, visually engaging website that is constantly updated with your most recent listings and other updates. Ease of Use With technology, often times tools are cumbersome, or difficult to use. The CBC Website Manager was specifically designed to be easy to use and manage. Included with the tool are options to customize the look and feel of every page. In fact, many of the background images you will need are preloaded into the tool. This selection of over 70 high quality images makes customization quick and easy. In addition, each listing on your local site will have the same high quality Microsoft Virtual Earth maps and Claritas demographics that are available on the national cbcworldwide.com site. This is all free of charge to you as a member of the Coldwell Banker Commercial organization. Website Manager Page 5

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7 CHAPTER 2: GETTING STARTED WITH WEBSITE MANAGER The Website Manager allows you to create your own local website with the same look, the same functionality as the national award winning website, cbcworldwide.com. One Website per Company/Metro One thing to note is that there will be one website created for each affiliate company or NRT metro (i.e. for each Blueprint Super User account), regardless of the number of offices that affiliate company or NRT metro has. Accessing the Website Manager Access to the Website Manager tool is available via the CBC Intranet, located on the Blueprint Tools page or Administrator page. Access to this tool is given to those individuals with the Blueprint access role of Company or Office level Administrator or Manager. To access the Website Manager, log into Blueprint and navigate to the Administrator or Tools page. From there, click on the link for Website Manager. Website Manager Page 7

8 Access through the Website Manager link will take you to the Website Manager page, where training videos and documentation are available to guide you through the creation, publishing, activation of your local website, and the domain redirect activities that will enable visitors to access the site from your own local company web domain (i.e., yourcompanywebsite.com ). ACCESSING THE WEBSITE MANAGER TOOL Click on the Start Using button to access the Website Manager. This will bring you to the Manage Your Website page, or the home page of the Website Manager. Website Manager Page 8

9 Using the Website Management Page You will be able to begin the process of creating your local website by utilizing one of three easy-to-use website management tools. USE ANY ONE OF THREE CONVENIENT METHODS. 1. Clicking the green Getting Started button will walk you through the process of creating your website step-by-step. This website wizard assists you with easily creating your own local site, even if you have never done so before. At each point, you will Save your changes, and Continue to the next step. 2. Using the New Site Checklist will guide you through the four major steps of producing your website for the first time. The exclamation mark indicates the step has not yet been completed. Once it is done, this will be replaced with a green check mark. Edit your Homepage Add/Modify the About Us section Add your Local Market Data Publish your Website After you have published your website for the first time, the New Site Checklist will no longer appear. Website Manager Page 9

10 3. Using the Manage Your Website links on the left panel. This allows you to jump to any step of creating, previewing, publishing, and/or activating your website, at your discretion. It is recommended for those who have already gone through the initial process of creating your website for the first time. Note: In addition to creating your website components, publishing and activating the site, you can access Reports that provide website analytics, as well as Resources to help you with report terminology as well as other helpful information. Managing Your Web Domains: An Overview Upon the initial setup of the Website Manager tool, each affiliate company and NRT metro has been provided with a CBC web domain. The format of this web domain will be: YourCompanyKey.local.cbcworldwide.com. The Company Key is the unique identifier for your CBC affiliate company (i.e., your Company s CREST EDG number) or metro (i.e., your NRT Metro number). TO LINK YOUR LOCAL CBCWORLDWIDE.COM WEBSITE TO YOUR COMPANY S WEB ADDRESS, YOU MUST EDIT YOUR DOMAIN This website domain is being provided because CBC will actually be hosting your local website for you, thereby eliminating both the development and hosting costs typically incurred to support a local website. This cost will now be absorbed by Coldwell Banker Commercial. Website Manager Page 10

11 Editing Your Domain Instead of having to use your CBC Company Key web domain to identify your local website, you can (continue to) use your own local website address (i.e., your companywebsite.com ) on your business cards, marketing and advertising, as well as on the cbcworldwide.com website. In order to identify your local web domain in the Website Manager, you will need to click on the Edit Your Domain button, enter your local web address, and save the information. Once you have done this, both the CBC Domain and Your (local) Domain will appear here on the Website Manager home page. In addition, there are a few steps that must be followed to ensure that your site content is directed successfully from the CBC domain to Your Domain. This will be covered in more detail in the chapter titled, Redirecting Your Domain. Ongoing Status Updates From the Home page you can also track various status updates. ONGOING STATUS UPDATES ARE AVAILABLE THROUGH THE WEBSITE MANAGER HOME PAGE. Website Manager Page 11

12 1. Website Status There are three possible website statuses. You can update your website status through the Change Status button on the Website Manager home page. Inactive This is the status your website will have while you are first developing and previewing your pages. Active Once your website is ready to be accessed from the internet, you should update it to Active Status. Suspended If you are making edits or need to take your website down for a period time. While suspended, your visitors will be re-directed to the national cbcworldwide.com site. 2. Page Status Shows you where pending changes have occurred. Some pieces of the site are not automatically published, such as the About Us page. Once changes are made to these pages, you must actually publish the pages. 3. Company Information Status Shows you the information entered about your company address and contact information that will be displayed on the Contact Us page. 4. Content Status: Through the Preview & Publish buttons you can review and update your web content. Updating Your Website Initially, when developing your site for the first time, you must develop your content, preview and publish it and then activate it. Provided you have also performed the Domain Redirect steps (see the chapter on this topic), your site will be accessible on the internet via your local company web address. Once your website is available through the internet, you can go back to the Website Manager at anytime to perform edits on any portion of the site. Simple edits will simply require you to update the page through the Website Manager, preview the changes, and re-publish the site (through the Publish link on the left panel). The changes will appear on your site within approximately five minutes. You do not have to re-activate your site, or take it down. If, for some reason, you do not wish your site to be displayed for a period of time, you can Suspend the site. Although this would not be a normal state of affairs, it is an option available to you if you need it. While suspended, your visitors will be re-directed to the national cbcworldwide.com site. Website Manager Page 12

13 CHAPTER 3: MANAGING YOUR HOMEPAGE Accessing the Home Page Manager For first-time development: If you have just begun to create your local website, click Edit Homepage from the New Site Checklist (see below). ACCESS FROM THE NEW SITE CHECKLIST For Edits & Updates: If your local website has already been published, the New Site Checklist will no longer be available. In that case, you may edit the Home Page from the left margin, by selecting Homepage (see below). After selecting the Homepage link you will see the Homepage Manager screen. Website Manager Page 13

14 ACCESS FROM THE LEFT NAVIGATION PANEL Managing Your Company Data Page Title: Enter your CBC Company Name (DBA) or Metro Title as the Page Title (Example: Coldwell Banker Commercial Acme Realty). This is the title that will appear at the top of the browser window when your website is displayed on the internet. ENTER THE PAGE TITLE YOU WANT TO APPEAR ON YOUR BROWSER WINDOW. Location: Enter your physical address, city, state and zip, as well as your Company s main phone number, Fax number, and Office (where potential clients would send an to contact your company for business purposes). This will appear on your site under Contact Us. Website Manager Page 14

15 ENTER THE LOCATION DATA YOU WANT TO APPEAR ON YOUR CONTACT US WEBPAGE. Save and Preview Throughout the process of updating your local Homepage, continue to Save your data. Each time you do so, the Preview will update. You may use the Save button (at the top of the screen) and continue working, or click Save and Preview (pictured here) to immediately open another window and view your current edits. SAVE AND PREVIEW YOUR WEB CONTENT OFTEN DURING DEVELOPMENT. Website Manager Page 15

16 Loading Your Homepage Features Entering Featured Content You will have three choices of featured content. This section extends across the center of your Homepage. The featured content you can choose from includes the topics below, and can be updated with specific details pertaining to your company. Features to choose from are: News Search Properties by Map Featured Listing Featured Agent Featured Document 1. Click on Featured Content to select and edit the features on your Homepage. 2. Change feature: Click the Change button corresponding to the feature you wish to change. Website Manager Page 16

17 3. The Choose Custom Features window will appear. The unselected features will be grayed out, and you will then be able to pick from the choices below. Click on the feature that you wish to appear on your Homepage. THE CHOOSE CUSTOM FEATURES WINDOW Note: To see more selections, click the Next or Previous buttons. 4. The selected feature will immediately appear in the featured display at the top of the Choose custom features window. THE NEW FEATURED ITEM DISPLAYS. Website Manager Page 17

18 5. To change the way a feature displays on your Homepage, click the Edit button. (Featured Listing edit shown, below). SELECT THE EDIT BUTTON 6. Select the featured content by clicking on the selections shown or by searching/browsing. 7. Enter the Title and description that you would like to appear on the Featured area on the Homepage. 8. Click Submit to update the feature or Cancel to close the window without saving your entry. THE MANAGE FEATURE WINDOW Website Manager Page 18

19 9. Click Submit once more to close the window and return to the Manage Your Local Homepage window. Entering a Homepage Image Click Homepage Image to select the photo you feel best represents your local market. This photo will be displayed as the background image on your Homepage. SELECT THE HOMEPAGE IMAGE ICON You may choose from a selection of stock images, or you may choose to upload your own local image. Website Manager Page 19

20 Select a Stock Image 1. Click the photo or its associated number to select the desired stock image from those that appear in the Select a Background Image window. CLICK ON THE IMAGE OR ITS NUMBER TO SELECT A STOCK IMAGE 2. The selected image will immediately appear in the Preview window. THE QUICK PREVIEW WINDOW Website Manager Page 20

21 Upload Your Own Local Photo You may upload a photo you have taken and make it your primary background image. However, bear in mind that you will need to upload three files with the same image, each with a different resolution size, to accommodate for the most common screen resolutions that people may use when viewing your website. 1. Click the Uploaded Images button at the top of the window, or click the link Upload Background Image Files.. SELECT THE UPLOAD IMAGE OPTION 2. From your own local PC or network drive, upload the three file sizes: 1600 x 1200, 1920 x 1080, and 1920 x To upload the photos, click the number you wish to associate with each resolution size file and then click Browse to find the file. Make sure to upload them in the order presented on the screen. Click Submit to upload each image. THE PHOTO UPLOAD WINDOW Website Manager Page 21

22 NOTE: To save your image in the three specified sizes, you may use your own photo editor such as Photoshop, or click IrfanView to download a free photo editor. 4. Save your entry. Selecting Your Navigation Features 1. Click the Navigation icon to select the order in which the navigation options will appear at the bottom of your Homepage. The window that appears will allow you to edit the navigation choices and their order. 2. Click Change under the item you wish to change. 3. The unselected items will be grayed out, and you will then be able to select a different navigation item from the choices below, to replace the one you have selected. Click on the feature that you wish to appear on your Homepage. Note: To see more selections, click the Next or Previous buttons. Website Manager Page 22

23 CLICK ON ONE OF THE NAVIGATION ITEMS ON THE BOTTOM SELECTION BAR. 4. Click the item you wish to select. Once it is selected it will appear according to the order of the item you originally chose to Change. 5. Click Submit to save your selection, or Cancel to exit without selecting. Available Navigation Items: The navigation items you can select from are listed below. Search Properties: will allow users to navigate to the Properties window where they can search for your local properties. This item MUST be selected. Search by Map: will allow users to navigate to the Properties map where they can search for your local properties by location, by clicking on the map. Professional Directory: will display a directory of the professionals who work with your company. When a professional s name is selected from the directory, their picture, bio, specialties and other information will appear, from their Blueprint profile. Services: You can enter text describing your company s client services. You can type it into the text box directly or cut and paste from a preexisting document. Our Offices: If your company has more than one office, this selection will show all of the office addresses and other information, from your company s Blueprint office profiles. Market Overview: This feature will show your Company Market Data, as entered into the Market Data section in the Website Manager. Note: You must include the Search Properties navigation item. The Website Manager will not allow you to remove it altogether from the Navigation bar. Website Manager Page 23

24 Saving your Work CAUTION: Be sure to Save often, after entering content for your local website. If you create data and do not save, you will lose the information you just entered. Select one of the following: Save: This will save the Homepage content you have entered, so far. You will remain on the current screen, so you can continue to add more content or preview what you have saved. Save & Continue: This will save your work and bring you to the next Website Manager screen (of the links on the left navigation panel). In this case, you will advance to the About Us editor. Cancel: This will take you out of the current screen and return you to the Website Manager main page. BE SURE TO SAVE YOUR WORK BEFORE CONTINUING Website Manager Page 24

25 CHAPTER 4: MANAGING YOUR ABOUT US PAGE The Manage About Us section allows you to add or modify the information you wish to display about your company, offices, specialties, accomplishments, and market niche. Accessing the About Us Editor 1. if you are creating your About Us pages for the first time, you can use the New Site Checklist. Click on Add/Modify About Us. 2. Or you may access the About Us link from the left margin. ACCESSING THE ABOUT US EDITOR Website Manager Page 25

26 The About Us Pages Number of Pages: You may include a maximum of 10 pages in your About Us section. Default Pages: 5 of the possible 10 pages in this section are default/required pages, as they contain links to other pages within the site. These pages include Client Services, Our Professionals, Join Us, News, and the About CBC page. Where text can be entered, you may type your content into a text box directly, or cut and paste it from a pre-existing document. There is a Word editor which cleans up Word text, to remove any additional programmed characters. About Us: You can enter text describing your company and your focus within your market. You may cut and paste this description from the bio you have already entered in your Company s Blueprint profile. Our Professionals: will automatically link to the directory of professionals who work with your company. When a professional s name is selected from the directory, their picture, bio, specialties and other information will appear, from their Blueprint profile. Client Services: You can enter text describing your company s client services. Join Us: You can enter text describing your company s recruiting opportunities, along with the name and address of someone in your Company that prospective recruits can contact. About CBC: Provides general information about Coldwell Banker Commercial. Website Manager Page 26

27 THOSE PAGES WITH NO DELETE LINK ARE DEFAULT/REQUIRED PAGES. Create a New Page: Click on the Create New Page button to add a new page. You may create up to 5 new pages in your About Us section, to enhance the default pages that are already there. For example, you may want to devote a page to your Property Management division, or to Property Specialist in your office, to information on your Executive Team, or to useful Resource links. View / Edit / Delete / Re-order Pages It is very simple to view or update your About Us pages. Simply click the appropriate link to the right of your page in order to perform the desired action. To re-order your pages, simply click the up or down arrow to the right of the page. You can only delete pages you have created (e.g., default/required pages have no delete link.) When deleting a page, you will receive a message requiring you to confirm that you definitely wish to delete the page.. Website Manager Page 27

28 Adding a New Page After clicking on the Create New Page button, the About Us Manager Page will open. This editor is very similar to the Homepage editor. THE ABOUT US MANAGER PAGE 1. Enter the Page Title of your new About Us page, such as Our Executive Team or Professional Specialties. 2. Click on the Background Image icon and select a background image from the stock images provided. Or if you wish to upload an image from your own local PC or network drive, upload the three file sizes: 1600 x 1200, 1920 x 1080, and 1920 x Click the number you wish to associate with each resolution size file and then click Browse to find the file. Click Submit to upload each image. (You may use your own photo editor such as Photoshop, or click IrfanView to download a free photo editor.) Click Save to save your entry. Website Manager Page 28

29 3. Click on the Header Image icon and select a header image from the stock images provided. Click Save to save your entry. 4. Enter your main content. Click on Main Content to open the text editor. You may type in your content directly or cut and paste from another document. THE BASIC TEXT EDITOR If you wish to cut and paste from an MS Word document, a message will display, as the system will detect Word text and gives you the option to clean up the Word format and put it into a generic format. Click OK to accept this option, to prevent unwanted characters from displaying on your web page. An additional editor will open. Paste your Word text into the editor window and click OK. The cleaned up text will be entered into the Add Page text editor. Website Manager Page 29

30 You may now format the text of your new About Us page, as desired, changing the font style, color, alignment, or adding additional hyper links. To add links, highlight the text you wish to link, and click on the globe icon. In the URL field, type or paste in the web address you wish to link to. To have a new window open when the user clicks on your link from with the About Us page, you will need to take it one step further. Click on the Target tab and select New Window from the drop-down menu. Then click OK. Website Manager Page 30

31 You have now created a link on your selected text, which will open a new browser window and take the user to the linked web page. Note: You can link to a different website OR you can link to another page within your own website. For example, when referring to specific Professionals in your office, you may want to link the reference on the About Us page to their professional profile on the Professionals page of your website. 5. Don t forget to Save and Preview your changes. You can Save and Preview using the Quick Preview. However, your formatting changes will not show up in the Quick Preview. If you wish to see specific formatting changes, use the orange Save button at the top of the window and then go to the Preview link on the left panel. This will preview your entire site in a separate window, and you can simply click on About Us and select the page you just created. Website Manager Page 31

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33 CHAPTER 5: MANAGING YOUR NEWS PAGE The News section on your local website allows you to add or modify local news articles you wish to display about your company, office(s), professionals, listings, transactions, awards, or other accomplishments. News stories will be posted on your local website in the About Us section, and can also be posted as a Featured item on your Home Page, where the three top stories will appear. Where is News added and displayed? News items can be added and managed through the Website Manager, and also through the Blueprint News & Events page. Individuals with the Company or Office level Manager or Administrator role can create News articles. The individual creating the article should identify where the article will be posted: on the Local Website (to be viewed by the public) on Blueprint (to be viewed only by your local audience) on both sites (select both Local Website and CBC Blueprint ) Accessing the News Editor The Website Manager News editor can be accessed : through the About Us link (as News is a default/required page within the About Us section), OR through the News link on the left panel. Note: You can also create News from the News and Events page in Blueprint. (Although details of Blueprint are not documented here, the functionality of the Blueprint News page is much the same as the Website Manager News page.) Website Manager Page 33

34 ACCESS THE NEWS EDITOR THROUGH THE NEWS OR ABOUT US LINK Managing Your News Selecting the News link will bring you to the Manage News landing page. This is where the first 20 news articles are listed. Any older news articles that have not yet been deleted will be available on additional pages. To add new News To manage existing News YOU CAN ADD AND MANAGE NEWS CONTENT THROUGH THE NEWS EDITOR View / Edit / Delete Click the appropriate link next to your news article to view it, edit it, or delete it. If you select Delete, a confirmation will appear, to which you must respond in order to remove the article. Website Manager Page 34

35 Adding a News Story To add a News story, click Add News Article (see above). This will bring you to the News editor page. THE NEWS EDITOR Website Manager Page 35

36 To add a news article: 1. Add a Title, Sub-Title and Author. 2. Add the News content: Story content in the text editor, OR Specify an external URL for the story contents, OR Choose a page from the Blueprint Library by clicking on the link. 3. Specify where your article will show. One or both may be selected by clicking on the checkboxes provided. On the local website (to be viewed by the public) On CBC Blueprint (to be viewed only by your internal staff) Re-order Your Articles Your top three News articles can be viewed from the Homepage of your local website, if you have selected News as one of your Featured content items. This requires you to move the three articles you wish to display on the Homepage up to the top of the list of News articles. To move an article up to the top of the list, simply open the article by clicking on edit, and then save it again by choosing Save Story. Website Manager Page 36

37 CHAPTER 6: MANAGING YOUR MARKET DATA Why add Market Data to your site? Quality data on your market can be a competitive differentiator. It shows that you have an in-depth grasp of your particular market, and that you know how to view investment opportunities strategically. When individual professionals within your company post market data for their specialty on your public website, this allows potential clients to build their confidence in your expertise, even before they meet you. In addition, other individuals within your market have a need for the market data you post, as it will help them to forecast their own business activity. When you can provide data that is valuable to them, they begin to see you as a leader within your market. This coveted position will give you an advantage over your competitors. How to compile Market Data There are many sources of general market data. One great source is Reis, whose resources and services are available through the Blueprint Tools page. In addition, start gathering your own information on your market. Some of the leading CBC offices develop their own databases on each property type and each sector of their market by reading the local newspapers, surfing the internet, making phone calls, and developing their network of local contacts. Even offices that are not large can devote some time each week to gathering and documenting this kind of information, because of its long-term value. Finally, as you compile your own market data, format it in a standard, easy-toread format such as a newsletter or article, with descriptions and charts, where applicable. These can be easily posted to your local website under Market Data. Website Manager Page 37

38 Managing Your Market Data ( How to ) Selecting the Market Data link from the Website Manager left panel will bring you to the Manage Data Section. This is where the first 20 market data postings will be listed. Any older postings that have not yet been deleted will be available on additional pages. Note: Market Data cannot be posted through Blueprint. To add Market Data THE MANAGE DATA SECTION Website Manager Page 38

39 Create a New Market Data Page To create a new Market Data item, click Create New Page. This will bring you to the Manage Market Data section. (See below) THE MANAGE MARKET DATA SECTION Post the Market Data 1. Enter/Edit: Month/Qtr. Year Property Type State, City MSA An image A headline Body text. Text may be typed in directly or cut and pasted from another document. Please see the section in this document on Managing Your About Us Page for instructions on cutting and pasting from a Word document. Website Manager Page 39

40 2. Click Save & Preview. Any formatting will not display in the Quick Preview (green Save & Preview button), so you may click the orange Save button, and then click on preview on the left panel to preview your entire site, with all formatting. Simply select the Market Data page to select and view each item. Managing Your Market Data Items Up to 20 items can display on each page An unlimited number of market data items can be added Click on View / Edit / Delete Items will be listed in the order they are posted View / Edit / Delete / Re-order Pages It is very simple to view or update your About Us pages. Simply click the appropriate link to the right of your page in order to perform the desired action. To re-order your pages, simply click the up or down arrow to the right of the page. You can only delete pages you have created (e.g., default/required pages have no delete link.) When deleting a page, you will receive a message requiring you to confirm that you definitely wish to delete the page. Website Manager Page 40

41 How Market Data Displays on the Local Website Your Market Data can be accessed from your local website via the Market Intelligence Reports link in the upper right corner of the Search Properties page. THE MARKET DATA LINK ON THE PROPERTIES PAGE Simply click on link to bring up the page showing the most recent market data reports. Up to 12 will display on each page. THE MARKET DATA PAGE OF THE LOCAL WEBSITE Website Manager Page 41

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43 CHAPTER 7: PREVIEW AND PUBLISH YOUR SITE Preparing Your Site for the Internet Before your website can be viewed from the internet, you must perform several important steps. 1. Preview your site: You may Preview your site at any time by clicking on the Preview link from the left panel of the Website Manager tool. It is especially important, however, before you publish your site and make it active on the web. 2. Publish your site: So far, your web content has been in a temporary file format, viewable only by you through the Website Manager preview tools. By publishing your site, the Website Manager will convert your pages on the web server to a format that allows it to be viewed on the internet. 3. Activate your site: After publishing your site, your site is automatically updated to Active Status. These first three steps will be covered in this chapter. The fourth and last step will be discussed in separate chapters, as noted below. 4. Redirect your domain: In order for your site to be available at your specific company website address (such as mycompany.com), you will need to ensure that the specific cbcworldwide.com web address that corresponds to your company s web content has been redirected to that web address (i.e. your company s domain name ). ** Note: To perform this step, please see the chapter of this user guide on Redirecting Your Web Domain. Website Manager Page 43

44 Preview Your Site It is important to preview all of the pages of your site before making it available to view by the public, for obvious reasons. Be sure to have several members of your team proofread every portion of the site content that has been added, in order to catch obvious typos, formatting glitches, as well as approving the content that will be posted. This should also be done whenever an update is made to the site, in the future. 1. Click the Preview Website link from the left navigation panel of the Website Manager. The Preview Website screen will display. SELECT THE PREVIEW WEBSITE LINK, AND THEN CLICK THE PREVIEW WEBSITE BUTTON. 2. Click the orange Preview Website button. A new window will open where all pages of the site are viewable, including all formatting, graphics, links to other sites, and auto-feeds such as your Listings and Professional profiles. 3. Simply close the browser when you are done previewing to continue using the Website Manager. Website Manager Page 44

45 Publish Your Site Once you are satisfied with the content of your website, it is time to publish it. 1. Click the Publish Website link from the left navigation panel of the Website Manager. The Publish Website screen will display, along with all areas of the site that have been added or updated since the last time it was published. Of course, if this is the first time you are publishing the site, all pages will display as areas with pending changes. SELECT THE PUBLISH WEBSITE LINK, AND THEN CLICK THE PUBLISH WEBSITE BUTTON. 2. Click the orange Publish Website button. Allow all changes to publish before closing out the application. When all pages have been published, a confirmation message will display. (If you see an error, please call the CBC Help Desk for assistance at , Option 2.) 3. Once your site has been published, you will note that the status has been changed to Active, so it can be viewed publicly on the internet. NOTE: If at any time you need to take your site down, you can change the status to Suspended. To do this, see Chapter 8, Changing the Status of Your Site. Website Manager Page 45

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47 CHAPTER 8: CHANGE THE STATUS OF YOUR SITE Your Website Status While you are first developing your website, it has a status of Inactive. You can easily view the status of your site from the Website Manager main page. WEBSITE STATUS IS DISPLAYED PROMINENTLY ON THE MAIN WEBSITE MANAGER PAGE Website Manager Page 47

48 There are three possible statuses for your website: Inactive: Your site has a status of Inactive when it is first created. Inactive status displays in red (as shown, above). Active: Once your website has been published, it will be updated automatically to Active status, so it can be viewed publicly on the internet. Active status displays in green. Suspended: You may place your site on Suspended status if you need to do a significant update to the content, or there is any other reason why you do not wish your local site to be viewed temporarily. While a site is on Suspended status, it will be automatically re-directed to the national cbcworldwide.com website. Suspended status displays in red. Change the Status of your Site You can easily update the status of your local website. 1. Select Change Status from the left navigation panel of the Website Manager. CHANGE YOUR WEBSITE STATUS EASILY WITH THE CLICK OF A BUTTON. 2. Click the appropriate button to change the status of your website, as required. Click Suspend to update the status to Suspended, if it is currently Active. Click Activate to update the status to Active, if it is currently in Suspended status, Website Manager Page 48

49 CHAPTER 9: REDIRECTING YOUR DOMAIN Once your site has been developed, published, and activated, it is important to note that there is one more step you must perform. When planning your new local internet site, you will want to make sure that anyone accessing your local web address (such as mycompany.com) is automatically re-directed to the new site without having to click any additional links or type in a different URL. This re-direct is handled seamlessly through a Domain Re-Direct. How to Redirect Your Domain This section of the user guide provides the instructions for redirecting your domain. Please follow the specific instructions provided here, depending upon your situation: If you have not previously had a local company website. If this is the case, you will need to acquire a web domain and redirect that domain. If this applies to you, see Appendix B. If you have previously had a local website and you acquired your domain through GoDaddy.com (instead of a web hosting company), please follow the re-direct instructions in Appendix C. If you already have a web domain through a Web Hosting Company. This will apply to you if you already have a local website that was developed and hosted by a web development company. In this case, see Appendix D. Website Manager Page 49

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51 CHAPTER 10: RESOURCES AND REPORTING Local Website Resources A growing repository of website resources are available to you to assist you as you develop your website, examine the monthly reports for website traffic, and seek to continuously improve your site. 1. Select Resources from the left navigation panel of the Website Manager tool. 2. A separate window will open with links to information you can view or download, as needed. This includes information on Google Analytics, to assist in understanding your monthly Website Manager Report data. THE LIST OF AVAILABLE RESOURCES WILL CONTINUE TO GROW. Website Manager Page 51

52 Website Manager Reports Each month, Google Analytics reports will be uploaded automatically onto your Website Manager account, with specific results pertaining to the traffic on your local website. A MONTHLY ANALYSIS OF THE TRAFFIC ON YOUR LOCAL WEBSITE WILL BE AVAILABLE. The monthly analytical reports provided on Website Manager are listed. A more complete description of each report is provided in Appendix A. For further information to assist you in interpreting your data, see the Resources page. Visitors Overview: Provides an analysis of users who visited your site. Traffic Sources Overview: Shows the % of users who entered the site directly or from links on other sites. Map Overlay: A breakdown of visits by country. Content Overview: Provides the number of page views and breaks down the % of views by page. Dashboard: Provides a summary of highlights from each of the reports. The dashboard actually appears as Page 1 of the five reports, to allow viewers to view the summary before examining detailed results. Website Manager Page 52

53 APPENDIX A: REPORTS THE VISITORS OVERVIEW The first section of the Visitors Overview shows the number of visitors to your site throughout the past month, by week, with a line graph indicating the high and low trends over the course of the month. The next section shows the Total Number of Visitors to the site during the month, along with a breakdown by: Number of visits Absolute Unique Visitors Number of Page views Average Number of Page views per person Average Time on the Site, in Hrs:Minutes:Seconds Bounce Rate: Number of visits where the visitor left after only viewing the landing page or first page. Can indicate that content should be improved. Percentage of New Visits: % of visits to the site from first-time (i.e. new) visitors. Website Manager Page 53

54 The last section of the Visitors Overview shows an analysis of the browser type and connection speed of your visitors. Number and % of visits are analyzed for each, as this will indicate how well the visitors browser and connection speed might have been able to handle your content. Website Manager Page 54

55 THE TRAFFIC SOURCES OVERVIEW The Traffic Sources Overview shows the number of visits to your site throughout the past month, by week, with a line graph indicating the high and low trends over the course of the month. The All Traffic Sources Overview shows the total number of visits to your site throughout the past month, with the percentage of Direct Traffic (entered the URL for your site directly into the browser), as comp ared with those who reached your site through a link on another site (Referring Site), and compared with the percentage of those who came to your site through a search link (Google, MSN, etc.). The percentages are also represented through a pie chart. The last report, Top Traffic Sources, breaks down the sources of traffic by number of visits and percentage, with specific referring websites listed, if applicable, and keywords that yielded a referral. Website Manager Page 55

56 THE MAP OVERLAY The Map Overlay highlights the countries represented by the Number of Visits shown in the previous reports, where the intensity of the color used to highlight the country indicates the percentage of hits from that country. As shown above, only the continental United States was represente d over the past month. The Site Usage report analyzes Totals for the Number of Visits, Pages per Visit, Average Time on the Site, Percentage of New Visits, and Bounce Rate, as well as the breakdown of these numbers by country. Website Manager Page 56

57 THE CONTENT OVERVIEW The Content Overview shows the number of page views on your site throughout the past month, by week, with a line graph indicating the high and low trends over the course of the month. The following section shows a breakdown of the Total number of Page views over the past month, along with the number of Page views that were unique (i.e., the visitor viewed the page only once), along with the Bounce Rate. According to the report shown above, of the 1,150 Page views on the site over the past month, 25% of those views were unique (not repeated), and almost 10% (115) of those views resulted in the viewer leaving the site from the landing page. The Top Content section indicates which pages on the website got the most Page views during the month, in number of Page views and overall percentages. This report, in particular, can help you to gauge those pages which are most relevant to your visitors. Website Manager Page 57

58 THE DASHBOARD (PAGE 1 OF THE REPORTS) The Dashboard shows highlights and summaries from the other four reports. It appears first of the five reports to provide an overview of key data for the month. The Dashboard shows the Traffic Sources Overview with the number of visits to your site throughout the past month, by week, with a line graph indicating the high and low trends over the course of the month. The Site Usage section of the Dashboard shows key summary data from the Visitors Overview, including the Total Number of Visits, Page views, and Pages/Visit, as well as the percent Bounce Rate, % of New Visits, and Average Time on the Site. The Visitors Overview shows the number of visitors to your site throughout the past month, by week, with a line graph indicating the high and low trends over the course of the month. Website Manager Page 58

59 The other highlights included on the Dashboard are: A smaller size Map Overlay of the World, showing the countries included in the visitor data, at quick glance. A smaller size Traffic Sources Overview, showing the pie chart with the traffic sources broken out by number and percentage. The Dashboard also includes the Content Overview with a quick analysis of the most popular pages, with the number of Page views and percentage of Page views for each, overall. Website Manager Page 59

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61 APPENDIX B: DOMAIN REDIRECT: IF YOUR COMPANY HAS NOT PREVIOUSLY HAD A LOCAL WEBSITE When planning your new local internet site, you will want to make sure that anyone accessing the old site is automatically re-directed to the new site without having to click any additional links or type in a different URL. This redirect is handled seamlessly through a Domain Re-Direct. Instructions To arrange for your Domain Re-direct, you need to: 1. Attain the IP address for your local website. This is always set to Obtain a domain name and make changes through your domain name registrar 3. Make redirect updates to your local website Part 1: Attain the IP Address for Your Local Website The following requires access to the company website tool in Blueprint. Only Company and Office Managers and Administrators have access to the company website tool. If you do not have either of those roles in Blueprint, please contact your Administrator and have them perform the following steps for you. Your Local site IP address can be found via the homepage of the Manage Your Local Website section of Blueprint. Website Manager Page 61

62 To get there: 1. Login to 2. Select the Administration tab at the top of the page, and then select Manage Your Local Website, in the center column. 3. To obtain the Local site IP address, click on the Edit Your Domain button and you will see the IP address listed on that page. The IP address is always set to , so as long as you take note of this it is not necessary to access Blueprint for this information. 4. After successfully attaining your Local site IP address, go to Part 2. Part 2: Obtain a Domain Name and Make Changes through Your Domain Name Registrar 1. The next step is to purchase a domain name via a website hosting company or to manage your own through sites such as GoDaddy.com, etworksolutions.com, Domain.com, MyDomain.com, or a similar site. 2. If you have opted to use a website hosting company, you can work with them to redirect your site (see below). 3. If you have decided to use a website hosting company, contact the company s support staff directly (through phone, , or whatever means they provide) and tell them you need to redirect your domain. Have both the IP address obtained in step one and your newly purchased domain name handy, and explain that you would like to point this domain to the following IP address: NOTE: If you already have an domain ( such as mycompany.com), be sure to tell the company hosting your site not to make any changes to the MX record, as doing so will disrupt your service. 5. After successfully redirecting your domain through your hosting provider, go to Part 3, OR see below. IMPORTANT: If you have decided to manage your own domain, you may do so through or a similar site. You will have to set up an account on the site of your choosing. In the event that you decided to go with GoDaddy, see Appendix D for the steps that you would take to manually re-direct your domain to the specified IP address. Website Manager Page 62

63 APPENDIX C: DOMAIN REDIRECT: IF YOUR COMPANY HAS A LOCAL WEB DOMAIN THROUGH GODADDY.COM When planning your new local internet site, you will want to make sure that anyone accessing the old site is automatically re-directed to the new site without having to click any additional links or type in a different URL. This redirect is handled seamlessly through a Domain Re-Direct. Instructions To arrange for your Domain Re-direct, you need to: 1. Attain the IP address for your local website. This is always set to Make changes through your domain name registrar 3. Make redirect updates to your local website Part 1: Attain the IP Address for Your Local Website The following requires access to the company website tool in Blueprint. Only Company and Office Managers and Administrators have access to the company website tool. If you do not have either of those roles in Blueprint, please contact your Administrator and have them perform the following steps for you. Your Local site IP address can be found via the homepage of the Manage Your Local Website section of Blueprint. To get there: 1. Login to 2. Select the Administration tab at the top of the page, and then select Manage Your Local Website, in the center column. Website Manager Page 63

64 3. To obtain the Local site IP address, click on the Edit Your Domain button and you will see the IP address listed on that page. The IP address is always set to , so as long as you take note of this it is not necessary to access Blueprint for this information. 4. After successfully attaining your Local site IP address, go to Part 2. Part 2: Make Changes through Your Domain Name Registrar If you already have a company website address hosted with you can manually redirect your domain to point to the specified IP address. Again, you will have to have an account on the site to do so. Here are the steps that you would take: 1. Log into your GoDaddy.com Account Manager. 2. Under the Domains tab, click My Domains. The Domain Manager appears. 3. Click on your domain. 4. On the proceeding page you will see the phrase Total DNS Control and MX Records highlighted in blue and underlined. Please click this link. 5. You will then see an IP address directly beneath the words Points To, and to the right of that IP address you will see two icons. The icon on the left is the edit button which you will need to click. 6. On the next page you see will the words Route to IP Address and next to it will be a blank text box (middle one). In this box type the IP address for your local website and click OK. 7. NOTE: If you already have an domain (such as mycompany.com), DO NOT make any changes to the MX records, as this will disrupt your service. Step 2 should now be complete if you are managing your own site via GoDaddy.com. Should you still need assistance after taking the above steps, the following may be helpful: The actual Go Daddy instructions on this issue can be found in the Managing Your Domains guide found at the following URL: under the heading Forwarding a Domain Name. Website Manager Page 64