UT: OLX. Usability Testing Report Date: 1 st July 2016 Report created by: Techved Consulting India Pvt. Ltd.

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2 UT: OLX Usability Testing Report Date: 1 st July 2016 Report created by: Techved Consulting India Pvt. Ltd. 2

3 FINDING INDEX Critical error. Caused great irritation and blockages for the user Seriouserror. Delayed users in their use of apps Minor error. Caused users to hesitate for a few seconds Good. This approach is recommendable 3

4 TABLE OF CONTENT I. User Behaviour II. Seller Journey III. Buyer Journey IV. Conclusion 4

5 OLX USER BEHAVIOUR 6 Never had the need Not Used 3 DoŶ t trust the produđts 1 DoesŶ t like to ďulj 2 nd hand Mobile and 30% Electronics 25% Clothes/Shoes WouldNOT buy 5

6 SELLER JOURNEY 6

7 POST AN AD USERS WERE ABLE TO SUCCESSFULLY POST AN AD Success Criteria % of Users Completed 80% Completed with Probes 10% Not Completed 10% Users Gave Up 0 7

8 HOME PAGE SUBMIT FREE AD BUTTON NOT VISUALLY INTUITIVE WHY? The button is not intuitive to be clicked In Delhi, the ad button merges with the succeeding OLX Communities banner Users have a mental model to look for the ǁord Sell 10/20 users used the button on the landing page 5/20 users used the Hamburger option 3/20 users used the FAB in browsing pages 1/20 user went to the chats and used the Submit button 8

9 SUBMIT A FREE AD FORM CAMERA OPTION IS LIKED WHY? Users prefer to take pictures while posting the ad as it is easy and they would like to post the current condition of the product Few users prefer to take pictures before as they can get better angles and lighting phele se le kar rakhuŷga acchi si ho sakta hai accha effect pade custoŵer par Male Non OLX User, Delhi 15/20 users like the camera option 3/20 users would use the gallery 1/20 user posted ad without image because slow internet 1/20 user was unable to upload a picture 9

10 SUBMIT A FREE AD FORM MOST USERS WERE ABLE TO SELECT THE CORRECT CATEGORY WHY? User failed to understand that a category needs to be selected for an ad Users mental model is to have categories similar to that of the e-commerce websites like Flipkart, Amazon. The categories they were looking for were: Chairs & Engineering Tools 2/20 Users had trouble understanding the categories 1/20 User found a category missing 10

11 SUBMIT A FREE AD FORM ALL USERS WERE ABLE TO ADD THE PRODUCT PRICE WHY? Users mentioned putting a higher amount Most users tend to base the price on the aŵouŷt it ǁas ďought for aŷd theŷ aŷalljse it s usage Users would also ask around in the local market or check on OLX for an estimation "mere phone ki aukaad kya hai pata chal jaati hai Male OLX User, Lucknow 15/20 Users would base it on the cost price 5/20 User would ask around 11

12 SUBMIT A FREE AD FORM MOST USERS UNDERSTOOD WHAT HAS TO BE WRITTEN IN THE DESCRIPTION WHY? Most users found that writing a description is required to attract the buyer to the product Adding the reason for selling increases the genuineness of the product and seller Few users felt that a lengthy description is not needed as photographs were more important 2/20 User were unable to understand what to write in the description 28

13 SUBMIT FREE AD FORM LOW VISIBILITY OF ERROR MESSAGES IN SELLER FORM WHY? Description error message was missed by the users with few of them continuing to submit ad despite the error Users also had trouble understanding what the error message meant 6/20 users did not notice that the error was in the description section 1/20 user had a category selection error 29

14 CONCLUSION Features that need to be revised: Add Near By Location in Seller Form Filter Forms Photo Sharing in the Chats Visibility of these elements needs to be improved: Submit Free Ad Button Error Message in the Seller Form Add to Favourite Icon on Product Page FAB in the Chat Seller Details on Product Page Labels that need working: My Ads Make Your Offer (Suggested: Negotiable, Bargain) *Based on user reviews and our expert review 14

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