SEO Training. Breakdown and Itinerary

Transcription

1 Breakdown and Itinerary

2 Search Simplified

3 Become an SEO pro with Branded3 The SEO team at Branded3 are the UK s leading authority on search engine optimisation. We use our know-how to boost online visibility through audience engagement and we want to share that knowledge with you, one-on-one. Here, you can see what you ll learn on a Branded3 SEO training course, whether you choose a halfday basic, full-day advanced, or even a bespoke session with our industry professionals. Whichever you go for, at the end of our session together, you should be closer to being a search expert. 02

4 Why Branded3? The experts at Branded3 have a reputation in the search and digital industry as thought-leaders. We speak regularly at some of the SEO world s biggest events, such as BrightonSEO and SMX and our strategists contribute to industry-leading outlets like Search Engine Watch and State of Digital. Plus, we ve provided this training in search and social to some of the top online marketers in the country. 03

5 Basic Course

6 We live and breathe SEO, but we understand there are plenty of people who don t We live and breathe search engine optimisation, but we understand there are plenty of people who don t. That s why we ve put together this entry-level search course to give SEO starters everything they need to expand their online footprint all by themselves and it ll only take half a day. 05

7 Who s it for? Those who have taken, or are about to take, their first few steps into search engine optimisation. You ll be in need of advice on exactly how to drive your SEO strategy through audience engagement, adapt your website infrastructure for a larger online profile and how to best create linkable assets. Unsure about your suitability? Just get in touch. 06

8 Itinerary Your basic course will cover: What SEO Is How Search Engines Work Google s Requirements The SEO Landscape The Importance Of Rankings On-page SEO Site architecture and navigation URL structure and pagination Hreflang tags Redirects Title tags Meta tags Alt tags Sitemaps Site SpeedOne Page SEO Webmaster Tools Micro Data Content Design Mobile Semantic SEO Off-page SEO Rankings factors Creating linkable assets Digital PR 07

9 Advanced Course

10 One full day with our Branded3 experts and you could have solutions, not problems Maybe your current SEO strategy hasn t provided the kind of results you were expecting. Perhaps you re engaging well with your visitors, but not exceptionally. It s possible you were on top of the search ball not long ago, but the latest algorithms have you one step behind or worse, landed you with a Google penalty. One full day with our Branded3 experts and you could have solutions, not problems. 09

11 Who s it for? Experienced SEO teams and digital marketers. You re after advanced techniques and strategies your competitors don t know about. To get the most out of the day, you should already have a sound understanding of SEO and link building. Not too sure about your suitability? Just get in touch. 10

12 Itinerary Your advanced course will cover: The SEO Landscape On-page SEO Keywords Site architecture and navigation Robots.txt URL structure Canonical tags Hreflang tags Alt tags Setup Coding Requirements Reporting What s included in ecommerce Diagnosing issues SEO Tools Google analytics Open site explorer Fresh web explorer Search metrics Google webmaster tools Site Auditing Content Accessibility Site architecture Webmaster Tools Analytics Redirects Site speeds Site crawled tools Keyword Research and Competitor Analysis Keyword value and relevance Analysing competition Competitor analysis and Excel Identifying opportunities 11

13 Itinerary (cont d) Your advanced course will cover: Optimising Content For SEO The Google Panda update Causes of duplication Content structure Content hubs Making content shareable Creating a content strategy Semantic SEO The knowledge graph Google merchant feed Blogs for ecommerce SEO Business Solutions Requirements for ecommerce Google merchant feed Blogs for ecommerce Mobile search Google local Micro data and Schema.org Brand management Off-page SEO Zero moment of truth Advanced Link Building Methods Off-page ranking factors Google Penguin update Creative content Developing linkable assets Speeding strategies Paid media Assessing site quality Digital PR Other channels The Future Of SEO 12

14 Bespoke Courses

15 We can put together a day that ll cover all the bases you need and none of the ones you don t If your training requirements fall somewhere between, above or below our Basic and Advanced courses, we ll develop modules specifically around your needs. Sometimes one size (or two) doesn t fit all and we understand that you might be best served receiving our expertise in a way that s tailored to you. Whether it s a specific area of SEO you need help with, want something unique to your brand addressed or your digital team is a mix of both beginner and experienced, we can create a course that ll hit the spot

16 Want to sort out a training day? Get in touch: training@ 15

17 What to Expect

18 As well as being the UK s leader in search engine optimisation and digital marketing, we also like to think of ourselves as warm, friendly and approachable. This is why we re sure your training with us will be as enjoyable as it is informative. Every course whether basic, advanced or bespoke will start with a quick introduction where you ll get to know the trainer who ll be helping you get closer to becoming a digital marketing expert. Then, we ll dive into explaining the topic to you in an easyto-understand manner. After a break for a lunch on our fullday courses, we ll reconvene, delving deeper into the concepts you need to get your brand ahead online in a simple and concise way. When we ve covered everything, we ll round up all the things you ve learned and you ll have the chance to ask any questions we haven t answered already. From there, you ll be fully equipped to apply your new expertise to improve your audience engagement. Can t come to us? We ll bring our tried and tested training to you. Just drop us a line and we ll sort something out. 17

19 Your Trainers JJ Grice Search Strategist Andrew Parker SEO Manager Stephen Kenwright Head of Search Joe Griffiths Senior Search Strategist 18

20 About Us

21 Analytics Training We are the UK s leading authority on the integration of Search and Social Branded3 has a fantastic reputation in the SEO and digital marketing industries and we re regularly invited to give talks at some of the biggest conferences and events in the UK, sharing our expert knowledge. We re always first off the mark when announcing and advising on a search engine algorithm or filter change and our strategies and techniques are very well-trusted as a result. Having already delivered a number of successful training sessions to brands across the country, we re confident that our courses make a substantial difference, providing a fast return on investment

22 Analytics Training For costing, dates and any other queries, contact us: /training Where We Are: 2 nd Floor 2180 Century Way Thorpe Park Leeds LS15 8ZB 21