UX Case Study 1 Objective

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Curtis Woods
6 years ago
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1 UX Case Study 1 Objective To redesign client s key screens with an aim to simplify workflows and to enhance user experience.

2 UX Approach Business & end Findings & user workshops recommendations Scenario Wireframes & Visual Design Busines user wo User Requirements Content Analysis Heuristic Review Scenario Identification Identifying User Pain Points Detailed Heuristic Evaluation Competitor Benchmarking Research on Industry Best Practices Grouping Scenarios Hi-fidelity Wireframes Visual Design The user experience solution was offered on the basis of heuristic evaluation, competitor evaluation, content recommendations and industry best practices.

3 UX Process UX project Initiation Conceptual Design Detailed Design Visual Design Estimation and scoping Requirements gathering Detail Usability Evaluation Scenario based wireframes Visual design adhering to client Client workshops Competitor High level content branding End user workshops Benchmarking recommendations High Level Usability Information Architecture Evaluation Conceptual Wireframes

Instructions on what to do next have been clearly provided.

4 Competitor Benchmarking Persuasion Content is written in an engaging conversational tone. The content provides an overview of the product line on offer in an easy to understand manner. Instructions on what to do next have been clearly provided. The navigation of the site is very simple. Users can take their pick from whichever user role suits their needs from the horizontal menu bar. Interpretability

5 Competitor Strengths Strong B2C portal Showcases credible content Simple, user friendly navigation Appealing visuals Right amount of information (presented in logical, readable chunks) Engaging/conversational content Robust search features (simple and provides further sorting) Marketing and promotional materials balanced with customer-centric information Consistency in content presentation, format and layout Well-categorized search Information is well-categorized (customized content on landing page) Strong customer connect (blogs and videos for customer engagement)

Heuristic Evaluation of Key Screens Aesthetic and minimalist design - Module: Home (pre login) Major Issue Issue Observation: Banner takes up a lot of screen real estate on the homepage.

6 Heuristic Evaluation of Key Screens Aesthetic and minimalist design - Module: Home (pre login) Major Issue Issue Observation: Banner takes up a lot of screen real estate on the homepage. It does not aid the user to make an informed purchase decision. Service offerings are hidden under the page visible area. Recommendation: Utilize the banner space to promote offers. Reduce the banner and display services and products available.

7 Heuristic Evaluation of Key Screens Content Information Architecture - Module: Home (post login) Major Issue Issue Observation: On the main page, information categories are not presented logically leading to visual clutter. Recommendation: Ensure that information is organized logically and is intuitive.

8 Wireframes Post Login Screen

9 Wireframes Shopping Cart

10 Wireframes Create User

11 Wireframes Accounts

12 Visual Design BEFORE AFTER

13 Visual Design BEFORE AFTER

14 Content Content Communicate effectively using simple language Provide user assistance Adhere to Cardinal Health messaging guidelines Ensure both dynamic and static content is regularly updated Workflow Identify the processes, tools, and human resources required for content initiatives and ongoing quality Set standards and a review mechanism to guide the people involved Establish a process to implement the workflow Structure Ensure the website content is searchable and findable Enhance search engine optimization Collect user feedback Governance Define the roles of authority Assign responsibility Have a maintenance plan with supporting tools Measure and analyze content

Effective communication Impact on the business Improved user engagement Improved customer retention Enhanced customer

15 Overall Benefits Remove Clutter Attractive Messaging Present preferred products Non Disruptive Workflow Intuitive Experience Reduce number of steps Consolidate functions Impact on the user Better user experience Engaging tone and voice Effective communication Impact on the business Improved user engagement Improved customer retention Enhanced customer loyalty Increased sales Better brand recognition Fewer customer support calls Better experience = higher revenue and rate of return customer

User Centered Design - Maximising the Use of Portal

User Centered Design - Maximising the Use of Portal Sean Kelly, Certus Solutions Limited General Manager, Enterprise Web Solutions Agenda What is UCD Why User Centered Design? Certus Approach - interact