CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS

Size: px

Start display at page:

Download "CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS"

Arleen Wells
5 years ago
Views:

1 CREATING AN OUTSTANDING WEBSITE FOR EVERY BUSINESS

1.1 Design When designing and building a website today, it s essential for businesses to think about how users will access their website.

The average person uses a combination of 3 different screens every day: Smartphones are the most common starting place for online activities PCs/laptops are most often a starting point for more

establish a multi-screen web presence by creating a single multi-purpose website that automatically adapts to the size of the screen it s viewed on.

2 1.1 Design When designing and building a website today, it s essential for businesses to think about how users will access their website. Research undertaken by Google and Ipsos, Our Mobile Planet: South Africa Understanding the Mobile Consumer, indicates that 90% use multiple screens sequentially to accomplish a task over time. The average person uses a combination of 3 different screens every day: Smartphones are the most common starting place for online activities PCs/laptops are most often a starting point for more complex activities, such as research Tablets are most often a starting point for shopping and trip planning 3-in-1 Responsive Design: Ithuba Online uses responsive design techniques to help clients establish a multi-screen web presence by creating a single multi-purpose website that automatically adapts to the size of the screen it s viewed on. The site uses ONE consistent URL, regardless of the device it s viewed on, without the need to create separate subdomains (e.g. m.cedabiz.co.za) for different devices. Our solution makes it easy for our clients to maintain ONE optimized website for desktop, tablet and mobile viewing. Dynamic Content: Dynamic content can create different user experiences for different devices: one view for smartphones, another for tablets etc. Every element on the site can be customised specifically for that device. Our unique approach ensures that our websites are not only mobile-friendly, and mobile responsive to meet the standard set by Google, but adaptive to every screen size, to achieve maximum optimisation. Our multi-screen websites are unique, offering dynamic content to small businesses which up until now this type of capabilities has only been available to large enterprises. Mobile Desktop Tablet PAGE 1

3 1.2 DESIGN The website we design will typically feature the desired Pages / Content such as: Home - About (Us) - Services - Contact (Us) - FAQ s Site Map - Bio s - Directions. Additional features desired for the new Website may include: Blog/ RSS Feed - Contact / Quote Request Form Online Payments - Photo Gallery PAGE 2

Click To Call, Email & Maps Enables customers to call, email or visit a business directly from

4 Click To Call, & Maps Enables customers to call, or visit a business directly from their websites with a single click from a mobile device. SPECIAL FEATURES FOR THE SITES PAGE 3

5 Business Hours Lets website visitors know when a physical business is open and when it s not. Customers can use them to plan their activities around operating hours, and tell their friends when that great business opens! It is important for businesses to be accurate and on time. SPECIAL FEATURES FOR THE SITES PAGE 4

6 Popup & Coupons Adding popups and discount coupons onto a site can promote sales, encourage newsletter signups or personalise the site for specific visitors. The coupon discount rate, duration, etc. can be controlled and redeemed via desktop, tablet and mobile. SPECIAL FEATURES FOR THE SITES PAGE 5

7 Online Appointment Scheduler For a lot of businesses, the most valuable action a customer can take is to schedule an appointment. Website visitors can schedule appointments via desktop, tablet and mobile. This can benefit business that have lots appointments to keep, e.g. hair salons, professionals, personal trainer, consultant etc. SPECIAL FEATURES FOR THE SITES PAGE 6

Contact Form - Mobile The contact form provides visitors with a variety of

simply to gather feedback from Site visitors.

8 Contact Form - Mobile The contact form provides visitors with a variety of input areas; specifically text, dropdown, radio buttons, checkboxes, date, time, , and phone numbers. It can also be used for newsletter opt-ins, customer questions, or simply to gather feedback from Site visitors. It has many unique layout and style options, as well as easy integrations with MailChimp, Constant Contact, and Google Sheets. SPECIAL FEATURES FOR THE SITES PAGE 7

9 Contact Form -Desktop SPECIAL FEATURES FOR THE SITES PAGE 8

10 File Upload Enables website visitors to download spreadsheets, PDFs such as Profiles, Tax Clearance, B-BBEE certificates, and more by clicking a button. SPECIAL FEATURES FOR THE SITES PAGE 9

11 Social Media Integration Add links to social media pages including Facebook, Twitter, LinkedIn, YouTube, Instagram, Reddit, Snapchat, TripAdvisor and more. The icons are neatly arranged, easy to custom SPECIAL FEATURES FOR THE SITES PAGE 10

Share/eBusiness card Make it easy for site visitors to share the website on social media

Business owners can also use this feature as a business card, enabling them to send clients

This will not only save them money on physical business cards which can be lost, it will

12 Share/eBusiness card Make it easy for site visitors to share the website on social media networks including Facebook, Twitter, LinkedIn and more. Business owners can also use this feature as a business card, enabling them to send clients information directly from any page on the site, e.g. Our Services. This will not only save them money on physical business cards which can be lost, it will ensure that people they come in contact with have a stronger chance of remembering what their business is about, and what was discussed. SPECIAL FEATURES FOR THE SITES PAGE 11

13 Blog Businesses can communicate regularly with website visitors through Ithuba s completely customisable blog. It s accessible from anywhere on the website, and on all devices. The blog is fully Responsive, displaying perfectly across desktop, tablet and mobile devices. Businesses can increase the scope of a blog by enabling multiple authors to contribute to it directly. They can also import entire blog posts, including text, images, videos and more, from existing blogs and RSS feeds. SPECIAL FEATURES FOR THE SITES PAGE 12

Maps on tablet and mobile phones allow visitors to click through to Google

14 Integrated Maps Businesses can choose from several sleek layouts, and make it easier for site visitors to find their premises. Maps on tablet and mobile phones allow visitors to click through to Google Maps for point to point voice directions without leaving the website. SPECIAL FEATURES FOR THE SITES PAGE 13

multiple business locations and enables website visitors to

15 Multi-Location Where a business has more than one location, our unique solution allows us to insert a map that shows multiple business locations and enables website visitors to find the location closest to them. SPECIAL FEATURES FOR THE SITES PAGE 14

16 Restaurant Menu Even though downloadable PDF menus save the designer some time during development and gives the opportunity for a restaurant to display a copy of their physical menu, it does not make it easy user experience. SPECIAL FEATURES FOR THE SITES PAGE 15

YouTube or Vimeo Videos A short video can be the

business has to offer, and is a great way to boost

We can display YouTube or Vimeo videos anywhere on a

YouTube or Vimeo as a Website background.

17 YouTube or Vimeo Videos A short video can be the perfect way to communicate to customers and show what a business has to offer, and is a great way to boost customer engagement and increase conversions. We can display YouTube or Vimeo videos anywhere on a client s website across desktop, tablet and mobile devices. Video Backgrounds We can also add a moving video from YouTube or Vimeo as a Website background. Video backgrounds can catch a visitor s eye with moving content and add a stylish modern look to any Website. SPECIAL FEATURES FOR THE SITES PAGE 16

Online Shopping Product pages The client can choose from several beautiful Product page layouts

Shopping experience Adaptive Storefront Widget (Desktop, Tablet, Mobile) Store Search & Product

18 Online Shopping Product pages The client can choose from several beautiful Product page layouts and customise the descriptions and designs. We can also show multiple product images. Shopping experience Adaptive Storefront Widget (Desktop, Tablet, Mobile) Store Search & Product Display Filters (By Keywords, Attributes, Price Range, Category) Real-Time Shipping Estimates (Based on Customer IP) Configurable Customer Profile (Optional) Address Book for Customers with Profiles Automatic Price Adjustment for Product Options Fast Content Delivery with CDN SPECIAL FEATURES FOR THE SITES PAGE 17

19 Catalogue management Built-in Storefront Translations Inventory Tracking Product Options (Dropdown, Radio Buttons, Text, Date Picker, Checkboxes) Upload file to product Automatic Thumbnail Generation with Image Sharpening Multi-Currency Support Shipping & tax Manually Configurable Shipping/Tax Zones, Rates & Rules. Handling Fees Promotions Sale Price (Before & After) Enable Facebook Like Buttons for Products Enable Facebook Comments on Products Share Purchase on Facebook & Twitter Share Product on Facebook, Pinterest, Twitter, Tumblr & Google+ Embed Store in Facebook Business Page Orders Customizable Notifications Order History for Customers & Administrator Order Notifications to Multiple Recipients Track Payment & Shipping Status Order Comments Field Low Stock Notification Tracking & reporting Custom Tracking Code on Thank You Page Payment options Integrate more than 30 trusted international and South African payment providers such as PayPal Standard, PayPal Express Checkout, PayPal Advanced, PayPal Payflow Link, and PayPal Payments Pro, PayFast and Sage Pay SPECIAL FEATURES FOR THE SITES PAGE 18

Security All Ithuba Online websites provided with a SSL certificate. An SSL Certificate enables a secure connection on a client s site. What does this mean?

20 Security All Ithuba Online websites provided with a SSL certificate. An SSL Certificate enables a secure connection on a client s site. What does this mean? The website has a friendly, secure indicator in your visitors browsers, similar to those displayed by bank websites for instance. Data sent between the business and website visitors is encrypted, so no one in the middle can see the information. The website gets a SEO boost for having an HTTPS enabled website SPECIAL FEATURES FOR THE SITES PAGE 19

Website traffic monitoring Reports are a critical management tool, helping businesses to track their marketing campaigns, and take corrective action where necessary to maximise their spend.

21 Website traffic monitoring Reports are a critical management tool, helping businesses to track their marketing campaigns, and take corrective action where necessary to maximise their spend. Once a week, clients will receive a summary via , such as the one above, comparing the current and previous week s performance, and allows the client to click through to the detailed reports below. SPECIAL FEATURES FOR THE SITES PAGE 20

22 Overview The Overview shows key information about interaction with the website: how many visitors the site gets, where they are coming from, and which pages they visited. Analysing this customer information can help businesses make more informed decisions to improve the website and their business. The Overview includes traffic across desktop, tablet and mobile devices. SPECIAL FEATURES FOR THE SITES PAGE 21

23 Engagement: The Engagement section provides a deep view into the actions that visitors are taking on this website: What are the visitors doing on the site? Which pages are they visiting? What actions are they completing, such as phone calls, s etc? SPECIAL FEATURES FOR THE SITES PAGE 22

24 Traffic Source This helps clients identify where the website traffic is coming from: i.e. direct traffic (people directly using your URL/address e.g. search traffic (people using key words/phrases on search engines such as Google e.g. accommodation in johannesburg). This report helps to measure the effectiveness of marketing and Search Engine Optimisation (SEO) efforts on the various platforms such as Google, Bing, Yahoo, Facebook, online directories etc. SPECIAL FEATURES FOR THE SITES PAGE 23

Geolocation Businesses can learn where their visitors are located when they land on your website.

The more they know about their visitors, the more businesses can provide relevant and engaging information when people visit their

25 Geolocation Businesses can learn where their visitors are located when they land on your website. They can see their location by Country, State, and City. The more they know about their visitors, the more businesses can provide relevant and engaging information when people visit their site. This report can help businesses direct and maximise their marketing efforts where they are most effective, and take corrective action in areas where they aren t. For instance, the business could be targeting people in Johannesburg with their marketing, but there could be people searching for their goods or services in Polokwane whom they were not aware of. The detailed report will help identify these potential customers and develop strategies to service them. SPECIAL FEATURES FOR THE SITES PAGE 24

26 Engagement: The Engagement section provides a deep view into the actions that visitors are taking on this website. Businesses can also see the following Advanced Event Statistics tracked in their analytics dashboard: Click-to-Call Click-to- Mobile Map clicks Coupon Clicks Form submissions, etc. SPECIAL FEATURES FOR THE SITES PAGE 25

27 Traffic Source One of the most valuable pieces of information businesses can know is how visitors are getting to their site. Do most visitors type in your URL/ address directly? Or do they find you by search (e.g. people using key words/phrases on search engines such as Google e.g. accommodation in johannesburg)? This can affect how you run your marketing and website in many ways. For example, if search traffic is low, try targeting new or more relevant keywords. Direct traffic is when a visitor types in the website URL/address e.g. to get to the site directly. Referral traffic is when a visitor clicks on a link from another site, e.g. Facebook, to get to the site. Organic traffic is when you were found on a search results page on search engines such as Google, Bing, Yahoo. SPECIAL FEATURES FOR THE SITES PAGE 26

28 Overview The Overview gives business the key information they need to know at a glance. They can see user interaction and total visits to the site quickly and easily. This is a great way to check in to make sure the site is healthy and active. The Overview includes traffic across desktop, tablet and mobile devices. SPECIAL FEATURES FOR THE SITES PAGE 27

29 Gallery The photo gallery can be quite effective in placing a business products and services right in the eyes of the customers. Our clients can choose from several gorgeous layouts and customise as they like by adding text, buttons, hover effects, animations, and more. SPECIAL FEATURES FOR THE SITES PAGE 28

SME Developing and managing your online presence. Presented by: Rasheed Girvan Global Directories

SME Developing and managing your online presence Presented by: Rasheed Girvan Global Directories DIGITAL MEDIA What is Digital Media Any media type in an electronic or digital format for the convenience