Introducing Magento PageBuilder: powering your website content, themes and extensions

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2 Introducing Magento PageBuilder: powering your website content, themes and extensions

3 Olena Tkacheva Product Manager

4 Agenda The importance of content in ecommerce world Introduction to PageBuilder features and Demo PageBuilder Beyond Native Release Plan Q&A

5 Customer Experience Drives Competition Customer experience will be more important than price and product as a key brand differentiator (Walker) 89% of companies say they expect to compete mostly on the basis of customer experience (Forbes) 83% of them plan to invest more into providing better customer experience for their customers in 2018 (emarketer)

6 Importance of Content is Growing Content Content Content Delivers best-in-class customer experience Builds emotional connection with your customers Differentiates your brand from competitors

7 Magento Page Builder tool that allows quick creation and launch of content-rich commerce experience that drives customer engagement and loyalty

8 Powerful set of content elements

9 Live Drag&Drop Interface Easy drag&drop positioning of all content elements Contextual access to content elements options Robust content elements settings

10 Endless Page Content Layout Options Flexible and responsive grid system Responsive breakpoints from your webstore theme

11 In-context Editing In-line editing for all text elements: Headers Text Banners Sliders And more Drag-in images MediaGallery as a single storage for your images

12 Blended Content and Commerce Conditionally added Magento Products into Pages Rich content on Product Detail Pages

13 Blocks Targeted to Customer Segment Blocks reusable chucks of content that can be created separate from the page and used anywhere on storefront Dynamic Blocks blocks targeted to the customer segment or marketing promotions

14 Storefront Content Preview

15 User-centric interface Easy-to-use interface enables non-technical people Follows Magento style and best practices

16 User Guide and Tutorials User Guide to get the most out of PageBuilder functionality Step-by-Step Tutorials with real world examples

17 Features Summary Powerful set of content elements Easy drag&drop positioning of all content elements Flexible and responsive grid system In-line text editing and drag-in images Reusable blocks targeted to customer segment Storefront content preview Quick launch of content updates Slick interface enables nontechnical users User Guide and Tutorials Blended content and commerce

18 Where PageBuilder is used in Magento Content Pages, Blocks, Dynamic Blocks Product Catalog

19 Demo Update Luma Webstore to MidSeason Sale

20 PageBuilder Demo

21 PageBuilder Beyond Native How to get even more

22 How to take advantage of PageBuilder Build your webstore theme in PageBuilder Leverage PageBuilder in extensions that you use

23 How to take advantage of PageBuilder Customize native content types to fit your webstore theme Bring any content types you need into PageBuilder

24 PageBuilder Early Access Program PageBuilder EAP targeted for Partners to explore PageBuilder extension points and options for customizations of its native features Benefits for Partners: Get a jump on developing custom modules or themes through early access to PageBuilder code Work directly and share feedback with Magento 2 Product & Development teams to identify opportunities for improvement

25 PageBuilder Release Plan when it will be ready and how to get it

26 PageBuilder Release Plan May 2018 PageBuilder Early Access Program PageBuilder Beta PageBuilder Global Availability Magento 2.3 Global Availability ~6-8 weeks after Magento 2.3 GA

27 How to get PageBuilder PageBuilder Early Code: Commerce (EE) Join PageBuilder Early Access Program PageBuilder Beta Commerce (EE) Go to Merchant Portal PageBuilder Global Availability: Commerce (EE) Community (CE) Get it with Magento 2.3 Commerce Buy it from Magento Marketplace

28 Thank you! and please ask questions P.S. My Contact