Creating a Patient-Centric Web Experience

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1 Creating a Patient-Centric Web Experience BEN DILLON, MBA VICE PRESIDENT & EHEALTH EVANGELIST GEONETRIC KARA TOMAZIN WEB DEVELOPMENT COORDINATOR CENTRACARE HEALTH

2 We re in the Midst of a Design Revolution!

3 Are You Involved in an Online Technology Overhaul or Significant Site Upgrade? Source: Geonetric s Digital Marketing in Healthcare Survey

4 Undergoing Three Types of Change Strategy and approach Technology Style and aesthetics

5 Design is Not About Throwing in Everything, But Assembling Parts that Work.

6 Mobility is Changing Everything

7 Mobile

8 1/1/2011 2/1/2011 3/1/2011 4/1/2011 5/1/2011 6/1/2011 7/1/2011 8/1/2011 9/1/ /1/ /1/ /1/2011 1/1/2012 2/1/2012 3/1/2012 4/1/2012 5/1/2012 6/1/2012 7/1/2012 8/1/2012 9/1/ /1/ /1/ /1/2012 1/1/2013 2/1/2013 3/1/2013 4/1/2013 5/1/2013 6/1/2013 7/1/2013 8/1/2013 9/1/ /1/ /1/ /1/2013 1/1/2014 2/1/ % 40% 35% Mobile Traffic Average Mobile Traffic as a Percent Of All Visits 30% 25% 20% 15% 10% 5% 0% Average +1 Stdev -1 Stdev

9 Mobile Dominates the Website Priority List in % 16% Adding Responsive-Design Site Adding Stand-Alone Mobile Site Source: Geonetric s Digital Marketing in Healthcare Survey

Designers Giving Up Control 240 x 320 640 x 480 2560x1600 ipad Retina

10 Designers Giving Up Control 240 x x x1600 ipad Retina Mobile Screen Sizes Desktop Screen Sizes Aram Bartholl Graphic Arrays 2013

11 Variable-Dimension Devices

12 It s More Than Just Screensize

13 Touch Screens

14 Mobile is More Than Phones and Tablets

15 CentraCare Health

16 CentraCare: Who We Are CentraCare Health aspires to be the leader in Minnesota for quality, safety, service and value.

17 Before Images

20 So Long, Poofy Sleeves! (and mullets and mouse-over lists!)

21 Stand-Alone Mobile Sites vs. Responsive Design

22 What We Thought Mobile Consumers Wanted On the go capabilities Location directory Maps and directions Physician directory ER wait times

23 What Mobile Consumers Actually Want

24 Responsive Design

25 Benefits of Responsive Design Better experience for all visitors Improved engagement and conversion SEO benefits Future-proofed design protects from future device formats!

26 Responsive Isn t Where Changing Design Trends End. It s Where They re Beginning!

27 Mobile-First Design

28 It s Hard to Downsize

29 Mobile First Design

30 Flat Design

31 ios 7 Took Flat Design Mainstream Image source:

35 Content as a Design Element

36 Server-Based Fonts Why bother? Design elegance Adherence to brand standards Flexibility Less manual manipulation Empower non-technical contributors Load speed SEO

37 Optima Roman Eras Optima Medium

38 Finger Mouse

39 Mouseovers Are Great If You Have a Mouse!

40 Responsive Offers Other Tools

42 Lines Blurring Between Web and Apps Off canvas layouts Hidden menus Gesture support

43 Sometimes Navigation Isn t the Best Way to Navigate

44 Vertical Scrolling

45 Particularly at Phone Dimensions

46 Be More Visual

47 VS. VS Large Photo Backgrounds

49 Large Images On a Scrolling Page Scrolling banner Choose your doctor Our services Find a location About your visit Health library

51 Results

52 It s True! If You Build It, They WILL Come! Comparing Sept-Dec 2013 to Sept-Dec 2012: Traffic coming from mobile devices is up % Mobile traffic as a % of all traffic 2012: 18.20% Mobile traffic as a % of all traffic 2013: 26.77%

53 CentraCare.com Top Pages on Mobile Devices Home page Job search Careers Locations Providers Services MyChart Patients & Visitors

54 Goodbye Mobile Web Hello Whole Web

55 What Does This Mean For Me? Plan for a redesign soon Responsive is the biz case Modernization is a goal Mobile first, content-driven Reimagine the experience Build for your audience Don t be afraid to stand out!

56 Questions? Contact Ben Pinterest.com/benatgeo

57 New White Paper Available

58 The End

Improve Under Performing Web Content with a Content Audit DAVID STURTZ DIRECTOR OF PRODUCT STRATEGY

Improve Under Performing Web Content with a Content Audit DAVID STURTZ DIRECTOR OF PRODUCT STRATEGY Today s Presenter David Sturtz Directory of Product Strategy Geonetric David is the product lead for