Document version Introduction to Webtrekk Analytics

Transcription

1 Document version Introduction to Webtrekk Analytics

2 Table of contents 1 Welcome 2 Login 3 User interface composition 4 Main navigation 5 Accessing and editing analyses 5.1 Changing the analysis period 5.2 Navigating in the data table 5.3 Adding key figures 5.4 Sorting key figures 5.5 Adjusting the visualization of the data table 5.6 Adjusting diagrams 6 Searching and filtering 7 Saving analyses 8 Basics metrics 9 Resources and help 10 Next steps

3 1 Welcome Thank you for your interest in using Webtrekk Analytics. This document provides an initial overview of using the product and helps you to get started. Go to the login screen at: You need separate login information for access a Webtrekk Q3 login cannot be used. Please ask your administrator or contact us: support@webtrekk.com.

4 2 Login After the login, you will see the suite with its various products. What products you see has been determined by the system administrator in the account configuration. You can change the default language and password under My Profile at the top right below your login name.

5 2 Login Now select Analytics. The traffic analysis is displayed here by default. It provides an initial overview of the usage behaviour trend for the website over the past 30 days. Corresponding metrics have been pre-selected for evaluation.

6 3 User interface composition The user interface consists of the following elements: Product choice 2 User configuration 3 Support Center 4 Account choice 9 5 Saving options 6 Export options 7 Setting quick calculationmode 8 Calendar 9 Main menu 3

7 3 User interface composition The analysis view consists of the following elements: Graphics options 2 Visibility settings data table and graphics 3 Search and filter functions 4 Dimension(s) 5 Key figures 6 Navigation options through data table

8 4 Main navigation The main navigation contains various elements. Reports and Bookmarks are at the top. This is where you can store your analyses. Both standard Webtrekk reports and reports made available to you by other users can be included under Reports. Initially the Bookmarks section is empty.

9 4 Main navigation Analyses are assigned to various categories in the main menu: Visitors Supports the analysis of time series (such as day, week), geography and technology. Marketing Includes referrer, search phrase and campaign analyses. Navigation Pages and sections of pages, the use of links, forms and processes are examined. E-Commerce Supports the analysis of website goals, products and orders. Video Analytics Supports the analysis of video content. Since the system administrator can assign specific rights to each login, you may not be able to see all of the available entries.

10 5 Accessing and editing analyses You can navigate in the main menu and access other analyses. How about a page analysis for instance? In order to do so, navigate to the Navigation menu entry and select Pages. Analyses that support the detailed evaluation of websites are displayed. In order to now display how often your specific websites have been accessed, select Pages again.

11 5.1 Changing the analysis period How can I show a different analysis period? The calendar is located above the diagram. You can select a different time period here. Click on the calendar to do so. Pre-configured calendar periods are available in the drop-down box. You can also define your own time periods. In order to do so, select the start date with the first click and the end date with the second click. Now you just have to confirm your selection by clicking Apply. Detailed information: User Interface

12 5.2 Navigating in the data table Do you want to see more results? The data table only visualizes a certain number of entries. You can increase the number of entries to display or use the navigation elements to scroll through the pages and find the page you are looking for. Detailed information: User Interface

13 5.3 Adding key figures How can I add additional key figures to the analysis? There are a number of pre-configured key figures (metrics and formulas) for each analysis. Additional key figures can be added by clicking the small + symbol to the right in the table. Now you can search for specific key figures or browse the main navigation points. You can choose the group view or list view. This can be changed at any time by clicking the selection dialogue above the search field. Selection group or list view Detailed information: User Interface

14 5.3 Adding key figures Enter Visitors for example in order to add this metric. The metrics is added when you click on it. Use drag & drop to change the order as desired. Detailed information: User Interface

15 5.3 Adding key figures How are dimensions different from metrics and formulas? Every analysis is performed based on at least one dimension. For example, the Page dimension is used for a page analysis. An analysis with more than one dimension is displayed as a pivot table. For example, you can enrich the OriginType dimension (Marketing > Traffic Origin > Origin Type) with the additional Pages dimension. The sequence can be changed using drag & drop. Key figures (metrics and formulas) can now be shown for each dimension. Metrics and formulas Dimensions Webtrekk differentiates between: Dimension: What exactly is analysed? Examples include pages, browsers and search engines. Metric: What were the values? These key figures are varied and answer specific questions. Formula: What are the calculated values (percentages, sums, averages...) of my key figures? Detailed information: User Interface

16 5.4 Sorting key figures All pages recorded in the analysis period are now shown in the analysis. The sequence is determined by the access frequency. The Page Impressions metric measures each page call for this purpose. By default, the analysis is sorted by this metric. This is indicated by the small black arrow directly next to the key figure name. The arrow with the point facing down indicates a descending sorting order starting with the largest number. Detailed information: User Interface

17 5.4 Sorting key figures What sorting options are available? You can reverse the sort order by right-clicking the Page Impressions entry and selecting the ascending instead of the descending sort order. Then the pages accessed the least during the analysis period are listed at the top. Detailed information: User Interface

18 5.5 Adjusting the visualization of the data table Why are some key figures highlighted in the data table? Such a visualization helps you to find relevant information more quickly and can be activated individually for each key figure. None Bars Heatmap Traffic lights Right-click on the name of a metric/formula to open a context menu. Select the Visualization entry from the menu and choose the desired display option. Detailed information: User Interface

19 5.6 Adjusting diagrams How can diagrams be adjusted? Various display options are available above the diagram area. Click on the small button above the graphic. If you want to add key figures to the diagram, open the context menu for the corresponding key figure again and select Show in chart. Key figures can be added either to the primary axis or secondary axis of the diagram. Detailed information: User Interface

20 6 Searching and filtering You are looking for something specific? Use the quick search feature to find specific entries. Example: The search engine analysis Marketing > Referrer > Search Engines displays all search engines that have been recorded. With corresponding quick search input, you can filter out a specific entry as well as entries with the same root. You can use * as a placeholder (wild card). Not filtered Only All Google search engines Detailed information: User Interface

21 6 Searching and filtering Do you want to perform an individual search? Use Custom Filter for more complex filtering, for instance by device class. The configuration of filters is versatile. For example, you may want to display calls from search engines with the use of mobile devices. Here you can filter individually as follows: Detailed information: Search and Filter Functions

22 7 Saving analyses How can I save an analysis after making changes? You have now opened, edited and changed your first analysis. This analysis can be saved for later use. In order to do so, select Save as. Now you can save the analysis as a bookmark or a report element (as part of an existing report, or as a new report). Bookmarks are only visible to you personally and represent exactly one analysis. Reports on the other hand may contain more than one analysis. They can be shared with other users and sent out automatically. Analysis Report Detailed information: Reports & Dashboards

23 8 Basic metrics What is the meaning of the various key figures? Many different key figures are available to you in Webtrekk Analytics. Each key figure refers to the dimension being analysed (Page for instance). Some basic key figures (explained using a page analysis as an example): Visitors: How many visitors came to the page in the analysis period? Visits: How many visits did the page have in total? A visit ends after 30 minutes of inactivity. Page Impressions: How many times was the page accessed? Page Duration Avg: On average, how much time did a visitor spend on a specific page? Bounce Rate %: What is the proportion of visitors who only saw this one page during a visit, compared to all entries? Detailed information: Basic Metrics

24 9 Resources and help I don t know what a certain key figure or dimension means. Where can I find this information? Most likely you will not know the meaning and functioning of all dimensions and key figures. A corresponding description is found in the help section. To access it, click Help in the context menu of a key figure or use the corresponding icon in the analysis path.

25 10 Next steps What can I do to learn more? We are pleased that you are interested in this topic and want to expand your knowledge. Various services are available to help you use our products efficiently, effectively and to boost your success. In addition to individual customer training, we also offer online training free of charge. You will find this in the Webtrekk Support Center and on the homepage under If you are interested in individual training, please contact us at campus@webtrekk.com Complete documentation and a lot of other content can be found in the Webtrekk Support Centre. This includes: Training documentation Videos FAQ Technical documentation

26 Thank you for your interest in Webtrekk! To help us improve the training documentation, we request an evaluation. Your feedback assists us with the further optimisation of the training documentation. Evaluate here! This presentation is protected by copyright. Any exploitation, dissemination or use without the consent of Webtrekk GmbH is prohibited!