Website Development. Presented by Kathy Argyros. * * excellermarketing.com. Copyright Exceller Marketing, Inc.
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1 Website Development Presented by Kathy Argyros * * excellermarketing.com Final v6
2 Mission There are three responses to a website... yes, no and WOW! Your goal is to WOW!
3 Course Overview Website Fundamentals Getting Started Do-It-Yourself vs. Hire Professional Website Platforms The Essentials Content Creation Setting Goals Lean, Mean, Lead Machine
4 Website Fundamentals
5 Website Fundamentals 88% 97% 90% 80% 48% 97% 90% 88% 80% 48% Americans online Survey says Shop for local goods and services online Use search engines to find suppliers Use mobile devices to access Internet Judge a business by its website
6 Website Fundamentals New Website Standards Content Informational Static Desktop Visual Emotional Interactive Mobile
7 Website Fundamentals Google will punish you if you don t have a mobile-friendly website! Gatesnfences.com Kennybrook.com
8 Getting Started
9 Getting Started Domain Name What is a domain name? Address that locates your business on the Internet 11 Wedc Street
10 Getting Started Domain Name cont. Choosing a custom url name Determine domain extension.com,.net,.org,.edu Brainstorm Search engine Name Search
11 Getting Started Domain Name cont. Registering and purchasing your url Timeframe Pay vs. free $18 for 2 years
12 Getting Started Domain Name cont. Sample providers godaddy.com 1and1.com hostgator.com
13 Getting Started Web Hosting What is web hosting? Provides storage space on the Internet to access your website Your Website iwantthisurl.com
14 Getting Started Web Hosting cont. Choosing a provider Pay vs. free File size, bandwidth Reliability & speed SSL (online shopping/e-commerce) Web platform/architecture Technical support Security & back-up
15 Getting Started Web Hosting cont. Purchasing web hosting Timeframe Pay vs. free $6 per month
16 Getting Started Web Hosting cont. Sample providers thesba.com (Newtek) hostgator.com inmotionhosting.com
17 Do-it-Yourself vs. Hire Professional
18 DIY vs. Hire Professional Do-it-Yourself Pros Low-to-no cost Standard, template-based Plug-and-play Build credibility Cons Need technical skills Lacks advanced functions Low-to-no lead generation & SEO benefit Lacks upgradability Spotty technical support Are you a designer, developer or marketer? May look amateurish, weaken branding & no results
19 DIY vs. Hire Professional Things to consider Do-it-Yourself cont. Free isn t really free Categories and template options Ease-of-use
20 DIY vs. Hire Professional Do-It-Yourself cont. Sample providers wix.com squarespace.com godaddy.com
21 DIY vs. Hire Professional Pros Fully customizable Saves time High-quality design & production Hire Professional Clear branding & marketing message Generates leads/sales and high SEO Upgradable Investment in your business You own it! Cons $2-$5K+ for standard 5- page Depending on platform, ongoing maintenance costs & slower turnaround time
22 DIY vs. Hire Professional Hire Professional cont. Questions to ask Do you create design, production and content? Can I see samples of your work? Can you provide references? Can you build a responsive mobile friendly website? What web platform/architecture do you use and can you provide a CMS (Content Management System) platform?
23 DIY vs. Hire Professional Hire Professional cont. Questions to ask cont. What are the roles and expertise of your web team members? How do you base your pricing, what exactly is included, and can you put it in writing? What is your process and timeframe from start to finish? What are your payment/financial terms? Why should I choose you?
24 Website Platforms
25 Website Platforms Website Platforms Hiring a Professional Two primary platforms 1. WordPress User-based CMS DIY Integrates HTML5 Support community Customizable Plug-ins SEO Google LOVES WordPress!
26 Website Platforms Website Platforms cont. Hiring a Professional Two primary platforms cont. 2. Drupal Developer-based Integrates HTML5 Customizable Passwords, large shopping-carts/e-commerce High-volume visits SEO Google LIKES Drupal
27 The Essentials
28 The Essentials Must haves Design talent The Essentials Branding, images & photos Technically-savvy/production skill Build it right the first time Marketing expertise Content is KING! Responsive Optimal on mobile Quality Control Test on top browsers & devices
29 The Essentials The Essentials cont. Standard 5-page Home Core marketing message Cross promote Call-to-action About Core marketing message You/team Vision/mission
30 The Essentials The Essentials cont. Standard 5-page cont. Services/products Core marketing message Categories Details Testimonials Core marketing message Quotes & case studies Contact Form
31 The Essentials Add-on options The Essentials cont. Blog Portfolio Photo gallery Video FAQs Social Media Shopping/e-commerce News Event Live chat Lead generation form SEO
32 Content Creation
33 Content Creation Content Creation Know your business Services/products Problems you solve End result
34 Content Creation Content Creation cont. Know your competition Who are they Competitive edge
35 Content Creation Content Creation cont. Know your customers Ideal customer Likes & dislikes Live, work & play
36 Setting Goals
37 Setting Goals Set Business Goals Identify your business goals Why are you in business Personal & Professional
38 Setting Goals Set Business Goals cont. Website goals Ideal number of customers Success metrics Manage yourself or outsource User experience! User experience! Two primary target audiences 68 pages!
39 Lean, Mean, Lead Machine
40 Lead Machine Lean, Mean, Lead Machine New web standards Design synergy with brand User-friendly navigation Rich, fresh content Strong call-to-action E-news, limited time offer, free consultation, etc.
41 Lead Machine Lean, Mean, Lead Machine cont. Organic Search Engine Optimization (SEO) PAID PAID ORGANIC (non-paid)
42 Lead Machine Lean, Mean, Lead Machine cont. Organic Search Engine Optimization (SEO) Google Analytics Google Search Console Social media Social sharing Guest blogging Networking groups Directories (NAP) E-News Brainstorm keywords Long-tail keyword phrases Google, Bing, Yahoo Auto-suggest WordPress All In One SEO Plugin Rich, current, unique Blogging Graphics, photos, video
43 Lead Machine Lean, Mean, Lead Machine cont. Capture, Capture, Capture Cross-promote Digital marketing Social media, blog, e-news, etc. Traditional marketing Business cards, brochures, signage, etc. Everywhere!
44 Mission Accomplished There are three responses to a website... yes, no and WOW! Now you can WOW! kathy@excellermarketing * * excellermarketing.com
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BASE STANDARD PREMIER PRICE 290 p/m 723 p/m 1809 p/m SEO (SEARCH ENGINE OPTIMIZATION) PREVIOUS ANALYSIS ON-PAGE OPTIMIZATION Number of words, phrases, keywords or search criteria recommended for each service.
Please be aware that not every step is necessary for your website, or it may be outside the scope of our agreed-upon deliverables.
Every client has unique needs for their SEO project. Each SEO project is slightly different. If you have ever been curious as to what we do when we review a client s website, then this checklist provides