Internet Market Overview in Chinese Mainland

Transcription

1 Internet Market Overview in Chinese Mainland iresearch Group Shanghai Beijing Internet Research, Insight Research 1

2 About iresearch 2

3 Major Business Lines Research and Consulting: Research Inc. Data and info: iresearch Data + Consulting Media & Events Customized Research iadtracker (Online ad monitor) iusertracker (Netizen behavior tracking) 3

4 iresearch Personnel and Management With offices in both Shanghai and Beijing, the company has about 40 employees, with over 20 dedicated researchers and closed to 10 technology & support staff. Henry Yang - Founder & President Henry is a renowned Internet economy expert and the sole founder of iresearch. He entered into online advertising arena back into In late 1999, he participated in establishing WiseHorse, an Internet advertising and marketing firm. Henry founded iresearch in late Jason Hao -CTO As an senior B/S system engineer, Jason entered into Internet industry in 1999 and obtained rich experience in project design and operation. Jason joined iresearch in early Lily Zou -Vice President Since working in Wisecast as a marketing research manager in 2000, Lily has been in charge of many research reports regarding Internet economy. Lily Zou also participated in the initial set up of iresearch Kelly Huang - Vice President Senior Analyst with years of professional experience in consulting. Joined iresearch in

5 Research Scope of iresearch New Industry Communication Info release Community Online service Online finance E-commerce Mobile mail ISP IM VOIP Video Phone Portals Search Blog WAP portal IPTV Online music Forum Classmate address list Dating Online game Mobile game P2P Online recruiting Travel order Online education Online health care Online payment Online banking Online securities Mobile banking Online shopping Online auction B2B portal Vertical B2B 5

6 Industry Media of iresearch iresearch -Industry research portal 60,000 registered users,30,000 PVs per day,one of the most popular Internet research portals in China iwebchoice Internet media ranking Extract Alexa data from over 1,000 websites in China and conduct data mining accordingly iadchoice Online ad samples Update online ad samples per week, one of the most famous database for online ad samples in China iresearch Today Daily More than 30,000 s are sending to registered members. ChinaVenture.com.cn One of the most influential portals for China venture capital, best website for investors to know about investment. 6

7 Some data On Internet Market Development in Chinese Mainland 7

8 New Economy on Different Platform Mobile/PDA PC/Notebook TV/IPTV Size of screen Easy to take/use Multi-functions Opening 8

9 China Internet Market Size Rank in Top Ten Internet Companies in China Shanda Netease Alibaba(Yahoo!) Tencent Sina Sohu Ctrip The9 Baidu Kingsoft Others Revenue% among China Internet % 11.0% 8.2% 6.2% 5.3% 4.1% 3.8% 3.1% 1.8% 1.4% 42.7% % 8.8% 8.4% 5.6% 6.9% 5.2% 3.9% 1.1% 1.2% 1.7% 43.9% 9

10 Who needs Internet Services Individuals 1 Online Gaming 2 Online Booking 3 Online Shopping 4 for individuals 5 Online Friend Making Enterprises 1 Online Advertising 2 Search Engine 3 B2B 4 Online Recruiting 5 Domain Service 6 for Enterprises 10

11 Trends of Paid Internet Services Trends of Paid Services For Individuals Online entertainment (online game) will hold the main part of revenue. For example Tencent, it keeps growing rapidly with large number of users, providing the services of avator and online games The growth rate of e-commerce, especially for online booking will be the highest in the future. Trends of Paid Services For Enterprises Online advertising will still hold the main place among those services for enterprises. While search engine will keep with a high growth rate those years. Alibaba is No.1 among those companies providing services for enterprises with B2B, search engine, online ad. 11

12 WVAS Development in China 1. CRBT is developing very quickly and digital music download has been one of the most popular services in China 2. Value added services based on WAP/2.5G/3G will be the widely used in the future Key Players TOM Sina Kongzhong Linktone Tencent Hurry Sohu Netease Others % of Revenue in WVAD of % 7.8% 6.2% 5.7% 5.1% 4.9% 2.9% 0.7% 53.6% 12

13 Hot Field in China of Search Rank Hot Field of Internet for Investors Wireless Search(WAP/SMS/Voice Search) Blog Rich Media Ads Vertical Search VOIP Wise Search Map Search Online Payment WAP Online Affiliate 13

14 Services Combination of Internet and Wireless Internet Wireless Online game Net TV Net news Online Music IM Online Ad Online Search Combination 14 Mobile Search Mobile TV WAP/Mobile news CRBT Blackberry Mobile IM Mobile ad Mobile search

15 China Internet User Tracking 15

16 Data Products for Internet Industry iresearch Products Analysis of branding advertising between competitors Media choice of target audience Others Product Monitoring online ad WebTrends, ClickTracks, Weamax,Allyes etc. Website tracking of advertisers Allyes, DoubleClick Etc. Traffic estimate of websites Netratings Etc. 16

17 Target of iusertracker Target: Reveal Internet use of Chinese netizens with most most reliable data Purpose: In-depth excavation on the value of the Internet media Understanding the industry and competitors Assisting in the development of strategic planning and online marketing strategic planning 17

18 Product Procedure of iusertracker Overall Evaluation of China Netizens Internet Panel Recruit Monitoring Software Download Data Collection Screening and Analysis iusertracker recruits a user panel of non- Internet cafe users who aged between 7 to 50 and use their primary computer to access Internet over 4 hours each month. iusertracker monitors netizens web visit pattern and online software usage through netizens monitoring technology with own copyright. It analyze the Log record to support customized survey. iusertracker recruits sample mainly through invitations from the fixed sample database. The source is achieved from iresearch's online survey panel with panelists over 600 thousand. The recruiting of scarce panel can be achieved by offline method, such as telephone invitation. 18

19 Install Flow for iusertracker Users System screens out a certain panel of Internet users from fixed panel and recruits samples via . Users log on to register as a member of iresearch survey community after they receive invitation. Users to obtain authentication codes of software after responding to some required questions. Download survey software and install to the primary computer. Type the authentication code to complete the installation. Join the first questionnaire survey with reward to get the detail profile of panel, and participate in some customized research projects later. 19

20 Contents iusertracker Monitors iusertracker monitors the multiple behaviors of netizens, including web visit, IM application and the usage of application software. Online media Search engines Online software Other Internet Application Monitoring the Internet Behavior Log of users is the basis of further analysis. 20

21 Why Can Represent Chinese Netizens? 1 Strict Control of Sample Recruitment Low bias sample source database Closed sample management Authentication mechanisms of telephone follow-up Check user information every six months etc 2 Strict Avoidance of False Fraud Unique computer log in (authentication hardware code) Analysis of IP track Encryption of Log data Analysis and warning of Log fraud etc 3 Strict Flow of Sample Matching Match with indicators of CNNIC Internet users Many indicators of matching Keep an eye on the active level of users Mechanism of monthly of sample updates etc 21

22 Basic Attributes of iusertracker Panel Gender distribution Age distribution Area distribution Education level Marital Status Income level Occupation distribution Years of Interne use Location of Internet access Basic Index Featured Index Personality Values analysis Advertising preferences Estimate of product purchase Habits of traditional media visiting Keyword to match character 22

23 Core Module of iusertracker imediaindex Online media visit and user estimate iappindex Application software usage and user estimate isearchindex Search engine usage and user estimate 23

24 imediaindex Demo Data Core indicators of A, B, C, D, E, F six website High Monthly reach Low Low E B D F C Monthly page view A High Website A High reach High stickiness Website B High reach Low stickiness Website C Low reach High stickiness Stable increase of use number Stable user stickiness Improve and enrich web contents; pay attention to users experience Improve users satisfaction level Extend coverage of target users Rise brand influence Monthly duration (greater area =longer visit) 24

25 Target User Survey Study focuses on different group of users: All users 目标客户忠诚 Loyal user 用户群 group User group of competitors 目标网络用户群 Potential user group Churned customer Types of customized research: Reason for users to abandon Satisfaction level analysis Factors for visiting 25

26 In-Depth Mining of iusertracker Data According to the customer needs, we can set Internet-bias-free survey questions to understand users other habits behaviors deeply. Customized analysis Attribute data Users preference, behavior and estimate behavior Basic attributes of users, such as gender, education level, income level, age, family and occupation etc Basic Log Data Page view Software usage Search engine usage etc 26

27 Long-term Clients Profile of iresearch Data + iresearch has over one hundred various types of clients. Internet Company Traditional company Advertising Company 27

28 Thank You! 28