What Asia can tell us about mobile social networks Benjamin Joffe, Managing Director Plus Eight Star
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1 What Asia can tell us about mobile social networks Benjamin Joffe, Managing Director Plus Eight Star
2 the mobile professionals community There are more ideas outside your country than inside Tom Kelley The 10 faces of Innovation
3 Agenda the mobile professionals community 1. Some history 2. It works (in Asia first) 3. It s not about technology 4. We are safe 5. Barriers and catalysts
4 the mobile professionals community Who uses mobile SNS?
5 Some history the mobile professionals community
6 the mobile professionals community Mobile SNS are not new
7 250,000 people / day 1,500 / light change
8 ImaHima ( are you free now? ) the mobile professionals community Fall of ,000 users
9 the mobile professionals community
10 Mogi the mobile professionals community
11 Launched: 2003 the mobile professionals community
12 Mobile the mobile professionals community Massively Multiplayer Ubiquitous Location-Based Social Networking Service
13 the mobile professionals community (MMMULBSNS?)
14 the mobile professionals community
15 the mobile professionals community
16 Acquired in 2004 the mobile professionals community
17 the mobile professionals community What changed?
18 the mobile professionals community 1. Numbers 2. Mobile = media
19 It works (in Asia first) the mobile professionals community
20 #2 economy, #1 mobile society #1 mobile & Internet population #1 digital society
21
22 Starting date
23 Registered users 60 mln 500 mln 20 mln 14 mln 10 mln
24 Reach (Internet users) 200 mln 220 mln 35 mln 90 mln 90 mln
25 Starting date (mobile)
26 Mobile users (est.) 3 mln 50 mln 6 mln 10 mln 10 mln
27 Reach (mobile users) 255 mln 580 mln 45 mln 100 mln 100 mln
28 Revenues 2007 (USD) 150 mln 520 mln ~200 mln 100 mln 150 mln
29 Profit 2007 (USD) (50 mln) 225 mln ~100 mln 35 mln ~60 mln
30 Services Profile page Profile page Profile page Profile page Profile page Avatars Paid Games Avatars BGM Avatars Free Games IM IM IM Groups Groups Groups Groups Groups
31 Sticky features & critical infra Profile page Profile page Profile page Profile page Profile page Avatars Paid Games Avatars BGM Avatars Free Games IM IM IM Groups Groups Groups Groups Groups Applications IM Real friends Footprints Free Games Digital currency Digital currency Digital currency Payment systems Payment systems Affiliate system
32 Main business models Ads Ads Ads Ads Ads Brand pages Brand pages Brand pages Brand pages Brand pages Digital goods Digital goods Digital goods Freemium Digital goods Paid Games Music Mobile VAS Mobile VAS Mobile VAS Jobs Affiliates
33 Revenue mix: ARFU 0%? 87% 80% 5% 50%
34 Pageviews PV (PC) 5.48 billion PV (mobile) 8.31 billion # of users 14 million April 2005 April 2006 April 2007 May 2008
35 Impression unit price PC Mobile April 2005 April 2006 April 2007 May 2008
36 the mobile professionals community Community = Media
37 the mobile professionals community It s not about technology
38 the mobile professionals community XHTML, Flash, Java
39 Chat room WAP Brower Game Info: finance, book, news Music player Movie Qzone (blog)
40 Mini hompy Cyworld Zone: Map, Video service Item shop About service fees Find subscribers My picture Emotion expression Registering for fixed payment 1.Guest book 2.Photo album 3.Friends list 4.Diary 5.Plaza 6.BBS 7.Club 8. My Cy (settings)
41 Ad banner Reminders: new add to my friends request; new message from a friend, new comment on your diary from a friend - Main photo (here: Mixi s CEO) - Message box, - Latest diary entries, - Write an entry (from PC or mobile) - My photo album My favorite friends, Foot-prints (who visited my profile page), Search function My mixi friends list (here: 580 friends) My communities list (here: 70 communities) My profile / My introductions (what friends wrote about me) Invite a friend (using mobile ) Latest diary entries by my friends
42 18 billion PV / month Go to my page Invite a friend New! - New avatar items release - New game (golf game) - Get new items by inviting friends - Get Moba Gold by registering to the site Let s play - Games: visual and text on the latest game release - Decoration mail: animated illustration in your s Let s gather together - Visit MGT town - Read latest diaries - Search for new friends - Circles (equivalent of communities) - Q&A the Questions market, let s ask!
43
44
45
46 the mobile professionals community Business models & Ecosystems
47 Why we are safe the mobile professionals community
48
49
50 1 Busy at home
51 2 Lack cross-market expertise
52 3 Lack cross-cultural expertise
53 the mobile professionals community Result: failed or poised to Cyworld (Europe, Japan, US, China) Mixi (China) Mobile Game Town (China)
54 the mobile professionals community Other way also a challenge MySpace (China? Japan? Korea?) Facebook (?)
55 Catalysts the mobile professionals community
56 1 High speed & Flat fee
57 2 Payment systems
58 3 Girls
59 4 Companies & Schools!
60 Skype: benjamin0123
61 Clients selection the mobile professionals community Published research Inside Cyworld Inside QQ Free sample
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