Social Media Marketing for Attorneys in Just 2 Hours a Month

Transcription

1 Vermont Bar Association Seminar Materials 57 th Mid-Year Meeting Social Media Marketing for Attorneys in Just 2 Hours a Month March 21, 2014 Hilton Burlington, VT Faculty: George Aspland

2 Vermont Bar Association 57 th Mid-Year Meeting March 20 & 21, 2014 Social Media Marketing for Attorneys in Just 2 Hours a Month Speaker Information George Aspland is founder and President of evision. evision, has been helping clients grow their businesses for over 15 years by increasing awareness and targeted traffic to their web sites and social venues while improving the ability of their web sites to convert visitors into inquiries, signups, leads, and sales. Mr. Aspland speaks regularly on the subject of Search Engine Marketing and is a regular contributor to Search Engine Land ( the industry s leading online publication for the latest search news, research and analysis, commentary and expert advice and PubCon Social Media and Search Marketing Conferences ( He wrote one of the industrys early books the subject, The Guide to Search Engine Marketing, a step by step guide to search engine marketing used by organizations who wish to optimize their own web sites. He also writes a periodic online marketing newsletter which is sent to webmasters and marketing executives around the world.

3 Social Media Marketing for Attorneys in 2 Hours a Month evisionlaw.com

4 Social Media People submit or bookmark (tag), share, rate, or comment on content: such as Facebook, twitter, YouTube, LinkedIn, some blogs

5 Social Media Marketing Goals at Basic Level As Little as 1-2 posts a month on 2-3+ Social Venues Help increase organic visibility Helps build awareness of you and your firm Can help dominate Page 1 (more later) MAY help increase incoming links to your site, helping search rankings Facilitates communication with vendors, job seekers, some clients etc.

6 What to Announce New services, technology etc Key personnel changes. New partners Charity Facilities changes Events Awards & Recognition for firm or attorneys New testimonials Press Releases Mention news about an area of law Mention useful articles from others

7 The Process Use 2 to 5 social venues like Google+, LinkedIn, Facebook, YouTube Put lengthy content on one venue, announce on the others

8 What Social Venues Should You Use? Some to choose from A Blog LinkedIn Company Page Google+ Facebook YouTube Twitter

9 Charity Example Initial Announcement on blog, and/or press release, and/or Google+ Example charity press release posted on prweb.com

10 Charity Example LinkedIn: Paste URL in update field

11 Charity Example LinkedIn creates description which you can edit

12 Charity Example Replace URL with a note or delete the URL

13 Charity Example Google+: Paste URL in update field

14 Charity Example Google creates description

15 Charity Example Replace URL with a note or delete the URL. Then choose which Circles should see the update

16 Charity Example Twitter Only 140 characters Some social media tools will automatically shorten URL s We use bitly.com

17 Do Your Announcements Manually! Automated announcements usually not ideal Timing often not ideal

18 Build up Social Connections Takes just few minutes each time you log in on most social venues Add links to your social venues in signatures Add links to your social venues on your web site Cross Link Social Venues

19 Think Twice About Too Many Updates. It s not about quantity Too many updates can annoy your human connections Beyond a basic level it s about Engagement (sharing, linking to, reviewing, commenting etc) More later

20 Dominate The Search Results on Page 1! Social Results Also: Local PPC News Images Video

21 A Higher Level of Social Media Marketing Takes A Strategy Usually a Content Strategy is needed High quality useful or interesting content that is Engaged with. Social Engagement = linking to content, sharing, bookmarking, rating etc Can help increase awareness, build reputation, generate new business leads

22 Presented by George Aspland