How to Conduct Your Own Marketing Research And My Own Research Done For You

Transcription

1 How to Conduct Your Own Marketing Research And My Own Research Done For You 1. If you want to do this research yourself, you ll need a paid copy of Market Samurai so you can use their Rank Tracker feature. If you don t have the paid version, it shouldn t be a big issue to pay someone in Warrior Services For Hire to do this for you. Or make friends with someone in the seo forum who won t mind running it for you on occasion. 2. Assemble your list of long tail keywords representing a variety of niches For broad research, I think it s better to have a list of long tail keywords assembled across a wide variety of niches so you get a snapshot of what Google is doing overall. Here s my sample grab bag list of keywords. You ll see there are some pretty oddball long tail keywords in there. Anytime you see an oddball long tail keyword where you think, Wow, what a GREAT long tail phrase too rank for stick it on your list. You can use this list as your STARTING point mayan prophecy akc golden retriever article marketing tips atkins diet baby poop 101 best man's wedding speech body weights training book care and repair cause of night sweats celebrity ghost stories cheap pepper sprays cheese soup chi fitness color trends 2011 cooking basics diabetes for dummies dollar bill origami exercise for weight loss fat loss kettlebell workout female hair treatment first things first fun photo editing funny wedding speeches

2 ghost hunting tips guillermo haro hair tips home schooling how to earn money online how to eat pomegranates how to pick up girls at the bar kettlebell work out kettlebell work out routine kettlebell workout routine lean bodies learn about podcasting love psychic readings love psychic readings lucid dreams megan fox's tattoos monokini swimsuites online marketing tips perfect dream translator perricone promise pre monopausal symptoms psychic readings psychic readings and spiritual services rich dad poor dad seven habits of highly successful people static contraction training top anime list training weights vasectomy reversal vasectomy reversal voodoo love spells ways to pick up girls ways to pick up girls workout routine for fat loss xbox troubleshooting baby poop 101 I think you ALSO want a list you monitor of words relating to YOUR site according to the Google External Keyword tool. You always want to let Google tell you what words IT thinks are important. You can gather your OWN long tail keyword ideas from: -- Top Squidoo lenses as shown on Squidoo.com -- Ezinearticles.com look at the titles of articles in different categories -- Top Hub Pages

3 3. Monitor the keywords of competitors, seo gurus you follow and joint venture partners Here s a CLEVER way to monitor the results of someone s seo marketing so you can verify their results. If you have someone you re following for hard core, ongoing seo advice, you can use this method. When someone runs a WSO on the Warrior Forum and claims to be getting killer rankings, I ll run this search on their site. Use the Google External Keyword Tool and have it SPIDER one or more of their websites for keywords. Google will spit out the list of keywords IT thinks are relevant to the site. In addition, you pull keywords from Alexa 1. Go to Alexa.com 2. Click site info 3. Get Details

4 4. Click the search analytics tab 5. Grab the high impact queries

5 Next, you input those into the Rank Tracker in Market Samurai WITH the domain name and you ll have a running GRAPH of how well the site is doing on those keywords! This tells you if the site is winning or losing the seo game over time.

6 You can also use this method to assemble good keywords for your grab bag research list of long tail keywords. 4. Add your keywords to Traffic Ranker on Market Samurai at the bottom and add domains at the top. What this will then do is tell you for each keyword which domains rank in the search engines and in what position. Here s a sample from the research I ran: Those screen caps are BEFORE the latest Google update at the time I m writing this. Now let s look at an AFTER:

7 Now, I wouldn t bet the farm on those results. I think you need to monitor them monthly and Rank Tracker will do a nice graph for you. Now, what I personally get out of the above update is simply that Google LOVES Squidoo and Youtube. It s probably not the worse idea in the world to take articles you write and submit and make Squidoo lenses and Youtube videos out of them which is easy enough. On Power Point you can import an article as a text file and it ll turn the sentences into slides which is very convenient. Now, just read the slides or hire someone on Fiverr.com, Odesk or getafreelancer.com to read the slides.

8 It s no big deal to turn 2-3 articles and two videos into a nice Squidoo lens with a big, fat banner in the middle and another one in the sidebar. THIS is how you become your own seo guru. One last thing: You want to know what the TRUTH is about the backlinks that are or are not scoring in Google right now? Just click the figure in the BL column for top ranked sites: You ll get a whole education in backlinks. Look for links that come from: Blogs (probably blog networks if they re articles or blog comments if they re ummmm.comments), web 2.0 properties, forums, and directories. Those are the major categories of backlinks you ll typically see. The most important ones to look at are the high PR ones. That s a wrap. I hope you get value from this and profit greatly. One last thing, if something should change with Market Samurai in the future where it isn t as useful to you, there are always interesting seo tools in the Warrior Special Offers that are far more under the radar. There s usually an alternative for about any piece of software. Best wishes,

9 Marlon Sanders