Quick Analysis Overview

Transcription

1 1 SEO Discovery

2 Quick Analysis Overview 2 Our Goals for This Analysis Identify Strategize Identify onsite SEO issues and Create a strategic plan of action competitor strategy. driven by goals and milestones. Execution Execute the strategic strategy to maximize partner ROI through Search Engine Optimization

3 3 Onsite SEO Audit and Discovery the journey to a perfectly optimized website with single or multiple business locations.

4 S.W.O.T Analysis Overview 4 Table Top Onsite SEO Analysis View Strengths Your website currently receives a large volume of targeted traffic compared to your competitors Opportunities There are many onsite SEO opportunities that will better improve your overall Google rankings. S O Weaknesses W T A total of 711 onsite issues were discovered on your website. Threats You have several pages with duplicate content and duplicate meta descriptions.

5 Complete Breakdown of Onsite Issues Discovered Take a Dive Into Your Current Onsite SEO Discovery 5

6 Complete Breakdown of Onsite Issues Discovered 6 Take a Dive Into Your Current Onsite SEO Discovery Download Full Onsite SEO Discovery About Onsite SEO In basic terms, onsite SEO is the art of making your website friendly to search engines. This is done by adjusting particular components of your site so that search engines understand the intent of your content and the structure of your website. If you think of search engines as great match makers, you d probably come to the conclusion that the more quality data they can gather from your site, the higher your chances are of ranking in a dominant position for important keywords. Core onsite SEO elements The good news? Onsite SEO is not rocket science. With a little research and a clear strategy, you ll have a well-optimized site that delivers an exceptional user experience. Here are the most critical elements: Title Tags and descriptions Your page titles and descriptions are the first things search engines read when crawling your pages. By optimizing your page titles and descriptions, you re making the search engines job easier giving not only the crawlers but actual visitors a clear indication of what the page is about and why it s relevant for desired search terms. How do you optimize your Titles and Descriptions? A solid strategy when optimizing these is to keep them related to how people are actually searching for related content. The titles and descriptions should provide clarity on what the content is actually about, and why it is relevant information for the intended search terms.

7 Crawling Your Way to a Perfect Onsite SEO 7 Actions Needed to Reach Onsite SEO Perfection 01 Meta Tag Insertion Our team will complete all 03 Alt Tag Development Our team will complete missing meta tag page missing image alt tags so descriptions. that Google can understand the message of your images. 02 H1 Tag Development Our team will complete the 04 Sitemap Configuration Our team will correct errors development of your page within the sitemap which h1 Tags so that Google allows Google to crawl your understands the message of website more quickly and your web pages. efficiently.

8 Crawling Your Way to a Perfect Onsite SEO 8 Actions Needed to Reach Onsite SEO Perfection 05 Fix Broken Links Cleanup all onsite broken 06 links possibly hurting 07 Ensuring your website code is triggering the right status codes to Google. Ensure that not a single page shares the same piece rankings. Status Optimization Correct Duplicate Content of content. 08 Correct Broken Images Ensuring no broken images are visible on your website.

9 9 Competitor Analysis

10 Link Building Comparisons Referring Domain Count Comparison What are Referring Domains? A referring domain is where your backlinks are coming from, and backlinks are the links on the websites that link back to your site. Think of the referring domain as a phone number and backlinks as the number of times you've gotten a call from that particular number. If your website has one referring domain that links back to you 100 s of times, your link profile is considered to be weak. If you have 100 different websites linking to yours, or, 100 referring domains, your link profile might be considered to be strong. Verdict: Your referring domain account is very good compared to your competitors. It s important to continue focusing on high quality relevant link building. 10

11 Link Building Comparisons Average Domain Rating of Referring Domains Why is Domain Rating (DR) Important? The higher domain rating a referring domain has (measured 1 to 100), the better chance your website has of receiving strong authority from that referring domain. More authority usually translates to better search engine rankings for your website. Another way to look at this: Let's imagine you want to broadcast a message to a large group of people. You can either have a local news station broadcast the message, or, have a national news station broadcast the message. Which news station carries more audience authority? Probably the national news station, therefore the national news station has more authority (DR) than the local station. Verdict: You re website falls in first place in domain ratings compared to two identified competitors. Better link building will help continue to build your domain rating authority. 11

12 Keyword Dominance Comparisons Keywords you and your competitors currently rank for in the search engines. Client Site Importance of Competitor Keyword Research In order to outperform your competition we must completely understand your competition. The first step to overtaking competition in the search engines is to understand exactly which keywords your competition ranks for and how much website traffic and potential revenue those keywords drive to your competitors websites. Verdict: Though your website ranks for many keywords, there are quite a few keywords/phrases that your competitors are ranking better for. 12

13 Competitor Website Traffic Comparison How much website traffic competition receives compared to yours. Website Traffic: What Exactly to Expect Website traffic is obviously an important measurement when executing a strategic search engine optimization campaign. There are two measurements worth tracking however. 1: The amount of website traffic a campaign achieves. 2: The value of the website traffic. Would you rather receive 1,000 website visitors to your website with zero conversions, or 250 website visitors to your website with 10% conversions? Verdict: Your website currently outperforms in traffic compared to the three identified competitors. We can continue this trend leveraging a strategic content development strategy and off site link building. 13

14 14 Proposed Plan of Action

15 Proposed Marketing Plan of Action 15 A Strategy Designed To Accelerate Growth Link Building Onsite Optimization Deep SEO Audit Press Releases Keyword Research GMB Optimization Featured News Placement Long Tail Tool The above lineup steps are included in both our Full Local and National Competitive packages. Due to market competitiveness in your location and surrounding areas we propose our full local package which is designed to make up ground faster against competitors in local markets that present stiff competition.

16 What to Expect From an SEO Audit A Strategy Designed To Accelerate Growth Deep SEO Audit Onsite Optimization An SEO audit can take anywhere from 2 to 6 weeks. During this time an SEO specialist is analyzing and uncovering SEO opportunities on your website. However, bi-weekly check-ins using our Real Time Campaign dashboard keep you and your team in the loop as to the progress. In any given website audit, there are a few low-hanging opportunities discovered. When these types of insights are unearthed, our team will pass them along right away using Real Time Campaign. This provides an opportunity to recover visibility while the remainder of the audit is carried out. After the audit has been completed, your team will be reported to in which your report will walk through the findings and recommendations. Through reporting, we will walk you and your team though the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site s health. All of these are customized to you and your specific situation. 16

17 What to Expect From Keyword Research A Strategy Designed To Accelerate Growth Keyword Research Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO. In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors. This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action. 17

18 What to Expect From a Google My Business (GMB) A Strategy Designed To Accelerate Growth GMB Optimization Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact phone number or a link to your website. More recently Google has also released a new feature allowing you to post a link to articles or up and coming events. More about that later. The listing is free and should be regarded as a necessity by all businesses. If your business is an online business and you don t have a physical shop then you should still consider having a Google My Business page. 1 GMB detected! 18

19 What to Expect From Link Building A Strategy Designed To Accelerate Growth Link Building Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority. Why build links? Google's algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings. There's a right way and a wrong way, however, to build links to your site. If you care about the long-term viability of your site and business, you should only engage in natural link building, meaning, the process of earning links rather than buying them or otherwise achieving them through manipulative tactics (sometimes known as black-hat SEO, a practice that can get your site essentially banned from the search results). That said, natural, organic link building is a difficult, time-consuming process. Not all links are created equal: A link from an authoritative website like the Wall Street Journal will have a greater impact on your rankings on the SERP than a link from a small or newly built website. 19

20 What to Expect From Press Releases A Strategy Designed To Accelerate Growth Press releases have changed a lot over the years, especially since businesses have realized the importance Press Releases of online marketing. But to use a press release effectively, there are some strategies. Here are some of the main reasons press releases have become so important: Announcing a new product or service. If you want to announce a new product or service, you can draft a press release and immediately get your news found on all major search engines and social media networks by using a press release distribution service. This also enables you to target thousands of journalists. Improving brand image. Because it has become so easy to publish and distribute a press release, companies can easily send out as many press releases as they want. Publishing more press releases more often is a good way to improve your brand's image. Images help drive interest. Press releases now include images, videos and other multimedia, which means you can convey your message and news stories in more interesting ways than ever before. Instant world-wide distribution. Before online press releases had became common, most press releases were sent only to journalists. If not deemed worthy of press mention, they lived in a binder, on someone's desk or in a building lobby. Now a press release can be distributed to millions of people around the world instantly through and social media. Expanding public knowledge. By adding links to other Web pages within a press release, companies can direct readers to even more information about what they do. Viral possibilities. An online press release can go viral if people start sharing it over social media networks, thereby creating a buzz that was never possible with traditional press releases. Portability and convenience. People can read a press release anywhere on the Web or on their smartphones. Search engine optimization. By using specific keywords relating to your business, you can optimize your press release so people can easily access your company information through search engine use. 20

21 What to Expect From High End Publishers A Strategy Designed To Accelerate Growth Featured News Placement Take advantage of getting published on top press sites such as Forbes, Entrepreneur, WSJ, and Beforeitsnews.com just to name a few. By receiving endorsements from these websites you benefit from... An amazing opportunity to add as seen on to your website. Increase brand strength and trust to your customers and site users. Increases search engine rankings due to authority being driven to your website by these mainstream publishers. Aside from bringing credibility and allowing you to stay in the public eye, publishers can also boost your profit margins, by highlighting the most remarkable key benefits and features of your products that position your merchandise on top of any other alternatives currently available on the market. You may feel the need to write and distribute press releases on different occasions, to announce a series of achievements, such as new technological developments, a product or service launch, a new partnership with a prominent company, a milestone that you have just reached or new acquisitions. 21

22 What to Expect From Our Longtail Keyword Program A Strategy Designed To Accelerate Growth Long Tail Tool If your website is compatible, your brand will benefit from our long tail keyword program that allows any business, within any industry, to rapidly scale Google rankings within local targets, on demand. Here is an example. Let s speculate you run a baseball cap business and sell caps to consumers. You want to begin targeting Denver Colorado to increase sales and surrounding areas. Our long tail keyword tool can rapidly deploy local Google rankings within 20 days that rank on page one for terms such as Baseball Caps for sale denver CO Baseball caps for sale Denver Baseball caps for sale Littleton Baseball caps for sale Brighton Get the picture? We can target thousands of keywords and as many cities as you heart desires, it all the ranking power you could ever want. The best part is, you can view rankings that are updated everyday, instantly, from any device, from any location in the world. 22

23 Ready to Take Your SEO to The Next Level? Discuss The Strategy Decide Plan of Action Launch Strategies designed to take your Decide which SEO strategy fits We Execute your all new SEO online marketing to new heights the needs of your business best marketing strategy. 23

24 24 airnowhvac.com SEO Discovery Conclusion.