Frequency Percent Valid Percent Cumulative Percent. 18 to to to

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1 Weighted frequencies LIGHT 2014 New Jersey visitor profile Jan. 31-Feb. 22, ,012 completed interviews - +/- 3.1% MOE Tables for only questions that lend themselves to frequency analysis AGE2. If you prefer not to give your exact age, which general category best describes your age? 18 to to to Or 65 or older REFUSE Total Missing System Total Q1. Please tell us the town or city in which you spent most of the time during your latest trip in New Jersey. ATLANTIC CITY CAPE MAY WILDWOOD NEWARK OCEAN CITY NOT SURE/DON T KNOW LONG BEACH ISLAND JERSEY CITY Cherry Hill TOMS RIVER PRINCETON TRENTON

2 NEW BRUNSWICK SEASIDE HEIGHTS EDISON SEA ISLE CITY JACKSON/GREAT ADVENTURE STONE HARBOR Lakewood Paterson Avalon Galloway Hackensack Hoboken Ocean Grove Point Pleasant SEASIDE PARK Brigantine CAMDEN Elizabeth Lawrenceville Livingston Paramus Somers Point ASBURY PARK Bayonne Bergen County Marlboro Morristown Parsippany SPRING LAKE VINELAND Brick Bridgewater Burlington Lambertville Lavallette

3 Mount Laurel Somerset Union City Vernon Absecon Belleville BELMAR Bordentown BRIDGETON Deptford East Rutherford Egg Harbor Township Ewing Fort Lee Lake Hopatcong Long Branch Mahwah Manahawkin MARGATE Matawan Phillipsburg Red Bank Secaucus Voorhees Warren West Long Branch Westfield Wildwood Crest Willingboro Avon-by-the-Sea BEACH HAVEN Carneys Point Chester Clifton Cranbury

4 Cranford East Brunswick East Orange Fair Lawn Franklin Glassboro Haddonfield Hammonton Harvey Cedars Hawthorne Holmdel Linden Longport Madison Manalapan Manasquan Marmora Medford Mercerville Metuchen Middletown Montclair Moorestown Mount Holly Neptune North Caldwell North Jersey North Plainfield Old Bridge Pennsauken Perth Amboy Pine Hill Piscataway Randolph Ridgewood

5 Rockaway Salem Seaville Surf City Sussex Teaneck Waretown Washington Township Wayne West Milford West Orange Woodbury Atlantic Highlands Barnegat Barnegat Light Barneget Barrington Basking Ridge Bayville Berkeley Berlin Blackwood Blairstown Bloomfield Bogota Boonton Bound Brook Bradley Beach Branchburg Brant Beach Browns Mills Buttzville Caldwell Carlstadt Carteret

6 Cedar Knolles Chesterfield Cinnaminson Cliffside Park Collingswood Colts Neck Elmwood Park Emerson Englewood Englewood Cliffs Fairfield Fairview Farmingdale Fords Forked River Fort Dix Franklin Lakes Freehold Garfield Glen Rock Greenwich Haddon Heights Hamilton Hamilton Square Hasbrouck Heights Highlands Hopatcong Hope Township Howell Township Irvington Iselin Kenilworth Keyport Kingstone Lafayette

7 Laurel Springs Layton Leonardo Lincroft Linwood Lodi Long Valley Lyndhurst Magnolia Manchester Mantua Maplewood Marlton Maryland Mays Landing Meadowlands Medford Lakes Middlesex Millburn Milmay Monmouth Montague Montville Morganville Mount Airy Mountain Lakes Mountainside Mullica Hill Netcong New Egypt New Jersey Shore Newton North Wildwood Northfield Nutley

8 Oak Ridge Oakhurst Oakland Oceanside Ortley Beach Passaic Paulsboro Pitman Plainfield Plainsboro Pleasantville Pompton Lakes Pompton Plains Ridgefield Robbinsville Rumson Runnemede Rutherford Saddle Brook Sayreville Scotch Plains Sea Girt Sewell Shamong Sicklerville Silver Beach Skillman Somerdale South Amboy South Brunswick South Orange South Plainfield South River Sparta Springfield

9 Stewartsville Strathmere Succasunna Upper Montclair Ventnor Wanaque West New York West Paterson Whitehouse Whiting Williamsburg Williamstown Woodbine Woodbridge Woodstown Wyckoff Total Q2. What was the primary purpose of that trip? Vacation or pleasure Visit friends or family Incentive travel program To attend a wedding or special event Business A combination of recreation and business Or some other reason NOT SURE/DON T KNOW

10 Q3. How many days did you spend at [Q1]? Less than MORE THAN NOT SURE/DON T KNOW

11 Q4. How many nights did you spend at [Q1]? MORE THAN NOT SURE/DON T KNOW Q5. What was the main type of transportation you took to travel to and from [Q1]? A personal vehicle Bus Train Plane RV Or some other form of transportation? NOT SURE/DON'T KNOW

12 Q6. Including yourself, how many individuals were in your immediate travel party? MORE THAN NOT SURE/DON T KNOW

13 Q7. About how much did you spend during your entire trip for lodging? Please include only your own, personal expenses and not those of your entire party. $ $1-$ $51-$ $101-$ $151-$ $201-$ $251-$ $301-$ $351-$ $401-$ $451-$ MORE THAN $ NOT SURE/DON T KNOW REFUSE

14 Q8. About how much did you spend during your entire trip for food and drink? Please include only your own, personal expenses and not those of your entire party. $ $1-$ $51-$ $101-$ $151-$ $201-$ $251-$ $301-$ $351-$ $401-$ $451-$ MORE THAN $ NOT SURE/DON T KNOW REFUSE

15 Q9. About how much did you spend for transportation to get to and from on that trip? Please include only your own, personal expenses and not those of your entire party. $ $1-$ $51-$ $101-$ $151-$ $201-$ $251-$ $301-$ $351-$ $401-$ MORE THAN $ NOT SURE/DON T KNOW REFUSE

16 Q9A. About how much did you spend for transportation during your entire trip to get around after arriving at [Q1]? Please include only your own, personal expenses and not those of your entire party. $ $1-$ $51-$ $101-$ $151-$ $201-$ $251-$ $301-$ $351-$ $401-$ $451-$ MORE THAN $ NOT SURE/DON T KNOW REFUSE

17 10. About how much did you spend during your entire trip for shows, sightseeing and entertainment? Please include only your own, personal expenses and not those of your entire party. $ $ $51-$ $101-$ $151-$ $201-$ $251-$ MORE THAN $ NOT SURE/DON T KNOW REFUSE Q11. About how much did you spend for your entire trip on shopping for things such as gifts, clothing, or personal items? Please include only your own, personal expenses and not those of your entire party. $ $ $51-$ $101-$ $151-$ $201-$ $251-$ MORE THAN $ NOT SURE/DON T KNOW REFUSE

18 Q12. Overall, how satisfied were you with your last New Jersey visit? Very satisfied Somewhat satisfied Somewhat dissatisfied Or very dissatisfied NOT SURE/DON T KNOW REFUSE Q13. What is the main reason why you were dissatisfied with your visit? TOO EXPENSIVE POOR SERVICE (GENERAL) HERE FOR BUSINESS, NOT PLEASURE TOO HARD TO GET AROUND TOO CROWDED DIDN T LIKE THE DESTINATION BAD WEATHER OTHER (SPECIFY) NOT SURE/DON T KNOW Total Missing System Total

19 Q14. How likely will you be to return to [Q1]? Very likely Somewhat likely Somewhat unlikely Or very unlikely NOT SURE/DON T KNOW Q15. How likely will you be to recommend [Q1]to friends, relatives and co-workers as a destination for a vacation? Very likely Somewhat likely Somewhat unlikely Or very unlikely NOT SURE/DON T KNOW REFUSE

20 Demographics MARITAL. Which of the following best describes your marital status? Married, civil union or living together Single, never married Divorced or separated Or widowed NOT SURE/DON T KNOW REFUSE Total D2. Do you consider yourself to be Hispanic or Latino? YES NO NOT SURE/DON T KNOW REFUSE Total

21 D3. Which of the following best represents your race: White Black or African American Asian or Pacific Native American Or do you identify with more than one race? NOT SURE/DON T KNOW REFUSE Total D4. Which of the following best describes your highest level of education: Less than high school High school graduate Some college Or a four-year college or higher? REFUSE Total

22 CHILDREN. How many children under the age of 18 live in your household? REFUSE Total

23 YOUNGEST. Please tell me the age of your youngest child, regardless of where they live and even if he or she is an adult

24 Total

25 D5. Which of the following categories best represents your household income last year before taxes? Less than $25, $25,000 to less than $35,000 $35,000 to less than $50,000 $50,000 to less than $75,000 $75,000 to less than $100,000 $100,000 to less than $125,000 $125,000 to less than $150,000 $150,000 to less than $175, $175,000 to $200, More than $200, NOT SURE/DON T KNOW REFUSE Total Sex MALE FEMALE REFUSE Total