IBM Watson Content Hub

Transcription

1 IBM Watson Content Hub Carlos Garcia de Miguel Europe Digital Experience Sales Leader International Business Machines Corporation 1

2 Who am I?

3 So what is Watson Content Hub? 3 Amplify 2017

4 1 2 3 Content brings the customer experience to life, and consistency in the customer journey is important Most content management systems are on-premises systems that were designed for the web era IBM Watson Content Hub is a new omni-channel CMS built for the cognitive and cloud era

5 Content is at the heart of the customer experience Content is everywhere! Marketing content Personalized offers s Display ads Product Content, buyers guides etc Rich imagery Ratings and reviews (user-generated content) User stories Product specifications Related products How-to guides & videos Onboarding & Setup content Self-service content FAQs Educational content

6 Customer touch points come to life through content Apps Ads / Social s Landing Pages Sites / Micro Sites Web Apps (store front, banking) Customer Service

7 Content poses challenges for both line of business and development Our content update cycle is to long, I am missing market opportunities How do I quickly organize and tag my content? I need to get the most relevant content to my customers via the right channel much FASTER! How do I manage and deliver content across all customer touch points? How do I find the right content for the channel? All content changes seem to require IT involvement Testing and versioning all of these content changes is a huge effort We need a standard programmatic way to get approved content into all channels My team needs to spend time developing transactional experiences NOT content changes Ann Fernando Line of Business Front End Developer

8 Non-web channels are a particular issue line of business Front-end or app developer Customer Business needs to drive content updates to app Business can t make changes as quickly as desired App Developer needs to update app and compile a new version App developer is in the loop for all content changes App has to download new content, or even be updated Customer gets stale or slowly refreshed content

9 Most CMS solutions were built for the web-era Web Content Management Web Sites and Mobile Web Content is tightly coupled to presentation Hard to support today s diversity of customer interactions Promotes siloed content Hard to fit with today s diverse dev landscape

10 CMS that only focus on web miss something Apps Ads / Social s Landing Pages Sites / Micro Sites Web Apps (store front, banking) Customer Service

11 A new omni-channel approach is headless CMS Treat content as a system of record Separated content & presentation Access content via rich REST APIs Deliver consistent content across all customer touchpoints Web Sites and Mobile Web Web Applications, Single Page Apps Mobile Applications Internet of things

12 Introducing IBM Watson Content Hub, new cloud-based (SaaS) cognitive powered content management service

13 What you get with Watson Content Hub? Authoring Service Asset/Content management Cognitive tagging Image profiles Global PAYG Platform Watson services included Pay for asset storage GB and data transfer GB 99.9% uptime SLA Rich APIs IBM API Gateway Command line client Authoring APIs Publishing Services Content Delivery Network (Akamai included) Web Site / Micro-Site Whole or partial web site consumes content from Watson Content Hub Commerce Storefront Leverage assets from WCH such as product images or marketing spots Mobile App Native mobile app consumes content from Watson Content Hub Marketing Assets used in the can be sourced from Watson Content Hub Applications & Devices Extend content horizons to internet of things and other emerging channels. 13 WCH provides this Customer builds this

14 What s cognitive about Watson Content Hub? Today we use Watson services to This gives us a foundation to Understand your content Watson Content Hub is more than a dumb database. WCH leverages Watson Visual Recognition and other services to understand your content accelerating search and content organization tasks. Learn your business, reason and recommend In the near future, by combining our understanding of your content with analytics data, WCH will be able to learn what content works and recommend appropriate content for use in a given situation. We are also working to enable businesses to train their own tags, e.g. to recognise their products or brand. Interact via natural language By leveraging conversational interactions, WCH will be able to clarify intent and automate repetitious tasks.

15 How is WCH related to other IBM solutions? With Watson Marketing With Watson Commerce campaigns Landing pages Social campaigns Mobile push comms Offers Personalization Watson Content Hub is a shared source of content for all customer interactions Marketing spots Product imagery Educational content Front-end delivery

16 IBM Watson Content Hub Demo time!

17 IBM Watson Content Hub Free Trial

18 IBM Watson Content Hub Price IBM Digital Content Hub is available on Cloud Marketplace, with a 30 day free trial. SQO Quote-to-Marketplace and Credit Card purchase are supported. Base $250/mo Standard $500/mo Plus $1500/mo Content items Up to 10,000 content items Up to 100,000 content items Unlimited Users Unlimited Capacity included (overages apply) Asset storage 10GB 25GB 50GB Data transfer 100GB/month 250GB/month 1TB/month Other characteristics SLA 99.9% Support Online & Phone, standard IBM response time SLO Geography 1x NA, 1x go-live, others later Extra capacity availability (overages apply) Extra asset storage $60 for 10GB $50 for 10GB $40 for 10GB Extra data transfer $25 for 100GB/month $20 for 100GB/month $15 for 100GB/month

19 Watson Content Hub is just started More cognitive capabilities Business user tool integration Content governance Team collaboration Content ecosystem Video management HTML fragment rendering Customer/partner extensibility SDKs and more!

20 So what is Watson Content Hub? 21 Amplify 2017