2 International Business Park #05-10 Tower One The Strategy Singapore Telephone: (65) Facsimile: (65)

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2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate NEX-5R Compact System Camera from Sony Offers

1 2 International Business Park #05-10 Tower One The Strategy Singapore Telephone: (65) Facsimile: (65) NEWS RELEASE: Immediate NEX-5R Compact System Camera from Sony Offers More Imaging Power in a Sleeker Body New functions include Fast Hybrid AF, Wi-Fi and PlayMemories Camera Apps DSLR-quality images and Full HD video from newly-developed, large 16.1 effective megapixel APS-C image sensor New Fast Hybrid AF for optimal fast and precise autofocus in any situation; DSLRlike AF tracking for shooting at up to 10 fps 180 tiltable LCD screen for self-portraits with ultra-compact body Intuitive touch screen including Touch Shutter function plus intuitive operation with control dial and Fn (function) button Easy image sharing through Wi-Fi Download new features with PlayMemories Camera Apps TM, the world s first application download service 1 1 For interchangeable-lens digital cameras as of August PlayMemories Camera Apps will be available in United States, Canada, UK, Ireland, Belgium, Netherlands, France, Germany, Italy, Denmark, Finland, Norway, Sweden, Spain, Australia, New Zealand, Japan at this moment. Launch dates may vary slightly between countries.

2 (ASIA PACIFIC, 29 AUGUST 2012) Serious picture performance, style and portability are blended beautifully in the new NEX-5R compact system camera from Sony. Combining big-sensor image quality with the freedom of interchangeable lenses, the hybrid mirrorless camera offers all the benefits of DSLR-style imaging with less to carry. A powerpacked step-up from your point-and-shoot compact, it is also a perfect second camera for photo enthusiasts who won t compromise on image quality or control when they re travelling light. With a resolution of 16.1 effective megapixels, the DSLR-sized sensor assures richly detailed still photos and crisp Full HD video. Teamed with the powerful BIONZ image processor, the NEX-5R ensures flawless, low-noise images even when you re shooting dimly-lit interiors at sensitivity settings up to ISO In a first for interchangeable lens cameras by Sony, Fast Hybrid AF combines phase- and contrast-detection autofocus methods to suit the demands of any shooting situation. First, phase-detection AF quickly detects subject distance; then contrast-detection activates to confirm extremely fine, precise focus. In Speed Priority Continuous mode, the NEX-5R switches automatically to phase detection tracking AF. You ll enjoy DSLR-like focusing responses when you re capturing fast-moving action with high-speed burst shooting at up to 10 frames per second. From launch, Fast Hybrid AF is supported with these lenses: E 18-55mm F OSS; E mm F4-6.3 OSS; E mm F OSS; Sonnar T* E 24mm F1.8 ZA. Firmware upgrades will steadily expand the range of lenses offering Fast Hybrid AF support. Framing, adjusting, shooting and viewing images is a pleasure on the intuitive touch-screen LCD. It s complemented by a fully-featured control dial and Function button: a versatile combination for any photographer who s accustomed to the flexibility of their DSLR camera. There s also a new Touch Shutter function that makes it easier than ever to pick your perfect moment. The clear, bright touchscreen flips through 180 degrees for easy arm s length self-portraits. Enthusiasts will also welcome the switchable on-screen digital level gauge that helps keep horizons level with landscapes and architectural shots.

3 Full HD movie shooting has also been enhanced with a new Auto Slow Shutter feature that adds extra sparkle to low-light clips. The camera detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten up your footage. The NEX-5R is the first interchangeable-lens digital cameras by Sony with integrated Wi-Fi capabilities for easy image sharing, saving and viewing. Photos and videos can be transferred wirelessly to any smartphone or tablet that s running the free PlayMemories Mobile app. Alternatively, transfer all those memories directly to a networked PC, simplifying image backups without having to fiddle with memory cards or connecting cables. Photos stored on the NEX-5R can also be enjoyed directly on any DLNA-compatible TV, with no HDMI cable needed. Share via your wireless access point, or bypass your router and send pictures straight from the camera to TVs supporting Wi-Fi Direct. The NEX-5R even lets you upgrade the camera s capabilities any time to suit your shooting needs. Brand-new PlayMemories Camera Apps is the world s first download service that lets you install new functions on demand. You just need to connect the camera to your PC via USB or directly over Wi-Fi to do this. From launch, available apps include Picture Effect+ ; Bracket Pro ; Multi Frame NR ; Smart Remote Control and Direct Upload. Sony also plans to provide more new apps, such as Photo Retouch ; followed by Time-lapse and Cinematic Photo. New accessories include the Screen Protect Semi Hard Sheet PCK-LM13 with anti-fingerprint coating beautifully protects your LCD screen. The NEX-5R will be available in Asia Pacific from November ###

4 Specifications Sheet Features NEX-5R Type Digital compact system camera with interchangeable lenses Lens Compatibility E-mount lens system. Can also use A-mount lenses with optional adaptor (continuous AF supported with LA-EA2) Image Sensor APS-C type (23.5 x15.6 mm) Exmor APS HD CMOS sensor with 16.1 effective megapixels Processor BIONZ image processor ISO Sensitivity Range ISO (still images) HD movie record Full HD AVCHD Ver. 2.0 compliant / MPEG-4 AVC (H.264); MP4; up to 1920 x p 7.5cm (3") wide type TFT (Xtra Fine LCD) with 921k dot resolution; tilts LCD upwards approx. 180 degrees, downwards approx. 50 degrees; pressuresensitive touch panel Clear Image Zoom: approx. 2x (still images) Digital Zoom Smart Zoom: approx. 1.4x/2x (still images) Digital Zoom: approx. 4x (still images / movies) SteadyShot INSIDE (Optical image stabilisation available with selected E-mount lenses) Fast Hybrid AF (phase-detection AF/contrast-detection AF); 99 focus points Autofocus System (phase-detection AF) / 25 focus points (contrast-detection AF); Object Tracking AF 11 types (15 variations): Posterization (Colour, B/W), Pop Colour, Retro Picture Effect Photo, Partial Colour (R,G,B,Y), High Contrast Monochrome, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Monochrome, Miniature Continuous Burst Shooting Up to 10 frames per second (in Speed Priority mode) Battery life (still images) Approx. 330 shots (CIPA measurement) External flash (supplied) GN7 (in metres at ISO 100) Auto Portrait Framing and Self-Portrait; Face Detection and Smile Shutter; Other features Superior AUTO; Sweep Panorama (2D); Auto HDR; DRO; Hand-held Twilight mode; Creative Styles; Photo Creativity interface; ; Wi-Fi; USB Charge; PlayMemories Camera Apps Media Memory Stick PRO Duo / Memory Stick PRO-HG Duo; SD / SDHC / SDXC Dimensions (W x H x D) Approx mm 58.8 mm 38.9 mm (excluding protrusions) Weight Approx. 218g (body only) Approx. 276g (with battery and Memory Stick PRO Duo) Supplied software PlayMemories Home About Sony Electronics Asia Pacific Pte. Ltd. Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony s consumer as well as broadcasting and professional products, overseeing Asia Pacific, Middle East and Africa regions. For more information on Sony s products and services in Asia Pacific, please visit About Sony Corporation Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music,

5 pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$86.5 billion for the fiscal year ended March 31, Sony Global Web Site: About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolises the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real.

SONY LAUNCHES NEW NEX-F3 CAMERA WITH 180 TILTABLE LCD SCREEN FOR EASY SELF PORTRAITS

2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate SONY LAUNCHES NEW NEX-F3 CAMERA WITH 180 TILTABLE