Tani Wong Managing Director, LIMA China International Licensing Industry Merchandisers Association (LIMA)

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1 Tani Wong Managing Director, LIMA China International Licensing Industry Merchandisers Association (LIMA)

2 LIMA is the world s leading trade organization for the licensed merchandise industry Over 1,000 members in 32 countries Offices in New York, London, Munich, Tokyo and Hong Kong

3 To foster the growth and expansion of licensing. Staging and supporting trade, education and social events that facilitates exchange of business information and contacts; Serving as a public advocates for the licensing business globally through public speeches, authoring articles and a wide range of other public relations activities; Organizing licensing industry excellence awards which annually recognize high achievement within the licensing community LIMA Asian Licensing Awards Developing industry research and other support information

4 LIMA s website is the primary portal for global licensing industry news and information Simplified Chinese website is just launched in 2014.

5 A powerful online database & marketing platform. Sell what you have Buy what you want Find what you need

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7 Hong Kong International Licensing Show & Asian Licensing Conference(Hong Kong) Jan Licensing International Expo (Las Vegas) Jun Licensing Japan (Tokyo) Jul Seoul Character Fair (Korea) July Brand Licensing Europe (London) Oct China Licensing Expo (Shanghai) Oct Dubai Character Fair (Dubai) October Beijing International Art Licensing Expo - Dec Day of License (Cologne) LiMa Licensing Market (Munich)

8 We opened our first office in China almost 10 years ago. Our mission is to help the Chinese licensing market grow through educational programs, supporting networking and trade events, and sharing information on the global industry.

9 Estimated worldwide retail sales is US$ 195 Billion in 2013 *Estimate based on LIMA s U.S. Licensing Industry Survey, conducted by researchers at Yale University.

10 ESTIMATED RETAIL SALES OF LICENSED MERCHANDISE (in U.S. dollars) FOR 2013 UNITED STATES JAPAN U.K. GERMANY $115.8 BILLION $16.3 BILLION $ 13.6 BILLION $ 9.1 BILLION

11 ESTIMATED RETAIL SALES OF LICENSED MERCHANDISE IN EMERGING MARKETS (in U.S. dollars) FOR 2013 CHINA REST OF ASIA BRAZIL AUSTRALIA/N. ZEALAND $ 5.6 BILLION $ 3.0 BILLION $3.9 BILLION $ 4.1 BILLION

12 Estimated Size of the Market 2005 = US$ 1.1 Billion 2013 = US$5.6 Billion* *Less than 3% of the Global Market

13 Licensing is the process of granting a contractual right to use protected entity known as property (It could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements) owned or controlled by a third party for a product or service in return for consideration (Royalty).

14 It is generally in the form of a contractual agreement between the property owner or agent (LICENSOR) and the renter of the rights, usually a manufacturer (LICENSEE).

15 We are selling intellectual properties (images, words, designs, etc.), which manufacturers can use to produce salable goods.

16 Character and entertainment licensing Corporate trademark and brand licensing Fashion licensing Sports licensing Collegiate licensing Art licensing

17 APPAREL TOYS/GAMES ACCESSORIES SOFTWARE/VIDEOGAMES GIFTS AND NOVELTIES FOOD & BEVERAGES

18 TOP 10 MOST MENTIONED MOVIE LICENSES (IN APRIL 2014)* USA CHINA JAPAN Frozen PGBBW Doraemon Cars the Movie Kung Fu Panda Frozen Spider-Man Transformers Pokemon Toy Story Superman Crayon Shin Chan Despicable Me Spider-Man Cars the Movie Finding Nemo Minions (Despicable Me) *According to BrandTrends Toy Story Iron Man Harry Potter Conan Batman Boonie Bears Anpanman Fairies/Tinkerbell Toy Story Harry Potter Harry Potter Ice Age My Neighbor Totoro

19 TOP 10 MOST MENTIONED BOYS TOY LICENSES* USA CHINA JAPAN Lego Transformers Tomica Cars the Movie Lego Anpanman Hot Wheels PGBBW Lego Spider-Man Ultraman Kamen Rider Mickey Mouse Boonie Bears Plarail Batman Mickey Mouse Thomas & Friends NERF Minions (Despicable Me) Pokemon Toy Story Winnie the Pooh & Friends Thomas & Friends SpongeBob *According to BrandTrends Nintendo DS Mickey Mouse Sesame Street Donald Duck Ressha Sentai ToQger

20 TOP 10 MOST MENTIONED GIRLS TOY LICENSES* USA CHINA JAPAN Barbie Barbie Anpanman Monster High PGBBW Pretty Cure My Little Pony Lego Aikatsu Hello Kitty Mickey Mouse Mickey Mouse Minnie Mouse Hello Kitty Hello Kitty Disney Princesses Transformers Nintendo DS Frozen Qiaohu Shimajiro Lego Minions (Despicable Me) Doraemon Dora the Explorer *According Ultraman to BrandTrends Pokemon Mickey Mouse Disney Lego

21 Thank You!