Business Models Used MC-450 Networks Deployment. DELTA Telecom Experience: Launch and Commercial Operation of IMT-MC network in St.

Transcription

1 IMT-MC-450 Workshop Moscow, 19 October 2004 Business Models Used in IMT-MC MC-450 Networks Deployment DELTA Telecom Experience: Launch and Commercial Operation of IMT-MC MC-450 network in St.-Petersburg Gennady Golant Deputy CEO, Technical Director, JSC «Delta Telecom»

2 CDMA450 Network Launch in St. Petersburg l First IMT MC network in Russia (SKYLINK) was launched on l December, Infrastructure equipment: Lucent Technology l Simultaneous operation of two networks analog NMT digital IMT MC-450 in the same with NMT frequency band (4.5 MHz) 2

3 BTS TX band CDMA450 spectrum aspects Guard Band Carrier A MHz Carrier B MHz Carrier C MHz Guard Band 0.35 MHz 0.4 MHz 160 ch. 210 ch. 260 ch MHz 3.75 MHz MHz 467.1?Hz 463?Hz 4.5?Hz 467.5?Hz ?Hz 467.3?Hz Clearing spectrum of (2 x 1.25 MHz + guard bands) from the NMT band 3 3

4 Competitive Environment Strong competition in St. Petersburg mobile communication market: October 2002: 2 GSM operators (? egafon,??s) Penetration >50% October 2004: 4 GSM operators (??gafon,??s, Vympelkom,??le-2) Penetration 79% (3.8 mln.subscribers) 4 4

5 SkyLink Competitive Disadvantages Competitive Advantages of GSM operators Trade brands well known in Russian market Coverage area the larger part of RF (except??le2) Worldwide international roaming Wide choice of handsets from Low-end to Hi-end Prices for new Low-end handsets from $50 (annual output of GSM handsets is about 500 mln.) Strong support from manufacturers of handsets (brand service centres and brand advertising) Large amount of advertising of GSM operators themselves Opportunity for subscribers to change one GSM operator to another easily (without costs) 5 5

6 Overcoming Competitive Disadvantages Stage I ( ): For less than 2 years SkyLink trademark has become sufficiently well-known: Spontaneous recognition index >40% Directed recognition index > 80% IMT MC-450 coverage area was extended to NMT coverage area (St.Petersburg, Leningrad region, Novgorod, Pskov, Petrozavodsk) Roaming is started with Moscow, Byeloruss, Kuzbass, Bashkiria (roaming trial) Choice of handsets is extended 2002: 2 models (black-and-white, without R-UIM) IV q :7 models + CF module (all of them with R-UIM) 6 6

7 CDMA450 Terminals Commercially Available in St.Petersburg Year Year

8 Overcoming Competitive Disadvantages (tasks) Stage II (2005) : Extending choice of handsets to models, decrease of prices (close to prices for GSM handsets) Handsets purchase is charged to dealers (R-UIM is the first step) release > 5MUSD of current assets Organizing service centers for handsets repair by means of special companies Saving human resources and costs Compensation for repair by handsets manufacturers Organizing national SKYLINK coverage (networks launch in RF and starting roaming between them) Organizing interstandard 450/GSM roaming (1 stage - plastic; 2 stage dual mode handsets on the base of MSM 6500) 8 8

9 Implementation of cdma2000 Competitive Advantages HSPD with the rate 153 kbit/s is an evident advantage comparing to GSM/GPRS, it is necessary to IMPLEMENT it!?) For internet access via??/ PDA Providing high quality coverage area (including indoor) without «holes» for HSPD with the rate 48/76/153 kbit/s Providing capacity reserve on channel elements and Walsh codes Providing the necessary range of data cables, PCMCI cards & CF modules B) For content access directly from the handset Implementation of BREW and development of Russian language content 9 9

10 Entrance to the market Main marketing strategy : Orientation to heavy speaking business subscribers and mobile internet users Tariff packages: Voice+data for the $20-90 month Voice: 500 / 1000 / 1500 / unlimited minutes Data: from 30 to 75? B/month according to package (exceeding: $0.30/? B ) 10 10

11 Subscribers and traffic parameters Number of subscribers > Average traffic per subscriber: MoU = 1500 min. Comparing current MoU with GSM values in Russia ( min.), it s equal to serving of 1 mln. subscribers ARPU = $68 Comparing current ARPU with GSM values in Russia (10-15 USD), it s equal to serving of thousand subscribers average in Skylink ARPU, $ average in GSM Data = 15MB/month (no data regarding the GSM HSPD values) average in Skylink MoU, min average in GSM 11 11

12 Market price flexibility for HSPD services HSPD services development (free unlimited traffic) has demonstrated the great subscriber s HSPD traffic growth +18% +36% MB/month +27% +14% +14% +5% +13% -34% +5% +38% +26% +12% After 2x implementation: BTS load decreased Average data rate increased up to Kbits per second 12 12

13 Network parameters (1) July 2004 Network capacity in St.Petersburg doubled after 2-nd 1x carrier implementation and today s load approaches 6000 Erl BH (10 times more than NMT in year 2001) October 2004 Number of BTS in St.Petersburg, Leningrad region, Pskov, Novgorod and Petrozavodsk increased up to 220 (25 new BTS) 13 13

14 Network parameters (2) Network capacity in St.Petersburg Installed capacity, Erl Traffic (voice + data), Erl ksubs BS BS 58 BS +15 BS 73 BS BS 88 BS BS 103 BS 2nd carrier Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

15 New solutions tested on the SKYLINK network In January, 2004 R-UIM technology was implemented: R-UIM cards are used in the network Only R-UIM supported handsets are purchased from the vendors EV-DO trial was successfully finished Interstandard roaming ANSI-41/GSM MAP converter deployed CDMA/GSM plastic interstandard roaming will be tested 15 15

16 Plans for IMT-MC MC-450 development in the North-West region Business plan for development in year 2005 anticipates: Increasing number of subscribers up to % of them heavy, with the high value of MOU 25% of subscribers with MOU not higher than 500 min Total amount of BTS in St.Petersburg and in North-West region of Russia will reach 300 BTS Deployment of EV-DO in St.Petersburg and it s suburbs BREW technology implementation 16 16

17 MAIN STRATEGY RESULTS Main result: Delta attracts investments by itself, without shareholder s money Revenue from IMT MC network 16 times more than NMT revenue (Oct.2004) Company s value (capitalization) increased in more than 20 times during the period of less than 2 years Successful example of Delta Telecom s development proved the IMT-MC technology to be the right choice for: NMT-450 Federal (National) Network modernization Successful business activities

18 Thank you for your attention! Gennady Golant Deputy General Director Technical Director JSC «Delta Telecom» 18 18