5G TECHRITORY RIGA
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1 5G TECHRITORY RIGA WHAT STRATEGIES CAN OUR COMMUNITIES USE TO PROCURE AND MAINTAIN NEW SMART INFRASTRUCTURE? Elisa Sami Seppänen
2 Elisa as Forerunner in renewal since 1882 First mobile phones Mobile phones available for all Mobile broadband at every home Extremely fast mobile broadband 1G 2G 3G 4G 4G+ 5G World s first GSM call at Elisa s network 1993 World s first GSM call at Radiolinja s network 2007 Elisa commercialised UMTS 900 as the first operator in the world 2008 Elisa started as the first operator in Finland to offer unlimited data plans 2011 Elisa started as the first operator in Finland to offer 4G speeds to consumers 2011 Elisa was the first in Finland to end phone & subscribtion bundles and limited contract Carrier aggregation was tedted (enables even 300 Mbit/s speeds. Sale of 4G+ subscriptions started World record: 1.9 Gbit/s speed at Elisa s 4G test network 2017 First in Europe to test 3.5 GHz frequency in 5G. Cloud RAN as first in Europe 5G ready network as first in Finland 2018 Elisa tested as first in the world with 5G devices at the pre-standardised 5G network Elisa was first to bring 5G to the streets of Helsinki 2
3 Elisa launched world s first 5G in Tampere and Tallinn Ministers Anne Berner and Kadri Simson launched the world s first 5G in Tampere and Tallinn Commercial 5G network Commercial 5G terminals 5G video conference between Tampere and Tallinn Max speed 2.2 Gbps
4 VISION Best in connectivity. International in digital services. Brand of excellence. STRATEGY STATEMENT We innovate digital services to consumers and corporate customers in own telecom footprint area and internationally with network ownership independent services by engaging people in building excellence STRATEGIC OBJECTIVES Customer Satisfaction Contribution to Society Personnel Satisfaction Revenue & EPS STRATEGIC FOCUS AREA Build value on DATA Accelerate DIGlTAL service businesses Improve performance by engaging people in building EXCELLENCE VALUES Customer Orientation Responsibility Renewal Results Orientation Collaboration MISSION Bringing experiences and productivity into everyday life
5 5
6 The new enablers of digitalization New cases making use of artificial intelligence and robotics
7 Digital services which we have already commercialized Elisa Automate: Solutions for mobile network optimation and automation Elisa Videra: International visual communications solutions together with Vodafone and Clear Channel International Elisa Smart Factory Management: Industry solutions to improve efficiency and quality Elisa Entertaining: Consumer services in the area of entertainment
8 Artificial intelligence can serve as customer service Some customer service tasks can be automated and left to chatbot artificial intelligence. When the robot takes care of the routines, the customer service agents can concentrate on more demanding work. Elisa introduced the esa_pekka chatbot for pilot use in its chat customer service in Spring Chatbots reduce the costs of customer service and improve customer satisfaction. For Internal 8 Use Only
9 Artificial intelligence recommends customers in purchase decisions Using machine learning marketing automation creates optimised recommendations for customers. Customers receive targeted marketing offerings based on services that similar customers have purchased. Elisa provides customer specific personalised marketing messages on services. The systems utilises a significant amount of real-time customer data for creating recommendations. For Internal 9 Use Only
10 Artificial intelligence predicts consumer behaviour With the help of analytics and machine learning, it is possible to forecast consumer behaviour and reduce repeated customer contact. With machine learning, the consumer behaviour model is improved automatically with newly collected data. A customer s issue is recognized and solved before they can contact customer service. Improves customer experience and satisfaction FOR INTERNAL USE ONLY For Internal 10 Use Only
11 Cost savings Artificial intelligence saves costs in network management Elisa uses machine learning in optimising the management of its mobile network. With the help of algorithms, thousands of base station parameters are automatically adjusted to be optimal every day. OPEX and CAPEX savings breakdown after 1 year of using Elisa SON For Internal 11 Use Only Because of its optimized network management, Elisa is able to offer the same level of service with fewer base stations. A mobile network working at its optimal level increases customer satisfaction and lowers costs. 21% decrease in network-related complaints.
12 FOR INTERNAL USE ONLY For Internal Use Only
13 FOR INTERNAL USE ONLY
14 PERFORMANCE BENEFITS AND SERVICES Digitalisation PRODUCTS PLATFORMS Digital technology creates opportunities, networks enable them SCIENCE CONNECTIONS MOORE S LAW METCALFE S LAW 14
15 Europe can gain significantly of digitalization Digitalization has numerous opportunities; it is not only big data ; IOT, blockchain etc. Public sector as digital society enabler: Digital first approach Requlation and Legislation to support digitalization Open and standard interfaces required Exploiting data owned by public sector (open data) Let functioning markets create services -> Public sector s role to focus on procurement rather than producing services in-house FOR INTERNAL USE ONLY
16 Thank You!
17 5G benefits > 10 Gbit/s top speeds Ultra high speed mobile broadband 100 Mbit/s everywhere X more devices Low cost IoT devices Massive IoT Critical and low latency applications 1 ms radio latency 10 years battery lifetime in IoT Extremely reliable Programmable, scalable, automated and sliced network
18 Possible 5G applications Ultra fast mobile broadband Virtual reality and augmented reality Remote health care Enhanced remote control Massive internet of things Smart factories Robots Intelligent traffic
19 FOR INTERNAL USE ONLY
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