importance of use cases

Transcription

1 Top- Down the importance of use cases and collaboration for 5G Peter Marshall Head of Network Product Solutions, Ericsson

2 Agenda 5G Expectations Context Setting 5G Use Cases critical component for success Industry and Market insights Summary 5G Industry Study slides with notes 9.13, Rev Page 2

3 What is 5G what will it bring A Network for the Networked Society Scale Latency Flexibility x 1000x 5x 100x Cost dB END-USER DATA RATES MOBILE DATA VOLUMES LOWER LATENCY MORE DEVICES DEVICE COST REDUCTION YEARS BATTERY LIFE BETTER COVERAGE Speed Management Reliability Access Applications Commercial 5G Industry in Study confidence slides with notes Ericsson 9.13 AB, 2016 Rev Page 3 Cloud Infrastructure Transport One network supporting multiple use cases support both industry and society

4 25% of subscriptions in north America will be for 5G in G Industry Study slides with notes 9.13, Rev Page 4

5 5G - CONSUMER EVOLUTION Enhanced Indoor Coverage Higher performance, service aware Mobile Broadband Enriched TV/Media Experience Augmented Reality Enhanced Security Haptics, Tactile Internet, IoT New set of expectations, new opportunities and new markets 5G Industry Study slides with notes 9.13, Rev Page 5

6 5g Eco-system *More than half (54%) of the operators surveyed do have a clear strategy in place for use cases but far fewer have one for industries and business models. Select a transformation partner who can help them create new revenue streams based on 5G business models and use cases, for consumer-, industryand enterprise-oriented opportunities Partnerships Strategy Use Case(s) Real need to look beyond traditional customer base and broaden focus to pursue the emerging opportunities of the marketplace. 5G Industry Study slides with notes 9.13, Rev Page 6 * 5G Readiness SurveyOct 16 - Ericsson

7 ericsson 5g momentum 27 Operator MoUs 12 Industry partners ~20 Universities and Research institutes 5G Industry Study slides with notes 9.13, Rev Page 7

8 Devices & Consumers Applications & Industry Service Providers Network A different perspective to looking at the introduction of 5G 5G Industry Study slides with notes 9.13, Rev Page 8

9 5G classes of use cases Massive MTC Critical MTC SMART BUILDING LOGISTICS, TRACKING AND FLEET MANAGEMENT TRAFFIC SAFETY & CONTROL SMART METER SMART AGRICULTURE CAPILLARY NETWORKS INDUSTRIAL APPLICATION & CONTROL REMOTE MANUFACTURING, TRAINING, SURGERY Enhanced Broadband LOW COST, LOW ENERGY SMALL DATA VOLUMES MASSIVE NUMBERS Smartphones Home, Enterprise, Venues, Mobile/Wireless/Fixed ULTRA RELIABLE VERY LOW LATENCY VERY HIGH AVAILABILITY SIM less devices 4k/8k UHD, Broadcasting, VR/AR, 5G Industry Study slides with notes 9.13, Rev Page 9 Commercial in Confidence Page 9

10 BROADBAND AND MEDIA EVERYWHERE 5g USE CASES SMART VEHICLES, TRANSPORT CRITICAL SERVICES AND INFRASTRUCTURE CONTROL CRITICAL CONTROL OF REMOTE DEVICES HUMAN MACHINE INTERACTION SENSOR NETWORKS 5G Industry Study slides with notes 9.13, Rev Page 10

11 5G Industry Survey Sep 16

12 5G Industry Survey Anonymous global survey of 657 decision-makers from 8 industries Automotive Utilities Public Safety High Tech Manufacturing Internet/Digital Natives Healthcare Financial Services Media/Gaming Respondentss included: CIOs/CTOs/ CMOs/ Heads of IT Infrastructure, etc. 5G Industry Study slides with notes 9.13, Rev Page 13

13 NEXT-GEN MOBILE NETWORKS ARE A TOP STRATEGIC PRIORITY Percentage of respondents in each industry who rate next-generation mobile networks as important to the strategic development of their business. 5G Industry Study slides with notes 9.13, Rev Page 14

14 Where companies intend to innovate with communications technology Areas where respondents intend to invest in technologies such as machine-to-machine communications, broadband connectivity, cloud services and mobile 5G Industry Study slides with notes 9.13, Rev Page 15

15 5G will enable compelling new offerings 5G will be a real game changer, enabling compelling new offerings 5G Industry Study slides with notes 9.13, Rev Page 16

16 SOURCES OF REAL VALUE FOR THE AUTOMOTIVE INDUSTRY IN 5G Connected cars drive auto industry to embrace 5G 5G Industry Study slides with notes 9.13, Rev Page 17 Location, collision avoidance, connected cars are top priority for auto industry

17 5G-connectedMobility (5G-CM) 5g-cm Objective Accelerating 5G Research & Development (R&D) in Germany and in Europe. Facilitating the integration of technology requirements from various industries into upcoming international 5G-standardization activities. 5g-cm Project description A cross-industry consortium driving 5G R&D in Germany and in Europe Creating a network infrastructure and application environment for 5G analysis and testing in real-time for Vehicle-to-vehicle Vehicle-to-infrastructure Railway-to-infrastructure Test track of approx. 30 km along the A9 motorway and a high speed railway track between Nuremberg- Feucht and Greding 5G-CM is part of the Digital test field motorway - Initiative of the German Federal Ministry for Transportation and Digital Infrastructure 5g-cm Project infrastructure 5G Core network Cloud infrastructure A dedicated infrastructure not depending on any existing commercial network 5G prototype-applications installation and testing Network configurations flexibility Network sites provided by Telefónica Germany, Deutsche Telekom, ABDN and Deutsche Bahn Ericsson received BNetzA permission to use frequencies in the 700 MHz band and will act as Network Operator The core network and cloud infrastructure are operated at the Ericsson ICT Development Center EUROLAB close to Aachen, Germany Connection to core network realized by Vodafone Interconnected Access of ABDN Consortium members: Supported by:

18 KEY BUSINESS DRIVERS FOR 5G IN THE UTILITIES SECTOR 5G will enable utilities to increase productivity, manage costs Utilities value 5G support for remote monitoring, maintenance 5G Industry Study slides with notes 9.13, Rev Page 19

19 SOURCES OF REAL VALUE FOR THE HEALTHCARE INDUSTRY IN 5G 5G security and speed will enable healthcare innovations Remote care and VR-based training are 5G priorities for healthcare 5G Industry Study slides with notes 9.13, Rev Page 20

20 5G Industry Study slides with notes 9.13, Rev Page 21

21 KEY BUSINESS DRIVERS FOR 5G IN THE MEDIA AND GAMING INDUSTRIES Time-to-market and performance drive need for 5G 4K Streaming to mobile devices is the next big thing for media and gaming companies 5G Industry Study slides with notes 9.13, Rev Page 22

22 5G An innovation engine 5g USE CASES Wide range of new opportunities and use cases with a wide range of requirements Much more than just enhanced mobile broadband Engagement with existing and new stakeholders essential 5G Industry Study slides with notes 9.13, Rev Page 24

23 5G Industry Study slides with notes 9.13, Rev Page 25