Transformative. Po w er of ICT. Roland Jakab. Managing Director Ericsson Hungary
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1 Transformative Po w er of ICT Roland Jakab Managing Director Ericsson Hungary
2 Mor e connections years 50 billion connected devices 40 Connections (Billionm) years 1 billion connected location 25 years 5 billion connected people
3 ACCELERATING THE NETWORKED SOCIETY Growth Agility Innovation Efficiency Ecosystem 5G, Internet of Things and Cloud accelerate the Networked Society
4 Industr y Tr ansfor mation Under way BUSINESS MODELS Vertical Silos Innovation Digitalization Cross-industry Collaboration ICT M2M PLATFORMS Analytics Security OSS/BSS INFRASTRUCTURE Mobility Broadband Cloud Enterprise & Line of Business IoT
5 Connect ed Devices in BILLION 13 b il l io n MOBILE PHONES, PC S, LAPTOPS, TABLETS Source: Ericsson Mobility Report, Nov b il l io n IoT DEVICES
6 What will happen in the next five years? 5g USE CASES Industries will be transformed by new capabilities brought on by 5G. Examples of these capabilities include: 1.The ability to download a full-length HD movie in seconds. 2.The quick reaction time (low latency) to enable remote realtime tactile control. 3.The ability to spin up virtual networks on-demand with network slicing. 4.Battery lifetimes beyond 10 years for remote cellular devices.
7 5G Radio Access Overall 5G solution Evolution of LTE Backwards compatible Interworking New radio-access technology Existing spectrum Gradual migration New spectrum 1 GHz 3 GHz 10 GHz 30 GHz 100 GHz 1 GHz 3 GHz 10 GHz 30 GHz 100 GHz Below 6 GHz Above 6 GHz New spectrum below 6 GHz
8 5G examples: A r eal game changer 4G 5G Stop a self-driving car faster Drone control & communication Virtual Reality / hologram Full-length HD movie in seconds Fixed wireless broadband 10 year battery life for remote sensors Remotely operate robots
9 ONE n e t w o r k w it h d y n a m ic and secur e Net wor k Slices
10 10 h o t t r e n d 20 16
11 Big g e s t r is k?
12 ROI
13 Ris k o f ignorance
14 Win 3 INNOVATION TECHNOLOGY LEADERSHIP INDUSTRIAL PROJECTS STRATEGIC THINKING
15
16 Un iv e r s it y Pa r t n e r s h ip s Launching and supervising University projects Ind. Internship for undergraduate and PhD students Cooperation on EU projects Participation in University Education Launching and supervising PhD thesis Strong relationship between universities and R&D dept.
17 7 p r in c ip l e s 1. Fight fire with fire embrace the threat 2. Disrupt yourself 3. Leverage the right assets 4. Focus on value, not structure 5. Rethink your core business 6. Don t stare in the mirror 7. Focus on platform engagement
18
19 Dig it a l t r a n s f o r m a t io n c h a n g in g in d u s t r y l o g ic s Industrial age logics: Value-chains Products & services In-house innovation Customer solutions Scale with assets Transactional partnerships Networked Society logics: Value- & ecosystems SW & platforms Collaborative innovation Customer value-(co)creation Scale with scope and speed Strategic partnerships
20 Pe r f o r m a n c e d iv e r s if ic a t io n on the r oad to 5g 150 MBPS 300 MBPS 450 MBPS 600 MBPS 1 GBPS HIGH BW CRITICAL New Categories of Cellular Connected Applications LTE Cat 1 Power Saving Mode (GSM & LTE) LTE Cat 0 & HD-FDD Extended DRX (GSM & LTE) Extended Coverage (GSM & LTE) LTE Cat-M LTE NB-IoT LOW BW MASSIVE Reduced Device Cost Improved Coverage Improved Battery Life ( kHz Narrowband)
21 Wher e is t he Money? Industry Verticals Applications & Services 75% Analytics & Data Monetization 10% Service Enablement 10% Connectivity mgmnt 5% Connectivity <1% Source: Ericsson report and Machina Research 2016
22 evolution of Our r &d and our u n iv e r s it y l a b s 1991 Ericsson Hungary launches R&D >>> 1992 High Speed Networks Lab (BME VIK) launched 1996 Traffic Lab at Ericsson Hungary >>> 2000 Comm. Networks Lab (ELTE TTK) launched 2005 Hardware development at Ericsson Hungary >>> 2006 <100 Ericsson PhD at universities 2007 Ericsson Hungary development dept. expanding again >>> 2008 Complex Hardware Lab (BME VIK) launched 2011 Software Technology Research starts at Ericsson Hungary >>> 2011 Software Technology Lab (ELTE IK) launched 2012 Innovation Org. founded >>> 2013 Budapest receives Cloud product development responsibilities, strong gain 2014 Joined EIT ICT Labs 2015 Ericsson Garage launched >>> 2014 Cloud partnership with BME and SZE 2015 Growing strong at Analytics >>> 2015 SZTAKI Partnership at Analytics
23 Fr om Idea to pr oduct Universities Development of Ericsson services and products Ericsson Research Ericsson Traffic Lab IP QoS and routing Analytics Conformance testing Cloud performance Router and SDN products Ericsson Expert Analytics Automated Testing System Cloud Systems
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