Car Connectivity Consortium. MirrorLink and the Connected Car
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1 Car Connectivity Consortium MirrorLink and the Connected Car 1
2 Agenda Landscape for Smartphone Integration into Cars Car Connectivity Consortium MirrorLink Technology Certification Applications 2
3 Landscape and Insights There is no doubt that cars are getting connected To infrastructure, other Cars, Machines, Cloud, ecall Consumers want to be connected everywhere, being always on-line People feel disconnected from friends while driving Smartphone connectivity solutions are standardized except in cars Mini Connected BMW Connected Drive Applink
4 Landscape and Insights Safety We all want fewer distracted drivers on the road Car context is unique and requires special UX design Applications need to be designed for in-car use Design guidelines for in-car application are complex Smartphones are evolving fast Connectivity Technologies Applications and services Car industry and handset industry have different product life cycles How do we bridge the life cycles of these industries A holistic approach is needed 4
5 Car Connectivity Consortium Global consortium to develop smartphone-based connected-car solutions Membership open to any interested company Solutions are not owned or governed by a single corporation Everyone can implement solutions, which are OS agnostic Access to Device and Application Certification Programs Bringing car, handset and head-unit industries together Established in February, Since then rapid growth, today 95 members Automotive, Smartphone vendor and Tier 1 suppliers MirrorLink is The open industry standard for Smartphone-Car integration Governed by CCC 5
6 Some of Our Members 6
7 MirrorLink concept Allows (new) smart-phone based apps to be used in the car (USB/Wifi/BT) Safe use of Smartphone apps by using vehicle controls Once connected, no need to touch or look at your phone Car Makers in control of what apps are allowed from smartphone
8 8
9 Products Market entry 2011 Aftermarkets 2014 Line-fit, Applications and Wireless Connectivity 2015 Volumes First wave Legacy Nokia products Samsung supporting MirrorLink in Galaxy SIII Panasonic supporting MirrorLink in ELUGA device Sony Xperia Android Phones Aftermarket head-units (Alpine, Sony, JVC Kenwood, Pioneer, etc) Toyota iq with a head-unit from Panasonic Certification status: 261 products Unique Variants Total Handsets a Head-units b a) 43 server products currently on the public listing page b) 40 client products currently on the public listing page
10 MirrorLink in the Business Context MirrorLink does not: Differentiate in Middleware or Connectivity Differentiate in User Interface or Operating System MirrorLink is about allowing applications to provide the differentiation No special infrastructure for automotive applications Maximizes ROI for everyone in the value chain Leverages an open, generic approach to address utilization and driver distraction issues MirrorLink does not conflict with embedded automotive solutions, but compliments them CCC is building the business infrastructure to support app use in the automotive environment now! The time is right to become involved provide feedback and guidance 10
11 MirrorLink Applications Phone Applications are not designed for use in cars! 11
12 MirrorLink Applications Design for use in the car Phone Mode Car Mode CCC UI Guidelines & Application Certification 12
13 Next big thing: Applications Removing Distraction We all want fewer distracted drivers on the road Car context is unique and requires special UX design Applications need to be designed for in-car use Design guidelines for in-car application are complex Our response Common application development guidelines for in-car apps Transparency via certification process for connectivity and app Timeline We are targeting 1H 2013 for a staged delivery of the application certification system to the market 13
14 MirrorLink Application Hierarchy Standard Application Does not appear on head-unit MirrorLink Base Certified Application Application does have a certificate Application appears on the head-unit s application list Application can be used from a Smartphone when a car is parked Application has been tested for base-level certification Application can use MirrorLink logo and MirrorLink Certified Logo in listings and marketing materials MirrorLink Drive Certified Application All items from base certified plus Application can be used from a Smartphone while driving Application has been tested against driver distraction guidelines
15 The CCC Application Management System Application Certificate Management System Generates and manages certificates Gatekeeper Test results Process CCC Certification Body Certificates Test Labs Testing Application Developers Application MirrorLink Client (Head Unit) Listing MirrorLink Server (Phone) Applications Application Application Stores
16 Summary The Car Connectivity Consortium is a global collaboration forum to develop smartphone based connected-car solutions Membership is open to any company wishing to increase safety and innovation on today s roads Solutions are not owned or governed by a single corporation Everyone can implement solutions which are operating system agnostic MirrorLink is not only a connectivity solution It is the open industry standard for Smartphone-Car integration It is proving access to Smartphone apps to car sensor data It is providing common application development guidelines for in-car apps It is providing transparency via certification process for connectivity and apps 16
17 ML 1.0 Specification Download MirrorLink Specification Version 1.0 now available to the public for download 17
18 Upcoming Members Meetings Join Us! Krakow, Poland November 4 th 7 th CCC Summit & Members Meeting Working Group Meetings Technical WG Certification WG Ecosystem WG User Experience WG Interoperability Test Event Technical Workshop (Public) 18
19 For more information: Inquiries:
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