ASU s Innovative Spirit

Transcription

1 ASU s Innovative Spirit Laura Ploughe, Director Business Applications & Fiscal Control, University Business Services (lploughe@asu.edu) HELU, March 13,

2 ASU s Innovative Spirit ASU, The New American University The Reasoning The Partnership NFC Mobile Key Project The Timeline The Technology The Challenges The Experience The Lessons 2

3 Arizona State University First we shape our buildings, then they shape us. - Churchill 3

4 Arizona State University 72,250 Students 4

5 ASU, The New American University 5

6 ASU, The New American University One Campus, Many Places 6

7 ASU, The New American University Learn to innovate, At ASU we are developing an innovation ecosystem built to support entrepreneurship at every level. It is not a single program or suite of programs, it is a way of life. finding creative approaches to longstanding problems innovate to learn 7

8 ASU, The New American University ASU's eight design aspirations for a New American University inspire our every activity. Leverage Our Place ASU embraces its cultural, socioeconomic and physical setting. Transform Society ASU catalyzes social change by being connected to social needs. Value Entrepreneurship ASU uses its knowledge and encourages innovation. Conduct Use-Inspired Research ASU research has purpose and impact. Enable Student Success ASU is committed to the success of each unique student. Fuse Intellectual Disciplines ASU creates knowledge by transcending academic boundaries. Be Socially Embedded ASU connects with communities through mutually beneficial partnerships. Engage Globally ASU engages with people and issues locally, nationally and internationally. 8

9 The Reasoning inspire The Reasoning: Leverage Our Place Enable Student Success Conduct Use-Inspired Research Value Entrepreneurship invent imagine A vision that has been in the wings for over 3 years An opportunity to verify the viability in a user experience Innovation is more than technology 9

10 The Partnership Domains Innovation Ecosystem 13,000 resident students in a domain where living/learning environments are critical to success. Developers Product: HID product install base proliferation and a win-win study Energizers A vision coupled with entrepreneurial spirit 10

11 The NFC Mobile Key Project rethink rebuild rediscover ASU chose HID iclass in 2003 as a standard ASU uses the Lenel OnGuard software ASU does not have a offline or wireless locks and still manages thousands of hard keys 11

12 The Timeline June 7: HID Meeting with ASU Sponsors June 20: ASU signs NDA July 1-25: July 25-Aug 4: Logistics phones, readers communications, FAQs Installation & testing Aug 1-8: Develop training Aug 10: Distribute phones & train Aug 18: Receive first survey explore control incentivize 12

13 The Timeline measure media reward Aug 21: Deadline - first survey Aug 22: Video shoot Sept 1: Receive second survey Sept 6: Deadline - second survey Sept 6: Pilot feedback ends Sept 12-17: Exclusive media events Sept 16: Results compiled Sept 19: ASIS Strategy Briefing Oct 14: Pilot Close-out party 13

14 The Technology The HID/ASSA ABLOY readers: New HID SE readers ASSA ABLOY Sargent Offline Locks Reader spacers The Handsets: iphone, Blackberry, Android micros SD cards Device Fidelity sleeves 14

15 The Challenges The Technology Challenges: Reader read-range Handsets Service Providers Sweet spot Offline lock default pin BlackBerry iphone Android 15

16 The Experience 16

17 The Media Arizona State University Experiment Points To the Future of NFC An experiment in near-field communications is underway at Arizona State University that shows the potential and future of NFC-enabled smartphones. The university has been rigged so that a select group of students can use their NFC smartphones to gain access to university buildings and resident's rooms. Students have said that they would be Smartphone 'Digital Keys' Coming To Campuses, Offices, Homes Cellphones have already become the way many of us take photos, view mapping data and soon pay for purchases. Now the world s biggest lock-maker wants to transform phones into access devices No More Lockouts: Using Phones as Keys Everyone knows that smartphones can open up doors to more information and entertainment. For a group of students at Arizona State University, smartphones are opening up doors in a more literal sense. Chip in new BlackBerry s opens doors BlackBerry maker Research In Motion (RIM.TO) (RIMM.O) plans to open doors for its key corporate customers using a decade-old technology most in the smartphone industry eye as a way to The Media Experience: Worldwide coverage of BlackBerry and ASU pilot resulted in over 100 feature articles across 130 publications Total news worth more than $3.1M US in advertising dollars More than 425 media mentions worldwide Continued strategic shift from advertising to PR Coming Soon: Digital Door Keys Right on Your Smartphone New door key software currently under development by a California-based subdivision of Sweden's Assa Abloy called HID Global is being tested in the dorms of Arizona State University as a substitute for plastic entry badges. 17

18 The Lessons The Survey data: Over 90% would like to use a smart phone to open all doors on campus 86% said that other people observed them using the smart phone to unlock doors and asked questions or made comments about the technology. Almost all expressed an interest to use the smart phone for other applications on campus including meal purchases, general purchases, the purchase of ASU event tickets, student recreation center access, transit, etc. In initial feedback, approximately 80% of ASU participants reported that using a smart phone to unlock a door is just as convenient as using their Sun Card. 18

19 The Lessons The Politics: Sponsoring the program Valued Integrators impact on install, warranty, and service Promotional legalese Internal communication strategy 19

20 Questions? The future belongs to the creative and the innovative 20