2017 CASE CIRCLE OF EXCELLENCE. Rice University
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1 2017 CASE CIRCLE OF EXCELLENCE Rice University
2 TABLE OF CONTENTS Planning Slide 3 Outreach Slide 7 Slide 16 Web Slide 27 Events Slide 34
3 PLANNING
4 CREATIVE WORK PLAN PROJECT OVERVIEW: For the gala weekend, the signature experience will be the gala, but all events and programs happening that weekend will also be marketed to promote attendance and participation throughout the weekend. There will be a robust communications roll out that will include a call for nominations/save the date, printed invitations approximately 8 weeks in advance, invitations, paid and promoted social media posts, and event collateral design such as slides, videos, banners, and the awards themselves for the honorees. In addition to ARUBA specific s and marketing, the weekend will be promoted in Houston and all-alumni newsletters leading up to the event to build awareness and encourage participation among the greater Rice alumni and friends community. PROJECT GOALS: Reengage alumni, plug into Rice Endowment legacy Inclusive of faculty, including new faculty Connect with students, opportunity for them to connect with alumni Celebrate from where we came and where we are going Create an archive for milestones
5 KEY COMMUNICATIONS DATES: JUNE 16 WEBSITE PHASE I JUNE 24 RFP FOR GALA VIDEO(S) COMPLETE JUNE OF 5 JULY 11 COMMISSION UPDATE JULY 15 ALL ALUMNI NEWSLETTER JULY 18 CAMPUS AUG 5 WEBSITE PHASE II AUG 8 PRINT INVITATION DROPS IN MAIL AUG 8 VOLUNTEER OUTREACH TOOLKIT READY AUG OF 5 AUG 12 DC & NYC REGIONAL S AUG 19 BAY AREA REGIONAL AUG 26 HOUSTON EVENTS DIGEST AUG 29-SEPT 2 WEBSITE PHASE III SEPT 2 AUSTIN & DALLAS REGIONAL S SEPT 5 3 OF 5 SEPT 5-12 RICE NEWS SEPT OF 5 SEPT 28 EVENT PROGRAM DELIVERED SEPT 28 FINAL VIDEO(S) DELIVERED SEPT 30 HOUSTON EVENTS DIGEST SEPT 30-OCT 2 ARUBA REUNION WEEKEND 2016 OCT 7 5 OF 5
6 DELIVERABLE PURPOSE/TASK SEGMENT DEADLINE NOTES 1 of 5 Save the date for gala; nominations open; recap of year-to-date ARUBA; Commission June 22 All Alumni Newsletter Save the date; nominate All July 8-15 Reminder to nominate Campus Nominate All-Depts July of 5 invitation w/ link to registration page ARUBA, Commission August Send shortly after print invitation drops DC & NYC regional s Blurb announcing registration is open DC & NYC alums August 12 Commission update Announce winners prior to broader announcement Volunteers TBD Bay Area regional Blurb announcing registration is open Bay Area alums Aug. 19 Commission update Reminder to nominate; save the date Commission July 11 Mid-late August Per Dan 6/27: The commission update can go in mid-late August as a kickoff to the fall type of message Houston event digest Highlight gala as a signature event Houston alumni Aug. 26 Austin and Dallas regional s Blurb announcing registration is open Austin and Dallas alums Sept of 5 Announce award-winners and link to registration ARUBA, Commission, Others TBD September 5 Highlight award winners with brief bios; 2 nd reminder to register Rice News Announcement of award winners Subscribers September of 5 Last chance to register ARUBA, Commission, Others TBD, minus registrants September 23 Last chance: approx. one week out of event Houston event digest Reminder for weekend; walkups accepted (TBD) Houston alumni September of 5 Thank you and survey Attendants of gala Oct. 7 Include any notes about remaining events for 50 year celebration; link to photos
7 STUDENT AND COMMUNITY OUTREACH
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14 RICE MAGAZINE, FALL OCS/FALL2016RICEMAG_ISSUU
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17 ARUBA 50 Years Celebration 1 of 3
18 ARUBA 50 Years Celebration 2 of 3
19 ARUBA 50 Years Celebration 3 of 3
20 ARUBA 50 Years Athletics s 1 to 3
21 ARUBA Gala 1 of 5
22 ARUBA Gala 2 of 5
23 ARUBA Gala 3 of 5
24 ARUBA Gala 4 of 5
25 ARUBA Gala Registrant
26 ARUBA Gala 5 of 5
27 WEB
28 CELEBRATING 50 YEARS OF BLACK UNDERGRADUATE LIFE
29 ARUBA
30 VIDEO: CELEBRATING 50 YEARS LIFE/VIDEO-CELEBRATING-50-YEARS-OF-BLACK-UNDERGRADUATE-LIFE-AT-RICE
31 ARUBA LEGACY ENDOWMENT
32 BLACK HISTORY AT RICE TIMELINE
33 WEB BANNERS
34 EVENTS
35 TRAILBLAZERS IN RICE ATHLETICS PROGRAM
36 GALA PRINT INVITATION
37
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40 BLUEPRINT FOR EXCELLENCE GALA PROGRAM
41
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50 GALA AWARD
51
52 EVENT PHOTOS For more event photos, please visit: and
53 THANK YOU
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