MOBILE NETVIEW 3.0 FREQUENTLY ASKED QUESTIONS 2013

Transcription

1 MOBILE NETVIEW 3.0 FREQUENTLY ASKED QUESTIONS 2013

2 1 WHAT OPERATING SYSTEMS ARE COVERED IN MOBILE NETVIEW 3.0? Mobile NetView 3.0 is metered data from our on-device ios and Android measurement. Mobile NetView 3.0 gives clients the ability to look at app and web data across both operating systems, with the ability to target individual operating systems. 2 WHAT WILL HAPPEN TO THE SURVEY BASED MOBILE NETVIEW? We will continue to produce the survey-based Mobile NetView product side-by-side. We are working with the data integration team to fuse the survey-based data with our on-device measured Android and ios data. An update on the progress of this will be shared when available. 3 ON WHAT DATE DOES NEW DATA GET RELEASED? New monthly data will be available 15 days after the close of the month. For example, January 2013 data will be available on February 15th. If the 15th falls on a weekend, data will be released on the following Monday. 4 DOES MOBILE NETVIEW 3.0 INCLUDE ipad OR TABLET DATA? No, Mobile NetVIew 3.0 includes smartphone data only. Our Android meter has been enhanced so that we can now meter Android Tablets, but we have not yet put a tablet panel in place. 5 HOW DO I KNOW THE SAMPLE SIZES FOR A PARTICULAR REPORT? In the initial release, the color coding for sample sizes will not be available in the user interface. We are working on including color coding and sample sizes in a subsequent release in the next couple of months. Exact timing will be shared when available. 2 VISIT OR CALL

3 6 9 WHAT IS MEDIAVIEW? MediaView is the delivery tool for Mobile NetView 3.0. The vision for MediaView is that it will become the user interface for all Nielsen Audience Measurement products. Mobile NewView 3.0 is the first audience measurement product available in MediaView. Nielsen Online Campaign Ratings (NOCR) is also available using the MediaView platform. CAN REPORTS BE SHARED WITH COLLEAGUES/ CO WORKERS? The ability to share reports run in Mobile NetView 3.0 is not included in this first release. Clients will be able to export the report and send it. Report sharing is an enhancement we will want to add in the future. 7 HOW MUCH DATA IS AVAILABLE? Data is available beginning in June 2011 for clients that have subscribed to that data. 8 IS ALL DATA AVAILABLE TO CLIENTS WHEN THEY SUBSCRIBE TO MOBILE NETVIEW 3.0? 10 CAN CLIENTS GET ACCESS TO QUARTERLY DATA INSTEAD OF MONTHLY Currently, we can only configure access based on contiguous months, so we can t set access for March, June, September and December data for example. We will work on this as an enhancement if there is demand for this. No. Access to data for historical periods is based on client contracts. Clients can opt to purchase historical data. Copyright 2013 The Nielsen Company 3

4 11 13 WHERE DO I FIND A DESCRIPTION OF ALL THE METRICS IN MOBILE NETVIEW 3.0? WHAT CHANGES ARE EXPECTED AS A RESULT OF THE CREDITING RULE ENHANCEMENTS? There is an interactive Help function that is available in Mobile NetView 3.0. This is accessible in the top right of the page. The Help function also provides details of every report and the user interface. 12 WHAT IS A SESSION AND HOW IS IT DEFINED? A session is defined as a continuous series of browser or application events. A session is not considered over until we detect 15 minutes of inactivity. Page Views have been a foundation of web Starting with January 2012 data, there are some crediting rule enhancements for both Android and ios which will impact Time Spent and Visits. For example, we made a consistent change for the definition of a session across both operating systems. A session is now considered to have ended after 15 minutes of inactivity. For Android, we are enhancing the way we are calculating Time Spent and sessions for browser and applications. We are taking both browser and application usage into consideration when calculating a session s length whereas previously the browser and app usage were separate. In addition, for Android applications, a Visit was counted every time the app was launched for 2011 data; however, it will now be calculated to be consistent with our session (15 minute) definition. For ios, we have enhanced our crediting to include video usage (when an app uses the Apple Core Media player) or in-app browsing as part of our Time Spent calculations. Time Spent for apps that use video is expected to increase as a result of this enhancement. 4 VISIT OR CALL

5 14 HOW ARE APPS AND WEBSITES CLASSIFIED? For website classification, we leverage the MarketView dictionary used across all online products and we continue to classify mobilespecific URLs into the MarketView dictionary. For applications, we have established a classification tool that populates an app dictionary (similar URL dictionary maintained in Market- View). We have created a super-set of categories for reporting in Mobile NetView 3.0 that cover apps as well as websites. 15 WHAT DOES AD SUPPORTED MEAN AND DOES IT APPLY TO APPLICATIONS? 16 WHAT ARE OUR PANEL EXPANSION PLANS? WILL IT CONTINUE TO GROW? We have just over 5,000 panelists across both ios and Android platforms right now. There are no immediate plans to grow the panels larger than this in the near-term. 17 MOST U.S. CONSUMERS DON T HAVE SMART- PHONES. WHY HAVE YOU CHOSEN TO IGNORE THE VAST MAJORITY OF AMERICANS WHO USE FEATURE PHONES? The ad-supported classification is for websites only. By checking the only ad-supported in your report builder, it allows the user to rank the top ad-supported websites. We currently are not classifying apps with this flag yet, but will plan to do so in the future. Smartphones especially those with media and app-friendly operating systems like Google Android or Apple ios are quickly gaining in popularity. Nearly 50 percent of US mobile consumers now own a smartphone and two-thirds of Americans who purchased a new cellphone in the past three months chose a smartphone over a feature phone. Copyright 2013 The Nielsen Company 5

6 18 WHAT ABOUT BLACKBERRY RIM? DOESN T YOUR DATA SHOW IT IS JUST AS POPULAR AS THE OTHER PLATFORMS YOU ARE ALREADY MEASURING? Android and ios account for nearly 80 percent of all mobile web and mobile app traffic from smartphones. That is not to say we are ignoring RIM in fact we continue to track RIM s share of the smartphone market closely and are investing in R&D work on a RIM meter. 19 WHAT EXACTLY ARE YOU MEASURING WITH YOUR ON DEVICE METERS? Our capabilities vary by platform. On ios we measure all http: and https: traffic, including all traffic through the web browser and through apps. That means Nielsen is able to provide such key media metrics as reach, frequency and duration. We can provide the same audience metrics for Android, with the additional ability to measure device usage in more detail. For Android we can report on media metrics like reach, frequency and duration for Internet and apps, as well as for other functions on the phone, including camera, dialer, messaging, and even charging behavior. 20 WHY CAN T YOU CAPTURE THE SAME LEVEL OF DETAIL ON APPLE DEVICES AS YOU DO ON ANDROID? ios has limited multitasking abilities and as a result, it does not allow for a meter to run on the device in the background as is possible on Android. 21 WILL YOU BE ELIMINATING SURVEYS ALTOGETHER? We consider these two methods consumer surveys and on-device metering to be complementary and not mutually exclusive. There are no current plans to eliminate our surveys of mobile consumers. Over time, however, we will come to rely less on surveys when it comes to audience measurement. 6 VISIT OR CALL

7 22 23 WHICH ANDROID OS DO YOU TRACK? HOW DO YOU MANAGE THE INCREASED FRAGMENTATION DUE TO THE ACCELERATED PACE AT WHICH NEW VERSIONS ARE BEING INTRODUCED? I THOUGHT APPLE DIDN T ALLOW THIRD PARTY MEASUREMENT. HOW DID YOU GET AROUND THAT POLICY? DOES APPLE KNOW YOU ARE DOING THIS? We currently support Android OS versions from 1.6 (Donut) to 3.0 (Honeycomb). Managing support for the new versions is a challenge that Nielsen meets with a dedicated team of wireless engineers. Experts in Nielsen s Panel Management Center of Excellence collaborate with our engineering team to ensure that once a meter is ready, it can be rolledout to the panel in a way that maintains high quality. Our measurement solution for ios complies with Apple s terms and guidelines for use. We support their commitment to delivering a superior consumer experience and adhere to Nielsen best practices and policies for safeguarding consumer privacy. Copyright 2013 The Nielsen Company 7

8 ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 8 VISIT OR CALL