Mobile: The New Oxygen for Events

Transcription

1 Mobile: The New Oxygen for Events Presented by Kevin Long Director of Marketing CrowdCompass Wednesday, March 6, 2013 Melissa Nielsen Manager of Print, Online and New Media Communications Society of Critical Care Medicine Moderated by Zachary Chouteau Features/Content Editor Meetings Focus

2 Housekeeping Today s webinar is worth 1 clock hour of credit for Strategic Planning toward the CMP application through the CIC. To receive credit for attending this webinar, simply visit our webinar club page: Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call

3 Today s Webinar Mobile trends and new engagement opportunities Preparing and marketing your app for success Year-round engagement through mobile The biggest secret to keeping up with technology Mobile predictions: Top 10 Free ebook: Mobile App Marketing Playbook

4 Smart Device Adoption 1 billion smartphones or tablets will be sold in x the number of desktop or laptop sales 68% of Americans now own a smartphone

5 Smart Device Adoption $122M In just two years $17M

6 The Santa Test 17.4 million smart devices activated on Christmas day (last year, it was 6.8 million)

7 The Mobile Wave App Growth # of Apps Published Doubles Every Year

8 40 billion ios apps downloaded (half of those downloads were in 2012) 66% of businesses have already deployed mobile apps

9 The Santa Test Christmas Day App Downloads Hit 328 million (last year, it was 242 million)

10 New World Order Do You Fly?

11 Do You Eat?

12 Give Your Attendees What They Expect

13 The Mobile Opportunity Attendees Engagement Ambassadors Speakers Impact Celebrities Exhibitors Promotion Partners Sponsors ROI Family

14 Preparing and Marketing Your App for Success

15 Preparing and Marketing Your App for Success Melissa Nielsen Manager - Print, Online and New Media Communications, Society of Critical Care Medicine 4,000 Medical Attendees 100s of Speakers 5-day Event 80% Download Increase Focused Selection Process

16 Preparing Who: One person oversees the app Production and proofing What: Correct content Schedules and layout When: Launch early Keep it up to date Future: Glossary of Terms

17 Marketing Promote your app before, during, and after your event Attendees: Resource Meeting expectations Future Focus: More Click promotion More focus on contact sharing Sponsors Individual banner sales Future Focus: One big over-all sponsor (data makes this easier)

18 Risk Management and Brand Building

19 Lessons from a 3-time Event App User

20 Year-round Engagement

21 Year-round Engagement

22 The Secret to Keeping up with Mobile

23 Just Start Tapping

24 Younger Generations Are

25 So are 100 Year Olds

26 Top 10 Ways that Smart Devices will Improve Events

27 Seamless Integration

28 Historical e-portfolio

29 Leveraging Networks & Fostering Community

30 Check In

31 Detailed Sponsor Data

32 Multi-Event Apps will Become the Norm

33 Survey & Poll Aggregation

34 Manage Documents

35 Interactive Notes

36 Interactive

37 Questions? Free ebook: Mobile App Marketing Playbook

38 Housekeeping Upcoming Webinars March 13 th & 27 th Negotiating: The Basics and Advanced at 1pm Eastern. View past webinars On Demand at any time, and Watch Now! Upcoming Meetings Focus Live! Starting in April! Meetings Focus Webinar club page related articles, upcoming events, PPT Slides, webinar On Demand, CMP information and more! Visit:

39 Thank you for joining us for Mobile: The New Oxygen for Events Please stay connected as you will be redirected to the Meetings Focus Webinar club page where you can obtain a copy of this presentation as well as find information to gain CMP Credit. If you are not automatically redirected, please visit: