Mobile Application Strategy

Transcription

1 Mobile Application Strategy Native vs. Adaptive Technology Ryan Peters IT Software Supervisor

2 Does this look familiar?

3 Survey Types of tablets What type of tablet do you currently own? Apple Android Windows Blackberry

4 Statistics US phone market share for Q (based on Nielson data) 52% of devices run Android OS 40% of devices run ios Apple is the largest device manufacturer with Samsung coming in second Microsoft is continuing to gain ground while Blackberry is losing ground Mobile web browsing accounted for 25% of all web traffic. 10% of that traffic came from mobile phones. A growth of 184% over At the current pace, it is predicted that by Q2 2014, tablets will out sell PCs As of April 2013, it is estimated that 80% of the usage on mobile devices is spent on apps rather than browsers In a recent survey, commissioned by evoice, 36% of business owners use 3 or more mobile devices to run their business According to the UN, more people have cell phones than toilets!!

5 Survey How many devices How many tablets and/or phones do you currently have in your household? The average mobile business person owns at least 3 Internet connected devices

6 Keys to mobile app development Know your audience Who will be the primary user of the app? Is this an internal corporate app or open to the public? Performance Will your app be data intensive? Will your app require many actions taken by the user? What type of device functionality will your app require? User interface UI needs to touch friendly to give space between interactive elements Be cognizant of touch functionality with different operating systems What is the purpose for the app Marketing Additional functionality Extension of functionality These can drive the decision between what technology you want to use

7 Html vs native Pros and cons for the different technology HTML 5 Easier to develop Cross Platform Multiple hybrid frameworks Slower Can act differently across platforms Native Faster performance Access to device specific controls Consistent platform look and feel Increased costs for development tools Code base for each platform Lack of device specific controls Example of HTML 5 Apps

8 Hybrid App Hybrid apps use the best of each technology by allowing use of HTML5 to create cross platform content which interfaces to native functionality Hybrid apps allow you to be flexible with the code base so you can have one code base that will work across multiple platforms With native apps, you will still need to compile apps for each environment, requiring specials tools, but the main code base will be the same Allow for access to device specific controls, such as camera, accelerometer, and device storage Common Frameworks PhoneGap Open Source through Adobe and use javascript for the user interface and data Xamarin Allows you to use C# for user interface and data. Titanium javascript framework with native interfaces

9 Hybrid apps continued For a hybrid app that requires a javascript framework, you need to choose a framework that meets your needs Popular javascript frameworks are: Jquery Mobile Sencha Zepto Develop an offline storage plan. Hybrid apps offer the ability to store data offline similar to native apps and will keep the data secured These frameworks are rapidly evolving and keeping up with the latest can affect development

10 Insurance App Examples

11 A little more humor

12 Open Discussion How many people are looking into a mobile app? How many groups are using tablets within their enterprise? What department do you see an app having the biggest benefit? Questions?