NetView International Interface User Guide

Transcription

1 NetView International Interface User Guide Page 1/62

2 Table of Contents 1. Introduction Technical Requirements What s New? Getting Started A. Site Layout B. Account Settings C. MarketView Dictionary Tool Sites Tab Research Specific Sites (Brands, Domains, Applications, etc.) A. Site Search/Selection B. Choosing a Report Format C. Choosing Report Controls D. Reviewing Report Results (General) E. Standard Metrics (Sites Tab)...16! Web Traffic Report... 18! Audience Profile Report... 18! Referral/Destination/Top Pages Report F. Trend Report G. Unduplicated Audience H. Audience Overlap *NEW* I. Audience Profile Category Tab Research a Category of Sites A. Selecting a Category/Subcategory B. Choosing Report Controls C. Reviewing Report Results (General) D. Standard Metrics (Category Tab) Demographic Tab Research Sites Visited By a Specific Demographic A. Selecting a Demographic B. Choosing Report Controls C. Reviewing Report Results (General) D. Demographic Targeting...39 Page 2/62

3 8. All Sites Tab Research Top Sites & Audience Summary Reports A. Choosing a Report Format B. Choosing Report Controls C. Reviewing Report Results D. Standard Metrics (All Sites tab) E. Key Demographics F. Active Universe Profile G. Daily/Hourly Traffic H. Average Usage Report Manager *NEW* A. Pending Reports *NEW* B. Latest Reports *NEW* C. Saved Reports *NEW* D. Saved Site Lists *NEW* E. Saved Audiences *NEW*...61 Page 3/62

4 1. Introduction The NetView interface represents a complete redesign of our previous interface. The enhancements - ranging from new reporting/filtering to improved navigation to saving site lists, reports, and demo audiences - make it quicker and easier for you to get the NetView data you want. This User Guide serves as both an introduction to the new interface and to the NetView service. 2. Technical Requirements The interface is best viewed with: Browsers Microsoft IE 5.0 or above Firefox 1.5 or above Platforms PC - Windows XP, NT, 2000, 98 Screen Resolution 1024 x 768 Page 4/62

5 3. What s New? New Reports/Functionality: Audience Overlap Understand the overlaps between Site audiences via a cross-tab grid that displays the % overlap across up to 20 sites. See 5-H. Audience Overlap Category Selections in Demo Targeting Filter results by a specific Site Category/Subcategory. See 7-B. Choosing Report Controls Ad-Supported filter Filter Brand/Channel reports to only include Ad-Supported sites. Firefox Browser Compatibility Site Layout/Navigation Improvements: More Intuitive Site Design - The NetView site has been reorganized into 4 tabs to align with the audiences you want to measure - a list of Site Audiences (Sites), Category, Demographic, and All Sites (for reports on Top Websites or Total Audience). See 4. Homepage/Site Layout Research Specific Sites At The Same Time Create a list of Sites and run various reports on them. (No more searching through a Top Websites report to find the data one site at a time). See 5-A. Site Search/Selection Better Site Search Scan through Parents/Brands/Channels, Domains/Subdomains, Applications, Custom Rollups, and Categories/Subcategories through one central search. Provides Unique Audience information (latest month) within the Search results as well as Category/Subcategory information for Brands and Channels. See 5-A. Site Search/Selection Run A Category/Subcategory Report Just By Searching for a Site Site Searches will provide Category/Subcategory information on Brands/Channels. Both will be hyperlinked. Just click on one and you ll get taken to the Category/Subcategory report. See 6.A. Selecting a Category/Subcategory. Easier to Read Reports Fixed column headers allow you to scroll through report results without having to remember what each column represents. The report results can also be expanded to the full screen for easier reading. See 5-D. Reviewing Report Results Building Site Lists Build a running site list out of the results of Category, Demographic Targeting, and All Site reports. Just check off the site and add it to your list for future research. No longer need to remember and re-enter these Sites. See Reviewing Report Results in 6-C., 7-C., or 8-C. Access Previously Run Reports - A 'Latest Reports' section will save your last 20 reports. Just click the link and the report will re-run. See 9-B. Latest Reports Accessing Channel Data Access all Channel data vs. having to search for it individually or under its Brand. See 8-B. Choosing Report Controls Saving: Reports - Save up to 20 Reports. The time frame can be set to update automatically to the most recent. See 9-C. Saved Reports Site Lists Save up to 20 Site Lists. Can consist of any combination of 20 Parents, Brands, Channels, Domains, Subdomains, Categories, Subcategories, Applications, and Custom Rollups. See 9-D. Saved Site Lists Audiences - Save up to 20 demo targets (e.g., Male, 25-49, HHI $75K+). See 9-E. Saved Audiences Page 5/62

6 4. Getting Started 4-A. Site Layout The NetView interface has four report tabs representing the different ways of researching Sites audiences in NetView. Below is a description of each section/tab as well as what reports are found in each. Section Types of Research Report Formats Found In This Section Sites Researching specific Site audiences including Parent/Brand/Channel, Domain/Subdomain, Standard Metrics, Trend Report, Unduplicated Audience, Audience Overlap, Audience Profile Applications, Custom Rollups, and Category/Subcategory totals Category Research a category or subcategory of Sites Standard Metrics Demographic Researching the Site audiences visited by a Demographic Targeting All Sites specific Demo target audience Reviewing a complete list of sites (usually ranked by Unique Audience) as well as Audience Summary reports Standard Metrics, Key Demographics, Active Universe Profile, Daily/Hourly Traffic, Average Usage All of these reports are featured in this User Guide. For information on a specific report, see the Table of Contents for the page number. Page 6/62

7 The other buttons/functionality found on the homepage are: 1) Dictionary Search our database by Parent, Brand, Channel, or Subdomain name. 2) Help Includes User Guides, Account Settings, Methodology documents, Contact Info, etc. 3) Logout To return to the NetRatings product login page. 4) Country Pull-Down Menu Toggle between countries if you subscribe to more than one. 5) Search Find any audience with reported data in NetView. The default search goes through all MarketView (Parent/Brand/Channel), Apps, Categories/Subcategories, and Custom Rollups. Checking off Include Domain/Subdomain will expand the results to include domains and subdomains. 6) Report Manager Access saved site lists, saved reports, saved demo audiences, your last 5 reports, and pending reports The process for running reports in all 4 sections is as follows: 1) Choose your Audience(s) (for All Sites, this will automatically default to All Active Online Population 2) Choose your Report Format 3) Choose your Report Controls (this includes time frame, panel, etc.) This process will be detailed in each of the next four sections. Page 7/62

8 4-B. Account Settings The Account Settings are found in the Help section. In this section, you can change your NetView password, add your address if you want to receive s when new data posts, set the default country (if you subscribe to more than one), and set the defaults for the following Report Controls: (NOTE: All of the below can be changed when doing a specific report. This section just lets you establish the default settings) Timeframe The default is the latest month. Can set to Latest Week or Latest Quarter for reports that accept that time frame. Panel The default is Home and Work. Can change to Home or Work Expand Report Control Bar The default is set to on. This can be changed to off. See below for the two views. o On: o Off: Include Internet Applications The default is on which displays all Application-related traffic for Parents/Brand/Channels. Turning this off would only display a Parent/Brand/Channel s URL traffic. Ad-Supported Only The default is off which defaults to displaying all Brands/Channels in reports. Changing this to on would default reporting only ad-supported Brands/Channels. Page 8/62

9 4-C. MarketView Dictionary Tool The MarketView dictionary allows you to search through our whole database by a given company name, brand name, or URL to find out how a site is Classified, its Category/Subcategory, and whether it is marked as Ad- Supported. The search is defaulted to the dictionary as of the most recent month. This can be changed to the dictionary used for any of the past 12 months. The search is either through Parent, Brand, and/or Channel or by Subdomain (which would include domains). The results are listed in alphabetical order with all Parents coming first, Brand second, Channels third. Page 9/62

10 Clicking a specific Parent/Brand/Channel will display it within its hierarchy and display the URLs found under it. We can also see its Category/Subcategory as well as that it is Ad-Supported. If you do a subdomain search, it will return a list of all domains/subdomains with that text. Clicking the URL will then show the hierarchy of the Parent/Brand/Channel it is found within. Page 10/62

11 5. Sites Tab Research Specific Sites (Brands, Domains, Applications, etc.) This section is for researching specific Site audiences whether they are Parents, Brands, Channels, Domains, Subdomains, Applications, Custom Rollups, or Site Categories/Subcategories. There is a maximum of 20 Sites allowed for all reports except Audience Profile which is set at 3. 5-A. Site Search/Selection The search box is anchored in the upper right hand side of the new NetView interface. There are two modes for the Search. The default mode search (Exclude Domain/Subdomain) will return any Sites in the below levels that contain the search text in their name and have passed our panelist threshold (1 in US and UK, 10 in other countries) in one of the past 13 months: # MarketView (Parent/Brand/Channel) # Applications # Categories/Subcategories # Custom Rollups (data only available in Standard Metrics and Trend Report) Checking off Include Domain/Subdomain will add domains and subdomains to the search. The Exclude Domain/Subdomain report takes less time to generate than the Include search mode and is recommended unless you are specifically looking for a Domain/Subdomain or if you found no results in Exclude search mode. The search results are displayed in a five-column table that includes the Site Name, Level, Unique Audience for the latest month, Category, and Subcategory. The Category and Subcategory information is only available for Brands, Channels, Categories, and Subcategories. Page 11/62

12 The results are ranked in descending order of their Unique Audience for the latest Month but may be sorted by any column by clicking that column s report header. For Sites with panelists, the text/data in the last 4 columns will be in Blue. For Sites with or less panelists (1-19 in the US & UK), the text in the last 4 columns will be in Red. To select Sites, check the box to the left of the Site s name and click the Add Sites button above the search results. The sites will appear in a bar titled My Site(s) directly under the Audience bar. Up to 20 Sites may be added. To remove a Site from the My Site(s) bar, click on the name. To remove all Sites, hit the Clear Sites on the right side of the My Site(s) bar. Hitting Save Sites allows you to save the site list in the Report Manager. This is described further in 9-D. Saved Site Lists. Clicking an underlined Category or Subcategory in the search results will take you straight to a report of the Category/Subcategory s Standard Metrics report (Unique Audiences, Page Views, Time Spent, etc.) Once you are done searching for sites, click the Use Sites button on the right side of the My Site(s) bar. This will clear your search results and add a Formats bar where you can select your report. Page 12/62

13 5-B. Choosing a Report Format Reports are organized into three groups: Site Metrics, Demographic, and Audience Summary. Clicking a Format section will show a menu of all the included reports. Available reports will vary per section/tab any reports not available will be grayed out and cannot be selected. For the Sites tab, the available reports are: Site Metrics: Standard Metrics, Trend Report, Unduplicated Audience*, Audience Overlap* Demographic: Audience Profile* Audience Summary: None * These reports require each Site have 40+ panelists. Sites below this threshold for a given month (data shown in Blue and Red in the Standard Metrics or Trend report) will not display data. While screenshots and details will follow for each report, here is a quick summary of why and when you would want to use each report. Report Format Information Provided Site Metrics Standard Metrics Overview of a Site s traffic for a given time period Unique Audience, Reach %, Visits/Sessions, Page Views, Time Spent. Also provides access to the Web Traffic Report to see the distribution of URLs for a Parent/Brand/Channel/Domain and an Audience Profile report. Site Metrics Trend Report A 13 month traffic trend for a Site or Sites. Site Metrics Unduplicated Audience Identify the unique audience and duplication between a combination of 2 or more sites Site Metrics Audience Overlap Identify the site-by-site overlap for up to 20 sites. Demographic Audience Profile Demographic profile of a Site Audience Selecting a report will bring up the Controls bar. Formats can be changed at any time without resetting the Site Audiences. Page 13/62

14 5-C. Choosing Report Controls The Controls bar contains the following options for the Sites tab: Time Frame: This defaults to the latest month. The options include the last 13 months and rolling quarters for all reports (except Trend Report). Panel: Defaults to Home and Work ( Home in Brazil, Spain, and Switzerland). Home available in all countries. Metric (only for Trend Report): This defaults to Unique Audience (000). The other options are Web Page Views (000), Web Pages per Person, Time per Person, and Reach %. This designates what Metric will be trended in the Trend Report. Demo Filters (only for Unduplicated Audience): Can limit the analysis to a specific gender, age, or income range The following are visible when the control bar is expanded. If collapsed, hit the to expand: button to the left of Control: Include Internet Applications: The default state for this checkbox is checked. Exclude mode would report only the web page activity for the selected Site audience(s). Ad-Supported Only: This checkbox is disabled for Sites tab to prevent any Sites selected from being accidentally filtered out. It is enabled for the other three sections/tabs. Include Adult Sites: This checkbox is disabled for Sites tab to prevent any Sites selected from being accidentally filtered out. It is enabled for the other three sections/tabs. Once the Report Controls have been set, click the Run Report button to generate the report. Page 14/62

15 5-D. Reviewing Report Results (General) The report will appear below the Audience, Report Format, and Report Control bars. Clicking a Site name will produce a pop-up report showing the Web Traffic for the Site. Clicking a Site s Unique Audience estimate will open up an Audience Profile for the Site. Please note that hierarchy expansions do not appear in this tab as all levels are treated equally. To see the hierarchy for a specific Parent or Brand, see the visuals on 8-B. Choosing Report Controls. The results are ranked in descending order of their Unique Audience but, in Standard Metrics, may be sorted by any other underlined column by clicking that column s report header. The Save Report button allows you to save the report in Report Manager. As long as the time frame chosen is set to Latest Month or Quarter, the report will automatically update whenever you access it in the future. This is described further in 9-C. Saved Reports. The Print button opens up a print-friendly page and the browser print window. The Export button produces a CSV file that can be opened in Excel. The button on the right-hand side will collapse the top portion of the report to provide more screen space for the report results. In addition, the report headers are fixed to make it easier to scroll through the results. Page 15/62

16 5-E. Standard Metrics (Sites Tab) Description This report provides an overview of a Site s traffic for a given time period. This report format is the most prevalent throughout the NetView service and can be run for a specified list of sites (this instance), for all sites within a category or subcategory (under Category tab) and for all sites of a specific level (under All Sites tab). Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Audience Parents! Brands! Channels! Applications! Types Domain! Subdomain! Category/Subcategory! Custom Rollups! Panelist 40+ panelists! panelists! panelists! 1-9 panelists! Threshold (black) (blue) (red) (red, UK only) # of Audiences Minimum: 1 Maximum: 20 Column Header Definitions Column/Metric Site Level Unique Audience (000) Active Reach (%) Definition Name of the audience being researched. Can go beyond a single site audience at times if Parents or multi-site Brands are chosen. Displays the level for the audience. Covers MarketView levels (Parent, Brand, Channel), Domain/Subdomain, App (for Internet Application), Custom Rollup, or Category/Subcategory The projected number of unique persons (Age 2+) who visited the Site audience. Reporting is in thousands. (e.g., 27,549 is really 27,549,000) The percentage of all active 2+ unique persons who visited the site. Active is defined as anyone who used an Internet-enabled computer within the time period. Page 16/62

17 Universe Reach (%) Web Page Views (000) Sessions Per Person / Visits Per Person Web Pages Per Person Time Per Person (hh:mm:ss) The percentage of all Internet-accessible 2+ unique persons who visited the site. Internetaccessible is defined as anyone who had access to an Internet-enabled computer within the time period. The projected number of unique pages viewed on a Site audience. Reporting is in thousands. A session is defined as a continuous series of URL requests, running applications, or AOL proprietary online service page requests. Logging off or 30 minutes of computer inactivity ends a session. A visit displayed when Including App is not checked does not factor in running applications or AOL proprietary usage. Both are divided by a Site audience s unique audience to understand frequency of visitation. Web Page Views divided by Unique Audience The average time spent by person who visited the Site. Footnote Explanations *These web sites do not meet minimum sample size standards. Projected and average measures for these sites may exhibit large changes month-to-month as a result. This covers all audiences that have between panelists. The data is colored blue on the front-end to alert Clients that this data has a higher variability than data that passes our 40+ panelist threshold (and is shaded black) **These web sites have insufficient sample sizes for reliable projection of audience size. This covers all audiences that have between panelists (1-19 in UK). Data for these audiences is limited to Unique Audience, Active Reach, and Universe Reach. The data is colored red on the front-end to alert Clients that this is our most variable data. ~ A Client-specified custom aggregation of this site is available. Data visible in the Standard Metrics, Trend, and Audience Profile Reports. Some Clients choose to build a Custom Rollup that can better reflect their total audience than our hierarchy. Reasons could include not having an ownership or traffic-assignment claim on a site s traffic despite serving ads on those pages or it does not fit within our 3-level structure. Page 17/62

18 Follow-Up Reports Web Traffic Report Description: Display of Subdomains, Pages, and Applications under a Parent, Brand, Channel, or Domain ranked in descending order of the % of the site s traffic that visited the subdomain/page/app. Requires 40+ panelists (sites with data in black vs. blue or red) How to Access: Click on the site name which will be hyperlinked if the report is available for the audience. Report: Audience Profile Report Description: Demographic profile of a Parent, Brand, Channel, Domain, Subdomain, Category/Subcategory, or Custom Rollup. Requires 40+ panelists (sites with data in black vs. blue or red). (For more details, see 5.J - Audience Profile.) How to Access: Click on the Unique Audience which will be hyperlinked if the report is available for the audience. Page 18/62

19 Report: Referral/Destination/Top Pages Report Description: For a given subdomain, this provides up to 20 direct referring subdomains (directed to the site via a link), up to 20 destinations (directed from this site to another site), and up to 20 of the subdomain s top pages for the month. Only available for subdomains with 40+ panelists. How to Access: There are two ways to get this report. 1) Run a Web Traffic Report. If a subdomain is classified without any page-level exception (i.e., fr.news.yahoo.com vs. fr.news.yahoo.com/news) and there are sufficient panelist counts, the subdomain will be hyperlinked. Clicking it will take you to the report. (note: wildcarded pages like news.yahoo.com/news do not have subdomain reporting) (Note: clicking the hyperlinked result in an Audience Traffic column would provide an Audience Profile report) 2) Run a Standard Metrics report using a subdomain. Clicking the hyperlinked subdomain will take you directly to the report. Use this method in cases like fr.news.yahoo.com where there is not a direct link from a Web Traffic Report. Page 19/62

20 Report (truncated for space purposes): Page 20/62

21 5-F. Trend Report Description This report provides a 13 month trend on one of 5 metrics Unique Audience (000), Web Page Views (000), Visits/Sessions Per Person, Web Pages per Person, Time per Person, Reach % Active, and Reach % Universe. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters " Inc/Exclude Apps Include Apps! Exclude Apps! Audience Parents! Brands! Channels! Applications! Types Domain! Subdomain! Category/Subcategory! Custom Rollups! Panelist 40+ panelists! panelists! panelists! 1-9 panelists! Threshold (black) (blue) (red) (red, UK only) # of Minimum: 1 Maximum: 20 Audiences (Line graph available for up to 10 Audiences) The metric type is chosen within the Control bar. Any data point that has less than 40 panelists is colored either blue (20-39 panelists) or red (10-19, 1-19 for UK). If a cell is blank, it is either because the Parent/Brand/Channel didn t exist at the time (newly added or phased out) or it didn t make the panelist threshold for that month. If you see blank cells where you believe the site should have traffic, do a site search and look for a similarly-named Brand/Channel with zero traffic reported in the search results. It could be that the old data is under this discontinued version of the site. Page 21/62

22 Column Header Definitions Column/Metric Site Level Months Definition Name of the audience being researched. Can go beyond a single site audience at times if Parents or multi-site Brands are chosen. Displays the level for the audience. Covers MarketView levels (Parent, Brand, Channel), Domain/Subdomain, App (for Internet Application), Custom Rollup, or Category/Subcategory Includes all the relevant months in the range. Footnote Explanations *These web sites do not meet minimum sample size standards. Projected and average measures for these sites may exhibit large changes month-to-month as a result. This covers all periods where the Site Audience had between panelists. The data is colored blue on the front-end to alert Clients that this data has a higher variability than data that passes our 40+ panelist threshold (and is shaded black) **These web sites have insufficient sample sizes for reliable projection of audience size. This covers all audiences that have between panelists (1-19 in UK). Data for these audiences is limited to Unique Audience, Active Reach, and Universe Reach. The data is colored red on the front-end to alert Clients that this is our most variable data. ~ A Client-specified custom aggregation of this site is available. Data visible in the Standard Metrics, Trend, and Audience Profile Reports. Some Clients choose to build a Custom Rollup that can better reflect their total audience than our hierarchy. Reasons could include not having an ownership or traffic-assignment claim on a site s traffic despite serving ads on those pages or it does not fit within our 3-level structure. Page 22/62

23 5-G. Unduplicated Audience Description This report determines the unique audience and duplication between a combination of Site Audiences. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Audience Parents! Brands! Channels! Applications! Types Domain! Subdomain! Category/Subcategory! Custom Rollups " (Parents/Brands/Channels/Apps and Domains/Subdomains cannot be combined together) Panelist 40+ panelists! panelists " panelists " 1-9 panelists " Threshold # of Audiences Minimum: 2 Maximum: 20 Three demo filters are available in the Controls bar to limit the analysis to a specific gender, age, and/or income range. If any of the audiences have less than 40 panelists, they will not be factored into the calculation. The site will have two asterisks to the left of it and there will be red -- in the data columns. Page 23/62

24 Column Header/Row Definitions Column/Metric Site Level Unique Audience (000) Active Reach (%) Web Page Views (000) Total (ROW) Unduplicated Audience (ROW) Definition Name of the audience being researched. Can go beyond a single site audience at times if Parents or multi-site Brands are chosen. Displays the level for the audience. Covers MarketView levels (Parent, Brand, Channel), Domain/Subdomain, App (for Internet Application), Custom Rollup, or Category/Subcategory The projected number of unique persons (Age 2+) who visited the Site audience. Reporting is in thousands. (e.g., 27,549 is really 27,549,000) The percentage of all active 2+ unique persons who visited the site. Active is defined as anyone who used an Internet-enabled computer within the time period. The projected number of unique pages viewed on a Site audience. Reporting is in thousands. This row sums the (duplicated) Unique Audience and Page Views for the Sites. This row provides the unduplicated Unique Audience and Active Reach % for the Sites Footnote Explanations ** These web sites do not meet minimum sample size for reliable projection of any demographics or audience overlaps. They are not factored into any Unduplicated Audience calculations either. This covers all audiences that have less than 40 panelists. These sites do not have enough sample for us to accurately determine duplication with other audiences so it is not included in the calculations. ~ A Client-specified custom aggregation of this site is available. Data visible in the Standard Metrics, Trend, and Audience Profile Reports. Some Clients choose to build a Custom Rollup that can better reflect their total audience than our hierarchy. Reasons could include not having an ownership or traffic-assignment claim on a site s traffic despite serving ads on those pages or it does not fit within our 3-level structure. Follow-Up Reports Web Traffic Report - Click on the site name which will be hyperlinked if the report is available for the audience. Referral/Destination/Top Pages Follow directions under this section of 5-E. Site Metrics - Standard Profile. Audience Profile - Click on the Unique Audience which will be hyperlinked if the report is available. Page 24/62

25 5-H. Audience Overlap *NEW* Description This report consists of a grid with the % overlap between Site Audiences - allowing at a glance to see the overlaps across a competitive set. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Audience Parents! Brands! Channels! Applications! Types Domain! Subdomain! Category/Subcategory! Custom Rollups " Panelist 40+ panelists! panelists " panelists " 1-9 panelists " Threshold # of Audiences Minimum: 2 Maximum: 20 If any of the audiences have less than 40 panelists, they will not be factored into the calculation. The site will have two asterisks to the right of it, the Level will be colored red, and there will be red -- in the data columns. The report is read across. In the above example, 19.06% of Caradisiac s audience also visited La Centrale Auto, 12.66% visited M6 Turbo, and 13.27% visited Yahoo! Sports. To find the approximate number of people these percentages represent, multiply the provided Unique Audience against the percentages (divided by 100). Column Header/Row Definitions Column/Metric Site Level Unique Audience (000) Definition Name of the audience being researched. Can go beyond a single site audience at times if Parents or multi-site Brands are chosen. Displays the level for the audience. Covers MarketView levels (Parent, Brand, Channel), Domain/Subdomain, App (for Internet Application), Custom Rollup, or Category/Subcategory The projected number of unique persons (Age 2+) who visited the Site audience. Reporting is in thousands. (e.g., 27,549 is really 27,549,000) Page 25/62

26 Footnote Explanations ** These web sites do not meet minimum sample size for reliable projection of any demographics or audience overlaps. They are not factored into any Unduplicated Audience calculations either. This covers all audiences that have less than 40 panelists. These sites do not have enough sample for us to accurately determine duplication with other audiences so it is not included in the calculations. ~ A Client-specified custom aggregation of this site is available. Data visible in the Standard Metrics, Trend, and Audience Profile Reports. Some Clients choose to build a Custom Rollup that can better reflect their total audience than our hierarchy. Reasons could include not having an ownership or traffic-assignment claim on a site s traffic despite serving ads on those pages or it does not fit within our 3-level structure. Follow-Up Reports Web Traffic Report - Click on the site name which will be hyperlinked if the report is available for the audience. Referral/Destination/Top Pages Follow directions under this section of 5-E. Site Metrics - Standard Profile. Audience Profile - Click on the Unique Audience which will be hyperlinked if the report is available Page 26/62

27 5-I. Audience Profile Description This is a demographic profile of a Site Audience indexed against the Active Online Population. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Audience Parents! Brands! Channels! Applications! Types Domain! Subdomain! Category/Subcategory! Custom Rollups! Panelist 40+ panelists! panelists " panelists " 1-9 panelists " Threshold # of Audiences Minimum: 1 Maximum: 3 If an audience has less than 40 panelists, it will not display profile data. The site will have two asterisks to the right of it and there will be red -- in the data columns. Cells are colored if there are less than 40 panelists for that site/profile point combination. Blue represents panelists and Red is Column Header Definitions Column/Metric Category Target Unique Audience (000) Unique Audience Composition (%) Composition Index by Unique Audience Definition The category where we classify the specific demo/profile point (e.g., Gender, HHI) The specific demo/profile point being cross-tabbed against the Site Audience. The projected number of unique persons who visited the Site audience and are part of the target. Reporting is in thousands. (e.g., 27,549 is really 27,549,000) The percentage of the total Site audience that is part of the target. The Unique Audience Composition divided by the Composition for the Active Online Population. This helps demonstrate whether the site has specific skews in its audience. The 118 index the above site has for Female can be read as a BuddyProfile.com visitor is 18% or 1.18 times more likely to be Female than the average active online person. Page 27/62

28 Web Page Views Composition (%) Composition Index by Web Page Views Coverage (%) The percentage of all page views that each target represented for the site. This differs from the Unique Audience composition as that metric treats every user independent of their traffic quantity as equal. The Web Page Views Composition divided by the Composition for all Web Pages visited in the time period. The fact that, in the above example, Females index at 135 for Web Page Views vs. 118 for Unique Audience indicates that Females are more active on the site than the males. The percentage of all those in the target audience that went to this site. In the above example, BuddyProfile.com s 336,000 females represents 0.42% of all Females in the Active Online Population. Footnote Explanations These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a result. This covers all cells between panelists. These audience / target cross-tabs cells are colored blue on the front-end to alert Clients that this data has a higher variability than data that passes our 40+ panelist threshold (and is shaded black) These demographics have insufficient sample sizes for reliable projection of demographic measures. This covers all cells between panelists between 1-19 panelists. These audience / target cross-tabs cells are colored red on the front-end to alert Clients that this is our most variable data. ** These web sites do not meet minimum sample size for reliable projection of any demographics or audience overlaps. They are not factored into any Unduplicated Audience calculations either. This covers all audiences that have less than 40 panelists. These sites do not have enough sample for us to accurately project their demographic profile. ~ A Client-specified custom aggregation of this site is available. Data visible in the Standard Metrics, Trend, and Audience Profile Reports. Some Clients choose to build a Custom Rollup that can better reflect their total audience than our hierarchy. Reasons could include not having an ownership or traffic-assignment claim on a site s traffic despite serving ads on those pages or it does not fit within our 3-level structure. Page 28/62

29 6. Category Tab Research a Category of Sites This section is designed for researching Sites within a specific Category or Subcategory. 6-A. Selecting a Category/Subcategory Each Site Category is listed on this screen with pull-down menus below containing their Subcategories. Click on the All Categories link if you are interested in seeing data at the Category level. Click on one of the Category links if you are interested in seeing results for all the Sites in that Category. Choose a Subcategory from a pull-down menu if you want to narrow your results to Sites in a specific Subcategory. After your selection, the Format bar and Controls bar will appear. The Format bar will be set to Standard Metrics as it is the only report currently in this section. A Category/Subcategory can also be chosen by clicking on a Category/Subcategory link in Site Search results. Page 29/62

30 6-B. Choosing Report Controls The Controls bar contains the following options for the Category tab: Time Frame: Defaults to the latest month. The options include the last 13 months and rolling quarters. Panel: Defaults to Home and Work ( Home in Brazil, Spain, and Switzerland). Home available in all countries. Search Bar: Can be used to filter the results to those that contain the search text string. Use the Search box in the top right for a more complete search. You can enter in the Search term prior to running the report in order to filter the results to only the qualified results. The following are visible when the control bar is expanded. If collapsed, hit the to expand: button to the left of Control: Include Internet Applications: The default state for this checkbox is checked. Exclude mode would report only the web page activity for the selected Site audience(s). Ad-Supported Only: When checked, this checkbox filters the results to only Brands and Channels that are Ad-Supported. If there are sites that you feel are being unfairly included or omitted, please audienceproducts@netratings.com. This is defaulted to off. Include Adult Sites: When unchecked, this checkbox filters out any Adult Sites. This is defaulted to on. Once the Report Controls have been set, hitting the Run Report will generate the report. Page 30/62

31 6-C. Reviewing Report Results (General) The report will appear below the Audience, Report Format, and Report Control bars. Clicking a Site name will produce a pop-up report showing the Web Traffic for the Site. Clicking a Site s Unique Audience estimate will open up an Audience Profile for the Site. If a Brand has a Channel(s) that is also in the Category/Subcategory, a + will appear to the left of it. Clicking it will display the Channel(s) below the Brand. The results are ranked in descending order of their Unique Audience but may be sorted by any other underlined column by clicking that column s report header. The Save Report button allows you to save the report in Report Manager. As long as the time frame chosen is set to Latest Month or Quarter, the report will automatically update whenever you access it in the future. This is described further in 9-C. Saved Reports. The Print button opens up a print-friendly page and the browser print window. Please note that the Print function reads only the Sites that appear on the active page (100 sites per page). The Export button produces a CSV file that can be opened in Excel. The button on the right-hand side will collapse the top portion of the report to provide more screen space for the report results. In addition, the report headers are fixed to make it easier to scroll through the results. The checkboxes to the left of each Brand/Channel can be used to add sites to the Audience bar for future research or reference. Check the box(es) of the Site(s) you are interested in and then hit the Add Sites button atop the Report Results. Page 31/62

32 The Sites appear in a My Site(s) bar below the Audience bar. To run reports on those specific sites, click the Use Sites button and you will be moved to the Sites tab where you can now choose the report to run on those three Sites. Page 32/62

33 6-D. Standard Metrics (Category Tab) Description This report provides an overview of the traffic for all the Site Audiences in a given Category or Subcategory. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Audience Parents " Brands! Channels! Applications " Types Domain " Subdomain " Category/Subcategory " Custom Rollups " Panelist 40+ panelists! panelists! panelists! 1-9 panelists " Threshold (black) (blue) (red) # of Audiences 100 per page, all Brands/Channels in the Category/Subcategory and have 40+ panelists included in the report Column Header Definitions Column/Metric Site Level Unique Audience (000) Active Reach (%) Universe Reach (%) Web Rank Definition Name of the audience being researched. Can go beyond a single site audience at times if Parents or multi-site Brands are chosen. Displays the level for the audience. Covers MarketView levels (Parent, Brand, Channel), Domain/Subdomain, App (for Internet Application), Custom Rollup, or Category/Subcategory The projected number of unique persons (Age 2+) who visited the Site audience. Reporting is in thousands. (e.g., 27,549 is really 27,549,000) The percentage of all active 2+ unique persons who visited the site. Active is defined as anyone who used an Internet-enabled computer within the time period. The percentage of all Internet-accessible 2+ unique persons who visited the site. Internetaccessible is defined as anyone who had access to an Internet-enabled computer within the time period. The Unique Audience rank among all other Site Audiences in the Category/Subcategory. Page 33/62

34 Web Page Views (000) Web Rank Sessions Per Person / Visits Per Person Web Pages Per Person Time Per Person (hh:mm:ss) The projected number of unique pages viewed on a Site audience. Reporting is in thousands. The Web Page Views rank among all other Site Audiences in the Category/Subcategory. A session is defined as a continuous series of URL requests, running applications, or AOL proprietary online service page requests. Logging off or 30 minutes of computer inactivity ends a session. A visit displayed when Including App is not checked does not factor in running applications or AOL proprietary usage. Both are divided by a Site audience s unique audience to understand frequency of visitation. Web Page Views divided by Unique Audience The average time spent by person who visited the Site. Footnote Explanations *These web sites do not meet minimum sample size standards. Projected and average measures for these sites may exhibit large changes month-to-month as a result. This covers all audiences that have between panelists. The data is colored blue on the front-end to alert Clients that this data has a higher variability than data that passes our 40+ panelist threshold (and is shaded black) **These web sites have insufficient sample sizes for reliable projection of audience size. This covers all audiences that have between panelists. Data for these audiences is limited to Unique Audience, Active Reach, and Universe Reach. The data is colored red on the front-end to alert Clients that this is our most variable data. ~ A Client-specified custom aggregation of this site is available. Data visible in the Standard Metrics, Trend, and Audience Profile Reports. Some Clients choose to build a Custom Rollup that can better reflect their total audience than our hierarchy. Reasons could include not having an ownership or traffic-assignment claim on a site s traffic despite serving ads on those pages or it does not fit within our 3-level structure. Follow-Up Reports Web Traffic Report - Click on the site name which will be hyperlinked if the report is available for the audience. Referral/Destination/Top Pages Follow directions under this section of 5-E. Site Metrics - Standard Profile. Audience Profile - Click on the Unique Audience which will be hyperlinked if the report is available Page 34/62

35 7. Demographic Tab Research Sites Visited By a Specific Demographic This section is designed for researching the Site audiences visited by a specific Demo target audience e.g., Males (If you are interested in seeing the demographic profile of a specific site, that can be found in the Sites Tab by running an Audience Profile report.) 7-A. Selecting a Demographic The demo selections are provided in checkbox form. A pull-down menu allows for setting a custom age range. Selections made within a category are connected by OR (choosing and will provide 21-34) and selections made outside a category are connected by AND (choosing Male and means both have to be true). Select the demographics in which you are interested and then click the Use Target button. This will add your selections to the Audience, remove the Demographic Selection options, and the Format and Control bars will appear. The Format bar will be auto set to Demographic Targeting as this is the only report currently in this section. Hitting Save Target allows you to save the target audience in the Report Manager. This is described further in 9-E. Saved Audiences. Page 35/62

36 7-B. Choosing Report Controls The Controls bar contains the following options for the Demographics tab: Time Frame: This defaults to the latest month. Can choose any of the past 13 months or rolling quarters. Panel: Defaults to Home and Work ( Home in Brazil, Spain, and Switzerland). Home available in all countries. Search Bar: Can be used to filter the results to those that contain the search text string. Use the Search box in the top right for a more complete search. You can enter in the Search term prior to running the report in order to filter the results to only the qualified results. Category Filter (NEW) Filter the results to Sites within a specific Category. Subcategory Filter (NEW) If a specific Category is chosen, can filter results to one of its Subcategories. The following are visible when the control bar is expanded. If collapsed, hit the button to the left of Control: to expand: Include Internet Applications: The default state for this checkbox is checked. Exclude mode would report only the web page activity for the selected Site audience(s). Ad-Supported Only: When checked, this checkbox filters the results to only Brands and Channels that are Ad-Supported. If there are sites that you feel are being unfairly included or omitted, please audienceproducts@netratings.com. Include Adult Sites: When unchecked, this checkbox filters out any Adult Sites. Once the Report Controls have been set, hitting the Run Report will generate the report. Page 36/62

37 7-C. Reviewing Report Results (General) The report will appear below the Audience, Report Format, and Report Control bars. The results are ranked in descending order of their Unique Audience but may be sorted by any other underlined column by clicking that column s report header. The Save Report button allows you to save the report in Report Manager. As long as the time frame chosen is set to Latest Month or Quarter, the report will automatically update whenever you access it in the future. This is described further in 9-C. Saved Reports. The Print button opens up a print-friendly page and the browser print window. Please note that the Print function reads only the Sites that appear on the active page (100 sites per page). The Export button produces a CSV file that can be opened in Excel. The button on the right-hand side will collapse the top portion of the report to provide more screen space for the report results. In addition, the report headers are fixed to make it easier to scroll through the results. Page 37/62

38 The checkboxes to the left of each Brand/Channel can be used to add sites to the Audience bar for future research or reference. Check the box(es) of the Site(s) you are interested in and then hit the Add Sites button atop the Report Results. The Sites appear in a My Site(s) bar below the Audience bar. To run reports on those specific sites, click the Use Sites button and you will be moved to the Sites tab where you can now choose the report to run on those three Sites. Page 38/62

39 7-D. Demographic Targeting Description This report allows for selecting a demographic target and then ranks sites based on the percentage of their audience that fits the target audience. This site list can be filtered to only sites within a given Category/Subcategory or to only sites that accept advertising. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Audience Parents " Brands! Channels! Applications " Types Domain " Subdomain " Category/Subcategory " Custom Rollups " Panelist 40+ panelists! panelists " panelists " 1-9 panelists " Threshold (40+ panelists who went to the site and fit the demo target.) # of Audiences 100 per page, all Brands/Channels in the Category/Subcategory and have 40+ panelists included in the report Column Header Definitions Column/Metric Site Level Unique Audience (000) Definition Name of the audience being researched. Can go beyond a single site audience at times if Parents or multi-site Brands are chosen. Displays the level for the audience. Covers MarketView levels (Parent, Brand, Channel), Domain/Subdomain, App (for Internet Application), Custom Rollup, or Category/Subcategory The projected number of unique persons who visited the Site audience and are part of the target. Reporting is in thousands. (e.g., 27,549 is really 27,549,000) Page 39/62

40 Unique Audience Composition (%) Composition Index by Unique Audience Web Page Views Composition (%) Composition Index by Web Page Views Coverage (%) The percentage of the total Site audience that is part of the target. The Unique Audience Composition divided by the Composition for the Active Online Population. The 263 index Maxim has for Male can be read as a Maxim visitor is 163% or 2.63 times more likely to be Male than the average active online person. The percentage of all page views that each target represented for the site. This differs from the Unique Audience composition as that metric treats every user independent of their traffic quantity as equal. The Web Page Views Composition divided by the Composition for all Web Pages visited in the time period. The percentage of all those in the target audience that went to this site. In the above example, SI.com s 3,524,000 Males represents 9.39% of all M25-54 in the Active Online Population. Footnote Explanations ~ A Client-specified custom aggregation of this site is available. Data visible in the Standard Metrics, Trend, and Audience Profile Reports. Some Clients choose to build a Custom Rollup that can better reflect their total audience than our hierarchy. Reasons could include not having an ownership or traffic-assignment claim on a site s traffic despite serving ads on those pages or it does not fit within our 3-level structure. Page 40/62

41 8. All Sites Tab Research Top Sites & Audience Summary Reports This section is designed for reviewing a complete list of sites (usually ranked by Unique Audience) as well as reports about general web usage. The reports in this section are found in the Quick Looks and Audience Summary tabs of the current interface. 8-A. Choosing a Report Format Upon clicking the All Sites tab, the Audience will auto-fill to All Active Online Population. Clicking a Format section will show a list of all the included reports. Available reports will vary per section/tab any reports not available will be grayed out and cannot be selected. For the All Sites tab, the available reports are: Site Metrics: Standard Metrics Demographic: Key Demographics Audience Summary: Active Universe Profile, Daily/Hourly Traffic, Average Usage While screenshots and details will follow for each report, here is a quick summary of why and when you would want to use each report. Report Format Site Metrics Standard Metrics Demographic Key Demographics Audience Summary - Active Universe Profile Audience Summary Daily/Hourly Traffic Audience Summary Average Usage Information Provided Overview of the traffic for all sites of a given reporting level (Brand, Domain, etc.) in a given time period Unique Audience, Reach %, Visits/Sessions, Page Views, Time Spent. Also provides access to the Web Traffic Report to see the distribution of URLs for a Parent/Brand/Channel/Domain and an Audience Profile report. Demographic profile of a Site Audience Demographic profile of the Active Online Universe An active reach average for each hour and day. An overview of all online traffic for the time period. Includes current panel size and projections for the Active Online Universe and Current Online Universe. Selecting a report will bring up the Controls bar. Page 41/62

42 8-B. Choosing Report Controls The Controls bar contains the following options for the Sites tab: Time Frame: This defaults to the latest month. The options include months and rolling quarters. Panel: Defaults to Home and Work ( Home in Brazil, Spain, and Switzerland). Home available in all countries. Level: Reports are limited to a specific level. For Parents and Brands, any Brand/Channel housed underneath is visible by clicking the + sign. Available choices are: Parent, Brand, Channel, Application, Domain, Subdomain and Custom Rollup. (NOTE: Can now access all Channel data vs. having to expand Brands.) Search Bar: Can be used to filter the results to those that contain the search text string.! The search is only for Sites in the specified level and that have enough panelists. Use the Search box in the top right for a more complete search.! You can enter in the Search term prior to running the report in order to filter the results to only the qualified results. This can prove helpful if you just want data for a specific hierarchy. (See below. Hierarchy manually expanded one level in the second shot.) The following are visible when the control bar is expanded. If collapsed, hit the button to the left of Control: to expand: Include Internet Applications: The default state for this checkbox is checked. Exclude mode would report only the web page activity for the selected Site audience(s). Ad-Supported Only: This checkbox is disabled for Sites tab to prevent any Sites selected from being accidentally filtered out. Only enabled if Brand or Channel is chosen as the level. Include Adult Sites: This checkbox is disabled for Sites tab to prevent any Sites selected from being accidentally filtered out. Only enabled if Brand or Channel is chosen as the level. Once the Report Controls have been set, hitting the Run Report will generate the report. Page 42/62

43 8-C. Reviewing Report Results The report will appear below the Audience, Report Format, and Report Control bars. Clicking a Site name will produce a pop-up report showing the Web Traffic for the Site. Clicking a Site s Unique Audience estimate will open up an Audience Profile for the Site. If a Parent has a Brand(s) or a Brand has a Channel(s) under it, a + will appear to the left of it. Clicking it will display the Channel(s) below the Brand. The results are ranked in descending order of their Unique Audience but may be sorted by any other underlined column by clicking that column s report header. The Save Report button allows you to save the report in Report Manager. As long as the time frame chosen is set to Latest Month or Quarter, the report will automatically update whenever you access it in the future. This is described further in 9-C. Saved Reports. The Print button opens up a print-friendly page and the browser print window. Please note that the Print function reads only the Sites that appear on the active page (100 sites per page). The Export button produces a CSV file that can be opened in Excel. The button on the right-hand side will collapse the top portion of the report to provide more screen space for the report results. In addition, the report headers are fixed to make it easier to scroll through the results. Page 43/62

44 The checkboxes to the left of each Brand/Channel can be used to add sites to the Audience bar for future research or reference. Check the box(es) of the Site(s) you are interested in and then hit the Add Sites button atop the Report Results. The Sites appear in a My Site(s) bar below the Audience bar. To run reports on those specific sites, click the Use Sites button and you will be moved to the Sites tab where you can now choose the report to run on those three Sites. This will work the same way in the Category and Demographic tabs. Page 44/62

45 8-D. Standard Metrics (All Sites tab) Description This report provides an overview of the traffic for all the Site Audiences in the specified level. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Audience Parents! Brands! Channels! Applications! Types Domain! Subdomain! Category/Subcategory " Custom Rollups! Panelist 40+ panelists! panelists! panelists! 1-9 panelists " Threshold (black) (blue) (red) # of Audiences 100 per page, all Brands/Channels in the Category/Subcategory and have 40+ panelists included in the report Column Header Definitions Column/Metric Site Level Unique Audience (000) Active Reach (%) Definition Name of the audience being researched. Can go beyond a single site audience at times if Parents or multi-site Brands are chosen. Displays the level for the audience. Covers MarketView levels (Parent, Brand, Channel), Domain/Subdomain, App (for Internet Application), Custom Rollup, or Category/Subcategory The projected number of unique persons (Age 2+) who visited the Site audience. Reporting is in thousands. (e.g., 27,549 is really 27,549,000) The percentage of all active 2+ unique persons who visited the site. Active is defined as anyone who used an Internet-enabled computer within the time period. Page 45/62

46 Universe Reach (%) Web Rank Web Page Views (000) Web Rank Sessions Per Person / Visits Per Person Web Pages Per Person Time Per Person (hh:mm:ss) The percentage of all Internet-accessible 2+ unique persons who visited the site. Internetaccessible is defined as anyone who had access to an Internet-enabled computer within the time period. The Unique Audience rank among all other Site Audiences in the chosen level. The projected number of unique pages viewed on a Site audience. Reporting is in thousands. The Web Page Views rank among all other Site Audiences in the chosen level. A session is defined as a continuous series of URL requests, running applications, or AOL proprietary online service page requests. Logging off or 30 minutes of computer inactivity ends a session. A visit displayed when Including App is not checked does not factor in running applications or AOL proprietary usage. Both are divided by a Site audience s unique audience to understand frequency of visitation. Web Page Views divided by Unique Audience The average time spent by person who visited the Site. Footnote Explanations *These web sites do not meet minimum sample size standards. Projected and average measures for these sites may exhibit large changes month-to-month as a result. This covers all audiences that have between panelists. The data is colored blue on the front-end to alert Clients that this data has a higher variability than data that passes our 40+ panelist threshold (and is shaded black) **These web sites have insufficient sample sizes for reliable projection of audience size. This covers all audiences that have between panelists. Data for these audiences is limited to Unique Audience, Active Reach, and Universe Reach. The data is colored red on the front-end to alert Clients that this is our most variable data. ~ A Client-specified custom aggregation of this site is available. Data visible in the Standard Metrics, Trend, and Audience Profile Reports. Some Clients choose to build a Custom Rollup that can better reflect their total audience than our hierarchy. Reasons could include not having an ownership or traffic-assignment claim on a site s traffic despite serving ads on those pages or it does not fit within our 3-level structure. Follow-Up Reports Web Traffic Report - Click on the site name which will be hyperlinked if the report is available for the audience. Referral/Destination/Top Pages Follow directions under this section of 5-E. Site Metrics - Standard Profile. Audience Profile - Click on the Unique Audience which will be hyperlinked if the report is available Page 46/62

47 8-E. Key Demographics This report shows the Unique Audience for all sites of a given reporting level by Gender/Age breaks. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Audience Parents! Brands! Channels! Applications " Types Domain! Subdomain! Category/Subcategory " Custom Rollups " Panelist 40+ panelists! panelists! panelists! 1-9 panelists " Threshold (black) (blue) (red) # of Audiences 100 per page, all Brands/Channels in the Category/Subcategory and have 40+ panelists included in the report Column Header Definitions Column/Metric Level Unique Audience (000) Gender/Age Definition A + indicated that there is another level underneath. Clicking this + will expand to display. The title of this column is based on your Level choice in the Control bar. Names of the audiences being researched. The projected number of unique persons (Age 2+) who visited the Site audience. Reporting is in thousands. (e.g., 2,549 is really 2,549,000) The projected number of unique person within the specified gender/age who visited the Site audience. Page 47/62

48 Footnote Explanations *These web sites do not meet minimum sample size standards. Projected and average measures for these sites may exhibit large changes month-to-month as a result. This covers all audiences that have between panelists. The data is colored blue on the front-end to alert Clients that this data has a higher variability than data that passes our 40+ panelist threshold (and is shaded black) **These web sites have insufficient sample sizes for reliable projection of audience size. This covers all audiences that have between panelists. Data for these audiences is limited to Unique Audience, Active Reach, and Universe Reach. The data is colored red on the front-end to alert Clients that this is our most variable data. ~ A Client-specified custom aggregation of this site is available. Data visible in the Standard Metrics, Trend, and Audience Profile Reports. Some Clients choose to build a Custom Rollup that can better reflect their total audience than our hierarchy. Reasons could include not having an ownership or traffic-assignment claim on a site s traffic despite serving ads on those pages or it does not fit within our 3-level structure. Follow-Up Reports Web Traffic Report - Click on the site name which will be hyperlinked if the report is available for the audience. Page 48/62

49 8-F. Active Universe Profile This report shows the demographic profile and usage habits per demographic for the Active Online Universe. The Active Online Universe is defined as anyone who used an Internet-enabled computer within the time period. A small percentage of this Universe did not use a web-enabled application or visit a site during the period. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps " Column Header Definitions Column/Metric Category Target Unique Audience (000) Composition (%) Number of Sessions per Month Average PC Time Spent per Month Average Web Pages Viewed Per Month Definition The category where we classify the specific demo/profile point (e.g., Gender, HHI) The specific demo/profile point being cross-tabbed against the Active Online Universe. The projected number of unique persons in the Active Online Universe who are part of the target. Reporting is in thousands. (e.g., 27,549 is really 27,549,000) The percentage of the total Active Online Universe that are part of the target. A session is defined as a continuous series of URL requests, running applications, or AOL proprietary online service page requests. Logging off or 30 minutes of computer inactivity ends a session. Divided by the Unique Audience for that target audience. Average number of hours spent on a web-enabled computer in the past month. Web Page Views across all Sites divided by the total Active target audience. Page 49/62

50 Footnote Explanations These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a result. This covers all cells between panelists. These audience / target cross-tabs cells are colored blue on the front-end to alert Clients that this data has a higher variability than data that passes our 40+ panelist threshold (and is shaded black) These demographics have insufficient sample sizes for reliable projection of demographic measures. This covers all cells between 1-19 panelists. These audience / target cross-tabs cells are colored red on the front-end to alert Clients that this is our most variable data. Page 50/62

51 8-G. Daily/Hourly Traffic This report provides an active reach average for each hour and day. Hour of the Day and Day of the Week are averaged throughout the month or quarter (depending on time frame selection). Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Follow-Up Reports Audience Profile Clicking on the hour or day of week will provide an Audience Profile of that audience. Page 51/62

52 8-H. Average Usage This is an overview of all online traffic. This report includes current panel size and projections for the Active Online Universe and Current Online Universe. Panel Home! Home & Work! (not inc. Brazil, Spain, & Switzerland) Time Frame Months! Quarters! Inc/Exclude Apps Include Apps! Exclude Apps! Column Header Definitions Column/Metric Sessions/Visits Per Person Domains Visited per Person Web Pages per Person Duration of a Web Page viewed PC Time per Person Total Digital Media Sample Active Digital Media Universe Current Digital Media Universe Definition A session is defined as a continuous series of URL requests, running applications, or AOL proprietary online service page requests. Logging off or 30 minutes of computer inactivity ends a session. Divided by the Unique Audience for that target audience. Average number of domains visited. Web Page Views across all Sites divided by the total Active target audience. Average time spent per page view. Average number of hours spent on a web-enabled computer. Our total sample within the Current Digital Media Universe. The projected number of 2+ unique persons who used an Internet-enabled computer. The projected number of 2+ unique persons who had access to an Internet-enabled computer within the time period. Page 52/62

53 Footnote Explanations These demographics do not meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a result. This covers all cells between panelists. These audience / target cross-tabs cells are colored blue on the front-end to alert Clients that this data has a higher variability than data that passes our 40+ panelist threshold (and is shaded black) These demographics have insufficient sample sizes for reliable projection of demographic measures. This covers all cells between 1-19 panelists. These audience / target cross-tabs cells are colored red on the front-end to alert Clients that this is our most variable data. Page 53/62

54 9. Report Manager *NEW* The Report Manager allows for easy access to saved site lists, saved reports, and saved target audiences as well as to your five recently run reports and complex reports that require more than a reasonable amount of time. To access the Report Manager, click on the blue Report Manager bar across the left margin. When opened, the five sections of Report Manager are visible as well with up to 5 entries for each section. The five sections are detailed on the following pages. Page 54/62

55 9-A. Pending Reports *NEW* There are some instances where a report might take more than a reasonable amount of time to generate. These cases may include Audience Overlap reports with more than 10 Site Audiences and Demo Targeting runs with complex targets. In these instances, a message will appear asking whether you want to still want to run the report. If yes, the report will be submitted under the report format + date and you can continue on with your session. To view the progress of the Pending Report, open up the Report Manager and look in the Pending Report section. When the report is done, the Running status will change to Done and the report will be underlined. An will also be sent as long as it saved in your Account Settings (under Help). Clicking on the underlined Report will bring up the results in the Report Results section. Page 55/62

56 9-B. Latest Reports *NEW* This section saves the last 20 reports run in descending order (most recent is first). It is similar to how a Microsoft Office product lists the last 4 files you accessed under the File menu. This list tracks beyond the session so the last report you ran before logging off will be the top report in the Latest Reports when you log back on. The latest 5 reports are displayed in the default mode. Reports are listed in the following manner: Tab Report Format Month Date. In the below example, the last report run was an Audience Overlap report which is in the Sites tab on February 27 th. Clicking a Report will close the Report Manager and display the report results. To view all 20 of the Latest Reports, click the Show All link to the right of the Latest Reports title. Hit Close to return back to the default Report Manager view. Page 56/62

57 9-C. Saved Reports *NEW* This section can store up to 20 saved reports. All reports in NetView can be saved except for the below follow-up reports:! Web Traffic! Referral/Destination/Top Pages To save a report, click the Save Report button to the upper right of the report results. For non-trend Reports, make sure your time frame is set to Latest Week or Latest Month if you want the report to always stay current. The Report Manager will open up with the cursor in the Name Your Saved Report/List/Audience box. Type in your Report title and hit Save. Page 57/62

58 The report has now been saved and can be accessed by clicking the report name. Clicking the " symbol to the right of the Report Name will delete the Report (a warning window appears to make sure you want to delete). The grayed out envelope is part of a future enhancement where we will reports when they have been updated. Saved Reports are shown in descending order of when they were saved. The counter to the right of the Saved Reports title lets you know how many reports are saved. To view all saved reports, click the Show All button. Rolling over the Report Name will provide the Report Format as well as Sites included (if it is a Sites Tab report). To edit a report, click on the report link and let the report run. Change any of the report parameters Sites Included, Report Format Type, Report Controls and click Save Report. Save the Report with the same name as the previously saved version. A window will then pop-up to make sure you want to save over the report. Click OK and the edit has been saved. Final note: A Saved Site List cannot be saved in a Saved Report. The reason for this is that Saved Site Lists are broken into the various Sites once they are added to the report to avoid confusion as to its contents. Page 58/62

59 9-D. Saved Site Lists *NEW* This section can store up to 20 Site Lists. Each Site List can have up to 20 Sites Audiences in it. All Site Audiences can be included in the list: Parents, Brands, Channels, Applications, Domains, Subdomains, Categories/Subcategories, and Custom Rollups. To save a Site List, click the Save Site(s) button to the right of the My Site(s) bar at the top of the page. This bar is between the Audience and Format bars in all four tabs for Category, Demographic, and All Sites, this bar only appears if you ve added Sites from one of these reports. Sites Tab example: Category Tab example: The Report Manager will open up with the cursor in the Name Your Saved Report/List/Audience box. Type in your Site List title and hit Save. Page 59/62

60 The Saved Site List has now been saved. To add the Site List to your My Site(s) bar, click on the Saved Site List name. If the Saved Site List + your current Site List are greater than 20 Sites, a window will appear asking you to drop Sites from the current list to reduce the total to 20 or less. Clicking the " symbol to the right of the Site List Name will delete it (a warning window appears to make sure you want to delete). Saved Site Lists are shown in descending order of when they were saved. The counter to the right of the Saved Site Lists title lets you know how many Site Lists are saved. To view all Saved Site Lists, click the Show All button. Rolling over the Site List Name will provide the names of all the Sites in the Site List (truncates in Firefox). To edit a Site List, click on the link and add the Sites to the My Site(s) bar. Add or delete Sites and click Save Site(s). Save the Site List with the same name as the previously saved version. A window will then pop-up to make sure you want to save over the report. Click OK and the edited Site List has been saved. Page 60/62

61 9-E. Saved Audiences *NEW* This section can store up to 20 Saved Audiences. A Saved Audience consists of a target compiled in the Demographics tab. To save an Audience, click the Save Target button in the top right of the Demo Selection area. The Report Manager will open up with the cursor in the Name Your Saved Report/List/Audience box. Type in your Audience title and hit Save. Page 61/62