End User Services. On the Road to Ultra Mobile Broadband. March 27, 2007
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1 End User Services On the Road to Ultra Mobile Broadband March 27, 2007 Pepe Lastres Director of CDMA & IMS Solutions Marketing Motorola Networks & Enterprise
2 Agenda Service Differentiation UMB Enabled New Services Service Layer
3 Operator Challenge: Foster the demand for new rich interactive applications without degrading quality of experience for today s services.
4 Battle Ground for Service Differentiation The Changing Landscape for Service Providers The Need for Differentiation Convergence is changing the competitive landscape. Non-traditional service providers are entering the market. Applications and End User Services are key to operator differentiation Operators who successfully navigate technological advances and the plethora of new IP-based applications will be better positioned for long-term success.
5 Service Providers Requirements UMB answers the call Reducing Cost of Delivery Higher Capacity: Reduced cost per bit Simplified Access Layer: Simplified operations Increasing Revenue Higher Throughput: Improved end user experience Lower Latency: Improved interactive services Guaranteed Service Levels: Tiered pricing UMB is Optimizing ROI for End User Services
6 Consumer Insights Clear Opportunities for End User Services & Applications Today Widely used Applications: Future Widely desired Applications: messaging communications imaging Mobile TV music seamless services Less widely used Applications: Varying amounts of previously less widely used and under-used applications productivity connectivity convenience Under-used even though supported: Highly Personalized Entertainment, M-Commerce, and Enterprise Experiences. ing surfing the Internet voice commands connection to work server office programs Wi-Fi / WLAN video conferencing UMB will foster next generation applications and drive adoption with the enhanced end-user experience
7 UMB Access Layer Enables End User Service Differentiation in Multiple Environments Application Layer Control and Service Layer M-Commerce Mobile TV VoIP Gaming Enterprise SECURITY BILLING & PROVISIONING PRESENCE/ IDENTITY QUALITY OF SERVICE IMS APPLICATION SESSION RESOURCE MACRO MOBILITY Transport Layer IP/MPLS CORE TRANSPORT UMB Access Layer Environments MOBILE HOME ENTERPRISE PUBLIC SAFETY
8 UMB Commercially Viable New Services Enabling Applications on Service Layer Entertainment M-Commerce Enterprise Mobile TV & Music Download Gaming Social Networking User Generated Content Advertisement Mobile Commerce Auction / Trading Financial Services Workforce Collaboration Health Care Utilities Video Conferencing applications & solutions security & DRM formatting & encoding business integration infrastructure service creation enablement intergrated mobile marketplace enablers location, presence, messaging, video Service Layer UMB stimulates richer interactive service experiences and drives mobile data penetration
9 UMB Enabler for Motorola s Seamless Mobility Vision Truly Mobile Connected Informed Seamless Mobility Experience Entertained Secured Empowered
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