Mobile Memory Forum 2011

Transcription

1 SSD for Mobile Jonathan Hubert Director, Strategic Marketing Micron Technology Mobile Memory Forum 2011

2 The Third Wave of Compute Platforms Billions of users Broadband Mobile Mobile Compute Platforms Cloud-Based Services Millions of fapps Hundreds of Millions of users LAN/ Internet PC Client- Server Tens of Thousands of Apps Millions of users Thousands of Apps 2

3 The Third Wave of Compute Platforms Billions of users Broadband Mobile Mobile Less Compute than 10 Platforms Watts Cloud-Based Services Millions of fapps Hundreds of Millions of users LAN/ Internet Client- Server 100s of Watts PC Tens of Thousands of Apps Millions of users 1,000s 0f Watts Thousands of Apps 3

4 UFS Opportunity in the post PC era SmartPhone and Tablet technology outpacing PC demand Mobile compute platforms Trend in towards use as primary compute platform Multiple new OS ecosystems emerging Performance now more than just throughput High IOPS & low latency Significant new growth expected in Asia Lower cost platforms Feature rich User configurable devices 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Traditional PCs Mobile Compute Platforms 4

5 Mobile Usage Model Trend Simple Communication Voice SMS Multi-Media Consumption Music/Ringtone Video Web browsing Memory card for media User Generated Contents Social networking Video upload Multi-media sharing Real-Time Applications Video call Online gaming Navigation Location-based services Seamless Lifestyle Connectivity Mobile and Web convergence 3D interactive gaming Increasing storage capacity Increasing computing power Going from single-threaded to multi-threaded operational model Low latency and HIGH IOPS 5

6 What is UFS? SCSI S S D Solid State Drive e-mmc SSD Upgrade Cards Embedded SSD Solutions 6

7 What s Driving Performance Fluid Responsiveness Interactive 3D Gaming Seamless Web Surfing 7

8 Mobile Sequential Performance Forecast Comparison Through hput Mbit/ /sec Single Lane Dual Lane SD SATA emmc HSIC (USB2) UFSA Estimates 8

9 Mobile IOPS Forecast Comparison SATA Re ead IOPS emmc SD HSIC (USB2) UFSA Estimates 9

10 Power/Performance Optimized for Mobile ower e Idle Po Relative SD emmc UFS HSIC SATA UFSA Estimates 10

11 Why is Queuing Important for Multi-threading? threading? HOST PROCESS A MP3 PLAY PROCESS B Download Data APP STOP Smartphone Device Traditional emmc Read Write Internal Write (Merge) Multi-tasking Low latency is must for seamless user experience MB/s (Write) 11

12 Low Risk Host Deployment Strategy Hosts can support SD & UFS interface for initial market Serial (UFS) and parallel (SD) interfaces require separate pins Hosts can support super set socket for SD and UFS UFS card pins will be designed to not interfere with SD connector pins for the super set socket Transitional SD 12

13 Flexible Deployment Options UFS Embedded SSD only Feature & performance rich out of the box Premium mobile device & price UFS Card SSD only Lower initial price for mobile device Consumer selectable SSD capacity Hybrid model Sufficient embedded SSD for applications support UFS card slot for incremental SSD functionality Seamless HIGH IOPS performance Only Game in Town 13

14 Logo & brand management Association, compliance, required distinguishers, etc UFS technology promotion Web content, events, shows, summits, forums, etc. Input into JEDEC for future specifications Market requirements / industry trends UFS enablement Device drivers, interoperability assurance programs Compliance & certifications Ensure the quality and value of the UFS logo 3 Gb/s Compliance Logo 6 6 Gb/s Compliance Logo 14

15 Membership Tiers Executive BoD membership Samsung, Micron, Hynix, Agilent, Silicon Motion, Phison Contributor Working group voting rights Learning from plugfests Recommendations back into JEDEC Seminar speaker slots Adopter Access to specifications Plugfest participation Reference implementations 15

16 UFS Timeline 2010 FH 2011 SH FH 2012 SH Specifications 1.0 UFS Specification Card Specification Development Specifications Refinement Industry Mobile Memory Summit Flash Memory Summit Additional Trade Shows & Speaking Events Education Enablement Marketing Strategy Logo Development Website App Notes Benchmarks SW Device Drivers Test Compliance Test Development UFS Workshops Refine Tests 16

17 Key Take-a-Ways The third wave of mobile compute platforms driving future designs Multi-threaded (IOPS) computing model Large multi-media files require capacity & transfer bandwidth Future growth is at 10W not 50W-100W Low power consumption with high performance Smartphone growth in Asia key to driving future demand Low cost.. yet feature & performance rich Opportunity for both embedded and add-in card SSD storage The UFS advantage Designed from the ground-up to meet the future mobile platforms needs Technology availability meeting market transition timeline Configuration flexibility with seamless high IOPS performance Extendable performance with multi-lanes providing many years of runway SSD for Mobile 17

18 Call to Action Learn Join Contribute 18