Service Collaboration Platform for Accelerating Transformation to B2B2X Model

Transcription

1 Service Collaboration Platform for Accelerating Transformation to B2B2X Model Kenichi Kashibuchi, NTT 2016 TM Forum 1

2 Outline NTT s Vision Towards the Next Stage 2.0 NetroSphere concept Introduction of Atelier N NTT R&D s service collaboration platform Value & available features for participants PoC developed by collaboration in Atelier N Contributions to TM Forum Call for participants 2016 TM Forum 2

3 NTT s vision: Towards the Next Stage 2.0 Towards the Next Stage (Nov. 2012) From a Provider to a Value Partner with B2B2C model Towards the Next Stage 2.0 (May 2015) Acceleration of transformation to B2B2X model Ref: NTT, Hikari Collaboration Model (May 2014) Ref: NTT, Towards the Next Stage 2.0 (May 2015) TM Forum 3

4 NTT R&D s concept: NetroSphere NetroSphere = Netro + Atmosphere Divides carrier network infrastructure into small modular components Aims to provide carrier networks flexibility and economy by assembling the components at will Transportation Tourism Environment Health Care Distribution Innovation by Service Collaboration Entertainment Manufacturing Business Partners NTT End users CSPs MVNOs/ISPs Companies in other industries Service functions CPU L2/L3 switch Optical/electrical Transport Operation Memory API 2016 TM Forum 4

5 Atelier N : NTT R&D s service collaboration platform Collaborative and hands-on trial environment for service providers Exposing APIs by NTT R&D and partners since Apr 2015 A beneficial place to experimentally use and evaluate APIs X to B to B End users Service partners Collaboration s Tourism Transportation Community Health Care Education Disaster prevention Entertainment App/OSS CSPs MVNOs/ISPs App/OSS App/OSS OTT Provider API Orchestrator API-GW Open Source API Service functions Operation Cloud Audio/Video Map Telecom Operator Service s 2016 TM Forum 5

6 Value for participants in Atelier N Rapid development with various APIs/functions Technical support Opportunity of Exhibition (A) Service Providers develop prototypes of service applications in Atelier N Idea Business Process (B) Providers offer functions through APIs to Atelier N PoC/Demo /Evaluation Prototyping Coordinated by NTT R&D 2016 TM Forum 6

7 Key elements of Atelier N Service providers can develop applications using APIs of Atelier N through the Internet and API-GW API-GW provides common functions required to expose APIs Service Providers Apps Apps Apps Internet Apps Collaboration functions API-GW (API management, Authentication, Traffic control, Developers portal, etc.) API Orchestrator Internet s Providers Session Controller BSS NTT R&D NTT Group Partner Partner NTT Network s NTT Service s Partner s 2016 TM Forum 7

8 Available functions on Atelier N For.. Platform/Tool Provides.. Service providers providers Cloud communication Contact center Chat Map database Developers portal API-GW Cloud communication functions (e.g. session control, audio recording/playback) Basic contact center functions (e.g. Automatic Call Distribution (ACD)) WebRTC based chat communication functions Value-added map database (More functions will be added ) API console, various documents (e.g. manuals, API specs, sample code, tips) Fundamental features to expose API (e.g. API authentication/authorization, traffic control, developer key generation) 2016 TM Forum 8

9 PoC #1: Contact center application Activates WebRTC video phone call from operator in contact center Uses NTT Network and chat communication function in Atelier N Activate video phone call Collaboration s Session Control NTT R&D Contact Center Application Control text-chat message API Text Chat NTT Group Company Contact Center Image of customer Hang up Hold REC Supervisor Staff Communication Operator: Can you tell me detail of xx product? Supervisor: OK, let me check. Send Home Customer Video call Operator 2016 TM Forum 9

10 PoC #2: Watch over service When a person goes out from the predefined area, activates a phone call to his/her family Uses map database and session control function by Atelier N Watch over service Geographic information Collaboration s Internet Watch over Application Activate a phone call API Location data Detect the target went out of designated area. Designate area and start monitoring Map Database NTT Group Company Session Control NTT R&D Person is going out of the area now! 2016 TM Forum 10

11 Contributions to TM Forum Input some requirements to TMF through the development of Atelier N API Broker in API Management (TAM) New Business Models with Mobile Sponsored Data (Catalyst) Use TMF standard as a reference in the operation of Atelier N REST API Design Guidelines Use standards Input requirements API Broker 2016 TM Forum 11

12 Call for participants Providers: would offer their functions through APIs to Atelier N and its participants Service Providers: would develop prototypes of service applications using APIs provided in Atelier N or Atelier N NTT Search 2016 TM Forum 12

13 Thank you 2016 TM Forum 13