CDMA2000 as a Platform for Emerging Markets

Transcription

1 CDMA2000 as a Platform for Emerging Markets Flavio Mansi Vice President, Business Development PAGE 1 3G CDMA Latin America Regional Conference May 15-16,

2 CDMA2000 Competitive Advantage Excellent RF propagation characteristics: Signals can travel longer distances Fewer base stations are needed to cover wider areas Network investment and operating costs are significantly reduced Spectrally efficient and mature technology: Economically supports high-quality voice, and always-on broadband data, and multimedia services Unmatched network capacity and coverage Up to 168 users (155 Erlangs) of voice traffic per 5MHz sector/carrier 1 - More than 4 times GSM 2 EV-DO Rev A provides up to 3.1 Mbps peak data rate per user - More than 20 times that of an EDGE network 3 Improved security and privacy Numerous value-added services designed to increase operator revenue A simple and cost effective migration path to next generation services, that preserves your investment A 3G technology An excellent performance & value proposition Notes: 1. CDMA2000 1X with 1-way receive diversity at handset and 4-way Rx diversity at BTS (assuming 1% blocking). 2. GSM with AMR vocodor and re-use of 1:1 Sources: 1. "Further Capacity Improvements in CDMA Cellular Systems", QUALCOMM Inc, Roberto Padovani 2. GSM AMR Vocoders: Facts About Increased Voice Capacity, QUALCOMM PAGE 2 Internal Paper: Rao Yallapragada 3. "EDGE Performance Evaluation, Alecsander Eitan and Amir Gazit, Qualcomm Israel Ltd., March

3 Comparación en la Capacidad de voz (Erlangs por Sector en 2x10 MHz) Nota: Asume carga de tráfico de voz al 100% en sistemas móviles 14x, 2FL Rx 4RL Rx 12x, 4GV, 2FL Rx 11x, 4GV 14x, 2FL Rx 4RL Rx 12x 4GV, PIC 8x, 2FL RL 4RL RX 7x 2FL Rx 5x AMR x, EVRC 2FL Rx 7x EVRC 10x, 4GV 9x EVRC 2FL Rx 3x AMR 1/1 2x AMR 3/9 Base EFR 3/9 4x EVRC 3x AMR 12.2 kbps GSM 1 cdmaone WCDMA 2 1X 3 DOrA (VoIP) 4 Erlangs/Sector Usuarios/Sector Reuso de Frecuencias /9 1/ / / / /1 1. Simulación QUALCOMM, ganancia SAIC no incluida 2. Simulación QUALCOMM 3. "Further Capacity Improvements in CDMA Cellular Systems", QUALCOMM Inc, Roberto Padovani, Asume 2-way Rx Div en la terminal y 4-way Rx Diversity en la BTS. 4GV: Capacity Operating Point 2 4. Simulación QUALCOMM, 4GV: Capacity Operating Point PAGE 2 3 3

4 175 CDMA2000 requires the least number of cell sites for rural markets Assumptions: 1. Coverage area = 1,000 sq. km. 2. Subscriber density = 31 Subs/sq. km 3. Available spectrum = 5 MHz 4. Average voice traffic per sub = 200 MoU/month 5. Average data traffic per sub = 5 Mb/month 6. Wireless penetration = 50%, Carrier market share = 25% 7. Voice usage = 100%, Voice BH = 10% 8. Data usage = 100%, Data BH = 12% 9. Simultaneous Calls/Sector/Carrier: EV-DO = 44, 1X = 35, GSM/EDGE = 6, WCDMA/HSDPA = 60, WiMAX = Physical Layer FL data throughput (kbps): EV-DO = 1280, 1X = 350, GSM/EDGE = 86, WCDMA/HSDPA = 3600, WiMAX = 2300 Source: QUALCOMM, September 2006 Less cell sites - lower total cost MHz MHz PAGE 4 MHz MHz MHz 4

5 CDMA2000 Provides Greater Segmentation to Address All Market Needs Price Tier High Voice Devices Smart Public Safety Broadband Laptop PCs Mobile TV Consumer Electronics Telemetry Modules Mid Tier Karaoke Music PDA Navigation Devices Video Game Video Conferencing Broadband Modems World Entry Level Voice Only Voice+SMS Browser PAGE 5 PC Data Cards Data Usage Location Trackers USB Modems Fixed Wireless M2M Meters 5

6 CDMA2000 Provides a Wide Selection of Affordable Devices Competition and economies of scales continue to drive down prices Sub-US$30 Sub-US$40 Sub-US$50 Jingpeng 101 Motorola W150i Rose 631 Haier C1000 Haier D1000 Huawei C218 Huawei C2205 Jingpeng Jingpeng Spektra 101 C131 Jingpeng C132 Kyocera K112 C160 Kimpo 761 RD RD Motorola C210 Nokia 1255 Motorola C131 Samsung N500 Samsung N 380 BREW-enabled low-end phones TCL 401 RD2650 RD2690 RD2710 Kyocera KX 17 RD2340 RD2430 RD2530 RD2535 Samsung RD2630 S109 UTStarcom C1122 C133 C entry-level CDMA handsets from 13 suppliers Notes: 1. Mobile devices shown are sold in India at an ex-factory wholesale cost below US$ Only devices shipped in volumes above 10,000 units are shown. PAGE 6 Legend: Color Screen Handsets 6

7 3G CDMA: Sub-US$50 Devices (Millions) 200 Sub-US$50 3G CDMA2000 Handset Shipments Affordability will expand the reach of 3G CDMA PAGE 7 Source: Shailendra Pandey, Research Analyst, Mobile Wireless, ABI Research, March

8 Providing Universal Services 3G is Connecting Citizens to Voice & Internet Services India Reliance will meet universal service obligations by providing 3G service to 48,310 villages that don t have public phone facilities 1 Shyam Telecom has equipped a fleet of around 200 self-employed rickshaw drivers with a mobile calling office, including fax 2 Dominican Republic Tricom deployed over 1,700 public pay phones in underserved rural areas. These phones will eventually be used for high-speed Internet access 3 Uganda MTN and Grameen Bank helped the economy of villages by providing microcredtis to deploy CDMA WLL 800 MHz 4 Ecuador Edumasters installed 3G kiosks at several public schools to provide free Internet access. Panama is next. 5 Chile BellSouth provided 3G broadband access to 667 PAGE 8 schools nationwide 6 8

9 Fulfilling Public Safety Initiatives 3G is protecting and saving lives U.S. 3G carriers offer E911 services with accurate (5-30m) position location capabilities The Broward County (Florida) Sheriff s Office uses 3G for child protection services Japan SECOM launched a nationwide location-based security service China Unicom donated 150 kid tracker devices to the Beijing School of the Blind 3 Korea SKT and National Police Agency introduced a Missing Children Service Norway Nordisk Mobiltelefon delivered a custom push-to-talk GUI for Norwegian Police Canada Ontario Police quickly access vital information (including fingerprints IDs) and respond to PAGE 9 emergencies instantly with position location dispatch 9

10 Conclusion The CDMA2000 Rural Connectivity Solution offers affordable telephony, Internet and multimedia access to large coverage areas that have a low population density Rural Services: CDMA2000 addresses a country s national objectives by increasing telephony, Internet penetration, enterprise productivity, and improving vital services including: Telemedicine, remote learning, public safety, asset management, emergency and disaster relief, national security, telemetry, transportation and utility services, agriculture, tourism, etc. Coverage: CDMA2000 enables the largest coverage area using the lower (warmer) 450 and 800 MHz frequency bands and extended base station coverage solutions. Network Costs: The spectral efficiency of CDMA2000 and its All-IP architecture reduces the Total Cost of Ownership (TCO) of a network, improves performance and enables faster deployments. Entry-level Devices: A large selection of entry-level CDMA2000 handsets are currently available. The average price for these devices is expected to approach $33 by PAGE 10 10

11 Thank You!