Mobility provider of the future Get Ready for Seamless Integrated Mobility

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1 Mobility provider of the future Get Ready for Seamless Integrated Mobility Transport Ticketing Global, January 2017 Tim Wouda, Head of Transport Transactions

2 Ericsson facts #1 Mobile infrastructure Operating & Business support systems Managed services Media delivery & IPTV 35,000 25,000 3,4b Patents R&D Employees In R&D 64,000 Integrated Mobility Commercial in confidence Ericsson AB Page 2 1 billion 2.5 billion Subscribers managed by us Subscribers 50% supported by us Services professionals 26B Net Sales G smartphone traffic handled by our networks Countries with customers 114,000 Employees

3 Ericsson Transaction leadership #1 Account Based Charging And billing systems with 2.5 billion subscribers served Globally 201 Charging systems 151 Billing systems Cross Industry Enterprise leadership >80 Converged charging & billing systems Transportation Energy & Utilities Cloud Financial Services Integrated Mobility Commercial in confidence Ericsson AB Page 3

4 Urban Mobility trends +34% ~2x Source: MGI CityScope; The future mobility of the world population Andreas Schafer, David G. Victor (2000); Bill Ford Blue Print for Mobility; McKinsey Integrated Mobility Commercial in confidence Ericsson AB Page 4

5 Integrated Mobility Inter-Modal Journey Planner Multi-Modal Fare Collection Systems Integrated Mobility Commercial in confidence Ericsson AB Page 5

6 Mobility-as-a-service One-Stop-Shop for Travel service combinations Travel Needs Commute To Work Commute To School Business Trips Visit Friends And Relatives Travel To Events Travel To Sporting Activities Simplicity Mobility Service Provider New and more loyal customers Travel Services Rent Pool Share Taxi Public Transport Rent Additional Services Travel Guarantee Loyalty Programs Integrated Mobility Commercial in confidence Ericsson AB Page 6

7 Mobility-as-a-service UbiGo Pilot Multi Modal 70 6 Flexible Payments 20 >12000 Car sharing, Car rental, Taxi, Bus, Tram, Train, Bike Paying households Months long pilot Flexible subscription (average 135 per month) Cars in storage Bookings/ transactions Now launching UbiGo 2.0 Integrated Mobility Commercial in confidence Ericsson AB Page 7 Ubigo II Chalmers

8 Behavior impact 50% Changed mode of transport 40% Changed their trip planning Car Sharing Public Transport Car Rental Taxi 25% Changed their travel-chains Integrated Mobility Commercial in confidence Ericsson AB Page 8 Ubigo II Chalmers

9 Integrated Mobility Key commercial Needs for mobility service provider Volume-based Pricing Zone based Trip based, Km based Time based Discounts Usage incentives Loyalty based Payment method Account based Wallet based Hierarchies Multi-level pricing Multi-party settlement Corporate & family accounts Any Service / Industry Bus, Tram, Metro Car share, Parking Coffee Glocal Global platform Local preferences & regulations Integrated Mobility Commercial in confidence Ericsson AB Page 9 Settlement Transport providers Resellers Coopetition Revenue split Personalization Prices & bundles Service level

10 Translink Integrated public transport, The Netherlands National integrated public transport ecosystem (train, metro, tram, bus), distributors and service providers. Contactless smart card with mobile wallet, stored travel tickets and automatic budget reload Performing >2 billion transactions/yr Ericsson offering includes system integration, software and services for: Business process management B2B Billing & Collections Account Based Travel Integrated Mobility Commercial in confidence Ericsson AB Page 10

11 Integrated Mobility Maturity Integrated Inter-Modal journey planners Combined Mobility / Mobility as a Service Customer satisfaction Integrated Inter-Modal Journey planner Inter-Modal Journey planner Multi-Modal Journey planner Separated Journey Planner Free floating service On-demand service Pre-booked service Scheduled service Incentivized (Re-packaging) Account Based (bundling) Transaction based (Integrated) Transaction based (Separated) Journey Planning Booking & Reservation Mobile Ticketing & Payment Integrated Mobility Commercial in confidence Ericsson AB Page 11

12 Integrated Mobility Required Multi-modal Fare collection functionalities Customer Domain Mobility Provider Domain Manage account Subscribe & modify Account balance Invoice Travel insights Offering Management & Settlement Product Catalog Customer Care Self Care Configuration Environment Financial Operations Payments Price models Packaging Settlement Invoicing Manage contracts Risk management Support CUSTOMER Prepare travel Plan trip Book trip Buy ticket Travel info Application & Service Delivery Journey Planner Ticket Management Co-modal Journey Planner Engine Mobile Ticketing Engine Travel Use transport StoreFront Transport booking Capacity management Transport access/ validation Aggregated travel balance Demand & Reservation Management MOBILITY PROVIDER BACK OFFICE P RENT TAXI SHARE Integrated Mobility Commercial in confidence Ericsson AB Page 12

13 Integrated Mobility platform Enabler For Mobility-as-a-service PRODUCTS & SERVICES JOURNEY PLANNER MOBILE TICKETING CUSTOMER CARE PRODUCT CATALOG CHARGING ORDER MANAGEMENT PAYMENT & INVOICING RATING & PRICING SETTLEMENT FINANCIAL REPORTING MODES OF TRANSPORT Rent Pool Share Taxi Public Transport Rent Integrated Mobility Commercial in confidence Ericsson AB Page 13

14 Multi-modal fare collections Realized by Ericsson Charging, Settlement & Billing Capabilities Metadata Product catalog Account Management & Self care Combined Mobility Analytics Integrated Mobility Commercial in confidence Ericsson AB Page 14

15 Integrated Mobility Commercial in confidence Ericsson AB Page 15