A Survey on Broadband Internet Usage in Taiwan

Transcription

1 A Survey on Broadband Internet Usage in Taiwan A Summary Report August 2015 Taiwan Network Information Center 1

2 Figure 1 Estimated Population of Internet Users... 5 Figure 2 Internet Users... 5 Figure 3 Internet Users in the Past Six Months... 6 Figure 4 Locations accessing Internet... 6 Figure 5 Devices Used to Access Internet... 7 Figure 6 Types of Internet Connection... 7 Figure 7 Number of Hours Spent Surfing Broadband Internet on Weekdays and Weekends Figure 8 Broadband Internet Activities... 9 Figure 9 Change of Communicating Pattern after using Internet Community and Instant Communication Software Figure 10 Things that might Endanger Internet Security while Accessing Internet Figure 11 Years of Internet Access Figure 12 Reasons for not Using Internet Figure 13 Use of Wearing Device and Type of Device used Figure 14 Reasons for not Using Wearable Device Figure 15 Use of Government Open Data Platform and Type of Data used Figure 16 Reasons for not Using Government Open Data Platform Figure 17 Mobile Internet Usage and Number of Mobile Subscription Owned Figure 18 Reasons for Using More than One Account Figure 19 Connection Method for Accessing Internet Figure 20 Intention of Upgrading to 4G in Next Six Months and Conditions for Upgrading Figure 21 Usage of All You Can Eat Policy and Acceptance of Pay by Volume Policy Figure 22 Usage of Mobile Bank and Type of Mobile Bank Services Used Figure 23 Things that Worried about when Using Mobile Banking Figure 24 Reasons for not Using Mobile Banking Figure 25 Usage of Mobile Payment and Payment Methods Used Most Often Figure 26 Fees Paid with Mobile Payment Figure 27 Reasons for not Using Mobile Payments Figure 28 Mobile Internet Service Satisfaction and Reasons for not being 2

3 Satisfied Figure 29 Usage of Wi-Fi in Public Area Figure 30 Computer Devices at Home Figure 31 Household Internet Access and Devices Used to Access Internet at Home Figure 32 Household Internet Connection by Type Figure 33 Monthly Cost of Broadband Internet

4 1. Survey Methodology Survey Period May. 19, 2015 to June 7, 2015 Sample Number Target Population Survey Method Sampling Method Estimation Method 3,155 valid samples Residents in Taiwan aged 12 and above Households in 6 municipalities and 16cities/counties in Taiwan. * Based on April 2015 Monthly Demographic Statistics Report released by the Ministry of Interior Telephone Interview, using Computer-Assisted Telephone Interview (CATI) system A stratified random sampling was used by separating the population elements into strata of 6 municipalities and 16 cities/counties in Taiwan. The sample size of each stratum was determined by using the proportional allocation method. Method for estimating the total number of Internet users: Raking method with three variables, namely, cities, gender, and age groups, were used to find the weighs for each sample. Method for estimating the total number of Internet households: The variable city was used to find weighs for each household. 4

5 2. Individual Internet Use (1) Estimated Population of Internet Users There are 1.26 million Taiwan residents aged 12 and under who have Internet experience, whereas million Taiwan residents aged 12 and above have Internet experience. The total estimated population of Internet users in Taiwan is million. Internet Access Rate=Internet Users / Population Unit:% Age % Age % Age % Age 0-12 Internet Age 12+ Age Users Population 1,261,322 17,568,798 18,830,120 2,463,520 20,988,867 23,452,387 Figure 1 Estimated Population of Internet Users In what follows, the results are specific to residents aged 12 and over. (2) Internet Usage 83.7%(corresponding to million residents) of the 3,155 respondents have had internet experience. Internet Usage no, 16.3 yes, 83.7 Figure 2 Internet Users 5

6 (3) Internet Users in the Past Six Months 79.7%(corresponding to million residents) of the 3,155 respondents are still using internet in the past six months. Internet usage in the past sixth months no, 20.3 yes, 79.7 Figure 3 Internet Users in the Past Six Months (4) Locations accessing Internet Most internet users access the Internet at home, with a relative frequency of 91.2%. Others access the Internet at work places and at school with relative frequencies of 29.0% and 8.2%, respectively At Work Place At home School Locations Accessing Internet Coffee Shop, Restaurant Station(MRT/THSR/Ai rport etc.) Convenience Store, Department Store, Library Home(Friends,Relati ves) Internet Coffee Park Figure 4 Locations accessing Internet Hotel, Dormitory 6

7 (5) Devices Used to Access Internet Among those individuals with Internet access, the most commonly used device is mobile phones (68.8%), followed by personal computer (56.3%) Mobile Phone 56.3 Devices Used to Access Internet Personal Computer 22.4 Notebook 17.0 Tablet PC Internet-linked TV Portable Game Console PDA Don't know Figure 5 Devices Used to Access Internet (6) Types of Internet Connection 29.8% of Internet users access internet using Mobile Internet, and 28.4% using ADSL. 5 Types of Internet Connection WLAN Mobile Internet Cable Modem Leased Line VDSL(FTTH/FTTB+LAN) ADSL Dial-up Connection Figure 6 Types of Internet Connection 7

8 (7) Number of Hours Spent Surfing Broadband Internet on Weekdays and Weekends. 20.6% broadband users spend between 1 and 2hrs per day on weekdays, ranking the first, while 15.6% broadband users spend between 1 and 2hrs per day on weekends. Not sure Don't use internet 16 hr and more 15~ less than 16 hr 14~ less than 15 hr 13~ less than 14 hr 12~ less than 13 hr 11~ less than 12 hr 10~ less than 11 hr 9~ less than 10 hr 8~ less than 9 hr 7~ less than 8 hr 6~ less than 7 hr 5~ less than 6 hr 4~ less than 5 hr 3~ less than 4 hr 2~ less than 3 hr 1~ less than 2 hr 0.5 to Less than 1 hr Less than half hr Figure 7 Number of Hours Spent Surfing Broadband Internet on Weekdays and Weekends. 8

9 (8) Broadband Internet Activities 60.1% of broadband internet users access internet to use social communities, ranking the first, while 56.3% use instant messaging software, ranking the second. Broadband Internet Activities Traffic Information Searching Entainment Information SearchingSearching Online Shopping Online Game News and Weather Information Watching Online Movie Browsing Homepage Instant Messaging Services Social Networking Services Note: List the 10 top-ranked items only Figure 8 Broadband Internet Activities 9

10 (9) Change of Communicating Pattern after using Social Networking Services and Instant Messaging Services 49.8% of the respondents who use Social Networking Services or Instant Messaging Services reduce frequency of making mobile calls, while 24.1% reduce frequency of sending short messages Change of Communicating Pattern after using Social Networking Services or Instant Messaging Services 49.8 Less Mobile Phone Calls 24.1 Less Short Message Sending 11.4 Less Phone Calls from Home or Office 7.9 Less Message More Contact Frequency Better Relationship Less Face-to- Face Talk 40.4 No Change Figure 9 Change of Communicating Pattern after using Internet Community and Instant Communication Software 10

11 (10) Things that might Endanger Internet Security while Accessing Internet 25.4% worried about Personal privacy exposure when accessing internet, while 22.7% worried about bad intention program Things that might endanger internet Security 25.4 Personal Privacy Exposure 22.7 Bad Intention Program 16.5 Account/ID being Stolen 12.1 Hacker Invasion 9.2 Internet Defraud 2.3 Data Destroyed 43.6 Not Worry 2.1 Figure 10 Things that might Endanger Internet Security while Accessing Internet 11

12 (11) Years of Internet Access Among those who have Internet experience, 16.6% have used Internet for at least 20 years. Don't Remember 20 yr and more 19~less than 20yr 18~less than 19yr 17~less than 18 yr 16~less than 17 yr 15~less than 16 yr 14~less than 15 yr 13~less than 14 yr 12~less than 13 yr 11~less than 12 yr 10~less than 11 yr 9~less than 10 yr 8~less than 9 yr 7~less than 8 yr 6~less than 7 yr 5~less than 6 yr 4~less than 5 yr 3~less than 4 yr 2~less than 3 yr 1~less than 2 yr 0.5~less than 1 yr Less than 0.5 yr Years of Internet Access Figure 11 Years of Internet Access 12

13 (12) Reasons for not Using Internet The most popular reason for not using the Internet is Afraid of or unfamiliar with computer, which takes 42.4%. The second popular reason for not using the Internet is too old, taking 24.6%. Reasons for Not Using Internet No useful Information Connection too Slow Disconnected too often Content might be Harmful Hurt Eyes Cost too High Personal Privacy No Device No Time to Use 8.3 Not Interested Too Old Afraid of or Unfamiliar with Computer 24.6 Figure 12 Reasons for not Using Internet

14 (13) Usage of Wearable Devices and Types of Devices used Usage of Wearable Device yes, 2.9 no, 97.1 Type of Wearable Devices Used PAPAGOGPS Watch Runcible Smart Pocket Watch Old Man Band SONY Smart Watch Samsung Smart Watch Google Glass Sports Band Applewatch Mi Band Figure 13 Use of Wearing Device and Type of Device used 14

15 (14) Reasons for not Using Wearable Devices No need is the main reason of not using wearable device, taking 68.7%, the second reason is don t know what kind of devices are there, taking 20.6% Don't Need Reasons for not Using Wearable Device 20.6 What Devices are there Not Easy to Use Device too Costly Don't like to Wear Device Price too High where to Buy Wating for Apple Watch Figure 14 Reasons for not Using Wearable Device (15) Use of Government Open Data Platform and Type of Data Used 17.3% of the respondents who had internet experience used Government Open Data Platform. Among them, 32.8% used Government Statistics, while 24.6% used Tourism and Travel. Use of Government Open Data Platform Don't Remember Type of Data used 3.9 yes, 17.3 Diaster Unified Code Government Culture Living Map no, 82.7 Living Wuality Tourism/Travel Government Figure 15 Use of Government Open Data Platform and Type of Data used

16 (16) Reasons for not Using Government Open Data Platform The main reason for not using Government Open Data Platform is Don t know this platform,taking 63.9%,the second reason is No need,taking 36.7% Reasons for not Using Government Open Data Platform 63.9 this Platform 36.7 Don't Need Not Easy to Use No Useful Content Figure 16 Reasons for not Using Government Open Data Platform (17) Mobile Internet Usage and Number of Mobile Subscriptions owned 74.0%of the respondents who had internet experience use mobile internet. Among them, 92.9% own only one subscription, while 7.1% own more than one subscription. Mobile Internet Usage Number of Mobile Subscriptions Owned no, subscriptions and more 4 subscriptions subscriptions 1.0 yes, subscriptions 1 subscription Figure 17 Mobile Internet Usage and Number of Mobile Subscription Owned

17 (18) Reasons for Owning More than One Subscription The main reason for owning more than one subscription is Can alternate one account with one another, taking 50.7%, the second reason is one account is not enough, taking 28.4%. Reasons for Owning more than One Subscription Can Use Alternatively One Account is not Enough 10.1 Like the Second Number 5.5 Can Access Internet Simultaneously 1.9 Need for Work 7.7 Figure 18 Reasons for Owning More than One Subscription (19) Connection Methods for Accessing Internet 57.4% of the mobile internet users use 3G/3.5G to access internet, while 39.3% use 4G to access internet. 7 Connection Method for Accessing Internet GPRS(25G) 3G/35G WiMax 4G Figure 19 Connection Method for Accessing Internet 17

18 (20) Intention of Upgrading to 4G in Next Six Months and Conditions for Upgrading 29.2% of the respondents who are not using 4G connection method will consider to upgrade to 4G in the next six month. Among those respondents who do not consider upgrading, the main condition for upgrading is cheaper price, taking 34.0%, the second condition is high coverage rate,taking 16.3%. Intention of Upgrading to 4G in Next Six Months no, 70.8 yse, 29.2 Conditions for Upgrading Don't Consider Now Has "All You Can Eat' Policy Download Speed Faster After the Contract is Due High Coverage Rate Cheaper Price Figure 20 Intention of Upgrading to 4G in Next Six Months and Conditions for Upgrading 18

19 (21) Usage of All You Can Eat Policy and Acceptance of Pay by Volume Policy 59.1% of the mobile internet users use All you can eat policy. Among them, 52.0% can accept pay by volume policy. Usage of All you cat eat policy Acceptance of pay by volume Policy 4.3 no, 40.9 No 32.5 yes, 59.1 It Depends Yes Figure 21 Usage of All You Can Eat Policy and Acceptance of Pay by Volume Policy 19

20 (22) Usage of Mobile Banking and Type of Mobile Banking Services Used 19.8% of mobile internet users use mobile bank. Among those respondents who use mobile bank, 69.0% use Transfer Account, ranking the first, 62.9% use Account acquiring, ranking the second. Usage of Mobile Banking yes, 19.8 no, 80.2 Type of Mobile Banking Services Used 0.6 Buying Fund Foreign Currency Exchange Credit Cards Service 19.6 Pay Fee 30.8 Account Acquiring 62.9 Transfer Account Figure 22 Usage of Mobile Banking and Type of Mobile Bank Services Used 20

21 (23) Things that Worried about when Using Mobile Banking 53.3% of respondents who use mobile banking worried about Personal Information Leakage, ranking the first, the second thing worried about is Account being Stolen, taking 34.8%. Things that worried about when using Mobile Banking Not Worry at all 29.6 Intercepted when Transfer Account 14.1 Account being Stolen 34.8 Personal Information Exposure Figure 23 Things that Worried about when Using Mobile Banking (24) Reasons for not Using Mobile Banking The main reason for not using Mobile banking is No need, taking 60.3%, the second reason is Security Concern, taking 30.3% Reasons for not Using Mobile Banking 60.3 No Need 30.3 Security Concern Don't Trust this Technology Too Difficult to Use No reason to Use Screen too Small Bank will Charge No Smart Phone Figure 24 Reasons for not Using Mobile Banking 21

22 (25) Usage of Mobile Payment and Payment Methods Used Most Often 15.0% of mobile internet users use mobile payment. The payment methods most often used are Mobile Bill Payment, taking 49.7%,the second one is Mobile Internet Payment, taking 35.8%. Usage of Mobile Payment yes, 15.0 no, 85.0 Payment Methods Used Most Often Contactless NFC Payments QR Code Payments SMS/USSD payments Mobile Web Payments 35.8 Direct Mobile Billing Figure 25 Usage of Mobile Payment and Payment Methods Used Most Often 22

23 (26) Fees Paid with Mobile Payment The fees most often paid with mobile payment is Living Goods, taking 53.6%, the second one is Game/Points, taking 21.2%. Fees Paid with Mobile Payment Mobile Phone Bill Fine Fee Credit Card Fee Tax(Income, Land etc.) Utility Fee Purchase Ticket(Movie, Transportation etc.) SmartPhone Software Game/Points Living Goods Figure 26 Fees Paid with Mobile Payment 23

24 (27) Reasons for not Using Mobile Payments The main reason for not using mobile payment is No need, taking 45.6%,and the second reason is Worried about safety, taking 32.7%. Reasons for not Using Mobile Payments No need Few Stores Can Use Mobile Phone Don't Have This Function Too difficult or Time Consuming to Set UP its Usefullness Don't Trust this Technology How to Use Worry about Safety Figure 27 Reasons for not Using Mobile Payments 24

25 (28) Mobile Internet Service Satisfaction and Reasons for not being Satisfied 75.9% of those mobile internet users are satisfied with mobile internet service. The main reason for those respondents not satisfied with service is Speed too slow, taking 50.5%, the second reason is Unstable signal, Signal disconnected too often, taking 46.7%. Very Unsatisfied, 3.2 Mobile Internet Service Satisfaction, 2.2 Very Satisfied, 4.9 Unsatisfied, 18.8 Satisfied, 71.0 Reasons for not being Satisfied Internet Access Fee too High Too Weak Signal or Unable to Access Internet Unstable Signal or Disconnected too Often Speed too Slow Figure 28 Mobile Internet Service Satisfaction and Reasons for not being Satisfied 25

26 (29) Usage of Wi-Fi in Public Area 57.1% of the respondents who had internet experience had used WiFiinpublic area. Usage of Wi-Fi in Public Area no, 42.9 yes, Internet Usage in Households (1) Computer Devices at Home Figure 29 Usage of Wi-Fi in Public Area 79.7% of the respondents own desktop computers at home, ranking the first; 54.8% own notebook, ranking the second. Computer Devices at Home Don't Have 9.7 Tablet PC Notebook Personal Computer Figure 30 Computer Devices at Home 26

27 (2) Household Internet Access and Devices Used to Access Internet at Home 89.2% of the respondents can access internet at home, while 10.8% are unable to access internet at home. Among those respondents who can access internet at home,72.8% use desktop computers, ranking the first; while 57.4% use notebook, ranking the second. Household Internet Access Devices Used to Access Internet at Home no, 10.8 yes, 89.2 PDA Portable Game Console Internet-linked TV Tablet PC Notebook Mobile Phone Personal Computer Figure 31 Household Internet Access and Devices Used to Access Internet at Home (3) Household Internet Connection by Type Among those households who have internet access at home, 68.6% use ADSL/FTTH/FTTB to access internet, ranking the first, and followed by Cable Modem ( 8.6%), ranking the second. Household Internet Connection by Type G Router 4.1 Cable Modem 8.6 ADSL/FDDH/FDDB 68.6 Dial-up Connection Figure 32 Household Internet Connection by Type 27

28 (4) Monthly Cost of Broadband Internet Among the respondents who can access broadband internet at home, 9.1% of them spend NT$ 1001~1100 per month, ranking the first. Monthly Cost of Broadband Internet Who Pay (Family Don't 1,801 以上 1,701~1,800 1,601~1,700 1,501~1,600 1,401~1,500 1,301~1400 1,201~1300 1,101~1200 1,001~1, ~ ~ ~ ~ ~ ~ ~ ~ ~200 1~ Figure 33 Monthly Cost of Broadband Internet 28